Giosg.com
Giosg.com is a Helsinki-based cloud platform that combines AI agents, live chat, video, telephony, and interactive web content for enterprise customer engagement across automotive, telecom, e-commerce, pharma, finance, and energy verticals in Europe.
- Company typePrivate
- Founded2011
- HeadquartersHelsinki, Finland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Giosg.com does
Giosg.com Oy is a Helsinki-headquartered cloud software company that operates an omnichannel customer engagement platform combining AI-powered automation with live human engagement tools. Its product portfolio spans five core modules — giosg AI Agent (autonomous Support, Shopping, Lead, and Internal agents built on GPT-based generative AI with similarity-threshold knowledge retrieval), giosg Live (real-time chat, phone, WhatsApp, and video), giosg Agentic Search (conversational product discovery), giosg Interaction Builder (no-code visual authoring of pop-ups, quizzes, product cards, video bots, calculators, and gamified lead forms), and giosg Agentic Analytics (conversational reporting) — supplemented by add-on modules for telephony, PIM, calendar/scheduling, shoppable video, one-to-one video, and workflow automation. The platform exposes a comprehensive API surface (100+ documented HTTP endpoints, OAuth2, JavaScript Visitor API) with native integrations to Shopify, HubSpot, Google Analytics/Tag Manager, and Calendly, and is ISO 27001 certified with EU data residency.
Giosg serves enterprise customers across eight primary verticals — automotive (Hyundai, Stellantis), telecommunications (Telia, A1 Croatia, Three Ireland), e-commerce and retail (Kesko, Tempur, YA, Suomalainen Kirjakauppa), pharmaceutical and pharmacy (Apotek1), financial services and banking (Saldo Bank, Ålandsbanken, Basware), energy (Vattenfall, Vaasan Sähkö), real estate (Knight Frank, HOAS), and B2B services — with named deployments reporting outcomes such as 83–95% support automation, 2X lead-to-sale conversion, 4X campaign traffic, and 70%+ CSAT improvement. GTM combines direct enterprise field sales and inside sales with a structured partner channel: BPO outsourcers (including Teleperformance), digital agencies, solution providers (TietoEvry, Gofore, Siili Solutions), and embedded web portals (Bilweb, Wayke, Oikotie, OnTheMarket) covering Finland, Sweden, UK, Germany, Croatia, Serbia, Slovenia, and Spain.
The company operates through legal entities in Finland (giosg.com Oy, headquarters), Sweden (giosg.com Sverige AB, Stockholm), UK (giosg.com Ltd, Warwick), and Spain (Barcelona). It has raised approximately $9.3M cumulatively across funding rounds in 2013, 2017, and 2018 from VentureOut, Zenith Venture Capital, and Vendep Capital, and acquired Whisbi in April 2023 to add live video and shoppable video capabilities. The company is privately held with founder Ville Rissanen as CEO, and revenue is generated primarily through tiered SaaS subscriptions with sales-led pricing (no public pricing).
Giosg.com firmographics
Firmographics- Name
- Giosg.com
- Legal name
- giosg.com Oy
- Website
- https://giosg.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Giosg.com is a Helsinki-based cloud platform that combines AI agents, live chat, video, telephony, and interactive web content for enterprise customer engagement across automotive, telecom, e-commerce, pharma, finance, and energy verticals in Europe.
- Ownership category
- akta.pro rank
Giosg.com industry classification
Industry- Product category
- Customer Engagement Software
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where Giosg.com is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices4 records
Markets served
Giosg.com business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Core revenue from annual/monthly SaaS subscriptions to the giosg platform, with tiered plans based on features, channels, and scale. Professional services for implementation and onboarding are offered as add-ons.
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
Giosg.com product offering
Product offeringCore offering
Giosg is a cloud-based omnichannel customer engagement platform that combines AI-powered automation with real-time human engagement tools across chat, video, voice, and interactive web content. The platform is sold as a tiered SaaS subscription to businesses in verticals such as automotive, e-commerce, pharmaceutical, and telecommunications, enabling automated customer support up to 95% resolution, lead capture and qualification, conversational commerce, live video engagement, telephony routing, and conversational analytics. Add-on modules cover video bots, shoppable video, workflow automation, PIM, and calendar scheduling.
Product overview
Giosg is a unified customer engagement platform that combines AI-powered automation with human support tools. The core product portfolio includes giosg AI Agent (autonomous AI for support/sales automation), giosg Live (omnichannel live chat/messaging), giosg Agentic Search (conversational search), giosg Interaction Builder (visual content/interaction creator), and giosg Agentic Analytics (conversational reporting). These are complemented by specialized modules: giosg Video Bot and Shoppable Video for video commerce, One-to-one Video for face-to-face calls, Web Personalization for targeted content, Lead Generation Bots for capture, Workflow Builder for automation, giosg PIM for product data management, and Telephony for voice integration. The platform supports omnichannel customer engagement across chat, video, voice, and WhatsApp with multilingual AI capabilities, enabling businesses to automate up to 95% of customer requests while maintaining human handoff for complex interactions.
