Facilitate

What Facilitate does

Facilitate (operated by Unleashed Pty Ltd, an Australian private company) sells a browser-based SaaS platform that enables L&D teams and subject matter experts to author immersive VR training content without coding or Unity licenses. The product is structured around two flagship authoring modules — the 360 Scenario Creator for location-based 360-degree image training with hotspots, quizzes, and embedded media, and the Micro-Simulation Creator for hands-on procedural training using 3D models. Authored content can be deployed across VR headsets (Meta Quest, HTC Vive, PICO), desktop, and browser, and integrates with enterprise LMS/HR stacks via SCORM 2004-3 and xAPI (with named integrations including SAP SuccessFactors and Cornerstone). The platform is delivered on Azure infrastructure with US, UK, and Australia data residency and supports on-premise deployment for regulated buyers; it carries ISO 27001, SOC 2 Type 2, and GDPR certifications. Multi-user VR sessions, real-time instructor oversight, offline capability, SSO-based user management, and analytics dashboards round out the feature set.

The company monetizes primarily through annual SaaS subscriptions organized into three tiers — Essential (3 creator licenses, 250 annual learners, 200GB storage), Growth (5 creator licenses, 500 annual learners, 400GB storage with standard SLA), and Enterprise (unlimited learners and creator licenses, 1TB storage, dedicated CSM, enhanced SLA, on-premise option). Add-on revenue streams include professional services (onboarding, custom module creation, content asset creation, learning design) and hardware-adjacent services (VR hardware procurement, 360 camera procurement, MDM/HMD support). Pricing is quote-based and not publicly disclosed beyond tier structure. The go-to-market is enterprise-led, combining direct field sales for large organizations, inside sales for mid-market, and a guided-pilot / self-serve entry point feeding the funnel. Marketing is content-driven via blog, guides, webinars, case studies, and active LinkedIn presence.

Facilitate serves safety-critical and procedure-heavy verticals including energy & utilities, manufacturing, healthcare, aviation, mining & resources, food services, and education. Named customers include Xcel Energy (US electric and gas utility serving 12,000+ employees via the platform), Coleg y Cymoedd (Welsh college with 170+ HTC Vive headsets across four campuses and 10,000+ learners), Northern Star Resources (Australian mining), Sir Charles Gardiner Hospital, AdventHealth University, an unnamed large US airline (maintenance procedural training), an unnamed large US fast-food retailer, and an unnamed manufacturing client. The company is founder-led: Ben Bauert serves as Founder & CEO and Philipp Seiler as CXO. No external institutional funding, M&A, or public-listing activity is disclosed in the source materials, and no revenue figures are publicly reported.

Name

Facilitate

Legal name

Unleashed Pty Ltd

Website

https://facilitate.tech

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Facilitate is an Australian no-code VR training platform that enables L&D teams and subject matter experts to author 360-degree scenarios and 3D microsimulations for enterprise safety, procedural, and onboarding training across energy, manufacturing, healthcare, aviation, mining, and food services.

Ownership category

akta.pro rank

Product category

Immersive Training Software

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL)

akta.pro secondary industries

Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ), Onboarding Program Design, Enablement & Train-the-Trainer (EDABAOAL)

Keywords

• Immersive training software
• No-code VR platform
• Workplace learning solutions
• 3D simulation authoring
• LMS-integrated training

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Platform Access): Annual subscription-based access to the immersive training creation platform with tiered plans (Essential, Growth, Enterprise) offering different levels of creator licenses, learner capacity, storage, and support features. Additional creator licenses available as add-ons.
2. Professional Services: Onboarding sessions, implementation consulting, expert strategy consultation, and custom module/content creation services. Enterprise deployments include dedicated customer success management and strategic business reviews.
3. Hardware Sales and Procurement: VR hardware procurement assistance, sourcing, configuration, and MDM setup support. Includes support for sourcing 360 cameras and head-mounted display service support through hardware partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Facilitate is a browser-based SaaS platform that enables L&D teams and subject matter experts to create immersive workplace training content without coding. The platform supports 360-degree image-based scenarios and 3D micro-simulations deployable across VR headsets, desktop, and web browsers, and integrates with LMS platforms via SCORM and xAPI.

Product overview

Facilitate is an immersive training platform that enables L&D teams and subject matter experts to create VR-based workplace training content without coding. The platform comprises the core Immersive Training Platform (browser-based creation suite), the 360 Scenario Creator for location-based training, and the Micro-Simulation Creator for 3D procedural training. Content types include 360 Media, Interactive 360s, Micro-simulations, 2D Materials, 3D Models, and Assessments. The platform is delivered via browser, PC application, or VR headsets (Meta Quest, HTC Vive, PICO). Subscription tiers include Essential ($8/month), Growth ($16/month), and Enterprise ($149/month), along with add-on services for hardware procurement, content creation assistance, and learning design. Supporting resources include the VR Content Creation Guide, Digital Experiential Training eBook, and XR Buyers Guide.

