What CATAPA does

CATAPA, operated by PT Citra Teknologi Pintar, is an Indonesian cloud-based HR and payroll SaaS platform founded in 2017 and headquartered in Jakarta. The platform automates Indonesian payroll processing, including salary, PPh 21 income tax, BPJS Kesehatan, and BPJS Ketenagakerjaan contributions, claiming to process payroll for 300 employees in one minute. Its product surface comprises a core payroll module (Rp 9,900/employee/month), a premium payroll-plus-time-management tier with facial recognition attendance (Rp 12,800/employee/month), and supporting modules for organization management, severance/pesangon calculation, and income tax compliance—including the PPh 21 TER methodology mandated by PP 58/2023 and Coretax XML reporting. CATAPA sells primarily to large enterprises, mid-market companies, and SMEs/UMKM in Indonesia, with named customers including BCA, Blibli, Kaskus, Tiket.com, BMJ, and Mastrada Group.

The platform's technical foundation is a web-based SaaS architecture with native integrations to BCA KlikBCA Bisnis (for payroll disbursement via API) and Indonesia's Coretax government tax system. CATAPA's most differentiated layer is Claudia, an AI-powered Digital Employee that functions as an autonomous HR agent across five role configurations—HR Compliance Analyst, Payroll Officer, Recruitment Officer, Workforce Analyst, and Time & Attendance Analyst—accessible via web and messaging platforms (WhatsApp, Messenger, LINE, Slack, Telegram). Claudia is built on OpenAI's language models, with the company's own applied research (published at ISWC 2022, ICACSIS 2021, and ACM NLPIR 2019) covering knowledge graphs, legal virtual assistants, and Indonesian resume parsing. The platform holds ISO 27001:2022 certification and complies with Indonesian PDP data protection law.

CATAPA employs a hybrid go-to-market combining product-led growth (self-serve free trial "COBA GRATiS") with sales-led enterprise and mid-market acquisition (demo scheduling, call center 150 150, dedicated contact forms). Distribution is direct-to-consumer via catapa.com with no third-party reseller or marketplace presence disclosed. The company raised a single disclosed funding round from GDP Venture (2019, amount undisclosed) and remains privately held with no evidence of additional institutional capital, M&A activity, or secondary transactions in the source material.

Name

CATAPA

Legal name

PT Citra Teknologi Pintar

Website

https://catapa.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

CATAPA is an Indonesian cloud-based HR and payroll SaaS platform (PT Citra Teknologi Pintar) that automates salary, PPh 21, and BPJS calculations for Indonesian enterprises, mid-market firms, and SMEs, with an AI-powered Digital Employee (Claudia) and ISO 27001 certification.

Ownership category

akta.pro rank

Product category

Payroll and HR Software

NAICS

Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

akta.pro secondary industries

Employer Payroll Processing (SMB & Enterprise) (FSAMAKAA), Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ), Employee Helpdesk / HR Service Center (Tier 1) (BPAAAIAH)

Keywords

• Payroll software
• HR SaaS platform
• Tax compliance automation
• AI digital employee
• Payroll processing Indonesia

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CATAPA Payroll Subscription: Per-employee monthly subscription model. Billing period runs from the 10th of the previous month to the 9th of the current month (Periode Tagihan). Invoice sent electronically on the 12th of each month. Late payment incurs 1 permil per day penalty. Grace period extends to the 9th of the following month.
2. CATAPA Payroll + Time Management Subscription: Premium per-employee monthly subscription tier that includes payroll plus time/attendance management features. Same billing cadence as standard CATAPA Payroll.
3. Digital Employee Claudia (AI Add-on): Claudia digital employee AI capabilities are available as an add-on to the core payroll subscription, with configurable roles and capabilities tailored to customer needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels13 records

Core offering

CATAPA is a cloud-based HR and payroll SaaS platform that automates Indonesian payroll processing, including salary, PPh 21 income tax, BPJS Kesehatan, BPJS Ketenagakerjaan, severance, and THR calculations. It also offers organization management, employee self-service, time attendance with facial recognition, and an AI-powered Digital Employee (Claudia) for HR compliance, recruitment, and workforce analytics. The platform is sold on a per-employee subscription basis to Indonesian businesses ranging from SMEs to large enterprises.

Product overview

CATAPA is an Indonesian HR and payroll SaaS platform offering automated payroll processing, tax calculations, and HR management. The core product is CATAPA Payroll (Rp 9,900/employee/month), supplemented by PPh 21 tax module, Organisasi (organization management), and Pesangon (severance) modules. The platform includes AI-powered features through Claudia Digital Employee - an autonomous AI agent that takes on HR roles (Payroll Officer, HR Compliance Analyst, Recruitment Officer, Workforce Analyst, Time & Attendance Analyst). Additional offerings include CATAPA Chat for unified AI access, Employee Self-Service portal, and Time Management with facial recognition (Rp 12,800/employee/month). All modules integrate within a single web-based platform designed for Indonesian compliance with government regulations including PPh 21 TER, Coretax, and ISO 27001 security.

