Automile
Automile provides plug-and-play GPS fleet tracking and automatic tax-compliant mileage logging via OBD2 devices and mobile/web apps, serving over 15,000 small, mid-market, and enterprise fleet operators across Sweden, Norway, and the United States through annual subscription and hardware sales.
- Company typePrivate
- Founded2014
- HeadquartersDraper, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Automile does
Automile is a private fleet management and automatic mileage logging company founded in 2013-2014, headquartered in Stockholm, Sweden (Automile AB) with US operations based in Draper, Utah (Automile Inc.). The company provides a plug-and-play OBD2 GPS tracking device (Automile Box) paired with iOS, Android, and web applications that automatically log trips, track vehicle locations every 15 seconds, monitor driver behavior, and generate tax-compliant mileage records. Automile serves more than 15,000 companies with over 100,000 deployed units, spanning small business owners with company cars, mid-market fleet operators, and enterprise organizations across Sweden, Norway, and the United States, with 97% reported support satisfaction.
The platform generates revenue primarily through 12-month annual subscription fees plus hardware sales, with the Start tier priced at $19.90 per vehicle per month and Pro/Enterprise tiers available at undisclosed pricing that adds real-time GPS tracking, geofencing, API access, speed monitoring, and route planning for up to 75 stops. The company has built ready-made integrations with core Nordic accounting and ERP systems (Fortnox, Visma, Hogia, Flex HRM), vehicle administration platforms (Bilreda, Autoplan, Carsmart, Fleet360, Findity), and OEM financing partners (Volvo Finans, Volkswagen Finans), embedding trip data into customer financial and payroll workflows. Automile differentiates on regulatory compliance (Swedish Tax Agency-approved driving logs, GDPR-compliant EU/EEA data storage in Högfors, Finland) and a self-serve product-led growth motion layered with sales-assisted enterprise support, while cumulative funding of approximately $47.3M across four rounds (2014-2017) has backed geographic expansion into the US and Norway.
Automile firmographics
Firmographics- Name
- Automile
- Legal name
- Automile AB
- Website
- https://automile.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Automile provides plug-and-play GPS fleet tracking and automatic tax-compliant mileage logging via OBD2 devices and mobile/web apps, serving over 15,000 small, mid-market, and enterprise fleet operators across Sweden, Norway, and the United States through annual subscription and hardware sales.
- Ownership category
- akta.pro rank
Automile industry classification
Industry- Product category
- Fleet Management Software
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Video Telematics, ADAS & AI Dashcams (TLAEAFAG)
- akta.pro secondary industries
- Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Fuel, Idling & Emissions/Carbon Analytics (TLABAJAF), In-Cab Alerts, HMI & Driver Assistance Apps (TLAEANAG)
Keywords
Where Automile is headquartered
LocationHeadquarters
- HQ city
- Draper
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Automile business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Services: 12-month subscription services paid annually in advance, automatically renewing for additional 12-month terms unless 3 months prior written notice is given. Includes software access, cloud services, and support.
- Hardware Sales: Automile Box hardware devices sold to customers, either as one-time purchase or potentially as part of bundled offering with subscriptions. Risk of loss and title passes upon delivery to carrier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Start Plan - $19.90/vehicle/month - Basic trip overview with tax-compliant logbook |
| Subscription | Annual | Pro Plan - Contact for pricing - Advanced fleet management with real-time tracking |
| Subscription | Annual | Enterprise Plan - Contact for pricing - Advanced fleet management for larger organizations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Automile product offering
Product offeringCore offering
Automile provides a plug-and-play GPS-based fleet tracking and automatic mileage logging platform. Customers plug the Automile Box hardware into a vehicle's OBD2 port, after which the system automatically records trips, GPS locations, fuel consumption, and driving behavior. The accompanying mobile and web app provides real-time fleet visibility, tax-compliant driving logs, IFTA and fuel reports, speeding alerts, and geofencing for fleets ranging from a single company car to large enterprise vehicle operations.
Product overview
Automile is a unified fleet management and automatic mileage logging solution consisting of three main components: the Automile Box (a plug-and-play GPS tracking device that connects to vehicles via OBD2 port), the Automile App (mobile and web application for accessing fleet data and reports), and the core Automile Fleet Tracking and Fleet Management services. The platform is offered through three subscription tiers—Start, Pro, and Enterprise—that build upon each other, with higher tiers adding advanced features like real-time GPS tracking, route optimization, speed monitoring, and API integrations. Automile serves over 15,000 companies with over 100,000 deployed units, providing automatic trip logging, tax compliance, fuel monitoring, and driver accountability features.
Differentiator
Problem solved
Functional benefit
Products and services
- Automile Box
- Automile App
- Automile Fleet Tracking
- Automile Fleet Management
- Automile API
Companies that use Automile
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Automile technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature7 records
Automile partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- FortnoxcoreReady-made integration with Fortnox accounting system to automatically sync trip log and vehicle data with financial and accounting workflows. Can be activated via API client and key.
