Allkeyshop
Allkeyshop is a price comparison platform for digital video game products, aggregating CD keys, Steam keys, and game codes from 59+ merchants across 208,351+ titles for individual gamers in EU, UK, and US markets, monetizing via affiliate commissions.
- Company typePrivate
- Founded2014
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Allkeyshop does
Allkeyshop is a price comparison platform specializing in digital video game products. Founded in 2014 and operating as Allkeyshop Limited (domiciled in the UK), the company aggregates CD keys, Steam keys, and game codes for 208,351+ titles across 59+ verified merchants, covering PC (Steam), PlayStation, Xbox, and Nintendo ecosystems. The platform is free to consumers and monetizes exclusively through affiliate commissions paid by merchants when users click through to complete purchases; additional product modules include gift cards (Nintendo eShop), gaming subscriptions (Xbox Game Pass, PS Plus), prepaids, and in-game currencies. Distribution is fully digital via the website, localized sites in seven languages (EN, FR, DE, ES, IT, PT, NL), and a Chrome browser extension, with demand generated through SEO, editorial gaming news, and partner programs on Twitch, Kick, and YouTube.
The business is operated by a lean team (1–10 employees) with no disclosed venture or private equity backing; founder Lionel Gen Bernard, a former professional Unreal Tournament player, leads content and product direction. Underlying technology centers on a real-time price-comparison engine spanning EUR, USD, and GBP, complemented by merchant verification, buyer protection, aggregated Trustpilot-based store reviews, and a gamified Reward Program with a Wheel of Fortune mechanic. The company complements its commercial activity with the Allkeyshop Foundation, a charitable initiative supporting children's feeding programs in the Philippines, ocean cleanup, and Global Giving, signaling a brand-led rather than venture-scaled operating posture.
Allkeyshop firmographics
Firmographics- Name
- Allkeyshop
- Legal name
- Allkeyshop Limited
- Website
- https://allkeyshop.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Allkeyshop is a price comparison platform for digital video game products, aggregating CD keys, Steam keys, and game codes from 59+ merchants across 208,351+ titles for individual gamers in EU, UK, and US markets, monetizing via affiliate commissions.
- Ownership category
- akta.pro rank
Allkeyshop industry classification
Industry- Product category
- Game Price Comparison
- NAICS
- Web Search Portals and All Other Information Services (519290)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Digital Game Marketplaces & Item Economies (NFT/Skins/Trading) (BPAMAKAJ)
Keywords
Where Allkeyshop is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
Allkeyshop business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Affiliate/Referral Commissions: Allkeyshop earns commissions when users click through to merchant sites and make purchases. This is the primary revenue stream as a price comparison platform.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Allkeyshop product offering
Product offeringCore offering
Allkeyshop is a price comparison platform that aggregates CD keys, Steam keys, and digital game codes from 59+ verified merchants across EU, US, and UK markets, covering 208,351+ games for PC (Steam), PlayStation, Xbox, and Nintendo platforms. It is free for consumers and monetizes via affiliate commissions from merchants when users complete purchases after clicking through. Supplementary offerings include a gamified reward program, gift card and subscription comparisons, store reviews, editorial gaming news, and a browser extension for in-session price checking.
Product overview
Allkeyshop is a price comparison platform for video game digital products, offering a core comparison engine that aggregates CD keys, Steam keys, and game codes from over 59 sellers across EU, US, and UK markets covering 208,351+ games. The platform operates across multiple product modules including Game Price Tracker (PC/PlayStation/Xbox/Nintendo), Gift Cards (Nintendo eShop Cards in multiple currencies), Subscriptions (Xbox Game Pass, PS Plus), Store Reviews (aggregated merchant ratings), and Gaming News content. Additional offerings include a Browser Extension for in-browsing price comparison, a Reward Program with points and prizes, Twitch/Kick Partnership Program for streamers, and Allkeyshop Foundation for charitable initiatives. The platform supports multiple languages (EN, FR, DE, ES, IT, PT, NL) and currencies (EUR, USD, GBP).
Differentiator
Problem solved
Functional benefit
Products and services
- Price Comparison Platform Aggregates CD keys, Steam keys, and game codes from 59+ verified merchants across EU, US, and UK markets, covering 208,351+ games. Free for consumers; monetizes via affiliate commissions.
- Game Price Tracker Real-time price tracking and deal alerts for PC (Steam), PlayStation (PS5/PS4), Xbox (Series X/S, One), and Nintendo (Switch, Switch 2) games.
- Gift Cards Comparison Comparison service for gift cards (e.g., Nintendo eShop Cards) in multiple currencies (EUR, USD, GBP) and denominations across various regions.
- Subscription Comparison Comparison service for gaming subscriptions such as Xbox Game Pass and PS Plus, with pricing in EUR, USD, and GBP.
- Store Reviews Aggregated merchant reviews and ratings for CD key sellers, integrated with Trustpilot (1,448 reviews), to help users select trustworthy merchants.
- Allkeyshop Browser Extension A Chrome browser extension that lets gamers compare prices and find deals directly while browsing gaming stores.
- Reward Program A gamified loyalty program where users earn points by linking Steam profiles, spinning the Wheel of Fortune, and redeem for gift cards and prizes such as PS5, Xbox Series X, and Amazon gift cards.
