Zeekit
Zeekit is a Norwegian B2B SaaS company providing GPS-based fleet management, electronic logbooks, and field workflow software for Nordic road maintenance contractors, facility service providers, energy grid companies, and transport/construction firms, delivered via modular SaaS with hardware integrations.
- Company typePrivate
- Founded2003
- HeadquartersKolbotn, Norway
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Zeekit does
Zeekit AS is a Norwegian B2B SaaS company founded in 2003 by Per-Arne Ellefsen, headquartered at Rosenholm Campus in Trollåsen (Kolbotn), Norway, with operations in Sweden (ZEEKIT AB, Gothenburg) and a software development subsidiary in Sri Lanka (Zeekit Ltd.). The company develops web-based GPS positioning solutions, proprietary GIS tools, and integrated documentation and registration modules delivered across desktop, Android smartphones, and tablets. Its core product portfolio is modular: Autozeek (tax-compliant electronic logbook), Fleetzeek (fleet management with live maps and route planning), CallOut (text-to-speech emergency mobilization system), and Collector Pro (configurable field workflow platform for work orders, checklists, SJA, and time registration). These modules can be deployed independently or combined, with Roadwise FDV packaging all four with Zeekit Live into a comprehensive offering for public road owners.
The company serves four primary Nordic verticals: Operations & Maintenance (road maintenance contractors and public road authorities, its stated largest segment), Facility Services, Energy/Grid Companies & Emergency Response, and Transport & Construction. Customers include large Nordic enterprises and public sector bodies such as ISS Facility Services (650 vehicles), OneCo (2,000+ vehicles), Trøndelag fylkeskommune (180 vehicles under an 8-year framework agreement covering 11 contract areas), Veidekke, PEAB, Göteborg Stad, Norgesnett, Elvia, Glitre Energi, and Presis Vegdrift. Zeekit monetizes through SaaS subscriptions (monthly/annual), GPS hardware and sensor sales (including SPOT asset trackers and friction meters), and long-term framework agreements with the public sector. Distribution is direct enterprise field sales in Norway and Sweden, supplemented by an integration partner channel (Triona, NIRA Dynamics, AFRY, Klimator, HMSREG).
The platform integrates with 15+ third-party systems spanning ERP/accounting (Visma, OPTER, Tripletex, Unitrans), CRM (LIME), Norwegian and Swedish government road databases (NVDB, ELRAPP, ISY Road, MIP), weather (Klimator), HSE (HMSREG), and identity (Azure AD SSO), making Zeekit a de facto data backbone between field operations and back-office/regulatory systems. Leadership transitioned in July 2021 when Robert Bengtsson-Fosen was appointed CEO, with founder Ellefsen moving to a CXO role. The company is privately held by employees and private investors, with ~30 employees and 20 years of continuous Nordic market presence.
Zeekit firmographics
Firmographics- Name
- Zeekit
- Legal name
- Zeekit AS
- Website
- https://zeekit.no
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zeekit is a Norwegian B2B SaaS company providing GPS-based fleet management, electronic logbooks, and field workflow software for Nordic road maintenance contractors, facility service providers, energy grid companies, and transport/construction firms, delivered via modular SaaS with hardware integrations.
- Ownership category
- akta.pro rank
Zeekit industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Vehicle Services On‑Demand Platforms (Car Wash, Maintenance, Roadside) (BPAMAHAL)
Keywords
Where Zeekit is headquartered
LocationHeadquarters
- HQ city
- Kolbotn
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
Zeekit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- SaaS Subscription: Zeekit sells programs on a subscription basis (Software as a Service). The company delivers solutions as subscription-based services with monthly or annual billing models. Products include Fleetzeek, Autozeek, CallOut, and Collector Pro offered as SaaS.
- Hardware Sales: Sale of GPS equipment and sensors for data capture in vehicles, including dedicated GNSS units, SPOT devices for equipment tracking, and friksjonsmålere (friction meters)
- Framework Agreements: Long-term framework agreements with public sector clients including 8-year contracts with Trøndelag fylkeskommune for system and equipment delivery
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Collector Pro subscription-based pricing |
| Subscription | Annual | Fleetzeek fleet management system |
| Unit Pricing | Monthly | UE Pakka - Subcontractor app |
| Other | Multi-year contract | Equipment and hardware |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Zeekit product offering
Product offeringCore offering
Zeekit develops GPS-based web solutions integrated with GIS tools, documentation, and registration modules for field operations. The company offers a modular SaaS platform comprising Fleetzeek (fleet management), Autozeek (electronic logbook), CallOut (resource mobilization), and Collector Pro (work order and field documentation), targeting road maintenance contractors, facility services, energy grid operators, and transport/construction firms.
