Rose Los Angeles
Rose Los Angeles is a privately held San Francisco-based cannabis edible company that produces solventless flower rosin-infused THC and CBD gummies, chocolates, capsules, and topicals, sold direct-to-consumer online, via Rose Club membership, and through boutique retail stockists in the US, Mexico, UK, and Spain.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rose Los Angeles does
Rose Los Angeles is a privately held, craft cannabis edible company founded in 2017 and headquartered at 413 10th Street in San Francisco, with a secondary regenerative farm operation in Penn Valley, California. The company produces a portfolio of THC and CBD ingestible and topical products — Delights (gummies), Chocolate bars, Capsules, and Topicals — using solventless flower rosin that it presses in-house on a hydraulic press below volatilization temperatures. Rose is the first recreational-market edible brand to use flower rosin as its exclusive extract format, and it supports that positioning with full-panel Certificates of Analysis, regenerative farm sourcing, and collaborations with Michelin-tier chefs including Enrique Olvera, Dominique Crenn, Lexie Park, and Virgilio Martinez. Manufacturing, cooking, blending, and packaging all occur at the San Francisco kitchen.
The business model is direct-to-consumer e-commerce (roselosangeles.com) supplemented by a curated network of lifestyle and boutique retail stockists across roughly 15 US states plus Mexico, the UK, and Spain, with global reach extended through the Gossamer online marketplace. Revenue comes from one-time product sales, a Subscribe & Save program offering approximately 15% off list price, and the Rose Club annual membership at $900/year, which delivers quarterly curated boxes, 20% off all products, and exclusive content. Product pricing is premium, ranging from $17 for uninfused chocolate to $95 for the Rose x Marie Veronique Body Barrier Emulsion, with flagship Delights at $40 per box and Capsules at $50 per bottle.
Rose has not disclosed institutional venture funding and shows only a $0 Delphi VC engagement dated June 2023, consistent with founder- or small-group-owned operations. The company employs between 11 and 50 people, including lead chef Joey Rachel and Director of Cultivation Wendy Sinclair, and has been recognized as one of Fast Company's Most Innovative Wellness Companies of 2022, alongside recurring features in Vogue, Bon Appetit, Vanity Fair, the Los Angeles Times, the Wall Street Journal, and Thrillist.
Rose Los Angeles firmographics
Firmographics- Name
- Rose Los Angeles
- Legal name
- Rose, LLC
- Website
- https://roselosangeles.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rose Los Angeles is a privately held San Francisco-based cannabis edible company that produces solventless flower rosin-infused THC and CBD gummies, chocolates, capsules, and topicals, sold direct-to-consumer online, via Rose Club membership, and through boutique retail stockists in the US, Mexico, UK, and Spain.
- Ownership category
- akta.pro rank
Rose Los Angeles industry classification
Industry- Product category
- Cannabis Edibles
- NAICS
- Medicinal and Botanical Manufacturing (325411), Sugar and Confectionery Product Manufacturing (3113)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)
- akta.pro secondary industries
- CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Wellness & Supplements Retail (CRANAHAC)
Keywords
Where Rose Los Angeles is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Rose Los Angeles business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- E-commerce Product Sales: Direct-to-consumer online sales through roselosangeles.com. Products include Delights (gummies), Chocolate, Topicals, and Capsules. Both one-time purchase and subscribe-and-save options available. Subscription model provides recurring revenue with 15% discount for regular subscribers, 20% discount for Rose Club members.
- E-commerce Product Sales (One-Time): One-time purchase of cannabis and CBD edibles, chocolates, topicals, and capsules through the company's e-commerce storefront. Products range from $17 (uninfused chocolate) to $95 (Body Barrier Emulsion).
- Rose Club Membership: Annual membership program at $900/year offering self-curated box of 6 items (minimum $1,020 value) delivered four times per year, seasonal gifts ($240+ annual value), 20% off all products, and exclusive content including farm notes, kitchen diaries, and unreleased recipes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Delights (gummies) - one-time purchase |
| Subscription | Monthly | Rose Capsules - one-time purchase |
| Unit Pricing | Pay-as-you-go | Topicals - individual products |
| Unit Pricing | Pay-as-you-go | Chocolate bars - individual products |
| Subscription | Annual | Rose Club annual membership |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Rose Los Angeles product offering
Product offeringCore offering
Rose Los Angeles manufactures and sells cannabis and CBD wellness products including microdosed gummies (Delights), small-batch chocolate bars, topicals, and capsules, all infused with in-house pressed flower rosin. The company performs solventless extraction in its San Francisco kitchen and sources seasonal ingredients from its own regenerative farm in Penn Valley, CA, and a network of California family farms. Products are sold direct-to-consumer through the company's e-commerce storefront with subscription and Rose Club membership options, and through a curated network of physical CBD retail stockists and an online marketplace.
