Travelmation
Travelmation is a US host travel agency operating a network of 2,000+ independent travel advisors across 50 states, earning supplier commissions on Disney vacations, cruises, resorts, and luxury travel bookings made via its Travelmation Agent Hub platform.
- Company typePrivate
- Founded2012
- HeadquartersFort Lauderdale, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
Travelmation firmographics
Firmographics- Name
- Travelmation
- Legal name
- Travelmation LLC
- Website
- https://travelmation.net
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Travelmation is a US host travel agency operating a network of 2,000+ independent travel advisors across 50 states, earning supplier commissions on Disney vacations, cruises, resorts, and luxury travel bookings made via its Travelmation Agent Hub platform.
- Ownership category
- akta.pro rank
Travelmation industry classification
Industry- Product category
- Travel Agency Services
- NAICS
- Travel Agencies (56151), Travel Agencies (561510)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)
- akta.pro secondary industry
- Cruise Travel Agencies & Specialist Cruise Consultants (THAEAFAB)
Keywords
Where Travelmation is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Travelmation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Travel Supplier Commissions: Travelmation and its Independent Travel Consultants (ITCs) receive commissions and fees from travel suppliers for bookings made on behalf of clients. The company acts as an intermediary connecting clients with travel suppliers including airlines, hotels, cruise lines, and tour operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Independent Travel Consultant (ITC) membership with upfront startup cost |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels11 records
Travelmation product offering
Product offeringCore offering
Travelmation is a host travel agency that operates a network of over 2,000 Independent Travel Consultants (ITCs) who sell personalized vacation packages on behalf of travelers. The company acts as an Authorized Disney Vacation Planner and books with 700+ preferred and luxury travel suppliers covering Disney destinations, cruises, all-inclusive resorts, and luxury travel. Revenue is generated through commissions and fees paid by travel suppliers on bookings made by ITCs.
Product overview
Travelmation is a national travel agency with a platform-plus-advisor model. The core product is the Travelmation Agent Hub, a software application for travel advisors. The company serves as an Authorized Disney Vacation Planner and offers Disney booking services (including Walt Disney World, Disneyland, Disney Cruise Line, and Adventures by Disney). The network connects over 2,000 travel advisors across 50 U.S. states who access hundreds of preferred and luxury suppliers for cruises, resorts, and travel services. Additional offerings include an agent recruitment program and Educational Encounters for student group travel. The platform enables pre-trip planning, booking management, and in-destination support through its advisor network.
Differentiator
Problem solved
Functional benefit
Products and services
- Disney Booking Services Authorized Disney Vacation Planner offering Disney Destinations vacations including Walt Disney World resorts, Disneyland Resort, Disney Cruise Line, and Adventures by Disney bookings, with access to Disney offers and resort highlights. For individual leisure travelers and families.
- Travel Advisor Network (Independent Travel Consultants) Network of over 2,000 travel advisors across nearly all 50 U.S. states who provide pre-trip planning, in-destination support, and access to hundreds of travel companies and partners for individual travelers.
- Preferred Supplier Bookings
Companies that use Travelmation
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Travelmation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature1 record
Travelmation partnerships and signals
Strategic signalPartnerships
36 partnerships are on record, tiered core and minor.
- Disney DestinationscoreAuthorized Disney Vacation Planner status. Earmarked Diamond Producer designation, selling record numbers of Disney Destinations vacations each year. Provides clients access to Disney offers, resort highlights, and Disney Cruise Line bookings.
- Royal Caribbean InternationalcorePreferred Partner of Royal Caribbean Cruise Line, one of the world's leading cruise lines.
- Universal OrlandocoreDiamond U-Preferred agency for Universal Orlando, providing access to Universal Orlando resort bookings.
- Sandals & Beaches ResortscoreVerified Sandals and Beaches agency, providing access to luxury Caribbean resort bookings.
- Travel Leaders NetworkcorePart of Travel Leaders Network President's Circle, providing access to network resources and preferred supplier relationships.
- Cruise Lines International Association (CLIA)minorMember of Cruise Lines International Association, the world's largest cruise industry trade association.
- Celebrity CruisescorePreferred supplier partner providing cruise vacation bookings.
- Princess CruisesminorPreferred supplier partner for cruise bookings.
- Carnival Cruise LinesminorPreferred supplier partner for cruise bookings.
- MSC CruisesminorPreferred supplier partner for cruise bookings.
- Norwegian Cruise Line (NCL)corePreferred supplier partner offering cruise bookings including Virgin Voyages.
- Virgin VoyagesminorPreferred supplier partner for adult-focused cruise vacations.
- HiltonminorPreferred supplier partner for hotel accommodations.
- Delta VacationsminorPreferred supplier partner for airline and vacation package bookings.
- Expedia TAAPminorPreferred supplier partner for additional travel bookings.
- Scenic CruisesminorPreferred supplier partner for luxury river and expedition cruising.
- Apple Leisure GroupminorPreferred supplier partner providing luxury vacation packages.
- Palace ResortsminorPreferred supplier partner for luxury Caribbean resorts.
- Playa ResortsminorPreferred supplier partner for beachfront resort bookings.