Product overview
Zeekit is a B2B SaaS company offering a modular platform of digital solutions for field workers. The core product portfolio consists of four main products: Autozeek (electronic logbook), Fleetzeek (fleet management), CallOut (callout/mobilization system), and Collector Pro (flexible work order and documentation app). These products can be used separately or seamlessly as an integrated system. Zeekit also offers Roadwise FDV - a comprehensive solution for road owners combining all four core products with Zeekit Live for real-time monitoring. Products are delivered as dynamic shelfware with customization capabilities and integrate with various third-party systems including ERP (OPTER, Visma, Tripletex), CRM (LIME), government systems (ELRAPP, ISYROAD, NVDB), and specialized providers (KLIMATOR, HMSREG). The platform is accessible via web, Android smartphones/tablets and supports both SaaS subscription model.
Differentiator
Problem solved
Functional benefit
Brands
- Autozeek: Electronic logbook solution that automatically registers all vehicle trips with km, location and time according to tax authority requirements.
- Fleetzeek
- CallOut
- Collector Pro
- Collector UE
- Roadwise FDV
Products and services
- Autozeek Electronic logbook that automatically registers all vehicle drives with kilometers, location, and time in accordance with tax authority requirements. Supports multiple drivers per vehicle via app login, iButton key fob, or company/employee access cards.
- Fleetzeek Fleet management solution providing planning tools, overview, and documentation for vehicle fleets and machine parks. Includes live map view, customer POI groups, multiple map layers, km and time reports, route planning, and GPS data capture every 10 minutes.
- CallOut Web-based callout system using text-to-speech technology that quickly calls out one or multiple resources based on weather events or operational needs, replacing traditional phone rounds for crew mobilization.
- Collector Pro Flexible dynamic platform customized for each business with checklists, work orders, time registration, project management, SJA (safety job analysis), and deviation tracking. Consists of a mobile app for field workers and a web application for office staff.
- Roadwise FDV Comprehensive solution for road owners and contracting authorities comprising Fleetzeek for data capture, Collector Pro for digital work and documentation, CallOut for resource mobilization, and Zeekit Live for real-time map overview of active production resources.
- Collector UE Pakka Subcontractor mobile application for iOS and Android devices for work documentation, image documentation, and navigation to work sites with road reference display. Priced at 89 NOK per month for standard setup.
- SPOT Equipment Tracking GPS tracking hardware device for equipment, machines, trailers, and generators without access to fixed power. Sends position twice daily with 3-4 year battery life. Customers can replace batteries easily.
Companies that use Zeekit
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Zeekit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature8 records
Zeekit partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and flagship.
- NIRA DynamicscorePartnership for Floating Car Data providing anonymized sensor data from Volkswagen Group vehicles (Volkswagen, Audi, Skoda, Seat) to identify road surface conditions and icy roads for winter maintenance optimization
- AFRYcorePartnership for Floating Car Data from Volvo vehicles providing sensor data for road condition monitoring and winter road maintenance decisions
- Triona ASflagshipStrategic collaboration to strengthen digital interaction in the value chain for operations, maintenance, and asphalt industries. Joint development of complete digital solution covering entire value chain from calculation and planning to production, analysis, and final control. Includes AI-based automated inspection, condition monitoring, and proactive maintenance planning.
- HMSREGcoreIntegration with HMSREG for health, safety, and environment management. Includes crew registration/overview lists, RUH (Registration of Undesirable Events), environmental reporting, and waste registration. Seamless integration for real-time data exchange.
- KlimatorcoreNorwegian-Swedish collaboration providing better weather information for winter maintenance contractors. Ambitions to revolutionize how contractors plan their routes using advanced weather data integrated into Fleetzeek.
- Statens vegvesen (SVV)coreIntegration with SVV systems including ELRAPP for operational follow-up, ISY Road for contractor reporting, and NVDB for national road database. Testing and certification of data submission APIs.
- NVDB (Nasjonal vegdatabank)coreIntegration with Norwegian National Road Database for road object registrations and changes. Roadwise system performs multiple lookups and can report road object changes registered in the field to NVDB.
