Freedom Motors USA

What Freedom Motors USA does

Freedom Motors USA is a Battle Creek, Michigan-based manufacturer and direct retailer of wheelchair accessible vehicles, operating a 75,000+ sq.ft. conversion facility and serving U.S. consumers and commercial operators nationwide since 1987. The company specializes in rear-entry wheelchair accessible SUVs and vans, and is the only retail manufacturer in the United States building rear entry accessible vehicles at retail, with proprietary in-house manufactured 48-inch super-wide hydraulic ramps rated to 800+ pounds, the only automatic rear-entry ramp system in the country, exclusive driver-side transfer seats that rotate nearly 180 degrees, and a non-cut mainframe construction that preserves OEM structural integrity.

Its product portfolio centers on wheelchair conversions applied to base vehicles from Toyota (Sienna), Chrysler (Pacifica, Voyager), Chevrolet (Traverse), Kia (Telluride, Soul), Buick (Enclave), and Hyundai (Palisade), sold with MSRPs ranging from approximately $66,000 to over $99,000 alongside pre-owned inventory. Beyond finished vehicles, Freedom Motors accepts customer-supplied vehicles for conversion and operates a dedicated commercial and Non-Emergency Medical Transportation (NEMT) line with corrosion-resistant aluminum ramps and flexible seating configurations.

The business model is factory-direct to consumer with nationwide delivery, bypassing traditional dealership markup. Revenue derives from hardware sales of new and pre-owned converted vehicles, conversion services performed on customer-supplied vehicles, and financing facilitated through a RouteOne digital retail integration. Customer segments include independent wheelchair drivers, wheelchair passengers transported by caregivers, commercial and NEMT fleet operators, and buyers converting their own vehicles. The company maintains 51-100 employees, is privately held with no disclosed institutional ownership, and offers an 'open-sourced' service model allowing customers to use any local mechanic for maintenance.

Name

Freedom Motors USA

Legal name

Freedom Motors USA

Website

https://freedommotors.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Freedom Motors USA manufactures and sells factory-direct wheelchair accessible SUVs and vans, specializing in rear-entry conversions for individual consumers, families, and commercial NEMT operators across the United States.

Ownership category

akta.pro rank

Product category

Wheelchair Accessible Vehicles / Mobility Vehicle Manufacturing

NAICS

Motor Vehicle Body and Trailer Manufacturing (33621)

SIC

Motor Vehicles & Passenger Car Bodies (3711), Truck & Bus Bodies (3713)

akta.pro primary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

Keywords

• Wheelchair accessible vehicles
• Mobility vehicle conversions
• Rear entry ramps
• Accessible SUV manufacturing
• Non-emergency medical transport

Headquarters

HQ city

Battle Creek

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: Direct sales of wheelchair accessible vehicles (SUVs and vans) to consumers. Vehicles are sold factory direct, bypassing traditional dealership markup. Includes both new and pre-owned inventory.
2. Vehicle Conversion Services: Converts customer-supplied vehicles for wheelchair accessibility. The company accepts vehicles for rear entry or side entry conversion with various ramp options. Manufacturing facility over 75,000 sq.ft. handles conversions for SUVs, minivans, and other vehicles.
3. Financing Services: Provides flexible financing options for vehicle purchases with customizable terms, loan lengths, monthly payments, and protection levels. Partners with RouteOne for digital retail financing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Freedom Motors USA designs, manufactures, and sells rear-entry wheelchair accessible SUVs and vans directly to consumers and commercial operators. The company converts base vehicles from Toyota, Chrysler, Chevrolet, Kia, Buick, and Hyundai into wheelchair accessible vehicles using its proprietary in-house engineered hydraulic ramps and transfer seats, and also offers custom conversion services for customer-supplied vehicles at its Battle Creek, Michigan manufacturing facility.