Differentiator
Problem solved
Functional benefit
Products and services
- giosg AI Agent Autonomous AI agent product that automates customer support, sales, shopping, and internal operations across omnichannel and multilingual contexts, capable of handling up to 95% of everyday customer requests. Offered as a standalone subscription product to enterprise customers in automotive, e-commerce, pharmaceutical, telecom, financial services, real estate, and SaaS.
- giosg Live Omnichannel live chat and messaging product enabling human agents to support customers in real-time across chat, WhatsApp, phone, and one-to-one video channels, with routing, team management, canned answers, and chat automation. Sold to enterprise and mid-market customers needing human-led engagement alongside AI automation.
- giosg Agentic Search Conversational AI-powered search product that increases e-commerce conversions by guiding shoppers through product discovery using natural language queries. Targeted at online retailers and customer-facing brands seeking improved on-site conversion.
- giosg Interaction Builder Standalone no-code/low-code visual drag-and-drop builder product for creating interactive web content experiences including pop-ups, quizzes, lead forms, product cards, video bots, calculators, and embedded calendars. Sold to marketing and digital teams across industries for on-site conversion and lead capture.
- giosg Agentic Analytics Conversational analytics product that replaces static reporting with interactive, conversational insights for performance measurement across support, sales, and marketing use cases. Targeted at operations, CX, and digital leaders at enterprise and mid-market companies.
Quantifiable outcome
- Automate up to 95% of customer support requests
- +5 more outcomes
Companies that use Giosg.com
Customer profileNamed customers18 records
Segments7 records
Ideal customer profiles4 records
Giosg.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability10 records
Feature15 records
Giosg.com partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered minor and core.
- CallWavesminorFinnish BPO partner providing first-line customer service outsourcing with fully managed live chat support, sales lead generation, and meeting booking services using the giosg platform.
- Echo Center d.o.ominorBPO partner operating across Slovenia, Croatia, and Serbia, providing outsourced customer service chat support using giosg.
- Horisontti MediaminorFinnish BPO/digital partner offering managed chat support services.
- Line CarrierminorFinnish BPO partner providing customer service chat outsourcing.
- Moment DigitalminorFinnish digital agency and BPO partner.
- Online Fulfillment SverigeminorSwedish BPO partner offering e-commerce fulfillment and customer service support.
- OrcaminorUK-based BPO partner providing customer service outsourcing.
- TeleperformancecoreGlobal BPO leader operating in Finland and Sweden, providing large-scale outsourced customer service, sales support, and technical assistance using giosg for chat and digital engagement.
- UpsellerminorFinnish BPO partner focused on sales-driven chat support and lead generation.
- UranominorFinnish BPO partner for customer service chat outsourcing.
- VSPminorFinnish BPO partner providing customer service outsourcing.
- Crop AgencyminorFinnish digital agency helping businesses build online marketing strategies and interactive campaigns using giosg.
- DigizerminorFinnish digital agency partner specializing in online marketing campaigns and lead generation.
- ExoveminorFinnish digital agency offering web marketing and interactive campaign services.
- Hakosalo InnovationsminorFinnish digital agency partner.
- MedialuotsiminorFinnish digital agency partner for online marketing.
- PalatiominorFinnish digital agency partner.
- ReasonminorFinnish digital agency partner for online marketing strategies.
- VaimominorFinnish digital agency partner specializing in e-commerce and digital marketing.
- VerkkotalliminorFinnish digital agency partner.
- ViestintäliigaminorFinnish digital agency partner for communications and marketing.
- ZerotenminorFinnish digital agency partner.
- GoforeminorFinnish IT consultancy and solution provider acting as a Value Added Reseller and system integrator, setting up and supporting customized giosg deployments.
- Alma AjominorFinnish IT solution provider and system integrator.
- Siili SolutionsminorFinnish IT consultancy and solution provider specializing in custom giosg implementations.
- TietoEvryminorNordic IT services company providing system integration and IT support, including giosg deployments for enterprise clients.
- BilwebminorSwedish automotive web portal partner embedding giosg for customer engagement on their platform.
- WaykeminorSwedish automotive marketplace platform embedding giosg for digital customer engagement.
- OikotieminorFinnish real estate portal embedding giosg for real estate customer engagement.
- OnTheMarketminorUK real estate portal partner using giosg for customer engagement.
