Keeeper
Keeeper is a German manufacturer of plastic household products (storage, kitchen, home, kids) serving retailers and consumers in about 35 countries, with 93% of output produced in-house at its Polish factory and owned by Mutares SE & Co. KGaA.
- Company typePrivate
- Founded1986
- HeadquartersStemwarde, Germany
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Keeeper does
Keeeper GmbH is a German manufacturer of plastic household products founded in 1986 and headquartered in Hille, Germany. Operating through its wholly-owned production subsidiary keeeper sp. z o.o. in Bydgoszcz, Poland, where 93% of products are manufactured in-house, the company produces durable BPA-free storage containers, kitchen items, home organization products, and children's goods across more than 100 SKUs in four categories (home, kitchen, storage, kids). Technical differentiation is concentrated in patented mechanical features such as the Air Control System on storage containers and TUV-certified foldable storage designs, supplemented by licensed character product lines (Disney, Minions, Paw Patrol, Peppa Pig, emoji). The company is wholly owned by Munich-listed private equity holding company Mutares SE & Co. KGaA.
Keeeper monetizes primarily through B2B sales partnerships with retailers across approximately 35 countries, supplemented by direct-to-consumer channels including its own e-commerce shop and an Amazon storefront. Pricing is quote-based for B2B retail partners and unit-based for direct consumer sales. The company operates a dedicated sales office in Mons, Belgium, to serve France and the Benelux region, while marketing is executed through social platforms (LinkedIn, Facebook, Instagram, Pinterest), a content/inspiration blog, and email newsletters. Leadership is led by CEO Martin Bieri, with Grzegorz Kicerman serving as Board President of the Polish subsidiary. The company holds ISO 9001:2015, Blue Angel, EcoVadis, Synesgy ESG, BSCI, and SMETA certifications, and has won the German Brand Award (2024) and Red Dot Label (2025).
Keeeper firmographics
Firmographics- Name
- Keeeper
- Legal name
- keeeper GmbH
- Website
- https://keeeper.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Keeeper is a German manufacturer of plastic household products (storage, kitchen, home, kids) serving retailers and consumers in about 35 countries, with 93% of output produced in-house at its Polish factory and owned by Mutares SE & Co. KGaA.
- Ownership category
- akta.pro rank
Keeeper industry classification
Industry- Product category
- Plastic Household Products
- NAICS
- All Other Plastics Product Manufacturing (326199)
- SIC
- Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Consumer Products Injection Molding (Housewares, Toys, Personal Care) (IMANAFAE)
- akta.pro secondary industry
- Storage Containers & Bins Retail (Plastic, Glass, Modular) (CRAIAJAC)
Keywords
Where Keeeper is headquartered
LocationHeadquarters
- HQ city
- Stemwarde
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Keeeper business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- B2B Retail Sales: Direct sales partnerships with retailers across approximately 35 countries. As a partner to the retail sector, Keeeper fulfills product requirements with reliable quality in delivery and service.
- E-commerce Direct Sales: Direct consumer sales through own online shop and Amazon marketplace storefront.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer e-commerce pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Keeeper product offering
Product offeringCore offering
Keeeper manufactures and supplies innovative, high-quality plastic household products across four main categories: home (laundry and cleaning helpers), kitchen (food storage containers, measuring jugs, mixing bowls, lunchboxes, drink bottles), storage (foldable boxes, organizers, foldable tables/chairs, transport carts), and kids (potty training seats, step stools, baby bathtubs). The company also offers a licensed-character "friends" sub-brand (Minions, Disney, emoji). Approximately 93% of products are manufactured in-house at the Polish facility in Bydgoszcz.
Product overview
Keeeper is a manufacturer of innovative, high-quality plastic household products organized into four main product categories: home (household helpers, laundry, cleaning), kitchen (food storage, meal prep, lunch boxes, drink bottles), storage (boxes, organizers, foldable furniture, transport carts), and kids (potty training, bathtubs, step stools, storage). The company also offers a 'friends' sub-brand featuring licensed character products including Minions and emoji designs. Products are designed for sustainable living and are primarily manufactured in Europe (Poland) with materials free from harmful substances.
Differentiator
Problem solved
Functional benefit
Products and services
- Home (household helpers) Household helpers for tidying and organizing the home, including laundry and cleaning products such as laundry baskets, bins, and baskets with magnetic holders. Designed for end consumers and retail distribution.
- Kitchen (food storage and meal prep) Kitchen products including food storage containers, measuring jugs, mixing bowls, cereal boxes, lunchboxes, and meal preparation items. Targeted at households and food retailers.
- Storage (boxes, organizers, foldable furniture) Storage boxes and organizers for household, workshop, and outdoor use, including foldable tables and chairs, clip-box storage containers with rotating wheels, clear boxes with patented air control, and foldable transport carts.
- Kids (children's bath, potty, and step products) Children's products including toilet training seats, anatomically shaped potties, step stools, foldable baby bathtubs, and storage solutions designed for children. Available with various licensed character designs (Minnie, Winnie, Peppa, Paw Patrol).
