Jackson Van Interiors

What Jackson Van Interiors does

Jackson Van Interiors (legal entity: Jackson Enterprises Ltd) is a New Zealand-based specialist vehicle modification company headquartered in Otara, Auckland. Founded in the 1980s with over 40 years of operating history, the company operates from a 22,000 square foot factory employing 20 staff and has stated capacity to work on over 100 vehicles per month. It serves three primary end markets: passenger transport (minibus seating conversions for school transport, tourism, worker transport, shuttles, taxis, and rental fleets), commercial fleet (tradesperson mobile workshops, cargo barriers, roof racks, vehicle shelving, and Speedliner protective coatings), and mobility/accessibility (wheelchair lifts, mobility taxis, aged-care vehicles, hand controls, and personal-use mobility vehicles). Key customers disclosed include Bupa, St. John Ambulance, Auckland Transport, CityCare, Watercare, Avis Budget, Coca-Cola, Placemakers, Spotless Services, and Cardrona Resthome.

The company's underlying technology combines imported equipment (e.g., BraunAbility wheelchair lifts, Carolift, Q'Straint, Dhollandia, RolaCase modular storage) with locally manufactured components, including a proprietary seating range developed over many years and a proprietary two-pot Speedliner spray-on protective coating. Products are designed to comply with New Zealand's PSV (Public Service Vehicle) and COF (Certificate of Fitness) regulations, a compliance capability positioned as a barrier to entry. The firm holds authorized-dealer status with BraunAbility and offers third-party mobility brands such as Turny Orbit, Carolift 40/90/140, Acedos electric steps, and Safetrans wheelchair restraints as installed equipment.

The business model is direct-to-customer, bespoke project work: revenue is generated through one-time custom installation projects for individual vehicle owners, SMBs, and enterprise fleet operators, with pricing determined through free consultation and quote-based proposals (no publicly disclosed pricing). Sales channels are primarily direct (phone at 0800 274 427, email, website contact forms), supplemented by organic social media on LinkedIn, Facebook, Instagram, and YouTube. The company is privately held with no disclosed institutional investors, no funding rounds, and no parent company; it appears to be founder/family-controlled. Operations are confined to the New Zealand domestic market.

Name

Jackson Van Interiors

Legal name

Jackson Enterprises Ltd

Website

https://jel.co.nz

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Jackson Van Interiors is a New Zealand specialist vehicle modification company that designs and builds custom passenger, commercial fleet, and mobility-accessibility van fitouts from its Auckland factory, serving enterprise fleet operators, government, and individual customers across the domestic market.

Ownership category

akta.pro rank

Product category

Custom Vehicle Modification Services

NAICS

Motor Vehicle Seating and Interior Trim Manufacturing (336360), Motor Vehicle Body and Trailer Manufacturing (33621)

SIC

Truck & Bus Bodies (3713), Motor Vehicles & Passenger Car Bodies (3711), Motor Vehicle Parts & Accessories (3714), Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Bus & Coach Interior Systems Manufacturing (Seating/Flooring/Accessibility) (IMACADAJ)

akta.pro secondary industries

Passenger Vehicle Interior Systems Manufacturing (ICE) (IMACAAAM), Shuttle/Paratransit & Community Bus Manufacturing (IMACADAD), Bus Body & Coachbuilder / Bus Body Assembly (IMACADAH)

Keywords

• Custom vehicle fitouts
• Van interior modifications
• Minibus seating conversions
• Mobility vehicle modifications
• Commercial fleet fitouts

Headquarters

HQ city

Manukau City

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Custom Vehicle Fitouts: Bespoke vehicle interior modifications including passenger seating conversions, commercial van fitouts, and mobility vehicle conversions. Revenue is generated through one-time custom installation projects for individual vehicles and entire fleets.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Jackson Van Interiors provides bespoke vehicle interior modifications for passenger, commercial, and mobility applications across New Zealand. The company transforms cargo vans into minibuses, builds out trade and fleet vehicles with shelving, drawers, cargo barriers, roof racks and protective Speedliner coatings, and installs wheelchair accessibility equipment including BraunAbility lifts and Turny Evo swivel seats. All work is carried out in-house at a 22,000 sq ft Auckland factory and is delivered as one-time custom projects rather than standardised products.

