Stronger U Nutrition
Stronger U Nutrition was a direct-to-consumer personalized nutrition coaching service that paired individual subscribers with expert Registered Dietitians through a mobile app and community Facebook group. The company ceased operations on March 31, 2026.
- Company typePrivate
- Founded2016
- HeadquartersNewburgh, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Stronger U Nutrition does
Stronger U Nutrition, operating as Stronger U LLC, was a direct-to-consumer personalized nutrition coaching service that paired individual subscribers with expert Registered Dietitians and nutrition coaches to drive weight loss and sustainable nutrition habits. Founded in 2016 as a subsidiary of Self Esteem Brands LLC, the company served "tens of thousands" of members over nearly nine years through monthly recurring subscriptions structured as 3-, 6-, and 12-month membership terms. The core product combined one-on-one human coaching with a member-facing iOS mobile application that ingested wellness data from Google Health Connect, HealthKit, Google Fit, Google Health Direct, and MyFitnessPal, enabling coaches to track hydration, nutrition, sleep, steps, and weight against personalized member goals. A Facebook-based community group ("Stronger U Community") provided peer support and accountability layered on top of the coaching relationship.
Underlying the coaching service was a content and community engine: an extensive blog of recipes, nutrition articles, and member outcome stories; active social media presence on Facebook and Instagram; email marketing for promotions and engagement; and a structured referral program offering $25 statement credits per qualified referral (capped at $450 total) to lower customer acquisition cost. The company used a rule-based machine learning framework to support member engagement, retention, and behavioral change coaching, though no proprietary AI models or external AI partnerships were disclosed.
The business was a 100% D2C, individual-consumer offering with no enterprise or B2B contracts; all named customer references in the source material are individual SMB/consumer testimonials (e.g., Alex, Ashley, Silvia, Michelle M., Justin O.) describing personal weight-loss and habit-change outcomes. The company was headquartered under Self Esteem Brands at 111 Weir Drive, Woodbury, Minnesota, with an operating base referenced in Newburgh and 101-250 employees. On March 31, 2026, parent company Self Esteem Brands (referred to in closure communications as "Purpose Brand") discontinued all Stronger U services as part of a strategic portfolio rationalization, cancelling active subscriptions, deactivating member accounts by April 3, 2026, and deleting the community Facebook group.
Stronger U Nutrition firmographics
Firmographics- Name
- Stronger U Nutrition
- Legal name
- Stronger U LLC
- Website
- https://strongeru.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Closed
- Headcount range
- 101–250 employees
- Short description
- Stronger U Nutrition was a direct-to-consumer personalized nutrition coaching service that paired individual subscribers with expert Registered Dietitians through a mobile app and community Facebook group. The company ceased operations on March 31, 2026.
- Ownership category
- akta.pro rank
Stronger U Nutrition industry classification
Industry- Product category
- Nutrition Coaching Services
- NAICS
- Diet and Weight Reducing Centers (812191)
- akta.pro primary industry
- General Nutrition Coaching (HSADAFAA)
- akta.pro secondary industries
- Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN), Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA)
Keywords
Where Stronger U Nutrition is headquartered
LocationHeadquarters
- HQ city
- Newburgh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Stronger U Nutrition business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Nutrition Coaching Subscriptions: Monthly and term-based membership fees providing access to personalized nutrition coaching, expert Registered Dietitians, mobile app, and community support. Payments processed through third-party payment service providers with automatic recurring billing.
- Referral Credits: $25 statement credit for each new member (without current or prior membership) who enters a referral code during membership purchase. Credits capped at $450 maximum total value, applied to next scheduled payment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard membership with coaching and app access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Stronger U Nutrition product offering
Product offeringCore offering
Stronger U Nutrition provides personalized one-on-one nutrition coaching delivered through a mobile app by registered dietitians. Subscribers receive customized meal plans, macro tracking, and daily accountability, with the app integrating health data from platforms such as Google Health Connect, Apple HealthKit, Google Fit, Google Health Direct, and MyFitnessPal to inform coaching recommendations.
Product overview
Stronger U Nutrition was a personalized nutrition coaching platform that paired members with expert Registered Dietitians for sustainable weight loss and nutrition habit development. The service included one-on-one coaching through a mobile app, a community Facebook group for peer support, and a referral program. The company operated as a subscription-based membership model with coaching plans. All services ceased as of March 31, 2026 due to strategic business decisions by parent company Purpose Brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Personalized Nutrition Coaching
Quantifiable outcome
- Members report significant weight loss outcomes including 60 lbs (Michelle), 12 lbs (Justin), and various other member transformations documented in member spotlight stories.