- ISY RoadcoreIntegration with ISY Road contractor management system for automated data submission requirements from operational contracts.
- ELRAPP (Statens vegvesen)coreIntegration with SVV system for operational and maintenance follow-up, enabling seamless data transfer from Zeekit systems to public road authority.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Zeekit competitors and assessment
Company assessmentDirect peers
- Automile: Swedish fleet management and electronic logbook provider, now part of Bridgestone; competes with Zeekit in the Nordics on GPS-based fleet tracking and mileage logging for SMEs and enterprises.
- ABAX: Norwegian/Swedish telematics company providing GPS fleet tracking, electronic logbooks, and vehicle management for Nordic enterprises; one of Zeekit's most direct Nordic competitors with overlapping product features (electronic logbook, fleet tracking) and similar geographic focus.
- WirelessCar: Swedish connected vehicle services provider offering telematics and fleet management solutions to OEMs and commercial fleets in the Nordics; directly comparable to Zeekit on Nordic telematics heritage and enterprise fleet customers.
Broad incumbents
- Geotab: Global telematics leader providing GPS fleet tracking, vehicle data analytics, and electronic logging; competes with Zeekit in the broader fleet management category with a much larger partner ecosystem and a recently expanded European presence.
- Trimble Transportation: Provides fleet, asset, and mobile workforce management solutions for transportation and construction industries; competes with Zeekit in construction/logistics telematics and field operations for Nordic contractors like Veidekke and PEAB.
- Fleet Complete: Global provider of fleet management, asset tracking, and IoT solutions serving commercial fleets across multiple verticals; competes with Zeekit on fleet/asset tracking and field service enablement, especially for SMB and mid-market customers.
- TomTom (Webfleet): Location technology and fleet management provider with Webfleet Solutions offering vehicle tracking and route optimization; competes with Zeekit in the broader fleet/telematics space, especially on mapping and routing capabilities integrated into Fleetzeek-style products.
- Samsara: US-headquartered connected operations platform offering fleet management, telematics, and field operations software; competes with Zeekit for multinational customers (e.g., ISS, PEAB, Veidekke) seeking global coverage and broader IoT capabilities beyond fleet.
- Verizon Connect (Webfleet): Global fleet management and telematics platform from Verizon/Webfleet offering GPS tracking, driver behavior, and vehicle maintenance software; competes with Zeekit for enterprise fleet customers across Europe, including Scandinavia.
Emerging players
- Spirii: Danish EV charging and fleet electrification platform with fleet management capabilities; an emerging Nordic player that overlaps with Zeekit on fleet operations and sustainability/climate reporting features such as CO2/NOX tracking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key highlights6 records
Customer concentration
Zeekit social profiles
Digital presenceZeekit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zeekit leadership team
Management profileNumber of profiles
Profiles6 records
Zeekit subsidiaries and ownership
Company hierarchySubsidiaries2 records
Zeekit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zeekit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zeekit
What does Zeekit do?
Zeekit develops GPS-based web solutions integrated with GIS tools, documentation, and registration modules for field operations. The company offers a modular SaaS platform comprising Fleetzeek (fleet management), Autozeek (electronic logbook), CallOut (resource mobilization), and Collector Pro (work order and field documentation), targeting road maintenance contractors, facility services, energy grid operators, and transport/construction firms.
Is Zeekit a public or private company?
Zeekit is a private company. It is classified as management employee owned and is currently operating.
When was Zeekit founded?
Zeekit was founded in 2003. It employs 11 to 50 people.
Where is Zeekit based?
Zeekit is headquartered in Kolbotn, Norway, in the Europe region.
How does Zeekit make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are hardware Sales and framework Agreements.
Who are Zeekit's main competitors?
Direct peers on record are Automile, ABAX and WirelessCar. Broad incumbents are Geotab, Trimble Transportation, Fleet Complete, TomTom (Webfleet), Samsara and Verizon Connect (Webfleet). Spirii is listed as an emerging player.
Does Zeekit have an API?
Yes. Zeekit offers an API that enables data export to third-party systems. Integrations mentioned include export to OPTER, Unitrans, Visma and other economic systems for invoicing. The API allows data synchronization with ERP and third-party solutions.
What industry is Zeekit in?
Zeekit's product category is Fleet Management Software. Its primary akta.pro industry code is BPAMAHAL, Vehicle Services On‑Demand Platforms (Car Wash, Maintenance, Roadside). Its NAICS code is 541511 and its SIC code is 7373.