Vilkas Group

What Vilkas Group does

Vilkas Group Oy is a Finnish e-commerce platform provider founded in 1995 and headquartered in Tampere, Finland. The company serves more than 1,700 online merchants in Finland through a portfolio that includes Vilkas Now (a self-service DIY e-commerce SaaS launched in 2022 with a 30-day free trial and tiered subscription pricing), Vilkas Suite (a customizable enterprise platform launched in 2020 with B2B features such as customer-specific pricing and ERP integrations to Lemonsoft, Visma L7, and Netvisor), and Vilkas Verkkoapteekki (a Fimea-regulated pharmacy e-commerce solution developed since 2005, offering eResepti, Suomi.fi authentication, and integrations to PD3, Maxx, and Salix pharmacy systems). The technology is proprietary, evolving from ePages and PrestaShop heritage, with CSV-based data exchange and an open API for integrations.

The business model combines SaaS subscriptions (€131/month+ for Vilkas Suite, tiered plans for Vilkas Now), one-time implementation and design fees (from €490 setup, €900 integration, €990 design package, €1,800+ concept work), and recurring professional services in SEO, digital advertising (Vilkas Media), accessibility consulting, and AI-assisted customer service (Vilkas AI). Distribution is omnichannel within Finland: direct enterprise sales for Suite/B2B, fully self-serve online for Now, and a partner/reseller network anchored by Farmania for pharmacy implementations. Go-to-market is segmented by vertical (SMB self-serve, B2B manufacturers/wholesalers with ERP needs, and Fimea-regulated pharmacies) and by size, with localized Finnish-language support as a key differentiator against global platforms.

Name

Vilkas Group

Legal name

Vilkas Group Oy

Website

https://vilkas.fi

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Vilkas Group Oy is a Finnish e-commerce platform provider serving 1,700+ Finnish merchants through its Vilkas Now (DIY SaaS), Vilkas Suite (enterprise/B2B), and Vilkas Verkkoapteekki (Fimea-approved pharmacy) products, with ERP, payment, and logistics integrations and Finnish-language support from Tampere.

Ownership category

akta.pro rank

Headquarters

HQ city

Tampere

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription (Vilkas Now): Monthly subscription for self-service e-commerce platform with tiered pricing (Starter/Mini/Active/Pro). First 30 days free trial.
2. SaaS Subscription (Vilkas Suite): Monthly subscription for customized e-commerce platform starting at €131/month plus €490 setup fee. Includes support and updates.
3. Professional Services: Implementation, design, marketing, and consulting services. Includes concept clarification (€1800+), design/branding, and integration setup (€900+).
4. Additional Services: Face update package (€990), ongoing marketing services, accessibility services, and training.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Vilkas Group provides Finnish e-commerce platform solutions spanning self-service (Vilkas Now), fully customizable enterprise platforms (Vilkas Suite and Vilkas Go), B2B-specific online stores with customer-specific pricing and ERP integrations, and a Fimea-compliant online pharmacy solution (Vilkas Verkkoapteekki). The company also offers add-on services including AI-powered customer service (Vilkas AI), digital advertising (Vilkas Media), design, SEO, and accessibility consulting.

Product overview

Vilkas Group is a Finnish e-commerce platform provider offering a portfolio of solutions ranging from self-service to fully customized e-commerce platforms. The core products are Vilkas Now (self-service SaaS template) and Vilkas Suite (customizable enterprise platform), with Vilkas Suite serving as the base for B2B-specific functionality (Vilkas Suite B2B-verkkokauppa) and custom implementations (Vilkas Go). A distinct vertical product is Vilkas Verkkoapteekki, available in Standard and Enterprise tiers, specifically designed for Finnish pharmacies with Fimea-approved features including e-prescription and Suomi.fi authentication. Add-on services include Vilkas AI (AI-powered customer service), Vilkas Media (digital advertising), accessibility services, and a library of responsive themes (Air, North, Atlas). The platforms support ERP integrations (Lemonsoft, Visma L7, Netvisor, Procountor, Mavasoft), payment providers (Klarna, PayPal, Apple Pay, Paytrail, MobilePay, Qliro, Kustom, Svea), logistics systems (Passeli, Logius, Devoca), and customer service tools (Giosg live chat, Amazon marketplace). Data exchange is handled via CSV import/export; no public API documentation is referenced.