Product overview
Rose Los Angeles is a cannabis wellness company offering a portfolio of flower rosin-infused products across four core categories: Delights (gummies), Chocolate, Topicals, and Caps. All products are manufactured in-house in San Francisco using solventless extraction and seasonal California ingredients. The company operates a subscription program (Rose Club) and sells direct-to-consumer online with retail distribution across the US, Hawaii, Mexico, and Europe.
Differentiator
Problem solved
Functional benefit
Brands
- Delights: Chef-developed, flower rosin-infused gummy edibles made with seasonal fruit from California family farms
- Rose Chocolate
- Rose Caps
- Rose Topicals
- Rose Club
Products and services
- Delights (THC) Chef-crafted cannabis gummies infused with sun-grown flower rosin and seasonal California fruit, available in microdoses from 1mg to 10mg THC across energizing, balanced, and sleep-inducing formulas.
- Delights (CBD) Full-spectrum CBD gummies infused with hemp-derived flower rosin that provide non-euphoric therapeutic effects for sleep, focus, and relaxation, including Rose Hibiscus CBD Delights for anxiety control and stress relief.
- Rose Chocolate Small-batch artisanal chocolate bars made with 70% single-origin cacao (Blanco Jaguar from La Rifa) and house-pressed flower rosin, featuring seasonal and chef-driven collaborations such as Mole Madre and Olive Odyssey.
- Rose Topicals Cannabis-infused skincare products targeting the endocannabinoid system for localized pain relief, anti-inflammation, hydration, and skin barrier support, made with California botanicals and flower rosin.
- Rose Caps Full-spectrum CBD capsules pressed with Bariani extra virgin olive oil, available in Sleep, Balance, and Focus formulations for consistent daily therapeutic support with no taste.
- Rose Club Annual membership subscription that delivers curated boxes of 6 Rose products four times per year, plus seasonal gifts, exclusive recipes and farm notes, and a 20% discount on all purchases with complimentary shipping.
Quantifiable outcome
- 10mg CBD per Delight, 200mg per package
- +3 more outcomes
Companies that use Rose Los Angeles
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Rose Los Angeles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rose Los Angeles partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- Enrique OlveracoreWorld-renowned chef (owner of Pujol, Mexico City) who collaborates on seasonal Delights recipes. Contributed signature Mole Madre for chocolate bar collaboration (3694-day fermented mole).
- Dominique CrenncoreCelebrated chef who collaborates on seasonal Delights recipes. Chef of Atelier Crenn in San Francisco.
- Lexie ParkcoreChef/creative who collaborates on seasonal Delights recipes.
- Virgilio MartinezcoreInternationally acclaimed chef (Central, Lima) who collaborates on seasonal Delights recipes.
- La RifacoreArtisanal chocolatería in Mexico City that collaborates with Rose on a custom cacao blend made from diverse cacao cultivars from southeastern Mexico. Provides Blanco Jaguar cacao for chocolate bars.
- Olive OdysseycorePalestinian company that works with olive growers across the country to support harvest of generational farms. Collaborated with Rose on Olive Odyssey chocolate bar featuring Beit Jala olive oil and Palestinian za'atar.
- Marie VeroniquecoreSkincare expert who collaborated with Rose on the limited-edition Body Barrier Emulsion, infused with Rose flower rosin into Marie Veronique's best-selling Body Barrier Emulsion formula.
- Sonoma Hills FarmcoreFlower farm in Petaluma, CA that supplies CBD and CBG flower for Rose products. The first organic hemp farm in California. Provides strains including White CBG and Chemberry CBD for capsules.
- Frog Hollow FarmcoreOrganic farm in Brentwood, CA supplying mulberries used in Deep Sleep Delights. Also provides produce for other seasonal products.
- Alexandre Family FarmcoreProvides cultured dairy (kefir) used in Active Kefir chocolate bar. Located in Northern California.