- +1 more outcomes
Companies that use Stronger U Nutrition
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Stronger U Nutrition technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability1 record
Feature2 records
Stronger U Nutrition partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Self Esteem Brands LLCcoreSelf Esteem Brands LLC is the parent company of Stronger U LLC. Stronger U operates as a subsidiary under Self Esteem Brands. The company made the strategic decision to discontinue Stronger U services as of March 31st, 2026 based on Purpose Brand's strategic business needs and portfolio.
Scale indicators2 records
Recent moves3 records
Expansion highlights1 record
Stronger U Nutrition competitors and assessment
Company assessmentDirect peers
- Noom: Direct-to-consumer subscription nutrition and behavior-change coaching platform. Operates the same core model as Stronger U: app-based program paired with human coaching for weight loss and habit change, sold on multi-month subscription terms.
- EatLove: Personalized nutrition platform offering meal recommendations and Registered Dietitian coaching. Comparable to Stronger U on individualized nutrition programs combined with credentialed coaching.
- PlateJoy: Personalized meal planning and nutrition coaching service with health-condition targeting. Directly comparable to Stronger U on individualized nutrition programming and coaching-driven member experience.
- Rise: DTC nutrition coaching service pairing members with Registered Dietitians for weight management and habit formation. Closely mirrors Stronger U's credentialed-RD coaching model on a smaller scale, with insurance-covered and direct-pay tiers.
- Macros Inc: Subscription-based macro coaching service specifically referenced by Stronger U in its closure FAQ as a recommended alternative. Closest like-for-like peer given the focus on macro tracking, flexible food choices, and personalized coaching.
- Lifesum: Subscription nutrition and meal-planning app with personalized plans, macro tracking, and integrations with wearables. Comparable on digital nutrition coaching and subscription monetization, with a primarily European user base.
Broad incumbents
- MyFitnessPal: One of the largest nutrition tracking platforms globally, with premium tier offering meal planning and coaching content. Comparable to Stronger U's MyFitnessPal integration partner status and on nutrition logging/macro tracking, though it is a self-serve platform rather than a coaching-led service.
- WW (Weight Watchers): Long-established incumbent in subscription weight management, now offering digital coaching via WW Workshop and app. Overlaps with Stronger U on macro/points-based nutrition education, coaching, and community, but serves a much broader audience across multiple channels.
Emerging players
- Cronometer: Detailed nutrition tracking app with health-professional tier. Comparable on nutrition data tracking and macro/micronutrient analysis, though primarily self-serve rather than coaching-driven like Stronger U.
- 8fit: Subscription app combining nutrition coaching and personalized workout plans. Overlaps with Stronger U on habit-based coaching and macro-aware meal guidance, with an emerging-market presence.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Stronger U Nutrition social profiles
Digital presenceStronger U Nutrition financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stronger U Nutrition leadership team
Management profileNumber of profiles
Profiles2 records
Stronger U Nutrition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stronger U Nutrition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stronger U Nutrition
What does Stronger U Nutrition do?
Stronger U Nutrition provides personalized one-on-one nutrition coaching delivered through a mobile app by registered dietitians. Subscribers receive customized meal plans, macro tracking, and daily accountability, with the app integrating health data from platforms such as Google Health Connect, Apple HealthKit, Google Fit, Google Health Direct, and MyFitnessPal to inform coaching recommendations.
Is Stronger U Nutrition a public or private company?
Stronger U Nutrition is a private company. It is classified as corporate owned and is currently closed.
When was Stronger U Nutrition founded?
Stronger U Nutrition was founded in 2016. It employs 101 to 250 people.
Where is Stronger U Nutrition based?
Stronger U Nutrition is headquartered in Newburgh, United States, in the North America region.
How does Stronger U Nutrition make money?
Two revenue lines are on record. Nutrition Coaching Subscriptions are the primary driver. The others are referral Credits.
Who are Stronger U Nutrition's main competitors?
Direct peers on record are Noom, EatLove, PlateJoy, Rise, Macros Inc and Lifesum. Broad incumbents are MyFitnessPal and WW (Weight Watchers). Emerging players are Cronometer and 8fit.
Does Stronger U Nutrition have an API?
No public API is recorded for Stronger U Nutrition.
What industry is Stronger U Nutrition in?
Stronger U Nutrition's product category is Nutrition Coaching Services. Its primary akta.pro industry code is HSADAFAA, General Nutrition Coaching, with a secondary code of HSADAFAN, Meal Planning & Prep Coaching (Macros, Grocery Guidance). Its NAICS code is 812191.