Differentiator

Problem solved

Functional benefit

Brands

• 360 Scenario Creator: No-code tool for creating 360-degree image-based immersive training experiences with interactive elements
• Micro-Simulation Creator

Products and services

• Facilitate Immersive Training Platform Browser-based no-code SaaS platform for creating, deploying, and tracking immersive VR and 360-degree workplace training content, aimed at enterprise L&D teams and subject matter experts.
• 360 Scenario Creator Drag-and-drop authoring tool for building interactive 360-degree training scenarios with hotspots, quizzes, and embedded media, targeted at L&D teams.
• Micro-Simulation Creator Authoring tool for converting 3D models into interactive VR simulations for hands-on procedural training such as equipment operation and LOTO, aimed at enterprise trainers.
• Guided Pilot Facilitate-led pilot engagement allowing prospective enterprise customers to validate the platform against a defined training use case before committing to a paid plan.
• Custom Module Creation Service Done-for-you service where Facilitate specialists build custom immersive training modules tailored to a customer's specific procedures and equipment.
• Content Asset Creation Service Assistance producing 360-degree imagery, 3D models, and other content assets for organizations that lack internal capture or modeling capability.
• Learning Design Service Storyboarding and project planning support in which Facilitate learning designers work with customer SMEs to scope and structure effective VR training simulations.
• VR Hardware Procurement Sourcing, configuration, and procurement assistance for VR headsets required to run Facilitate content at organizational scale.
• 360 Camera Procurement Procurement assistance for 360 cameras that customers use to capture their own site- or equipment-specific training imagery.
• Head-Mounted Display (HMD) Service Support Enterprise-grade servicing and support for XR headsets, delivered through Facilitate's hardware service partners.

Quantifiable outcome

• 40% reduction in training costs compared to traditional methods
• +9 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature10 records

Partnerships

Two partnerships are on record, tiered minor.

• WoodsideminorOthersLogo appears on Facilitate's contact/partnerships page alongside other partner logos, suggesting a technology or integration partnership in the energy sector.
• Onward EnergyminorOthersLogo appears on Facilitate's contact/partnerships page suggesting a customer partnership in the energy sector.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Immerse: Immerse provides a VR language and soft-skills training platform for global enterprises, with comparable enterprise sales motion, multi-language content, and VR-headset deployment model.
• Mursion: Mursion provides AI-driven and VR-based simulation training focused on leadership, communication, and soft skills for enterprise, with a comparable content-creation-plus-services model to Facilitate.
• Talespin: Talespin offers a no-code XR content authoring and immersive learning platform aimed at enterprise L&D teams, directly competing with Facilitate's creator-led value proposition.
• Strivr: Strivr is an enterprise VR training platform used by major retailers and financial services firms; it overlaps directly with Facilitate on immersive scenario-based training for frontline workforces.
• Pixo VR: Pixo VR produces custom VR training content for industrial and safety use cases, making it a close comparator to Facilitate's content-authoring service offering for enterprise safety and procedural training.
• Interplay Learning: Interplay Learning delivers VR-based training for skilled trades (HVAC, electrical, plumbing, multi-family maintenance), overlapping with Facilitate's procedural/equipment training use cases in facilities and maintenance.

Broad incumbents

• SAP Litmos: SAP Litmos is a major enterprise LMS offering course creation and training delivery at scale; it overlaps as a broad incumbent exploring immersive content alongside Facilitate's specialized authoring platform.
• Cornerstone OnDemand: Cornerstone is a leading enterprise LMS and talent management platform already integrated with Facilitate via xAPI; it represents the broader L&D incumbent that could expand its own XR capabilities.

Others

• Unity Technologies: Unity provides the underlying real-time 3D engine historically required for VR content creation; Facilitate's no-code approach explicitly removes the need for Unity, making Unity an enabling technology rather than a direct competitor but a potential future threat if it bundles authoring tools.

Emerging players

• STRIVR (food services / retail training focus): Several smaller immersive authoring studios (e.g., PIXO, Kforce, Roundtable Learning) target the same retail/food-service and industrial verticals as Facilitate's micro-simulation offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/facilitateplatform
• LinkedInlinkedin.com/company/facilitateplatform

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Facilitate