- Allkeyshop Foundation Corporate charitable initiative supporting children feeding programs in the Philippines, ocean cleanup initiatives, and fundraising through extreme sports events.
Quantifiable outcome
- Over 208,351 games available for comparison
- +1 more outcomes
Companies that use Allkeyshop
Customer profileSegments1 record
Ideal customer profiles1 record
Allkeyshop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Allkeyshop partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Twitch/Kick StreamersminorTwitch and Kick partnership program where streamers promote Allkeyshop deals to their audiences and earn commissions for driving sales.
- YouTube CreatorsminorYouTube partnership program for content creators to promote Allkeyshop deals and earn affiliate commissions.
- Game Merchants/Storescore59+ official dealers and key sellers whose prices are aggregated on the platform. Merchants can apply to be added through the merchant portal.
- Discord CommunityminorCommunity Discord server for user engagement, loyalty rewards, and direct communication with the Allkeyshop team.
- Allkeyshop Foundation Charitable PartnersminorAllkeyshop Foundation supports charitable causes including children feeding programs in Philippines, The OceanCleanup program, and Global Giving initiatives. Supports team members participating in Iron Man charity events.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Allkeyshop competitors and assessment
Company assessmentDirect peers
- GG.deals: GG.deals is a direct competitor offering game key price comparison across PC and console titles, aggregating offers from many of the same merchant networks as Allkeyshop. It is the closest head-to-head in terms of catalog breadth, multi-currency support, and SEO-driven deal discovery.
- Instant-Gaming: Instant-Gaming is a European-focused game key retailer selling directly across PC, PlayStation, Xbox, and Nintendo platforms. It overlaps with Allkeyshop's catalog and discount-oriented gamer segment but competes as a direct retailer rather than a price comparator.
- Kinguin: Kinguin is one of the largest third-party game key marketplaces globally, sourcing from many of the same key sellers that Allkeyshop indexes. It overlaps directly with Allkeyshop's core offering and price-driven gamer audience.
- G2A: G2A is a major third-party marketplace for game keys, gift cards, and software, with similar merchant and customer overlap to Allkeyshop. Comparable business model and audience, though G2A operates its own marketplace while Allkeyshop compares third-party merchants.
- CDKeys.com: CDKeys.com is a UK-based retailer of game keys, gift cards, and subscriptions, frequently listed on Allkeyshop's price comparison engine. It represents both a competitor (own retail prices) and a key merchant within Allkeyshop's ecosystem.
- CheapShark: CheapShark aggregates PC game prices from multiple authorized stores and exposes a public API for deal data. It competes with Allkeyshop for the same deal-hunting PC gamer audience and similar affiliate revenue model.
- Eneba: Eneba operates a marketplace for game keys, gift cards, and subscriptions with a strong EU presence. While Eneba is more of a marketplace seller than pure comparison, it overlaps Allkeyshop's product set (keys, gift cards, subscriptions) and audience.
- IsThereAnyDeal: IsThereAnyDeal is a long-running game price comparison and price-history tracker for PC storefronts. It targets the same individual gamer segment as Allkeyshop with historical price charts and alert features, making it a direct functional peer.
Broad incumbents
- Google Shopping: Google Shopping is a broad price-comparison and shopping aggregator covering games, software, and general merchandise. It is not gaming-specialized but competes for generic 'best price' search queries and offers an alternative discovery path for deal-seeking gamers.
Regional players
- Gameloot: Gameloot operates in the MENA and parts of Asia selling game keys and digital codes, addressing gamers Allkeyshop does not currently serve. Comparable product set but largely non-overlapping geography, making it a regional rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Allkeyshop social profiles
Digital presenceAllkeyshop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allkeyshop leadership team
Management profileNumber of profiles
Profiles1 record
Allkeyshop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allkeyshop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allkeyshop
What does Allkeyshop do?
Allkeyshop is a price comparison platform that aggregates CD keys, Steam keys, and digital game codes from 59+ verified merchants across EU, US, and UK markets, covering 208,351+ games for PC (Steam), PlayStation, Xbox, and Nintendo platforms. It is free for consumers and monetizes via affiliate commissions from merchants when users complete purchases after clicking through. Supplementary offerings include a gamified reward program, gift card and subscription comparisons, store reviews, editorial gaming news, and a browser extension for in-session price checking.
Is Allkeyshop a public or private company?
Allkeyshop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Allkeyshop founded?
Allkeyshop was founded in 2014. It employs 1 to 10 people.
Where is Allkeyshop based?
Allkeyshop is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does Allkeyshop make money?
One revenue line is on record: affiliate/Referral Commissions.
Who are Allkeyshop's main competitors?
Direct peers on record are GG.deals, Instant-Gaming, Kinguin, G2A, CDKeys.com, CheapShark, Eneba and IsThereAnyDeal. Google Shopping is listed as a broad incumbent. Gameloot is listed as a regional player.
Does Allkeyshop have an API?
No public API is recorded for Allkeyshop.
What industry is Allkeyshop in?
Allkeyshop's product category is Game Price Comparison. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of BPAMAKAJ, Digital Game Marketplaces & Item Economies (NFT/Skins/Trading). Its NAICS code is 519290 and its SIC code is 5734.