Product overview

Jackson Van Interiors (Jackson Enterprises Ltd) is a specialist vehicle modification company offering bespoke passenger, commercial, and mobility van fitouts in Auckland, New Zealand. The core offering spans three service categories: Passenger Seating conversions (transforming cargo vans into minibuses for school transport, tourism, worker transport, shuttles, taxis, and rentals); Commercial Vehicle Fitouts (including shelving, drawers, cargo barriers, roof racks, Speedliner protective coatings, and RolaCase modular storage); and Mobility Conversions (wheelchair accessibility modifications, mobility taxis, aged care vehicles, hand controls, and BraunAbility/Turny Orbit products). The company also installs equipment from manufacturers including Safetrans, Linear, Carolift, Q'Straint, Dhollandia, and Braunability. With over 40 years of experience, the company employs 20 staff and operates from a 22,000 sq ft factory capable of processing over 100 vehicles monthly.

Differentiator

Problem solved

Functional benefit

Products and services

• Passenger Seating Conversions Custom van seating conversions transforming cargo vans into passenger transport vehicles for fleet operators, schools, tourism operators, taxi businesses, and rental companies. Includes luxury to budget seating options meeting PSV and COF regulatory standards.
• Commercial Vehicle Fitouts Work vehicle interiors for tradespersons and commercial fleet operators, including storage solutions, cargo barriers, mobile workshop configurations, protective coatings, and modular storage systems for tools and equipment.
• Mobility Van Conversions Vehicle modifications for individuals with disabilities and seniors, including wheelchair lifts, ramps, hand controls, accessible taxi conversions, and powered swivel seats for improved independence.
• Minibus Seating Custom minibus seating conversions for passenger transport operators, offering flexible seating layouts and configurations for cargo van chassis.
• School Transport Seating Specialised minibus seating for schools with high-back seats, headrests, padding, access steps, grab handles, and wheelchair accessibility options for student transport.
• Tourism Minibus Fitouts Minibus conversions for tourism operators featuring individual high-back seats, air conditioning, sound systems, LED lighting, and secure cargo space for passenger comfort.
• Worker Transport Fitouts Efficient minibus transport solutions for businesses to transport employees, with durable seating for 10-12 people and configurations designed for rugged worksite environments.
• Shuttle Fitouts Luxury and functional shuttle conversions featuring ergonomic seating, air conditioning, automatic side steps, grab handles, seat belts, and flexible configurations for hospitality and corporate shuttle operators.
• Taxi Conversions Minibus transport conversions for taxi businesses seating up to 11 passengers, including air conditioning, comfortable seating, and passenger amenities.
• Rental Van Seating Premium rental van fitouts designed for durability and passenger comfort, supplying rental fleet operators with minibus and cargo configurations.
• Commercial Van Interiors Enhanced storage and organisation installations for commercial fleet vehicles, including cargo barriers, equipment storage systems, roof racks, and tow-bars.
• Tradespersons Van and Mobile Workshops Custom van fitouts creating mobile workshops for tradespeople, including shelving, drawers, cabinets, work surfaces, lighting, ventilation, and electrical outlets.
• Cargo Barriers and Bulkheads Custom-fit safety barriers preventing cargo movement, available in steel mesh, solid steel, or fibreglass, including bulkheads that reduce airflow and contain smells and fumes.
• Roof Racks Heavy-duty roof racks that increase vehicle storage capacity for transporting large or bulky items, fitting various vehicle types and including tie-down points and straps.
• Vehicle Shelving and Ute Drawers Custom vehicle shelving and drawer systems for organising tools and equipment, with secure storage, locking mechanisms, and configurable layouts.
• Speedliner Protective Coatings Two-pot spray-on protective coating applied to ute deck linings, minibus floors, and vehicle interiors, providing rust, corrosion, and UV protection with a tough, abrasion-resistant finish.
• RolaCase Modular Storage Systems Versatile modular storage system with interlocking cases made from steel, aluminium, and plastic, featuring drawers, shelves, and compartments for tool and equipment storage.
• Vehicle Modifications for Disabled People Custom vehicle modifications enabling independence for individuals with disabilities, including hand controls, wheelchair lifts, and wheelchair restraint systems.
• Mobility Taxi Conversions Converts regular vans into fully accessible mobility taxis with wheelchair ramps or lifts, secure tie-down systems, and spacious interiors.
• Aged and Restcare Vehicles Specialised vehicle conversions for seniors and rest care facilities, featuring automatic electric steps, grab handles, lifts, specialised seating, restraint systems, and climate control.
• Personal Use Mobility Vehicles Tailored mobility vehicle conversions for individuals with disabilities or seniors, including added cushioning, user-friendly controls, and storage compartments.
• Hand Controls and Mobility Modifications Vehicle modifications including hand-operated gas and brake levers, modified seats, steering wheel knobs, and wheelchair lift installations for drivers with mobility limitations.
• BraunAbility Mobility Products Supply and Installation Authorised New Zealand supply and installation of BraunAbility wheelchair lifts (including Joey Lift and E-Series), Turny Orbit seats, Turny Evo powered swivel seats, chair toppers, and related mobility products.