- Friends (licensed character products) Licensed character products including Minions and emoji-themed items, distributed under the 'friends' sub-brand across multiple product categories. Targets children and family consumers through retail and e-commerce channels.
Quantifiable outcome
- 93% of products manufactured in their own factory in Poland
- +2 more outcomes
Companies that use Keeeper
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Keeeper technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Keeeper partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AmazonmajorKeeeper products are sold through Amazon marketplace, providing access to millions of consumers across Amazon's global platform. Products available on Amazon.de stores.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Keeeper competitors and assessment
Company assessmentOthers
- Hansgrohe / Steripower (hose-cart adjacents): Hansgrohe and similar German household-goods manufacturers serve as relevant comparables for the German mid-market manufacturing playbook (brand, certifications, retail distribution) that Keeeper follows, even though they sit in adjacent categories.
Direct peers
- Rotho Kunststoff GmbH: Rotho is a German/European manufacturer of plastic household, kitchen, and storage products — directly comparable to Keeeper across product categories, materials (PP/plastic injection molding), and Europe-led retail distribution model.
- Curver: Curver is a European plastic household goods brand (storage boxes, kitchenware, laundry solutions) historically aligned with the same supermarket/discount-retail channel as Keeeper, making it a head-to-head competitor across overlapping SKUs.
- EMSA GmbH: EMSA is a German manufacturer of plastic and combined-material household and kitchen products — directly overlapping Keeeper's kitchen and storage categories and serving similar European retail customers.
- Joseph Joseph: Joseph Joseph is a UK-based design-driven housewares brand specializing in kitchen and storage solutions with patented features — closely comparable to Keeeper's patented Air Control and licensable approach, but with a stronger design-led positioning.
- Brabantia: Brabantia is a Dutch household products company covering storage, kitchen, and laundry solutions — overlapping Keeeper's category range and targeting similar EU retail channels with comparable sustainability credentials.
- Addis Housewares: Addis is a long-standing UK/European housewares manufacturer of plastic storage, cleaning, and kitchen products — a direct category competitor to Keeeper in retail distribution and product mix.
Broad incumbents
- Lock & Lock: Lock & Lock is a Korean global player in airtight food-storage containers and kitchenware, competing with Keeeper across the kitchen/storage categories globally, but at significantly larger scale and with broader geographic reach.
- Tupperware Brands: Tupperware is a global incumbent in plastic food storage and kitchen containers with a recognizable brand — overlapping Keeeper's kitchen category but operating a direct-sales model rather than Keeeper's B2B retail motion.
- IKEA (of Sweden AB): IKEA sells storage boxes, kitchen organizers, and kids bathroom/step products across Europe — overlapping Keeeper's home and storage categories as part of a much broader furnishings portfolio with stronger brand pull.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Keeeper social profiles
Digital presenceKeeeper compliance and trust
Trust signalCompliance13 records
Keeeper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keeeper leadership team
Management profileNumber of profiles
Profiles2 records
Keeeper subsidiaries and ownership
Company hierarchySubsidiaries1 record
Keeeper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keeeper M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keeeper
What does Keeeper do?
Keeeper manufactures and supplies innovative, high-quality plastic household products across four main categories: home (laundry and cleaning helpers), kitchen (food storage containers, measuring jugs, mixing bowls, lunchboxes, drink bottles), storage (foldable boxes, organizers, foldable tables/chairs, transport carts), and kids (potty training seats, step stools, baby bathtubs). The company also offers a licensed-character "friends" sub-brand (Minions, Disney, emoji). Approximately 93% of products are manufactured in-house at the Polish facility in Bydgoszcz.
Is Keeeper a public or private company?
Keeeper is a private company. It is classified as corporate owned and is currently operating.
When was Keeeper founded?
Keeeper was founded in 1986. It employs 251 to 500 people.
Where is Keeeper based?
Keeeper is headquartered in Stemwarde, Germany, in the Europe region.
How does Keeeper make money?
Two revenue lines are on record. B2B Retail Sales are the primary driver. The others are E-commerce Direct Sales.
Who are Keeeper's main competitors?
Hansgrohe / Steripower (hose-cart adjacents) is listed as an others. Direct peers are Rotho Kunststoff GmbH, Curver, EMSA GmbH, Joseph Joseph, Brabantia and Addis Housewares. Broad incumbents are Lock & Lock, Tupperware Brands and IKEA (of Sweden AB).
Does Keeeper have an API?
No public API is recorded for Keeeper.
What industry is Keeeper in?
Keeeper's product category is Plastic Household Products. Its primary akta.pro industry code is IMANAFAE, Consumer Products Injection Molding (Housewares, Toys, Personal Care), with a secondary code of CRAIAJAC, Storage Containers & Bins Retail (Plastic, Glass, Modular). Its NAICS code is 326199 and its SIC code is 3080.