ANY DEAL LTD
IsThereAnyDeal (ANY DEAL LTD) is a free, web-based price comparison platform that aggregates PC video game deals across 40+ digital storefronts, earning revenue through affiliate commissions on referred purchases by price-conscious gamers.
- Company typePrivate
- Founded2016
- HeadquartersStanmore, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What ANY DEAL LTD does
IsThereAnyDeal, operated by ANY DEAL LTD, is a free, web-based price aggregation and deal-discovery platform for PC video games. The service crawls and indexes pricing data from 40+ digital storefronts including Steam, GOG, Epic Game Store, Microsoft Store, GreenManGaming, GameBillet, Fanatical, Humble Store, Ubisoft Store, and GamesPlanet (with regional variants for US, UK, Germany, and France). It exposes historical price data, current discounts, bundle offers, voucher codes, and free-game promotions to individual consumers searching for the best price on a given title.
The product surface includes a community-driven Heat voting system that ranks deals by user-perceived value, a Waitlist/Price Alert feature that notifies users when games hit target prices, and a Collection Tracker that lets users log purchases and organize their library across stores. The platform operates globally with multi-currency and regional pricing support covering North America, Europe, Asia, Oceania, Latin America, and the Middle East. Distribution is product-led: users arrive primarily through organic search and word-of-mouth in gaming communities, including an active Discord server.
The business model is purely affiliate-based. Consumers pay nothing to use the platform; ANY DEAL LTD earns commissions when users click through tracked links to partner retailers and complete purchases. There is no sales team, no enterprise tier, and no disclosed external funding. The company is privately held, UK-domiciled, and appears to be founder-operated with no venture capital or private equity backing disclosed.
ANY DEAL LTD firmographics
Firmographics- Name
- ANY DEAL LTD
- Legal name
- ANY DEAL LTD
- Website
- https://isthereanydeal.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IsThereAnyDeal (ANY DEAL LTD) is a free, web-based price comparison platform that aggregates PC video game deals across 40+ digital storefronts, earning revenue through affiliate commissions on referred purchases by price-conscious gamers.
- Ownership category
- akta.pro rank
ANY DEAL LTD industry classification
Industry- Product category
- Game Price Comparison
- NAICS
- Web Search Portals and All Other Information Services (519290), Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Virtual Goods & Digital Item Commerce (skins, cosmetics, DLC) (MPAFAJAF)
Keywords
Where ANY DEAL LTD is headquartered
LocationHeadquarters
- HQ city
- Stanmore
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
ANY DEAL LTD business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Affiliate/Referral Revenue: The platform earns commissions when users click on deal links and purchase games from partner retailers. This is the primary revenue stream, functioning as a price comparison affiliate service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access for all users |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
ANY DEAL LTD product offering
Product offeringCore offering
IsThereAnyDeal is a web-based price comparison and deal aggregation platform for PC video games that crawls and indexes pricing data from 40+ digital game storefronts including Steam, GOG, Epic Game Store, Microsoft Store, GreenManGaming, GameBillet, Fanatical, and Humble Store. It provides historical price tracking, a community-driven Heat voting system for surfacing quality deals, waitlist-based price alerts, and personal game collection management tools. Users access the platform free of charge, and the company earns revenue via affiliate referral commissions when users purchase games through tracked outbound links to partner stores.
Product overview
IsThereAnyDeal is a single unified platform that aggregates and compares video game prices across multiple digital storefronts including Steam, GOG, Epic Game Store, Microsoft Store, GreenManGaming, GameBillet, Ubisoft Store, Fanatical, Humble Store, and many others. The platform tracks historical prices, allows users to set price alerts via a waitlist feature, manage their game collections, and access bundle deals. The core product is the price comparison interface, supplemented by user features for deal tracking and collection management.
Differentiator
Problem solved
Functional benefit
Products and services
- IsThereAnyDeal Price Comparison Platform A web-based price comparison and deal aggregation platform for PC video games that crawls and indexes pricing data from 40+ digital storefronts, provides historical price tracking, a community Heat voting system, waitlist-based price alerts, and personal collection management. Targeted at individual PC gamers seeking the lowest prices across multiple stores. Free to use; revenue is generated via affiliate commissions on outbound referrals to partner stores.
Companies that use ANY DEAL LTD
Customer profileSegments1 record
Ideal customer profiles1 record
ANY DEAL LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature4 records
ANY DEAL LTD partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- Steam (Valve)coreSteam is integrated as a primary price data source and retailer partner. IsThereAnyDeal indexes Steam prices and enables users to purchase through Steam affiliate links.
- GOGcoreGOG is integrated as a price data source and retailer partner for DRM-free game sales. IsThereAnyDeal tracks GOG prices and offers affiliate referrals.
- Epic Game StorecoreEpic Game Store is integrated as a price data source and retailer partner. The platform tracks Epic exclusives and sales.
- Microsoft StorecoreMicrosoft Store is integrated as a price data source and retailer partner for PC games sold through Microsoft.