- Karisma ResortsminorPreferred supplier partner for luxury resort bookings.
- IberostarminorPreferred supplier partner for international resort bookings.
- Kensington ToursminorPreferred supplier partner for luxury tour experiences.
- ViatorminorPreferred supplier partner for tours and activities bookings.
- Vacation ExpressminorPreferred supplier partner for vacation packages.
- Universal OrlandocoreDiamond U-Preferred agency providing access to Universal Orlando theme park bookings.
- AmaWaterwaysminorLuxury supplier partner for river cruise bookings.
- Celebrity Cruises – The RetreatminorLuxury supplier partner for premium cruise experiences.
- Luxe by ALG VacationsminorLuxury supplier partner for premium vacation packages.
- Explora JourneysminorLuxury supplier partner for ocean cruise experiences.
- RailbookersminorLuxury supplier partner for rail travel experiences.
- SilverSeaminorLuxury supplier partner for ultra-luxury expedition cruises.
- Regal WingsminorLuxury supplier partner for private jet and travel services.
- TraveliveminorLuxury destination management company partner for premium travel experiences.
- Rental EscapesminorLuxury supplier partner for vacation rental properties.
- Project ExpeditionminorLuxury supplier partner for expedition and adventure travel.
- The Palace CompanyminorLuxury supplier partner for premium resort experiences.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Travelmation competitors and assessment
Company assessmentDirect peers
- Kingdom Konsultant Travel: Authorized Disney Vacation Planner offering Disney and theme-park vacations through independent agents. Comparable hosted-agent Disney-specialist competitor.
- Dream Vacations (CruiseOne): Franchise/hosted travel agency model within the World Travel Holdings network, with heavy cruise and resort focus. Comparable hosted-advisor distribution and similar supplier relationships.
- The Magic For Less Travel: Authorized Disney Vacation Planner operating with independent travel advisors under a single brand, similar to Travelmation's model. Direct overlap in Disney/cruise booking services and target customers.
- Avoya Travel: Large hosted travel agency network with independent advisors, supplier partnerships, and proprietary booking technology. Closely comparable in hosted-agent structure and broad cruise/resort portfolio.
- KHM Travel Group: Host travel agency recruiting independent travel agents across the U.S. Similar low-cost agent onboarding, supplier consortium access, and B2B2C distribution model to Travelmation.
- MEI Travel (Mouse Ear Travel): Authorized Disney Vacation Planner built around an independent-advisor model focused on Disney and theme-park vacations. Highly comparable in hosted-agent structure and Disney specialization.
- Nexion Travel Group: Host travel agency under the Travel Leaders Network serving independent advisors with supplier access, training, and back-office support. Travelmation is also a Travel Leaders President's Circle member, and Nexion is a direct parallel in hosted-agent services.
- Small World Vacations: Authorized Disney Vacation Planner with a network of independent agents booking Disney, Universal, and cruise vacations. Directly competes with Travelmation for Disney-specialist advisors and end clients.
- Dreams Unlimited Travel: Authorized Disney Vacation Planner and large hosted travel agency specializing in Disney, Universal, and cruise vacations. Closely comparable to Travelmation in Disney focus, supplier mix, and agent-driven distribution.
Emerging players
- Vincent Vacations: Boutique host agency with an independent-advisor model focused on Disney, Universal, and cruise vacations. Smaller scale than Travelmation but directly overlaps on Disney-specialist positioning and agent-driven distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Travelmation social profiles
Digital presenceTravelmation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Travelmation leadership team
Management profileNumber of profiles
Profiles2 records
Travelmation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Travelmation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Travelmation
What does Travelmation do?
Travelmation is a host travel agency that operates a network of over 2,000 Independent Travel Consultants (ITCs) who sell personalized vacation packages on behalf of travelers. The company acts as an Authorized Disney Vacation Planner and books with 700+ preferred and luxury travel suppliers covering Disney destinations, cruises, all-inclusive resorts, and luxury travel. Revenue is generated through commissions and fees paid by travel suppliers on bookings made by ITCs.
Is Travelmation a public or private company?
Travelmation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Travelmation founded?
Travelmation was founded in 2012. It employs 251 to 500 people.
Where is Travelmation based?
Travelmation is headquartered in Fort Lauderdale, United States, in the North America region.
How does Travelmation make money?
One revenue line is on record: travel Supplier Commissions.
Who are Travelmation's main competitors?
Direct peers on record are Kingdom Konsultant Travel, Dream Vacations (CruiseOne), The Magic For Less Travel, Avoya Travel, KHM Travel Group, MEI Travel (Mouse Ear Travel), Nexion Travel Group, Small World Vacations and Dreams Unlimited Travel. Vincent Vacations is listed as an emerging player.
Does Travelmation have an API?
No public API is recorded for Travelmation.
What industry is Travelmation in?
Travelmation's product category is Travel Agency Services. Its primary akta.pro industry code is THAKACAB, Online/Hybrid Corporate Travel Agencies (Self-Booking + Support), with a secondary code of THAEAFAB, Cruise Travel Agencies & Specialist Cruise Consultants. Its NAICS code is 56151 and its SIC code is 4700.