Salon Plaza
Salon Plaza is a U.S. franchise brand that rents fully equipped private beauty studio suites to independent hairstylists, barbers, estheticians, and other solo beauty professionals, bundled with the Suite Elite membership of Square payments, Rosy scheduling, and wholesale product distribution.
- Company typePrivate
- Founded1936
- HeadquartersManassas, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Salon Plaza does
Salon Plaza is a U.S. salon suite rental franchise that leases fully equipped private studio spaces to independent beauty professionals, including hairstylists, barbers, estheticians, nail technicians, massage therapists, makeup artists, and similar service providers. Members rent lockable suites pre-furnished with high-end chairs, mirrors, sinks, cabinetry, hairdryers, utilities, Wi-Fi, A/C, 24/7 security, and professional liability insurance, retaining 100% of their service and product revenue with no commission splits. The company's core technology stack is an integrated suite of third-party SaaS tools: a digital reservation and discovery platform (Find a Professional with 3,400+ searchable stylists), Square-powered payment processing and appointment scheduling, the Rosy Salon Software-powered Suite Desk for online booking and client history, and a dedicated member portal at mysalonsuite.com offering personal web pages and business management tools. The Suite Elite membership program bundles these tools with My Suite Store wholesale product distribution, Vistaprint ProShop marketing materials, Empower Financial benefits, and a charitable Suite Relief program, functioning as an ecosystem that deepens member lock-in beyond the physical suite.
Salon Plaza operates a franchise model for location ownership, with franchise partners owning and operating individual locations recruited via suitemanagementfranchising.com, and currently spans at least eight U.S. states (Arizona, California, Florida, Maryland, Michigan, North Carolina, Texas, Virginia). The company is a subsidiary brand within Propelled Brands, Inc., a diversified franchise conglomerate headquartered in Carrollton, Texas that also owns MY SALON Suite, FastSigns, My Suite Store, and Nerds To Go, providing shared corporate infrastructure, governance, and cross-brand marketing. Salon Plaza's revenue model combines recurring suite rental income (subscription), My Suite Store wholesale product distribution margins (transaction), and franchise fees/royalties (licensing). Pricing is quote-based and varies by location rather than publicly disclosed. The customer base is a long tail of approximately 700+ active individual micro-business operators, with no enterprise or anchor customer concentration. The company is privately held, reports no public funding rounds, and has not announced any AI/ML capabilities, with all technology dependencies on third-party SaaS partners rather than proprietary platforms.
Salon Plaza firmographics
Firmographics- Name
- Salon Plaza
- Legal name
- Propelled Brands, Inc.
- Website
- https://salonplaza.com
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Salon Plaza is a U.S. franchise brand that rents fully equipped private beauty studio suites to independent hairstylists, barbers, estheticians, and other solo beauty professionals, bundled with the Suite Elite membership of Square payments, Rosy scheduling, and wholesale product distribution.
- Ownership category
- akta.pro rank
Salon Plaza industry classification
Industry- Product category
- Salon Suite Rentals
- akta.pro primary industry
- Salon Suites & Chair Rental (Independent Stylists) (HSALAAAN)
Keywords
Where Salon Plaza is headquartered
LocationHeadquarters
- HQ city
- Manassas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Salon Plaza business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Suite Rental Income: Salon Plaza generates revenue by renting private salon suites to independent beauty professionals. Suite renters pay recurring rent for access to fully equipped private studio spaces that include high-end chairs, cabinets, mirrors, sinks, utilities, A/C, Wi-Fi, and 24/7 security. Members set their own prices for services and retain 100% of their earnings from services and product sales.
- My Suite Store Product Sales: Exclusive access to professional salon products at wholesale prices through My Suite Store. Members can purchase back bar and retail products, with the company benefiting from product distribution margins.
