What Springthrough does

Springthrough is a privately-held technology services firm headquartered in Grand Rapids, Michigan, founded in 2000 and operating continuously for 25+ years under founder-CEO Mike Williams. The company serves mid-market companies — typically $50M–$300M in revenue with 25–500 employees — primarily across the Midwest, delivering an integrated portfolio that combines Sitefinity CMS development, managed IT services, virtual CIO (vCIO) advisory, custom software development, AI consulting, and IT security (the last through sister company Digital Elevation). It is a certified Progress Sitefinity Premium Partner with 10+ years of platform specialization, holding 4× Sitefinity Website of the Year awards and the 2025 Customer Success and AI Innovator Partner of the Year recognitions from Progress Software.

The technical platform is anchored on Progress Sitefinity (running .NET 8 / ASP.NET Core on Azure) and extends into a proprietary AI layer: the 'Sitefinity for Claude' product, a Springthrough-built Model Context Protocol connector and Claude plugin that allows content teams to run audits, translations, publishing, and bulk updates in plain English; a LiteLLM-based AI routing layer for multi-provider failover across Claude, OpenAI, and Gemini; and integrations with HawkSearch, ai12z, and Progress Agentic RAG for AI-powered site search and content discovery. Springthrough also operates a proprietary methodology called Technology Blueprinting™ and an in-house Sitefinity .NET Core Migration Analyzer used to scope upgrade engagements.

Revenue is generated through six streams: monthly recurring managed IT and vCIO retainers, project-based Sitefinity development and custom software engagements ($25K–$40K for simple web apps to $100K+ for complex mobile/backend systems), standalone AI discovery engagements, and security services delivered through Digital Elevation. Go-to-market is direct, sales-led, and relationship-driven, starting with no-pitch 30-minute discovery calls and emphasizing senior staff executing the work; the firm cites 33 clients with 5+ year tenures and 60% of employees with 10+ years of tenure as evidence of relationship-based retention. The company is founder/management-owned with no external venture or private equity capital identified.

Name

Springthrough

Legal name

Springthrough Consulting, Inc.

Website

https://springthrough.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Springthrough is a Grand Rapids, Michigan technology services firm serving mid-market companies ($50M–$300M revenue) with integrated Sitefinity CMS development, managed IT, vCIO advisory, custom software, AI consulting, and security services delivered by senior in-house staff.

Ownership category

akta.pro rank

Product category

IT Services and Digital Experience Consulting

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Developer Portals, SDKs & Documentation Platforms (BPAMADAG)

akta.pro secondary industry

Process & Case Management Low-Code Platforms (HDAEAKAE)

Keywords

• Managed IT services
• Sitefinity development
• Custom software development
• Virtual CIO services
• AI consulting services

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services: Fully managed IT department services and co-managed IT for companies with existing IT teams. Provided as monthly retainer engagements covering 24/7 monitoring, security, backup, support, and strategic partnership. Revenue recognized on a recurring monthly retainer basis.
2. Sitefinity Development & Support: Design, build, and maintain Sitefinity CMS websites. Includes upgrades, migrations, AI search integration (HawkSearch, AI12z, Progress RAG), and ongoing support retainers. Revenue recognized through project fees and recurring support retainer arrangements.
3. Custom Software Development: Custom web applications, mobile apps, system integrations, and business applications. Project-based fees ranging from $25K–$40K for simple web apps to $100K+ for complex systems with mobile and backend components. Includes ongoing support and maintenance.
4. vCIO Services: Virtual CIO engagements providing executive-level IT strategy, roadmapping, budget planning, and vendor management. Provided as a monthly retainer at a fraction of the cost of a full-time $150K–$200K CIO.
5. AI Services: AI consulting engagements including AI readiness discovery, tool selection and configuration, team enablement, and custom AI development. Also embedded across all other services. Standalone AI discovery and roadmap engagements run 2–4 weeks; implementation scoped per project.
6. IT Security (via Digital Elevation): Security services delivered through sister company Digital Elevation: layered defenses, vulnerability assessments, incident response, dark web scanning, security awareness training. Digital Elevation is marketed as a separate brand under the Springthrough umbrella.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Springthrough is a technology services firm that designs, builds, and supports digital platforms and IT infrastructure for mid-market companies. Core offerings include Sitefinity CMS development and support, custom software development (web apps, mobile apps, integrations), managed IT services (24/7 monitoring, helpdesk, security), virtual CIO strategy engagements, and AI consulting/implementation. The firm also sells 'Sitefinity for Claude,' a proprietary MCP connector and Claude plugin that links Anthropic's Claude AI directly to Sitefinity CMS for content management tasks.