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• BraunAbilitycoreTechnology or IntegrationJackson Van Interiors is an authorized dealer of BraunAbility, a global leader in wheelchair lifts and mobility products. The Jackson's team has undergone extensive training directly from BraunAbility, providing years of valuable experience working with their products. They offer BraunAbility wheelchair lifts, Turny Orbit seats, and other mobility products as part of their vehicle modification services.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Freedom Motors USA: US-based custom mobility-vehicle converter producing wheelchair-accessible vans, pickup conversions, and accessible SUVs. Direct peer in passenger and mobility van fitouts.
• Autoadapt: Swedish manufacturer of vehicle adaptation products for people with disabilities, including Turny swivel seats and person lifts. Highly comparable in product mix and customer base, and a potential brand partner or competitor in NZ.
• Driverge Vehicle Innovations: US-based commercial-vehicle upfitter building shuttle buses, paratransit, mobility, and specialty vehicles. Direct peer in passenger and commercial vehicle fitouts for fleet and government customers.
• Allied Vehicles (UK): UK-based manufacturer of wheelchair-accessible vehicles, minibuses, and commercial vehicle conversions. Direct peer in mobility and passenger transport conversions, including minibus and accessible taxi fitouts.
• TBS Fabrications (UK): UK-based commercial vehicle bodybuilder and converter producing tippers, dropsides, box bodies, and specialized fleet vehicles. Comparable in commercial vehicle body assembly and custom fleet fitouts.

Broad incumbents

• BraunAbility: Global leader in wheelchair lifts and mobility vehicle products. Directly comparable as the OEM supplier and brand partner for Jackson Van Interiors' mobility conversions, and a much larger incumbent in the same product category.
• Vantage Mobility International (VMI): US-based manufacturer of wheelchair-accessible vans, minivans, andSUVs. Operates in the same mobility-vehicle conversion space as Jackson Van Interiors and competes for similar end customers (aged care, healthcare, accessible taxi).
• Commercial Vehicle Group (CVG): US-based supplier of commercial vehicle seating, interior systems, and electrical products. Comparable in passenger seating and interior trim manufacturing, though at significantly larger scale and broader OEM focus.
• Sortimo International: Global manufacturer of commercial-vehicle racking, shelving, and mobile workshop systems. Comparable to Jackson Van Interiors' commercial van interior product line, including RolaCase-type modular storage.

Regional players

• John Parker Industries: New Zealand-based commercial vehicle body builder and trailer manufacturer. Most direct local peer in commercial vehicle body assembly, sharing Auckland-based market and enterprise fleet customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@jacksonvaninteriors3054
• Facebookfacebook.com/Jacksonsvaninteriors
• LinkedInlinkedin.com/company/jackson-enterprises-limited
• Instagraminstagram.com/jackson_van_interiors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jackson Van Interiors