- GreenManGamingmajorGreenManGaming is a major retailer partner featured prominently in deal listings. Revenue comes from affiliate commissions on sales referred through deal links.
- GameBilletmajorGameBillet is a major retailer partner frequently featured in deal listings with competitive pricing on PC games.
- FanaticalmajorFanatical is a retailer partner known for bundle deals and discounts, integrated into IsThereAnyDeal's price comparison.
- Humble StoremajorHumble Store is a retailer partner integrated into the platform with affiliate linking for sales referrals.
- Ubisoft StoreminorUbisoft Store is integrated as a price source for Ubisoft titles sold directly through Ubisoft's storefront.
- GamesPlanetminorGamesPlanet (regional variants for US, UK, DE, FR) is integrated as a retailer partner with affiliate linking.
- Hooded HorseminorHooded Horse is featured as publisher of games like Fogpiercer, integrated through standard retail partnerships.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
ANY DEAL LTD competitors and assessment
Company assessmentRegional players
- Fanatical: Digital game retailer known for bundles and discount pricing. Listed in the data as a major retailer partner of ITAD, comparable as a partner-supplied supply source rather than a direct horizontal competitor.
- GreenManGaming: Global digital game retailer frequently featured on ITAD's deal listings. Comparable as a key retailer partner whose affiliate economics drive ITAD's revenue, rather than a direct same-purpose peer.
- Humble Bundle: Game bundle and digital store retailer with affiliate-driven distribution. Listed in the data as a major retailer partner of ITAD, comparable as a downstream destination in the same deal-discovery funnel rather than a direct comparison competitor.
Others
- PCGamingWiki: Community-driven reference site for PC game fixes, compatibility, and store/deal information. Comparable as a gaming-discovery destination for the same audience, with partial overlap in pointing users to purchase options.
Broad incumbents
- Metacritic: Major entertainment discovery and review aggregation site that includes price comparison functionality for games. Comparable as a broader destination that competes for gamer pre-purchase research traffic, though it serves a much wider entertainment category.
- SteamDB: Unofficial Steam data platform tracking pricing, sales, and historical lows across the Steam catalog. Comparable as a content/data peer focused on Steam price intelligence, though narrower in store coverage than ITAD.
Direct peers
- CheapShark: Long-standing PC game price comparison aggregator that tracks deals across multiple digital stores and exposes price history data through a public API. Comparable as a direct substitute for ITAD's core offering, with a similar affiliate-driven model and developer-facing data extensions.
- gg.deals: Direct competitor in PC game price comparison with price history tracking, waitlist alerts, and coverage of major storefronts plus third-party key marketplaces. Comparable because it serves the same price-conscious PC gamer segment with a similar affiliate-driven business model and overlapping feature set.
Emerging players
- Deku Deals: Price comparison and price-history platform focused on Nintendo eShop titles. Comparable as a region/console-adjacent peer in the gaming deal-discovery niche, with overlapping price-history and alert features.
- IsThereAnyDeal API (third-party users): Community-maintained public API (itad.pizza) exposing ITAD's own price data for use by third-party sites. Notable as a peer-shaped ecosystem layer that has grown around ITAD's data moat, illustrating both the value of the historical price archive and the lack of an official API.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ANY DEAL LTD social profiles
Digital presenceANY DEAL LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
ANY DEAL LTD leadership team
Management profileNumber of profiles
ANY DEAL LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ANY DEAL LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ANY DEAL LTD
What does ANY DEAL LTD do?
IsThereAnyDeal is a web-based price comparison and deal aggregation platform for PC video games that crawls and indexes pricing data from 40+ digital game storefronts including Steam, GOG, Epic Game Store, Microsoft Store, GreenManGaming, GameBillet, Fanatical, and Humble Store. It provides historical price tracking, a community-driven Heat voting system for surfacing quality deals, waitlist-based price alerts, and personal game collection management tools. Users access the platform free of charge, and the company earns revenue via affiliate referral commissions when users purchase games through tracked outbound links to partner stores.
Is ANY DEAL LTD a public or private company?
ANY DEAL LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ANY DEAL LTD founded?
ANY DEAL LTD was founded in 2016. It employs 1 to 10 people.
Where is ANY DEAL LTD based?
ANY DEAL LTD is headquartered in Stanmore, United Kingdom, in the Europe region.
How does ANY DEAL LTD make money?
One revenue line is on record: affiliate/Referral Revenue.
Who are ANY DEAL LTD's main competitors?
Regional players on record are Fanatical, GreenManGaming and Humble Bundle. PCGamingWiki is listed as an others. Broad incumbents are Metacritic and SteamDB. Direct peers are CheapShark and gg.deals. Emerging players are Deku Deals and IsThereAnyDeal API (third-party users).
Does ANY DEAL LTD have an API?
No public API is recorded for ANY DEAL LTD.
What industry is ANY DEAL LTD in?
ANY DEAL LTD's product category is Game Price Comparison. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of MPAFAJAF, Virtual Goods & Digital Item Commerce (skins, cosmetics, DLC). Its NAICS code is 519290 and its SIC code is 5945.