Product overview

Springthrough is a technology services company, not a software product vendor. They offer a portfolio of professional services anchored by their Status as a certified Progress Sitefinity Premium Partner. The core services include Sitefinity Development & Support, Custom Software Development, Managed IT Services, vCIO Services, and AI Services. Their standout product is 'Sitefinity for Claude' - a Claude plugin with MCP connector that enables AI-powered content management within Sitefinity CMS. They also offer IT Security through sister company Digital Elevation. Services are designed to be integrated: Sitefinity work connects to Managed IT (they recommend one partner handles both), vCIO informs technology strategy, and AI capabilities run through all services. Springthrough targets mid-market companies ($50M-$300M revenue) with typically 25-500 employees.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Elevation: IT Security arm of Springthrough, providing layered defenses, vulnerability assessments, and incident response plans.
• Technology Blueprinting

Products and services

• Sitefinity Development & Support Design, build, upgrade, migrate, and maintain Progress Sitefinity CMS websites and digital experience platforms. Includes integrations with HawkSearch, ai12z, and Progress RAG for AI-powered search. Offered as project work plus ongoing support retainers.
• Sitefinity for Claude Proprietary MCP connector and Claude plugin that enables Sitefinity content teams to run audits, translations, bulk updates, publishing workflows, and editorial reviews in plain English via Claude.
• Custom Software Development Custom web applications, mobile apps, APIs, system integrations, and business applications built around client-specific workflows. Priced $25K–$40K for simple web apps and $100K+ for complex systems with mobile and backend components.
• Managed IT Services Fully managed or co-managed IT department services including 24/7 monitoring, security, backup, help desk support, vendor management, and strategic roadmapping. Sold as monthly retainer with 99.9% uptime target and <15 minute help desk response.
• vCIO Services Virtual CIO engagements delivering executive-level IT strategy, technology roadmapping, budget planning, security posture advice, and vendor management on a monthly retainer at a fraction of a $150K–$200K full-time CIO.
• AI Services AI consulting engagements covering AI readiness discovery, tool selection and configuration, team enablement, and custom AI development. Works with Claude, Microsoft Copilot, ChatGPT, OpenAI Codex, and Gemini. Standalone AI discovery engagements run 2–4 weeks.
• IT Security (via Digital Elevation) Layered cyber defenses, vulnerability assessments, incident response plans, dark web scanning, security awareness training, and SOC services delivered through sister brand Digital Elevation.