Product overview

Freedom Motors USA is a manufacturer and retailer of wheelchair accessible vehicles, specializing in rear entry conversions for SUVs and vans since 1987. The company operates as the only retail manufacturer specializing in rear entry accessible vehicles in the United States, producing both automatic and manual rear entry ramps in-house. Their product portfolio centers on conversion services applied to base vehicles from manufacturers including Toyota, Chrysler, Chevrolet, Kia, Buick, and Hyundai, transforming standard minivans (Sienna, Pacifica, Voyager) and SUVs (Traverse, Telluride, Enclave, Palisade, Soul) into wheelchair accessible vehicles. Key differentiators include their proprietary 48-inch super-wide hydraulic ramps supporting over 800 pounds, exclusive in-house engineered driver transfer seats enabling wheelchair users to drive, and a 'open-sourced' service model allowing customers to use any local mechanic for maintenance. The company sells factory direct nationwide with driveway delivery, and also offers commercial/NEMT fleet solutions alongside individual retail vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Rear Entry Wheelchair Accessible SUVs and Vans Pioneer rear-entry wheelchair accessible SUVs and vans with hydraulic ramps, enabling wheelchair users to enter through the rear of the vehicle and park in standard parking spaces without needing oversized handicap spots. Built on base vehicles from Toyota, Chrysler, Chevrolet, Kia, Buick, and Hyundai.
• Commercial and NEMT Wheelchair Vehicles Wheelchair vans and SUVs configured for Non-Emergency Medical Transportation (NEMT) providers and commercial fleet operators, featuring super-wide 48-inch ramps, flexible seating configurations, and corrosion-resistant aluminum powder-coated ramps for high-volume use.
• Driver Side Transfer Seats Exclusive in-house engineered transfer seats that rotate nearly 180 degrees, allowing wheelchair users to transition smoothly from wheelchair to driver position. Available on select vehicles including Chrysler Pacifica, Voyager, Chevy Traverse, and Kia Soul.
• Vehicle Conversion Services Custom wheelchair accessibility conversion of customer-supplied vehicles for rear entry or side entry with various ramp options, performed at Freedom Motors' 75,000+ sq.ft. manufacturing facility in Battle Creek, Michigan with nationwide delivery of the finished vehicle.

Quantifiable outcome

• 48-inch super-wide ramps supporting over 800 pounds
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• RouteOnesupportiveGTM or Marketing PartnerDigital retail financing partnership enabling customers to get pre-approved online for vehicle financing. Freedom Motors integrates RouteOne's digital retail platform for seamless financing applications.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• IMED Mobility: IMED Mobility provides wheelchair accessible vehicle sales, rentals, and conversion services with a multi-region dealer network. Comparable in target customer base (individual wheelchair users and NEMT operators) and product mix of converted vans and SUVs.
• Rollx Vans: Rollx Vans manufactures and sells wheelchair accessible minivans and full-size vans nationwide, with a factory-direct sales model similar to Freedom Motors. Direct peer in the rear-entry and side-entry wheelchair van conversion market.
• AMS Vans: AMS Vans is a wheelchair accessible vehicle converter and retailer with a factory-direct model, operating primarily in the Southeast US. Directly comparable as a smaller-scale mobility converter competing in the same rear-entry/side-entry conversion niche.
• BraunAbility: BraunAbility is the largest US manufacturer of wheelchair accessible vehicles, offering both side-entry and rear-entry conversions on multiple OEM platforms. Directly competes with Freedom Motors in the mobility conversion market, particularly on vans and SUVs, with broader dealer network and OEM relationships.
• Vantage Mobility International (VMI): VMI manufactures wheelchair accessible vans and SUVs including the Toyota Sienna and Chrysler Pacifica conversions. Direct peer in side-entry and rear-entry conversions with comparable OEM platform dependencies and commercial/NEMT fleet exposure.
• Ride-Away Handicap Equipment Corp: Ride-Away is an East Coast mobility equipment dealer and converter offering wheelchair accessible vehicles, hand controls, and adaptive driving equipment. Comparable as a direct-to-consumer mobility vehicle provider serving overlapping customer segments.
• MobilityWorks: MobilityWorks is the largest retailer of wheelchair accessible vehicles in the US, selling both new conversions and used inventory across multiple brands. Competes with Freedom Motors' factory-direct D2C model through its national dealership footprint.

Broad incumbents

• Chrysler Pacifica Automobility: Chrysler's Automobility program offers factory-supported accessible vehicle options and rebates on Pacifica and Voyager, partnering with certified converters. Represents the OEM-side channel that Freedom Motors competes with and depends on for base vehicles.
• ElDorado National (REV Group): ElDorado National, a REV Group brand, manufactures commercial paratransit and shuttle buses including wheelchair-accessible configurations for transit agencies. Serves the commercial/NEMT segment of Freedom Motors' customer base, though at a larger-scale, fleet-oriented level.
• Toyota Mobility: Toyota's mobility program offers factory rebates and certified conversion partnerships for Sienna and other models. Represents the OEM ecosystem Freedom Motors operates within for base vehicles, with overlap in the accessible Sienna segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FreedomMotorInc
• Facebookfacebook.com/FreedomMotorsUSA
• LinkedInlinkedin.com/company/freedom-motors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freedom Motors USA