Salon Plaza

What Salon Plaza does

Salon Plaza is a U.S. salon suite rental franchise that leases fully equipped private studio spaces to independent beauty professionals, including hairstylists, barbers, estheticians, nail technicians, massage therapists, makeup artists, and similar service providers. Members rent lockable suites pre-furnished with high-end chairs, mirrors, sinks, cabinetry, hairdryers, utilities, Wi-Fi, A/C, 24/7 security, and professional liability insurance, retaining 100% of their service and product revenue with no commission splits. The company's core technology stack is an integrated suite of third-party SaaS tools: a digital reservation and discovery platform (Find a Professional with 3,400+ searchable stylists), Square-powered payment processing and appointment scheduling, the Rosy Salon Software-powered Suite Desk for online booking and client history, and a dedicated member portal at mysalonsuite.com offering personal web pages and business management tools. The Suite Elite membership program bundles these tools with My Suite Store wholesale product distribution, Vistaprint ProShop marketing materials, Empower Financial benefits, and a charitable Suite Relief program, functioning as an ecosystem that deepens member lock-in beyond the physical suite.

Salon Plaza operates a franchise model for location ownership, with franchise partners owning and operating individual locations recruited via suitemanagementfranchising.com, and currently spans at least eight U.S. states (Arizona, California, Florida, Maryland, Michigan, North Carolina, Texas, Virginia). The company is a subsidiary brand within Propelled Brands, Inc., a diversified franchise conglomerate headquartered in Carrollton, Texas that also owns MY SALON Suite, FastSigns, My Suite Store, and Nerds To Go, providing shared corporate infrastructure, governance, and cross-brand marketing. Salon Plaza's revenue model combines recurring suite rental income (subscription), My Suite Store wholesale product distribution margins (transaction), and franchise fees/royalties (licensing). Pricing is quote-based and varies by location rather than publicly disclosed. The customer base is a long tail of approximately 700+ active individual micro-business operators, with no enterprise or anchor customer concentration. The company is privately held, reports no public funding rounds, and has not announced any AI/ML capabilities, with all technology dependencies on third-party SaaS partners rather than proprietary platforms.

Name

Salon Plaza

Legal name

Propelled Brands, Inc.

Website

https://salonplaza.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

251–500 employees

Short description

Salon Plaza is a U.S. franchise brand that rents fully equipped private beauty studio suites to independent hairstylists, barbers, estheticians, and other solo beauty professionals, bundled with the Suite Elite membership of Square payments, Rosy scheduling, and wholesale product distribution.

Ownership category

akta.pro rank

Product category

Salon Suite Rentals

akta.pro primary industry

Salon Suites & Chair Rental (Independent Stylists) (HSALAAAN)

Keywords

• Salon suite rentals
• Beauty workspace leasing
• Private salon studios
• Franchise salon suites
• Independent beauty professionals

Headquarters

HQ city

Manassas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Suite Rental Income: Salon Plaza generates revenue by renting private salon suites to independent beauty professionals. Suite renters pay recurring rent for access to fully equipped private studio spaces that include high-end chairs, cabinets, mirrors, sinks, utilities, A/C, Wi-Fi, and 24/7 security. Members set their own prices for services and retain 100% of their earnings from services and product sales.
2. My Suite Store Product Sales: Exclusive access to professional salon products at wholesale prices through My Suite Store. Members can purchase back bar and retail products, with the company benefiting from product distribution margins.
3. Franchise Fees: Revenue generated from franchise partners who own and operate Salon Plaza locations. Franchise partners pay fees to join the Salon Plaza network and receive support for location management.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Salon Plaza rents private, fully-equipped luxury salon suites to independent beauty professionals. Members rent a lockable studio with high-end chairs, cabinets, mirrors, sinks, utilities, Wi-Fi, and 24/7 security; they set their own service prices and keep 100% of their earnings from services and retail product sales. The company supplements rentals with a Suite Elite membership that bundles business tools, wholesale product access, and education.

Product overview

Salon Plaza is a single unified platform offering private luxury salon suite rentals for beauty professionals. The core offering is the salon suite rental program, supplemented by the Suite Elite membership which bundles business tools (Square scheduling/payments, My Suite Store product access, education, marketing support via Vistaprint ProShop) and charitable programs (Suite Relief). Related brand MY SALON Suite operates under the same umbrella, with both sharing the Suite Elite membership benefits, The Suite Desk scheduling platform, and My Suite Store distribution service.