Quantifiable outcome

• 33 clients retained for 5+ years, demonstrating long-term partnership value
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability8 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Bridgeline Digital (HawkSearch)coreStrategic or Co-development Partner · 23 April 2024Partnership to bring HawkSearch's AI-powered search and product discovery directly into the Sitefinity ecosystem. HawkSearch uses machine learning for shopper intent understanding, product surfacing, and personalized recommendations. Springthrough delivers implementation services for Sitefinity clients adopting HawkSearch. HawkSearch powers search for brands like RDO Equipment, Bastian Solutions, and NECA, and now extends to Sitefinity customers through this collaboration.
• Progress Software (Sitefinity)coreImplementation/ SI/ Consulting PartnerCertified Progress Sitefinity Premium Partner for over a decade. Springthrough designs, builds, and maintains Sitefinity CMS websites; performs Sitefinity upgrades and migrations; and integrates AI search capabilities (HawkSearch, AI12z, Progress RAG). Recognized as 4× Sitefinity Website of the Year winner, Sitefinity Champion Award recipient, and 2025 Customer Success Partner of the Year. Also offers 'Sitefinity for Claude' — a proprietary MCP connector and Claude plugin built specifically for Sitefinity deployments.
• Digital ElevationcoreStrategic or Co-development PartnerDigital Elevation is Springthrough's sister company and dedicated security practice. It provides layered cyber defenses, vulnerability assessments, incident response plans, dark web scanning, security awareness training, and SOC services. Marketed as 'a Springthrough company' with its own website (digitalelevationusa.com). Springthrough Managed IT clients benefit from Digital Elevation's security capabilities integrated into the service offering.
• Anthropic (Claude)coreTechnology or IntegrationSpringthrough uses Claude (Anthropic) as its primary AI platform for consulting work and internal operations. The company built a proprietary MCP connector linking Claude to Sitefinity CMS and developed a Springthrough Claude Plugin for Sitefinity available in the marketplace. Claude powers Springthrough's own operations: research, writing, analysis, client deliverables. Used for custom development and recommended for teams needing reliable, nuanced reasoning.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Avanade: Avanade is a large global IT consultancy jointly owned by Accenture and Microsoft with Sitefinity implementation capabilities as part of a much broader Microsoft-centric services portfolio. Competes with Springthrough on Sitefinity and Azure engagements but at vastly larger scale and broader scope.
• Perficient: Perficient is a large global digital consultancy with Sitefinity implementation capabilities as part of a much broader services portfolio spanning custom development, cloud, data, and managed services. A broader incumbent that competes with Springthrough on Sitefinity engagements but with vastly larger scale and broader service breadth.

Direct peers

• BlueModus: BlueModus is a certified Progress Sitefinity Premium Partner of comparable size, focused exclusively on Sitefinity CMS implementation, custom development, and digital experience work for mid-market and enterprise clients. Most directly comparable to Springthrough's Sitefinity development practice and partner ecosystem positioning.
• Sikich: Sikich is a mid-market professional services firm offering technology, accounting, and advisory services including managed IT, custom software, and vCIO services to companies in the same $50M-$300M revenue range. Comparable mid-market positioning and integrated technology services model.
• Centre Technologies: Centre Technologies provides managed IT, cybersecurity, cloud, and vCIO services to mid-market businesses across multiple U.S. regions. Comparable business model, service portfolio, and target customer segment to Springthrough's managed IT and vCIO practices.
• Dataprise: Dataprise is a mid-market-focused managed IT services provider offering co-managed IT, managed security, vCIO, and cloud services to companies in similar revenue and employee size ranges as Springthrough's target market. Highly comparable business model and customer profile.
• Right! Systems: Right! Systems is a managed IT services provider serving mid-market clients with IT management, cloud, cybersecurity, and consulting services. Comparable in size, mid-market focus, and managed services + strategic IT advisory business model.
• NetGain Technologies: NetGain Technologies is a managed IT services provider serving mid-market organizations with managed IT, cybersecurity, cloud, and strategic IT advisory services. Comparable target customer base (companies with 25-500 employees, $50M-$300M revenue) and similar mid-market Midwest focus.
• XCentium: XCentium is a Sitefinity-focused digital consultancy offering Sitefinity CMS implementations, custom development, and cloud integrations. Comparable in its Sitefinity specialization and mid-market/enterprise customer focus, though with broader geographic reach than Springthrough.

Others

• Bridgeline Digital: Bridgeline Digital is the vendor behind HawkSearch, the AI-powered search platform Springthrough integrated into its Sitefinity practice through a formal partnership. Adjacent ecosystem partner rather than direct competitor, but highly relevant given Springthrough's go-to-market for AI-powered Sitefinity eCommerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/springthrough
• LinkedInlinkedin.com/company/springthrough
• Xx.com/springthrough

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Springthrough