What VRilliant does

VRilliant GmbH is a Swiss location-based virtual reality entertainment operator founded in 2020 and headquartered in Zürich. The company runs a free-roam VR arcade at Baselstrasse 13 in Luzern, equipped with HTC Vive hardware, where groups of up to 12 players move through a shared physical space and see one another in the virtual environment. Revenue is generated transactionally through 50-minute paid gaming sessions priced at CHF 109-219 depending on group size and time-of-day, plus online gift vouchers, custom team-event packages (~CHF 45 per person) for corporate and private occasions, and custom VR software development delivered through its wholly-owned sub-brand VRilliant Studios. The company has previously operated a Zürich location that has since been rebranded to Elysium Immersive, and now concentrates its consumer operations in Luzern while retaining a partnership with GamePlaza Zürich for larger events.

The game portfolio comprises 12+ titles spanning proprietary releases developed by VRilliant Studios (Rotten Apple, Plush Rush, Atlantis, Star Force) and licensed content (Alice im Wunderland, Chernobyl, Cyberpunk, Jungle Quest, Sanctum, House of Fear, Beyond Medusa's Gate, Escape of the Lost Pyramid), with a stated cadence of at least one new release every six months. Go-to-market is direct-to-consumer via website booking, supplemented by event-driven sales for corporate clients and private parties, and marketing runs through Google, TripAdvisor, Facebook, Instagram, LinkedIn, and seasonal email promotions. The operating model is small (1-10 employees, founder-led under Roland Arato), private, self-funded with no disclosed venture or institutional capital, and dependent on a single high-street venue plus ancillary e-commerce and B2B software revenue.

Name

VRilliant

Legal name

VRilliant GmbH

Website

https://vrilliant.ch

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

VRilliant GmbH operates a free-roam VR gaming arcade in Luzern, Switzerland, offering group immersive experiences, gift vouchers, team events, and custom enterprise VR software via its VRilliant Studios sub-brand.

Ownership category

akta.pro rank

Product category

Location-Based VR Entertainment

NAICS

Amusement Arcades (71312), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods) (MPAFALAE)

akta.pro secondary industries

VR/AR/XR Game Studios (MPAFAAAE), VR/AR Game Publishing & Distribution (MPAFABAK), VR/AR Gaming Platforms (BPAMAKAG)

Keywords

• VR gaming arcade
• Free-roam multiplayer VR
• VR escape rooms
• Location-based entertainment
• Corporate team events

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. VR Gaming Sessions: Hourly VR gaming sessions priced per group size (1-6 players). Sessions include 50 minutes of gameplay with multiple game switching. Revenue is transaction-based, one-time per booking.
2. Gift Vouchers: VR experience gift vouchers sold online, delivered via email. Vouchers are redeemable for 1-hour VR sessions for 1-6 people.
3. Team Events: Custom team event packages for corporate clients, birthday parties, and bachelor/bachelorette parties. Includes VR gaming, optional food/beverage coordination with partner restaurants, and Mario Kart entertainment. Priced at approximately CHF 45/person.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

VRilliant operates a physical free-roam VR gaming arcade in Luzern where groups of 1–6 players book 50-minute sessions to play proprietary and licensed multiplayer VR games on shared physical play areas using HTC Vive hardware. Beyond walk-in and group bookings, the company sells VR gift vouchers online and provides customized team-event packages for corporate clients, birthday parties, and bachelor/bachelorette parties, optionally bundled with catering via partner restaurants.

Product overview

VRilliant operates as a VR gaming arcade chain with locations in Luzern and Zurich (Zürich transitioned to Elysium Immersive). The company offers a portfolio of VR escape/adventure and action games including proprietary titles developed by VRilliant Studios (Rotten Apple, Plush Rush, Atlantis, Star Force, Alice im Wunderland, Chernobyl, Cyberpunk, House of Fear, Jungle Quest, Sanctum, Escape of the Lost Pyramid, Beyond Medusa's Gate). The core offering consists of physical VR arena experiences with HTC VR equipment where groups play together on large play areas, complemented by gift vouchers and team events services. VRilliant Studios serves as a separate sub-brand offering custom VR software development for enterprise clients.