- Nordisk E-HandelminorSwedish e-commerce industry organization/portal partner recommending giosg to e-commerce businesses.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Giosg.com competitors and assessment
Company assessmentBroad incumbents
- Zendesk: Zendesk is a broad customer service suite offering live chat, AI agents (Zendesk AI), voice, and ticketing across enterprise markets; overlaps with Giosg's AI Agent and Live products as part of a wider customer experience platform portfolio.
- Genesys: Genesys is a global contact-center-as-a-service platform with AI-powered virtual agents and omnichannel routing — a broad incumbent that overlaps with Giosg's customer engagement platform for large enterprise deployments.
- Freshworks (Freshchat): Freshchat is Freshworks' AI-powered customer engagement product combining chat, bots, and omnichannel messaging — a broad-suite competitor overlapping with Giosg's AI Agent and Live products for mid-market and enterprise customers.
- HubSpot Service Hub: HubSpot's Service Hub integrates live chat, AI chatbots (Breeze), and conversational tools into its broader CRM/marketing platform — a broad incumbent competitor that overlaps with Giosg in mid-market customer engagement.
Direct peers
- Tidio: Tidio is an SMB-focused live chat and AI chatbot platform popular with ecommerce retailers — directly competing with Giosg's AI Shopping Agent and Interaction Builder for the same mid-market ecommerce customer base.
- Drift (Salesloft): Drift (now part of Salesloft) pioneered conversational marketing chatbots and AI-driven lead qualification, closely mirroring Giosg's AI Lead Agent and conversational commerce positioning for B2B sales and marketing teams.
- Intercom: Intercom is a leading customer messaging platform offering AI agents (Fin), live chat, and omnichannel customer engagement — directly competing with Giosg's AI Agent and Live products across similar enterprise and mid-market customer bases.
- LivePerson: LivePerson provides enterprise conversational AI, voice, and messaging platforms for customer service and sales — a direct competitor to Giosg's omnichannel AI agent and live chat offering, particularly for large enterprise customers.
- Userlike: Userlike is a German live chat and messaging platform serving European mid-market customers, providing a directly comparable omnichannel live chat and chatbot offering to Giosg.
- Crisp: Crisp is a European-headquartered customer messaging platform offering live chat, chatbots, and shared inbox functionality — directly comparable to Giosg with a similar European SME and mid-market focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Giosg.com social profiles
Digital presenceGiosg.com compliance and trust
Trust signalCompliance2 records
Giosg.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giosg.com leadership team
Management profileNumber of profiles
Profiles1 record
Giosg.com funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giosg.com M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giosg.com
What does Giosg.com do?
Giosg is a cloud-based omnichannel customer engagement platform that combines AI-powered automation with real-time human engagement tools across chat, video, voice, and interactive web content. The platform is sold as a tiered SaaS subscription to businesses in verticals such as automotive, e-commerce, pharmaceutical, and telecommunications, enabling automated customer support up to 95% resolution, lead capture and qualification, conversational commerce, live video engagement, telephony routing, and conversational analytics. Add-on modules cover video bots, shoppable video, workflow automation, PIM, and calendar scheduling.
Is Giosg.com a public or private company?
Giosg.com is a private company. It is classified as unknown and is currently operating.
When was Giosg.com founded?
Giosg.com was founded in 2011. It employs 51 to 100 people.
Where is Giosg.com based?
Giosg.com is headquartered in Helsinki, Finland, in the Europe region.
How does Giosg.com make money?
One revenue line is on record: saaS Platform Subscription.
Who are Giosg.com's main competitors?
Broad incumbents on record are Zendesk, Genesys, Freshworks (Freshchat) and HubSpot Service Hub. Direct peers are Tidio, Drift (Salesloft), Intercom, LivePerson, Userlike and Crisp.
Does Giosg.com have an API?
Yes. Giosg provides a comprehensive set of APIs and HTTP APIs for developers to customize, extend, and integrate the platform. The APIs include: giosg LIVE HTTP API (with Apps, Assets, Basket, Brands, Canned Answers, Chats, Goals, Leads, Organizations, Rooms, Routers, Rules, Teams, Users, Visitors, Automations, Cases APIs), Interaction Builder HTTP API (with Form data, Collections, Interactions APIs), Reporting HTTP API (with Visitor Statistics, User Activity Statistics, Visitor Chat Statistics, A/B Testing Results, RealTime Reporting, Chat Sessions, Visitor Sessions), Pipeline API, Conversational Reporting HTTP API, Public HTTP API for visitor chat, RealTime API, and Unified Messaging Interface API. The platform supports OAuth2 authentication, Visitor JavaScript API, and allows sending visitor variables via JavaScript or HTTP API. Developers can also build custom integrations using giosg Apps, webhooks, and the Workflow Builder for API calls. Developer documentation is at docs.giosg.com.
What industry is Giosg.com in?
Giosg.com's product category is Customer Engagement Software. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 513210 and its SIC code is 7372.