What Kepla does

Kepla Systems Limited is a privately held New Zealand software company, founded in 2022 and headquartered at 236 Oriental Parade, Wellington. The company operates Kepla, a self-serve digital advertising management platform that consolidates campaign creation, budget automation, and cross-channel reporting across Google Ads, Meta (Facebook and Instagram), and LinkedIn into a single interface. The product is designed for in-house marketing teams and digital marketing agencies managing multiple client accounts, with a particular vertical footprint in New Zealand property and real estate. Kepla positions its workflow around a 1-minute account setup, multi-channel campaign templates, AI-assisted ad copy generation, and dynamic creative that recombines uploaded assets.

Kepla's proprietary AI capability, branded KeplaPredict, forecasts campaign performance shifts over a 7- and 30-day horizon using what the company describes as proprietary models trained on large volumes of cross-platform campaign data, returning likelihood labels (Strong/Moderate/Weak) and actionable recommendations. Complementary features include smart budget pacing with cross-channel budget grouping and rollover, a 'Kepla score' benchmarking engine with fortnightly emailed score updates, and a custom Google Tag Manager container covering Google Analytics, Meta, Microsoft, LinkedIn, TikTok pixels, HubSpot, Segment, and Salesforce Audience Studio. Audience Management via CRM and customer-list upload is publicly listed as 'Coming Soon', as is full LinkedIn campaign creation, with TikTok Ads and YouTube on the published roadmap.

Revenue is generated through monthly subscription tiers priced from $41 to $199 in USD and a usage-based 1% fee on media spend reported through the platform. The pricing ladder targets SMBs (Small Business), in-house teams (Marketing Teams, Marketing Professional), and agencies (Agency, Agency Plus with white-labelling and custom domain). Distribution is direct and self-serve through kepla.io and app.kepla.io, with onboarding calls and dedicated account managers on higher tiers. The company is bootstrapped with 1-10 employees, no disclosed external funding rounds, and has not publicly disclosed revenue.

Name

Kepla

Legal name

Kepla Systems Limited

Website

https://kepla.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Kepla Systems Limited is a Wellington, New Zealand-based software company that operates an all-in-one digital advertising management platform for marketing teams and agencies, unifying Google, Meta, and LinkedIn campaign creation, AI-driven performance prediction (KeplaPredict), budget automation, and cross-channel reporting on a $41-$199/month subscription plus 1% media-spend model.

Ownership category

akta.pro rank

Product category

Digital Advertising Management Software

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising (7310)

akta.pro primary industry

Performance Analytics, Attribution & Measurement (MMM/MTA) (BPAFACAJ)

akta.pro secondary industry

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

Keywords

• Digital advertising management
• Multi-channel ad automation
• Marketing agency software
• AI campaign optimization
• Cross-channel ad reporting

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription: Monthly subscription fees for access to the Kepla platform. Plans range from $41 to $199 USD per month depending on tier and features included.
2. Media Spend Percentage: Additional 1% fee on media spend reported through the platform the previous month. Media spend is calculated based on when ad accounts were linked to Kepla and totaled across all linked ad platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kepla is an all-in-one digital advertising management platform that lets marketing teams and agencies create, manage, optimize, and report on advertising campaigns across Google Ads, Meta (Facebook and Instagram), and LinkedIn Ads from a single interface. It adds AI-powered forecasting (KeplaPredict), automated budget pacing, cross-channel benchmarking, dynamic creative assembly, and CRM-driven audience management on top of native ad account integrations.

Product overview

Kepla is an all-in-one digital advertising management platform designed for marketing teams and agencies. The core product portfolio consists of the Kepla Platform as the central hub, with KeplaPredict as the proprietary AI-powered predictive analytics module that forecasts campaign performance and provides recommendations. Supporting capabilities include Full Campaign Creation for multi-channel ad management across Google, Meta, and LinkedIn, Multi Channel Reporting for unified cross-platform analytics, Budget Management & Automation for intelligent spend control, Campaign Benchmarking for performance comparison against industry standards, and Audience Management for CRM-based custom audience building. The Agency White-Labeling add-on enables agencies to customize the platform with their own branding. The platform positions itself as simplifying digital marketing by consolidating campaign creation, budget optimization, and performance reporting into a single interface, with AI assistance through KeplaPredict for predictive insights and automated ad copy generation.