Differentiator

Problem solved

Functional benefit

Brands

• VRilliant Studios: VR software development division offering custom VR solutions for corporate training, team building, and product development simulations

Products and services

• VR Arena Gaming Session 50-minute free-roam multiplayer VR session at the Luzern arena for groups of 1–6 players, allowing game switching during the booking. Priced per group with reduced weekday afternoon rates.
• VR Gift Vouchers Online gift vouchers redeemable for one hour of VR gameplay for 1–6 persons, purchased via the website and delivered by email.
• VR Team Events Customized VR team-building packages for corporate clients, birthday parties, and bachelor/bachelorette parties, including optional Mario Kart entertainment and catering coordination with partner restaurants.
• VRilliant Studios Custom VR Solutions Wholly-owned software development sub-brand offering custom VR solutions for enterprises, including team-building experiences, corporate training simulations, collaboration platforms, and product development simulations.
• Rotten Apple (proprietary VR game) Free-roam VR action/thriller game developed by VRilliant Studios, set in a quarantined New York City. Designed for 1–6 players aged 16+.
• Plush Rush (proprietary VR game) Free-roam VR action game where players as plush toys defend candies against toy armies. Family-friendly, ages 8+.
• Atlantis (proprietary VR game) VR escape/adventure game where players explore the legendary sunken city of Atlantis alongside mythical guide Soraya. For 2–6 players aged 13+.
• Star Force (proprietary VR game) VR arcade shooter game in which players fight endless alien swarms on hostile planets. Includes extraction missions and survival gameplay, ages 12+.
• House of Fear (VR game) VR escape/horror game set in an abandoned, dilapidated cabin in the woods. For 1–4 players seeking a horror-themed experience.
• Sanctum (VR game) VR escape/horror game in which players must rescue their detective friend Anna from a supernatural threat tied to disappearances in nearby forests.
• Beyond Medusa's Gate (VR game) VR escape game set in ancient Greece (445 BC) where players search for the legendary Argonaut ship artifact in a forgotten coastal cave. For 2 or 4 players.
• Escape of the Lost Pyramid (VR game) VR escape/adventure game set in February 1928 following Sir Beldon Frye's expedition that vanished in the Sinai Desert searching for the lost pyramid of Nebka, reconstructed from DNA memories. For 2 or 4 players.

Quantifiable outcome

• New VR game released every 6 months

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• VRilliant StudioscoreTechnology or IntegrationRelated entity specializing in custom VR software development for enterprise clients. Offers tailored VR solutions for internal processes, collaboration, and immersive training platforms. Develops proprietary VR games used at VRilliant arenas.
• Buckhauser RestaurantminorStrategic or Co-development PartnerPartner restaurant in Zürich providing catering services for team events organized by VRilliant. Coordinates evening meals for corporate event packages.
• Turbinenbräu RestaurantminorStrategic or Co-development PartnerPartner restaurant in Zürich providing catering services for team events organized by VRilliant. Coordinates evening meals for corporate event packages.
• GamePlaza ZürichminorChannel Partner/ Reseller/ DistributorPartner arcade in Zürich enabling VRilliant to accommodate larger team events. Combined capacity of both venues allows events for up to 36 persons.
• HTC CorporationcoreTechnology or IntegrationVR hardware provider supplying HTC Vive VR equipment used in VRilliant arenas. Mentioned as equipment supplier on website.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Immotion Group: Public LBE VR/immersive experience provider operating in multiple location-based entertainment formats including VR arenas — broader portfolio than VRilliant but overlapping on VR arena and custom enterprise VR offerings.
• Two Bit Circus: Amalgamated indoor immersive entertainment venue combining VR with other tech-driven attractions and team events — adjacent category to VRilliant's arcade experience with shared group/corporate customer base.

Direct peers

• Sandbox VR: Global franchise of location-based free-roam VR gaming arenas using full-body tracking and curated multiplayer experiences — directly comparable to VRilliant's free-roam multiplayer arena model, but at much larger international scale.
• Zero Latency: Operator and franchisor of free-roam multiplayer VR arenas with wireless headsets and proprietary game library — the closest direct competitor in venue technology and business model to VRilliant Arenas.
• HOLOGATE: Provider of compact, multi-player VR attraction systems and content deployed in FECs, arcades, and LBE venues globally — competes for the same corporate team-event and group entertainment wallet as VRilliant.

Emerging players

• Resolution Games: VR-native game studio known for multiplayer/social VR titles (Demeo, Blaston, Cook-Out) — comparable to VRilliant Studios in VR multiplayer game design and free-roam-friendly social experiences.
• Vertigo Games: Independent VR game studio/publisher creating premium VR titles (Arizona Sunshine, etc.) — comparable to VRilliant Studios' custom development and publishing capabilities for VR content.

Others

• HTC VIVE: VR hardware vendor supplying the HTC Vive systems used across VRilliant's arenas — strategic supplier/ecosystem partner rather than direct competitor, but a critical dependency for the venue tech stack.

Regional players

• VR World: Multi-floor VR entertainment and coworking venue in NYC offering curated multiplayer experiences — comparable LBE VR arcades model, though operating in a different geography than VRilliant.
• GamePlaza Zürich: Swiss indoor gaming/activity venue and VRilliant's formal capacity partner for larger events — a regional peer that competes for some group and corporate entertainment budgets within Zürich.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/VRilliant_
• Facebookfacebook.com/VRilliantArenas
• LinkedInlinkedin.com/company/vrilliantswitzerland
• Instagraminstagram.com/vrilliant_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VRilliant