- Franchise Fees: Revenue generated from franchise partners who own and operate Salon Plaza locations. Franchise partners pay fees to join the Salon Plaza network and receive support for location management.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Salon Plaza product offering
Product offeringCore offering
Salon Plaza rents private, fully-equipped luxury salon suites to independent beauty professionals. Members rent a lockable studio with high-end chairs, cabinets, mirrors, sinks, utilities, Wi-Fi, and 24/7 security; they set their own service prices and keep 100% of their earnings from services and retail product sales. The company supplements rentals with a Suite Elite membership that bundles business tools, wholesale product access, and education.
Product overview
Salon Plaza is a single unified platform offering private luxury salon suite rentals for beauty professionals. The core offering is the salon suite rental program, supplemented by the Suite Elite membership which bundles business tools (Square scheduling/payments, My Suite Store product access, education, marketing support via Vistaprint ProShop) and charitable programs (Suite Relief). Related brand MY SALON Suite operates under the same umbrella, with both sharing the Suite Elite membership benefits, The Suite Desk scheduling platform, and My Suite Store distribution service.
Differentiator
Problem solved
Functional benefit
Products and services
- Salon Plaza Suite Rentals Private, fully-equipped luxury salon suites rented to independent beauty professionals (hairstylists, barbers, estheticians, nail techs, massage therapists, makeup artists). Each suite includes high-end chairs, cabinets, mirrors, sinks, utilities, A/C, Wi-Fi, and 24/7 security. Members set their own prices and retain 100% of earnings from services and product sales.
- Suite Elite Membership Membership program for Salon Plaza and MY SALON Suite members providing exclusive benefits: Square-powered business tools, My Suite Store access for professional products at wholesale, complimentary education episodes, personal business webpage, Vistaprint ProShop for marketing materials, and insurance/financial partner discounts.
- My Suite Store Exclusive distributor of professional salon products for Suite Elite Members, providing access to top professional brands for back bar supplies and retail products (haircare, skincare, tanning, nail products, lighteners, hair color, styling tools) at wholesale prices.
- Salon Plaza Franchise Opportunities Franchise ownership opportunity allowing entrepreneurs to own and operate Salon Plaza salon suite locations, with franchise partners receiving support for location management, brand recognition, operational systems, and member acquisition.
Quantifiable outcome
- 3,400+ salon professionals searchable on platform
- +3 more outcomes
Companies that use Salon Plaza
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Salon Plaza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Salon Plaza partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Rosy Salon SoftwarecoreOnline scheduling platform customized for Salon Plaza Members. Features include appointment calendar, marketplace listing, personalized service booking, client history, automatic text/email reminders, inventory management, point of sale, and rewards programs. Facebook integration for booking through business pages.
- SquarecoreSquare provides integrated payment processing and appointment scheduling for all Suite Elite Members. The partnership includes Square Appointments, payment processing, loyalty programs, and email marketing integration. Members benefit from the Square Loyalty Program where enrolled clients are twice as likely to be repeat customers.
- My Suite StorecoreExclusive product distributor for Suite Elite Members providing access to professional salon products including haircare, skincare, tanning, nail products, lighteners, hair color, and styling tools at wholesale prices. Members stock back bars and retail shelves to earn extra revenue.
- Vistaprint ProShopminorMembers can order business cards, referral cards, salon menus, and marketing materials through a dedicated Vistaprint ProShop portal for professional printing needs.
- Empower FinancialminorBenefits partner providing health, wealth, and business protection programs for Suite Elite Members including insurance options and financial resources.
- St. Jude Children's Research HospitalminorCharitable partnership through Suite Relief program. Annual fundraising for childhood cancer awareness month. Community members raised over $18,000 for St. Jude in previous years with goals of $25,000.
- Propelled BrandscoreParent company overseeing Salon Plaza along with other brands including MY SALON Suite, My Suite Store, FastSigns, Nerd's Go. Propelled Brands provides centralized privacy policy, corporate governance, and brand coordination across the franchise network.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Salon Plaza competitors and assessment
Company assessmentBroad incumbents
- Regis Corporation: Large publicly traded operator of franchise-based hair salons (SmartStyle, Supercuts, etc.). Serves the same end consumer of beauty services but via company-owned and franchised full-service salons rather than suite rentals — broad incumbent in the same industry.