- BarianicoreSupplier of extra virgin olive oil used to activate cannabinoids in Rose Caps. Bariani olive oil contributes its own health properties in synergy with the endocannabinoid system.
- Blossom Bluff Orchards, Dirty Girl Farm, Full Belly Farm, Chino Family Farm, Knoll Farms, Rincon Tropics, Magical Grapes, Coastal Moon Berry FarmscoreNetwork of California produce farms supplying seasonal fruit for Delights recipes. Selected based on criteria similar to flower farm standards — local, sustainable, and seasonal.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Rose Los Angeles competitors and assessment
Company assessmentDirect peers
- Lord Jones: Premium CBD/cannabis wellness brand known for chocolates, tinctures, and topicals. Comparable positioning to Rose in the high-end, lifestyle-driven cannabis wellness category.
- Foria Wellness: CBD/cannabis wellness brand with topical, ingestible, and intimate product lines. Overlaps Rose on endocannabinoid-focused topicals and full-spectrum CBD positioning.
- Wyld: Cannabis-infused gummies and edibles with broad retail distribution across legal states. Competes with Rose on real-fruit, dose-controlled gummies targeting wellness-oriented consumers.
- Defonce Chocolates: Cannabis-infused premium chocolate brand. Direct overlap with Rose Chocolate on artisan cacao-based THC and CBD chocolate bars in similar price points.
- PLUS Products: California-originated cannabis gummy brand emphasizing consistent dose and clean ingredients. Closest mass-premium comparable to Rose's Delights line in product format and target consumer.
- Beboe: Premium cannabis edibles and pastilles positioned as luxury wellness products. Comparable to Rose on upscale design, dose-precise micro-edibles, and editorial-led branding.
- Kiva Confections: One of California's largest premium cannabis edible brands, offering gummies and chocolate. Competes head-to-head with Rose in the same dispensary and DTC channels, though Kiva uses conventional extraction.
- Papa & Barkley: California-based cannabis wellness brand also built around solventless, whole-plant extraction. Directly comparable to Rose on rosin-based edibles, tinctures, and topicals with similar premium positioning.
Emerging players
- Cann: Cannabis-infused social tonics marketed as a low-dose alcohol alternative. Adjacent to Rose's microdose positioning and wellness-oriented consumer base.
- Cornbread Hemp: Full-spectrum CBD brand with gummies, capsules, and topicals targeting wellness consumers. Comparable to Rose's Rose Caps and CBD Delights but operates federally legal hemp only.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Rose Los Angeles social profiles
Digital presenceRose Los Angeles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rose Los Angeles leadership team
Management profileNumber of profiles
Profiles3 records
Rose Los Angeles funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rose Los Angeles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rose Los Angeles
What does Rose Los Angeles do?
Rose Los Angeles manufactures and sells cannabis and CBD wellness products including microdosed gummies (Delights), small-batch chocolate bars, topicals, and capsules, all infused with in-house pressed flower rosin. The company performs solventless extraction in its San Francisco kitchen and sources seasonal ingredients from its own regenerative farm in Penn Valley, CA, and a network of California family farms. Products are sold direct-to-consumer through the company's e-commerce storefront with subscription and Rose Club membership options, and through a curated network of physical CBD retail stockists and an online marketplace.
Is Rose Los Angeles a public or private company?
Rose Los Angeles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rose Los Angeles founded?
Rose Los Angeles was founded in 2017. It employs 11 to 50 people.
Where is Rose Los Angeles based?
Rose Los Angeles is headquartered in San Francisco, United States, in the North America region.
How does Rose Los Angeles make money?
Three revenue lines are on record. E-commerce Product Sales are the primary driver. The others are E-commerce Product Sales (One-Time) and rose Club Membership.
Who are Rose Los Angeles's main competitors?
Direct peers on record are Lord Jones, Foria Wellness, Wyld, Defonce Chocolates, PLUS Products, Beboe, Kiva Confections and Papa & Barkley. Emerging players are Cann and Cornbread Hemp.
Does Rose Los Angeles have an API?
No public API is recorded for Rose Los Angeles.
What industry is Rose Los Angeles in?
Rose Los Angeles's product category is Cannabis Edibles. Its primary akta.pro industry code is CRANAHAA, CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles), with a secondary code of CRANAHAB, CBD/Hemp Topicals & Beauty Retail. Its NAICS code is 325411 and its SIC code is 2833.