GG.deals

What GG.deals does

GG.deals is a web-based video game price comparison platform that aggregates deals from approximately 60 digital storefronts, including Steam, GOG, Epic Games Store, PlayStation Store, Xbox Store, Nintendo eShop, and third-party keyshops such as Kinguin, Eneba, G2A, and GAMIVO. Founded in 2015 and headquartered in Łódź, Poland, the platform serves price-conscious and multi-platform gamers seeking the lowest available prices across PC, PlayStation, Xbox, and Nintendo Switch ecosystems. The company is operated by Łowcy Gier Bryks Spółka Komandytowa, a Polish limited partnership (Spółka Komandytowa) with a registered share capital of PLN 13,200 and no disclosed institutional investors.

The platform's core technology is a deal aggregation engine featuring a proprietary Deal Rating algorithm that evaluates offers based on discount depth and popularity ratios, supplemented by interactive price history tracking, regional pricing comparison across multiple currencies, and Steam account integration that enables wishlist synchronization and personalized deal alerts. Supporting features include a gaming news section, franchise catalogs, most-wishlisted and top-rated rankings, voucher and promo code aggregation across 25+ stores, and a Prepaids section covering gift cards, subscription cards, and game points. The platform also publishes a public API for developer access and supports social login via Facebook, Discord, Twitch, and Google.

GG.deals operates as a free, self-service product-led platform with no subscription or paid tiers. Revenue is generated entirely through affiliate commissions earned when users click through to partner digital stores and complete purchases, including participation in the Amazon Services LLC Associates Program. Distribution is fully self-serve via the website, with global reach and multi-currency support, and acquisition relies on SEO, content marketing through gaming news and deal coverage, and community engagement via the forum and social channels.

Name

GG.deals

Legal name

Łowcy Gier Bryks Spółka Komandytowa

Website

https://gg.deals

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

GG.deals is a free, web-based video game price comparison platform aggregating deals from approximately 60 digital storefronts. It serves price-conscious and multi-platform gamers with proprietary deal ratings, price history tracking, wishlists, and price alerts, monetizing solely through affiliate commissions.

Ownership category

akta.pro rank

Product category

Video Game Price Comparison

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Comparison Shopping & Price Discovery Portals (BPAMAAAJ)

Keywords

• Video game deals
• Price comparison platform
• Game deal aggregator
• Digital storefront comparison
• CD key comparison

Headquarters

HQ city

Lodz

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate Commissions: GG.deals monetizes through affiliate programs, earning commissions when users click through to partner digital stores and make purchases. The site is a participant in the Amazon Services LLC Associates Program and utilizes affiliate links throughout the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

GG.deals is a web-based price comparison platform that aggregates video game deals and CD key offers from approximately 60 digital storefronts (including Steam, GOG, Epic Games Store, PlayStation Store, Xbox Store, and Nintendo eShop) across PC, Xbox, PlayStation, and Nintendo Switch. Users can browse current deals, view price history graphs, create wishlists, set price alerts, and access a proprietary Deal Rating system that ranks offers by discount depth and popularity. The service is free to end users and monetizes through affiliate commissions when purchases are made at partner stores.

Product overview

GG.deals is a video game price comparison platform that aggregates deals from nearly 60 digital stores including Steam, GOG, Epic Games Store, PlayStation Store, Xbox Store, and Nintendo eShop. The core product is its Game Deals Price Comparison engine, which uses a proprietary Deal Rating system to evaluate and surface the best offers. Supporting features include Price History Tracking, personalized Wishlist & Price Alerts with Steam account integration, a News Section covering gaming industry updates, Vouchers & Promo Codes aggregating 25+ stores, a Prepaids section for gift cards and subscriptions, Rankings showing most wishlisted and top-rated games, and a Franchises catalog. The platform is accessible via web, supports multiple social login options (Facebook, Discord, Twitch, Google), and offers an API for developer access.

Differentiator

Problem solved

Functional benefit

Products and services

• Game Deals Price Comparison The core platform that aggregates and compares video game prices and CD key deals from approximately 60 digital stores including Steam, GOG, Epic Games Store, PlayStation Store, Xbox Store, and Nintendo eShop. Targeted at individual gamers seeking the lowest current price across storefronts.
• GG.deals Developer API

Quantifiable outcome

• Over 480,000 video games available for price comparison
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Steam (Valve Corporation)coreTechnology or IntegrationSteam integration allows users to sign in with Steam credentials and access exclusive features. GG.deals displays Steam prices, reviews, and game ratings. Disclaimer states site is not affiliated with or endorsed by Valve Corporation.
• Digital Stores Network (~60 stores)coreGTM or Marketing PartnerPartner network includes major stores (Steam, GOG, Epic Games, PlayStation Store, Xbox, Nintendo eShop) and keyshops (Kinguin, Eneba, G2A, GAMIVO, etc.) for affiliate revenue through purchase referrals.
• DigitalOceancoreTechnology or IntegrationWebsite hosting service provider responsible for keeping all data of the website. GDPR-compliant data processing.
• Amazon Services LLCminorGTM or Marketing PartnerParticipant in Amazon Services LLC Associates Program for affiliate advertising and revenue generation.
• Humble BundleminorGTM or Marketing PartnerFeatured bundle offers promoted on GG.deals deals pages, including Humble Choice, Humble Indie, and Humble Games bundles.
• FanaticalminorGTM or Marketing PartnerFeatured bundle promotions including Build Your Own bundles and various game collections highlighted on the platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IsThereAnyDeal: Long-established video game price comparison site that tracks deals across multiple stores and provides price history. Operates in the same niche as GG.deals with a very similar affiliate-driven model and feature set (wishlists, alerts, historical lows).
• CheapShark: Game price comparison platform aggregating deals from multiple stores with price history tracking. Competes directly with GG.deals for affiliate-driven traffic from deal-seeking PC and console gamers.
• AllKeyShop: Price comparison portal for game keys and digital software across numerous keyshops and official stores. Mirrors GG.deals' approach of comparing keyshop and storefront prices side by side.
• DekuDeals: Nintendo-focused price comparison and deal tracking site with wishlist and price alert features. Comparable to GG.deals but specialized in the Nintendo eShop ecosystem.
• SteamDB: Data-driven Steam tracking site that surfaces price changes, sales, and historical lows. Comparable to GG.deals on Steam price history and deal tracking functionality, though with a more developer/analytics tilt.

Broad incumbents

• Humble Bundle: Long-running game bundle and store platform with Humble Choice subscription. A primary destination surfaced within GG.deals' bundles/news coverage and a broader incumbent in the games-deals ecosystem.
• Fanatical: Game bundle and key reseller platform featuring Build-Your-Own bundles. Featured on GG.deals and a comparable affiliate partner for the deal-discovery audience.
• PriceSpy: Generalist price comparison portal covering electronics, games, and broader consumer categories. Comparable business model to GG.deals (price aggregation, affiliate revenue) but operating at a wider category scope and primarily European.

Others

• CamelCamelCamel: Amazon price tracking and alert service using the same underlying approach of price history visualization and drop alerts. Comparable product DNA (price history + alerts) though specialized on a single retailer.

Emerging players

• PCGamingWiki: Community-driven PC gaming reference site with some price/store guidance. Adjacent to GG.deals as a complementary PC gaming destination that overlaps on deal-relevant content and SEO traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ggdeals
• Facebookfacebook.com/ggdeals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GG.deals