Differentiator

Problem solved

Functional benefit

Brands

• Claudia: AI-powered Digital Employee that serves as an HR virtual assistant, working 24/7 to handle various HR roles including payroll, recruitment, compliance, and workforce analysis

Products and services

• CATAPA Payroll Automated payroll processing system that calculates salary, BPJS Kesehatan, BPJS Ketenagakerjaan, and PPh 21 in 1 minute for up to 300 employees. Supports flexible salary components, multiple currencies, bank file generation, and includes Employee Self-Service. Priced at Rp 9,900 per employee per month.
• Pajak Penghasilan (PPh 21) Indonesian income tax calculation module supporting Gross, Gross-up, Netto, and Mix tax methods. Includes TER (Tarif Efektif) calculations per PP 58/2023, supports various employee types including expatriates, and integrates with Coretax for XML reporting.
• Pengelolaan Organisasi (Organization Management) Organization management module for managing company structure, employee data, and self-service features. Includes organizational hierarchy, cost centers, employee data migration, and Employee Self-Service (ESS) portal for Indonesian companies.
• Pesangon (Severance & Compensation) Severance and compensation calculation module for employee terminations. Calculates uang pesangon, uang pisah, uang penghargaan, uang kompensasi, and annual bonuses per Indonesian government regulations. Includes clearance documents and tax withholding slips.
• Claudia Digital Employee AI-powered digital HR employee that works 24/7. Functions as HR Compliance Analyst, Payroll Officer, Recruitment Officer, Workforce Analyst, and Time & Attendance Analyst. Accessible via web, WhatsApp, Messenger, LINE, Slack, and Telegram. Configurable to company-specific needs, powered by OpenAI language models.
• Fitur Berbasis AI (AI-Powered Features) AI-powered feature suite including advanced reporting with customizable formats, CATAPA Chat unified interface, Help Center Assistant, and Government Regulation Assistant for HR process automation in Indonesian companies.

Quantifiable outcome

• 90% faster payroll processing compared to manual processes
• +4 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability11 records

Feature15 records

Partnerships

Two partnerships are on record, tiered core.

• BCA (Bank Central Asia)coreTechnology or IntegrationCATAPA has a product integration partnership with BCA for KlikBCA Bisnis payroll disbursement. Companies using CATAPA can execute Multi-Payroll KlikBCA Bisnis transactions directly from the CATAPA platform, including immediate transfers between BCA accounts (03:00-18:00 daily) and inter-bank transfers (LLG/RTGS) via API. This is a core integration for Indonesian companies that bank with BCA.
• OpenAIcoreTechnology or IntegrationCATAPA's Claudia Virtual Assistant is powered by OpenAI's language models. Users of CATAPA and Claudia agree to OpenAI-powered terms of service when using the AI assistant feature. Terms and conditions state the service is 'supported by OpenAI.'

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mekari (Talenta): Mekari is a well-funded Indonesian SaaS suite (accounting, HR, payroll) whose Talenta product is the closest direct competitor to CATAPA in Indonesian payroll automation for SMB and mid-market customers. Both target HR teams replacing Excel with Indonesian-compliant payroll software at low per-employee pricing.
• Gadjian: Gadjian is an Indonesian cloud payroll and HRIS platform from Pointer Data, designed for SMEs with automated PPh 21, BPJS, and THR calculations. Directly competes with CATAPA in the Indonesian SMB payroll segment with similar compliance-driven positioning.
• Sleekr: Sleekr is an Indonesian HR and payroll SaaS targeting SMEs with attendance, leave, reimbursement, and PPh 21 features. It overlaps CATAPA's mid-market and SME segments with comparable Indonesian-compliance capabilities.
• HivePower: HivePower is an Indonesian HRIS and payroll SaaS offering PPh 21, BPJS, and attendance automation for local companies. Targets the same Indonesian HR/finance decision-makers as CATAPA, particularly in mid-market and enterprise.
• Gaji.id: Gaji.id is an Indonesian payroll SaaS focused on automated PPh 21, BPJS, THR, and salary disbursement. It competes directly with CATAPA in the SME and mid-market payroll automation space.

Emerging players

• Asanify: Asanify is a Southeast Asia HR and payroll SaaS covering Indonesia, India, and the Philippines with PPh 21 and BPJS support. Comparable to CATAPA as a regional SMB-focused payroll platform with adjacent geographies.
• Keka: Keka is an India-based HR and payroll platform expanding into Southeast Asia, offering automated payroll, attendance, and HRIS features for SMB and mid-market. Comparable to CATAPA as an emerging regional HR-tech player with similar SMB focus and growing AI features.

Broad incumbents

• Deel: Deel is a global HR, EOR, and payroll platform with significant Southeast Asia presence. While broader in scope (EOR, contractor management, multi-country payroll), it competes for the same Indonesian employer customers CATAPA targets and pressures pricing in the mid-market.
• Ramco Global Payroll: Ramco is an established enterprise HCM and payroll vendor with localized payroll engines across Asia, including Southeast Asia. Comparable as a broader incumbent with localized payroll offerings that could compete for CATAPA's enterprise logos.
• ADP (Workforce Now / ADP TotalSource): ADP is a global payroll and HCM incumbent with established presence in Indonesia through partners and enterprise solutions. Comparable as a broad incumbent targeting the same large-enterprise HR decision-makers CATAPA serves in banking, e-commerce, and travel.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/catapahris
• YouTubeyoutube.com/channel/UCHq3dOUCVmOK58N3p4IDBXg
• Facebookfacebook.com/catapahris
• LinkedInlinkedin.com/company/catapahris
• Instagraminstagram.com/catapapayroll
• TikToktiktok.com/@catapapayroll

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CATAPA