Darwin Fitness

What Darwin Fitness does

Darwin Fitness is a private personal training studio headquartered in Winter Park, Florida, founded in 2012 by Jean-Sébastien Fabre. The company operates a single 3,000-square-foot facility at 2250 Lee Road and delivers appointment-only, 1-on-1 personal training with no memberships, group classes, or walk-in traffic. A team of 8 nationally certified trainers holding NASM and NCCA credentials serves clients aged 7 through 80+ across Central Florida communities including Winter Park, Maitland, College Park, Baldwin Park, Downtown Orlando, and Orwin Manor.

The service catalog is organized around six specialization verticals: weight loss and body transformation (with explicit programming for patients on GLP-1 medications such as Wegovy, Ozempic, and Mounjaro), senior and active-aging fitness, youth and teen athletic development, sports performance training, golf-specific performance coaching, and post-therapy or injury-safe conditioning. Sessions are sold in three duration tiers—30-minute (Classic) at $46, 45-minute (Prime) at $66, and 60-minute (Maxi) at $84—and packages range from 12 to 144 sessions. Core technology consists of premium commercial equipment (Precor, Rogue Fitness, Promaxima, TRX, Concept2, Century) and InBody composition analysis used in complimentary assessments. A Quick Start Package priced at $149 (regularly $298) and a free assessment with InBody scan serve as primary lead-generation offerings.

Revenue is generated directly from consumers through upfront-paid session packages, with the company reporting growth from $200,000 in 2021 to $500,000 in 2025—25-30% annual compounding—and a stated five-year target of $1 million. Distribution is exclusively direct-to-consumer with appointment-only studio access; no app or software product layer is disclosed. Go-to-market relies on neighborhood-level SEO, earned media in Fox 35 Orlando, USA Today, Associated Press, and the Orlando Business Journal, multi-chamber membership in six Orlando-area chambers, and word-of-mouth referral reinforced by 200+ five-star Google reviews. Optional virtual and hybrid coaching extends delivery beyond the physical studio.

Name

Darwin Fitness

Legal name

Darwin Fitness

Website

https://darwin-fitness.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Darwin Fitness is a Winter Park, Florida-based private personal-training studio founded in 2012, offering appointment-only 1-on-1 coaching and integrated nutrition across six specialty verticals to clients aged 7 to 80+ in Central Florida.

Ownership category

akta.pro rank

Product category

Personal Training Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394), Diet and Weight Reducing Centers (812191)

akta.pro industry

PRIMARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAC

Weight Loss & Body Transformation Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAB

Strength & Conditioning Personal Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAEAB

Strength & Conditioning / Athletic Performance Training

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYHSADAAAM

Online/Remote Personal Training & Programming

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAD

Functional Fitness & Mobility Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Personal training services
• Nutrition coaching programs
• Weight loss training
• Senior fitness coaching
• Sports performance training

Headquarters

HQ city

Winter Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Personal Training Sessions: Session-based personal training sold in packages of 12-144 sessions with pricing tiers based on session length (30, 45, or 60 minutes). Revenue grew from $200,000 in 2021 to $500,000 in 2025, representing 25-30% annual compound growth.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Darwin Fitness operates a 100% private, appointment-only personal training studio in Winter Park, Florida, delivering 1-on-1 coaching sessions in 30, 45, and 60-minute formats sold in packages of 12-144 sessions. Every training package includes integrated nutrition coaching, and the studio specializes in six verticals: weight loss, senior/geriatric fitness, youth training, sports performance, golf fitness, and post-therapy recovery. The facility caps capacity at 3-4 clients at any time in a 3,000 sq ft private space equipped with premium brands and InBody body composition scanning.

Product overview

Darwin Fitness is a private personal training studio (operating since 2012) offering a unified suite of one-on-one coaching services built around a private gym model. The core offering is appointment-only, 1-on-1 personal training sessions available in 30, 45, and 60-minute formats with packages from 12 to 144 sessions. All training packages include integrated nutrition coaching. The six specialized training verticals—Weight Loss, Senior/Geriatric Fitness, Youth Training, Sports Performance, Golf Fitness, and Post-Therapy/Injury-Safe Coaching—each represent distinct service modules targeting different demographic segments and fitness goals. An entry-level QuickStart Package ($149) and complimentary assessment serve as lead-generation touchpoints. The model is defined by its private, appointment-only 3,000 sq ft facility with a maximum of 3-4 clients at any time, no memberships, and no group classes.

Differentiator

Problem solved

Functional benefit

Products and services

• One-on-One Personal Training Sessions

Quantifiable outcome

• Revenue grew from $200,000 in 2021 to $500,000 in 2025 (25-30% annual compound growth)
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Fitness Together: Franchise of small private studios offering 1-on-1 personal training with certified coaches, very similar to Darwin's private-by-appointment model. Comparable on service format, pricing structure, and customer profile.
• GYMGUYZ: In-home and on-location personal training service with certified trainers delivering 1-on-1 coaching. Comparable to Darwin on the personal training focus and certified trainer base, though delivery is mobile rather than studio-based.
• Stronger U: Boutique strength and conditioning brand offering 1-on-1 coaching with nutrition integration. Comparable to Darwin's bundled personal training + nutrition model and small-group/private delivery format.
• Eat the Frog Fitness: Small-group personal training studio franchise with coach-led sessions and a structured programming approach. Comparable to Darwin on the personal training focus, though delivered in semi-private group format.

Broad incumbents

• Life Time Fitness: National premium fitness club operator with personal training services as part of a broader membership-based portfolio. Overlaps with Darwin on premium personal training but offers a much wider set of amenities and a different go-to-market.
• Equinox: Premium national fitness brand with personal training as part of a luxury membership offering. Comparable on premium positioning and affluent clientele, but much broader scope and different delivery model.
• Orangetheory Fitness: Large franchise fitness brand offering coach-led group training with heart-rate-based programming. Operates in adjacent fitness/coaching space but uses a group format versus Darwin's private model.
• F45 Training: Global functional training franchise with standardized group workouts and trainer-led coaching. Comparable on the personal training/coaching category but operates at much higher volume and in a group format.

Emerging players

• TITLE Boxing Club: Franchise offering boxing-focused group personal training with certified coaches. Comparable to Darwin on the trainer-led coaching model and serves a similar fitness-goal-oriented consumer, but in a group/boxing specialty.

Regional players

• Results Fitness: Boutique personal training studio operating in a similar premium-private format to Darwin. Most relevant as a local/regional comparison point for unit economics and pricing in the Central Florida market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Darwin Fitness