- Great Clips: Largest U.S. hair salon franchise by unit count. Serves the same consumer demand for haircut and styling services but through walk-in full-service salons rather than private suite rentals — relevant industry incumbent for market sizing and consumer trends.
Direct peers
- MY SALON Suite: Sister brand under the same Propelled Brands parent, offering the same private salon suite rental model to independent beauty professionals. Operates a materially larger footprint than Salon Plaza and competes for the same franchisees and end customers.
- Phenix Salon Suites: One of the largest U.S. salon-suite rental franchisors, providing private, fully equipped studios to independent stylists on a recurring-rent basis. Directly comparable offering, customer base (independent beauty professionals), and franchise-driven distribution model.
- Sola Salon Studios: Major U.S. salon-suite rental franchisor with hundreds of locations, offering private studios to independent hair and beauty professionals. Same target customer, same suite-rental revenue model, and similar franchise expansion mechanics.
- The Salon People: Salon-suite rental operator offering private studios to independent stylists. Smaller-scale direct competitor with overlapping customer base and rental-driven business model.
- Salon Lofts: Salon-suite rental brand offering private studio spaces to independent beauty professionals across multiple U.S. markets. Direct competitor with overlapping customer base and rental-as-primary-revenue model.
- Salons by JC: Established U.S. salon-suite franchise providing private, lockable studio space to licensed beauty professionals. Comparable value proposition (private suite ownership, keep 100% of earnings) and target segment.
Others
- Ulta Beauty: Largest U.S. beauty retailer selling professional salon products and operating in-store salons. Indirectly comparable as it sits in the same beauty ecosystem, drives product demand that Salon Plaza members resell, and shapes consumer beauty-spend trends.
Regional players
- HairClub: Specialty hair restoration and scalp-health services chain. Operates a different service model (specialty treatments rather than general beauty) but shares the consumer hair-care category and could represent an alternative tenant type for salon-suite real estate in some markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Salon Plaza social profiles
Digital presenceSalon Plaza compliance and trust
Trust signalCompliance2 records
Salon Plaza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salon Plaza leadership team
Management profileNumber of profiles
Salon Plaza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salon Plaza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salon Plaza
What does Salon Plaza do?
Salon Plaza rents private, fully-equipped luxury salon suites to independent beauty professionals. Members rent a lockable studio with high-end chairs, cabinets, mirrors, sinks, utilities, Wi-Fi, and 24/7 security; they set their own service prices and keep 100% of their earnings from services and retail product sales. The company supplements rentals with a Suite Elite membership that bundles business tools, wholesale product access, and education.
Is Salon Plaza a public or private company?
Salon Plaza is a private company. It is classified as corporate owned and is currently operating.
When was Salon Plaza founded?
Salon Plaza was founded in 1936. It employs 251 to 500 people.
Where is Salon Plaza based?
Salon Plaza is headquartered in Manassas, United States, in the North America region.
How does Salon Plaza make money?
Three revenue lines are on record. Suite Rental Income is the primary driver. The others are my Suite Store Product Sales and franchise Fees.
Who are Salon Plaza's main competitors?
Broad incumbents on record are Regis Corporation and Great Clips. Direct peers are MY SALON Suite, Phenix Salon Suites, Sola Salon Studios, The Salon People, Salon Lofts and Salons by JC. Ulta Beauty is listed as an others. HairClub is listed as a regional player.
Does Salon Plaza have an API?
No public API is recorded for Salon Plaza.
What industry is Salon Plaza in?
Salon Plaza's product category is Salon Suite Rentals. Its primary akta.pro industry code is HSALAAAN, Salon Suites & Chair Rental (Independent Stylists).