- VismacoreIntegration capability with Visma ERP/accounting systems via ready-made integration or API for accounting and payroll management.
- Google MapscoreAutomile uses Google Maps to provide location and mapping features within its services. By signing up for an account and using the services, customers agree to be bound by the Google Maps/Google Earth Additional Terms of Service.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Automile competitors and assessment
Company assessmentDirect peers
- Samsara: Public fleet telematics leader offering GPS tracking, driver safety (AI dashcams), asset utilization, and fleet management software to mid-market and enterprise customers. Direct competitor to Automile's core fleet tracking and management offering, with broader AI/video capabilities and substantially larger scale.
- Geotab: One of the largest fleet telematics providers globally, offering OBD2/GPS tracking devices, driver behavior analytics, fuel/idling reports, IFTA compliance, and a deep marketplace of integrations. Closest direct competitor to Automile's plug-and-play OBD approach, with much larger enterprise footprint.
- Motive (formerly KeepTruckin): AI-powered fleet management and driver safety platform with GPS tracking, ELD compliance, AI dashcams, and spend management. Direct competitor focused on similar SMB-to-enterprise customer segments, with significantly more recent venture funding and broader product surface area.
- Fleetio: Cloud-based fleet maintenance and management software with vehicle tracking integrations, fuel management, and preventive maintenance workflows. Direct competitor targeting a similar SMB and mid-market fleet customer base with a horizontal fleet operations approach.
- MileIQ: Automatic mileage tracking app (owned by Microsoft) that automatically logs drives for tax deduction and reimbursement purposes. Direct competitor to Automile's Start plan tax-compliant mileage logbook use case for individual professionals and small business owners.
- Azuga: Fleet GPS tracking and driver behavior platform with gamified safety scoring, asset tracking, and ELD compliance. Direct competitor to Automile targeting similar SMB-to-mid-market fleet customers with plug-and-play OBD hardware.
Broad incumbents
- Verizon Connect: Large incumbent fleet telematics platform from Verizon offering GPS tracking, route planning, driver behavior, fuel management, and integrated connectivity. Overlaps with Automile's full product suite but as part of a broader telecom and IoT portfolio.
- Webfleet (Bridgestone): Bridgestone-owned fleet management platform offering GPS tracking, driver behavior, fuel/idling reports, and integration with Bridgestone's tire services. Competes with Automile across the SMB and mid-market, bundled into a broader mobility services portfolio.
- Trimble Transportation: Enterprise fleet and transportation management suite offering telematics, route optimization, dispatch, and compliance across trucking and logistics. Broader TMS-grade competitor to Automile's enterprise tier features, focused on larger enterprise customers.
Regional players
- Abax: Nordic/European fleet telematics provider offering GPS tracking, mileage logging, and equipment tracking with similar plug-and-play hardware. Highly comparable direct competitor operating in Automile's home market (notably Norway, where Abax appears connected via the [email protected] contact).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Automile social profiles
Digital presenceAutomile compliance and trust
Trust signalCompliance2 records
Automile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Automile leadership team
Management profileNumber of profiles
Profiles3 records
Automile funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Automile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Automile
What does Automile do?
Automile provides a plug-and-play GPS-based fleet tracking and automatic mileage logging platform. Customers plug the Automile Box hardware into a vehicle's OBD2 port, after which the system automatically records trips, GPS locations, fuel consumption, and driving behavior. The accompanying mobile and web app provides real-time fleet visibility, tax-compliant driving logs, IFTA and fuel reports, speeding alerts, and geofencing for fleets ranging from a single company car to large enterprise vehicle operations.
Is Automile a public or private company?
Automile is a private company. It is classified as venture growth investor backed and is currently operating.
When was Automile founded?
Automile was founded in 2014. It employs 11 to 50 people.
Where is Automile based?
Automile is headquartered in Draper, United States, in the North America region.
How does Automile make money?
Two revenue lines are on record. Subscription Services are the primary driver. The others are hardware Sales.
Who are Automile's main competitors?
Direct peers on record are Samsara, Geotab, Motive (formerly KeepTruckin), Fleetio, MileIQ and Azuga. Broad incumbents are Verizon Connect, Webfleet (Bridgestone) and Trimble Transportation. Abax is listed as a regional player.
Does Automile have an API?
Yes. Automile offers a REST-based API with webhooks that enables developers to retrieve vehicle and driving log data, create custom reports and analyses, integrate with internal systems, and build their own automations. The API supports creating API clients with unique API keys per organization. Developer features can be enabled through profile settings in the user account. The API is used for integrating with Fortnox, Visma, building custom dashboards, automating mileage reimbursements, and exporting data to BI tools. Developer documentation is at api.automile.com.
What industry is Automile in?
Automile's product category is Fleet Management Software. Its primary akta.pro industry code is TLAEAFAG, Video Telematics, ADAS & AI Dashcams, with a secondary code of TLABAJAG, Driver Behavior, Safety & Video Telematics (Dashcams/AI). Its SIC code is 7510.