Differentiator

Problem solved

Functional benefit

Products and services

• Salon Plaza Suite Rentals Private, fully-equipped luxury salon suites rented to independent beauty professionals (hairstylists, barbers, estheticians, nail techs, massage therapists, makeup artists). Each suite includes high-end chairs, cabinets, mirrors, sinks, utilities, A/C, Wi-Fi, and 24/7 security. Members set their own prices and retain 100% of earnings from services and product sales.
• Suite Elite Membership Membership program for Salon Plaza and MY SALON Suite members providing exclusive benefits: Square-powered business tools, My Suite Store access for professional products at wholesale, complimentary education episodes, personal business webpage, Vistaprint ProShop for marketing materials, and insurance/financial partner discounts.
• My Suite Store Exclusive distributor of professional salon products for Suite Elite Members, providing access to top professional brands for back bar supplies and retail products (haircare, skincare, tanning, nail products, lighteners, hair color, styling tools) at wholesale prices.
• Salon Plaza Franchise Opportunities Franchise ownership opportunity allowing entrepreneurs to own and operate Salon Plaza salon suite locations, with franchise partners receiving support for location management, brand recognition, operational systems, and member acquisition.

Quantifiable outcome

• 3,400+ salon professionals searchable on platform
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Rosy Salon SoftwarecoreTechnology or Integration · 8 June 2018Online scheduling platform customized for Salon Plaza Members. Features include appointment calendar, marketplace listing, personalized service booking, client history, automatic text/email reminders, inventory management, point of sale, and rewards programs. Facebook integration for booking through business pages.
• SquarecoreTechnology or IntegrationSquare provides integrated payment processing and appointment scheduling for all Suite Elite Members. The partnership includes Square Appointments, payment processing, loyalty programs, and email marketing integration. Members benefit from the Square Loyalty Program where enrolled clients are twice as likely to be repeat customers.
• My Suite StorecoreChannel Partner/ Reseller/ DistributorExclusive product distributor for Suite Elite Members providing access to professional salon products including haircare, skincare, tanning, nail products, lighteners, hair color, and styling tools at wholesale prices. Members stock back bars and retail shelves to earn extra revenue.
• Vistaprint ProShopminorGTM or Marketing PartnerMembers can order business cards, referral cards, salon menus, and marketing materials through a dedicated Vistaprint ProShop portal for professional printing needs.
• Empower FinancialminorGTM or Marketing PartnerBenefits partner providing health, wealth, and business protection programs for Suite Elite Members including insurance options and financial resources.
• St. Jude Children's Research HospitalminorOthersCharitable partnership through Suite Relief program. Annual fundraising for childhood cancer awareness month. Community members raised over $18,000 for St. Jude in previous years with goals of $25,000.
• Propelled BrandscoreStrategic or Co-development PartnerParent company overseeing Salon Plaza along with other brands including MY SALON Suite, My Suite Store, FastSigns, Nerd's Go. Propelled Brands provides centralized privacy policy, corporate governance, and brand coordination across the franchise network.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Regis Corporation: Large publicly traded operator of franchise-based hair salons (SmartStyle, Supercuts, etc.). Serves the same end consumer of beauty services but via company-owned and franchised full-service salons rather than suite rentals — broad incumbent in the same industry.
• Great Clips: Largest U.S. hair salon franchise by unit count. Serves the same consumer demand for haircut and styling services but through walk-in full-service salons rather than private suite rentals — relevant industry incumbent for market sizing and consumer trends.

Direct peers

• MY SALON Suite: Sister brand under the same Propelled Brands parent, offering the same private salon suite rental model to independent beauty professionals. Operates a materially larger footprint than Salon Plaza and competes for the same franchisees and end customers.
• Phenix Salon Suites: One of the largest U.S. salon-suite rental franchisors, providing private, fully equipped studios to independent stylists on a recurring-rent basis. Directly comparable offering, customer base (independent beauty professionals), and franchise-driven distribution model.
• Sola Salon Studios: Major U.S. salon-suite rental franchisor with hundreds of locations, offering private studios to independent hair and beauty professionals. Same target customer, same suite-rental revenue model, and similar franchise expansion mechanics.
• The Salon People: Salon-suite rental operator offering private studios to independent stylists. Smaller-scale direct competitor with overlapping customer base and rental-driven business model.
• Salon Lofts: Salon-suite rental brand offering private studio spaces to independent beauty professionals across multiple U.S. markets. Direct competitor with overlapping customer base and rental-as-primary-revenue model.
• Salons by JC: Established U.S. salon-suite franchise providing private, lockable studio space to licensed beauty professionals. Comparable value proposition (private suite ownership, keep 100% of earnings) and target segment.

Others

• Ulta Beauty: Largest U.S. beauty retailer selling professional salon products and operating in-store salons. Indirectly comparable as it sits in the same beauty ecosystem, drives product demand that Salon Plaza members resell, and shapes consumer beauty-spend trends.

Regional players

• HairClub: Specialty hair restoration and scalp-health services chain. Operates a different service model (specialty treatments rather than general beauty) but shares the consumer hair-care category and could represent an alternative tenant type for salon-suite real estate in some markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SalonPlazaStudios
• LinkedInlinkedin.com/company/salon-plaza
• Instagraminstagram.com/salonplaza

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salon Plaza