Differentiator

Problem solved

Functional benefit

Brands

• Vilkas Now: DIY e-commerce template solution - a modern and easy-to-use ready-made platform for establishing online stores
• Vilkas Suite
• Vilkas Verkkoapteekki
• Vilkas Suite B2B

Products and services

• Vilkas Now A modern, self-service DIY e-commerce template for small and medium Finnish businesses, allowing merchants to build and manage their online store independently with a 30-day free trial.
• Vilkas Suite A customizable Finnish e-commerce platform that scales with business growth, supporting both B2B features (customer-specific pricing, payment terms) and B2C commerce, with built-in ERP integrations including Lemonsoft, Visma L7, and Netvisor. Pricing starts at €490 setup + €131/month.
• Vilkas Suite B2B-verkkokauppa A B2B e-commerce variant of Vilkas Suite featuring customer-specific pricing, quick-order forms, purchase requisition carts, closed shop for logged-in users, and multi-language, multi-currency support for international sales.
• Vilkas Verkkoapteekki A specialized e-commerce solution for Finnish pharmacies approved by Fimea, available in Standard (theme-based, limited monthly orders) and Enterprise (fully customizable, unlimited orders, PD3/Maxx/Salix integrations) tiers. Includes e-prescription handling and Suomi.fi identification.
• Vilkas Go Individual custom e-commerce implementations for businesses requiring bespoke digital commerce solutions tailored to specific operational needs.
• Vilkas AI AI-powered services for e-commerce that enhance customer service and sales, including AI-driven chatbot capabilities aimed at improving customer interactions and conversion.
• Vilkas Media Digital advertising services including native advertising, targeted marketing, regional targeting combined with retargeting, offered to help e-commerce customers increase visibility.
• Saavutettavuuspalvelut (Accessibility Services) Accessibility consulting services to ensure e-commerce compliance with the EU Accessibility Act (EAA/digital services law) taking effect summer 2025, offered as platform-agnostic expert services.

Quantifiable outcome

• 1700+ e-commerce stores managed on the platform
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability4 records

Feature6 records

Partnerships

17 partnerships are on record, tiered core and minor.

• KustomcoreTechnology or IntegrationPayment service provider integrated with Vilkas e-commerce platforms for seamless checkout solutions.
• KlarnacoreTechnology or IntegrationPopular buy-now-pay-later payment solution integrated into Vilkas platforms.
• Paytrail by NetscoreTechnology or IntegrationFinnish payment service provider for domestic online payments in Vilkas e-commerce.
• MobilePaycoreTechnology or IntegrationFinnish mobile payment app integrated for convenient smartphone checkout.
• PayPalcoreTechnology or IntegrationGlobal payment platform integrated for international customer payments.
• MatkahuoltocoreTechnology or IntegrationFinnish logistics partner for parcel delivery and shipping solutions.
• ShipitcoreTechnology or IntegrationFinnish shipping aggregation service for multiple carrier options.
• PostnordcoreTechnology or IntegrationNordic logistics provider for parcel delivery across Scandinavia.
• PosticoreTechnology or IntegrationFinnish postal and logistics service for domestic shipping solutions.
• LemonsoftcoreTechnology or IntegrationFinnish ERP system integrated with Vilkas Suite for automated order and product data synchronization.
• Visma L7coreTechnology or IntegrationFinnish ERP solution integrated with Vilkas Suite for business system connectivity.
• NetvisorcoreTechnology or IntegrationFinnish financial management system integrated with Vilkas Suite.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon marketplace integration allowing Vilkas merchants to sell products on Amazon directly.
• CDONminorChannel Partner/ Reseller/ DistributorNordic marketplace integration for expanded sales channel reach.
• GiosgcoreTechnology or IntegrationFinnish live chat and chatbot platform integrated for customer engagement, pharmacy consultations, and sales optimization. Suomi.fi integration enables secure customer identification.
• FarmaniacoreImplementation/ SI/ Consulting PartnerFinnish pharmacy consulting firm that helps pharmacies implement Vilkas Verkkoapteekki solutions and manage e-commerce projects.
• Visma L7coreTechnology or IntegrationFinnish ERP system for business management with Vilkas Suite integration.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/VilkasFi
• Facebookfacebook.com/vilkasgroup
• LinkedInlinkedin.com/company/vilkas-group-oy
• Instagraminstagram.com/vilkasgroup
• Xx.com/vilkasgroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vilkas Group