Differentiator

Problem solved

Functional benefit

Products and services

• Kepla Platform Core SaaS platform that unifies campaign creation, management, optimization, budget automation, and reporting for Google Ads, Meta (Facebook and Instagram), and LinkedIn Ads under a single account, with multi-channel dashboards and self-serve onboarding.
• KeplaPredict Proprietary AI predictive analytics module that forecasts 7- and 30-day campaign performance changes with Strong/Moderate/Weak likelihood labels and daily-refreshed recommendations; available as part of the platform rather than as a standalone purchase.
• Full Campaign Creation Unified campaign creation workflow across Google, Meta, and LinkedIn with ready-to-use objectives, smart configuration, and support for dynamic creative, standard ads, product catalogue, and search formats.
• Multi Channel Reporting Integrated reporting dashboard and email reports that combine Google, Meta, and LinkedIn metrics into unified weekly and monthly performance views, with multi-client reports for agencies.
• Budget Management & Automation Automated budget pacing, budget grouping across channels, and intelligent rollover features that prevent overspend and consolidate multi-campaign spend management.
• Campaign Benchmarking Benchmarking capability that calculates a Kepla score against industry-leading metrics by objective, industry, and platform, and delivers fortnightly benchmark emails with performance trends.
• Audience Management Module for CRM integration and customer list upload that builds prospecting and retargeting audiences across ad platforms, listed as 'Coming Soon' on the website.
• Agency White-Labeling White-label offering bundled with the Agency Plus plan that lets agencies present the Kepla platform under their own branding and custom domain for client-facing use.
• Digital Advertising Advisory Premium service tier providing on-demand consultation with certified ad specialists, custom growth strategies, and regular performance reviews, with full managed services available for an additional fee on the Small Business plan.

Quantifiable outcome

• Save 5+ hours every week per marketer
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability7 records

Feature7 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Marin Software: Marin Software is a long-standing, publicly-traded multi-channel ad management platform serving enterprise advertisers across search, social, and e-commerce. A broader incumbent covering similar cross-channel management use cases as Kepla but at larger scale and price points.
• Skai: Skai (formerly Kenshoo) is an enterprise-grade omnichannel marketing platform spanning paid search, social, and retail media with predictive intelligence. Comparable predictive and multi-channel capabilities to Kepla but at enterprise scale and price points.
• AdRoll: AdRoll is an established multi-channel digital advertising platform focused on retargeting and campaign automation for SMBs. Broader incumbent serving overlapping SMB and e-commerce advertiser segments with similar multi-channel campaign management.

Emerging players

• Trapica: Trapica uses AI to automate audience targeting and campaign optimization across Meta, Google, and TikTok. Comparable to Kepla's KeplaPredict on AI-driven performance optimization, though focused more on audience discovery than full campaign creation.

Direct peers

• Fluency: Fluency is a digital advertising operations platform built for agencies, automating campaign creation, reporting, and budget pacing across major ad platforms. Directly comparable to Kepla's agency-focused features (multi-client reporting, automation, white-labeling).
• Revealbot: Revealbot offers automated rules and bulk management for Meta, Google, TikTok, and Snapchat ads, with strong positioning among agencies and media buyers. Directly overlaps Kepla on cross-channel automation and agency workflows.
• Optmyzr: Optmyzr is a PPC and multi-channel advertising optimization platform that helps marketers automate bid management, reporting, and campaign workflows across Google, Meta, and Microsoft Ads. Directly comparable to Kepla on product scope (cross-channel campaign management + analytics) and target customer (SMB to agency).
• Shape (by Future plc): Shape provides cross-channel paid media automation and budget management for agencies and in-house teams, with reporting and pacing features. Direct overlap with Kepla on unified campaign management, budget automation, and agency use cases.
• Madgicx: Madgicx is an AI-powered Meta and Google Ads optimization platform aimed at SMBs and agencies, with automated budget allocation, creative insights, and performance predictions. Closely mirrors Kepla's AI-first positioning and SMB/agency GTM.
• AdStage: AdStage is a cross-channel PPC and social advertising management and reporting platform. Comparable to Kepla on multi-channel reporting, campaign management, and SMB/agency positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/a_kepla
• Facebookfacebook.com/kepla.platform
• LinkedInlinkedin.com/company/kepla-io

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kepla