EHungry
eHungry (Order Online, Inc.) is a Raleigh, NC-based SaaS provider of a white-label online ordering platform sold exclusively through resellers—VARs, marketing agencies, entrepreneurs, and POS providers—who rebrand and sell it to restaurant clients across the US, Canada, Puerto Rico, and Guam.
- Company typePrivate
- Founded2003
- HeadquartersRaleigh, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What EHungry does
eHungry (operated by Order Online, Inc.) is a Raleigh, North Carolina-based SaaS company founded in 2003 that sells a white-label online ordering platform exclusively through a B2B2B reseller channel. Its direct customers are value-added resellers, marketing agencies, tech-savvy entrepreneurs, independent sales representatives, and restaurant-technology providers, who rebrand the platform and resell it to restaurant clients across the United States, Canada, Puerto Rico, and Guam. Restaurants are not sold to directly; instead, the company matches restaurant owners seeking online ordering with its network of reseller partners.
The platform is a cloud-based, mobile-first SaaS built on standard web technology with API and webhook integrations, hosted on AWS, and instrumented with Twilio (messaging), Bandwidth (telephony), and Splunk (operational monitoring). Core capabilities include a customizable ordering website with custom domains and SEO optimization, a Reseller Console for multi-account management and billing, a multi-platform Order Management App (iOS, Android, web), unlimited menu items with modifiers and photos, coupons and discounts, multi-location support, delivery zone mapping, order scheduling with prep-time throttling, real-time notifications, automatic printing (including Star Micronics), group ordering, and integrations with 70+ payment gateways plus third-party delivery providers (DoorDash, UberEats, and local couriers) via Shipday. The company commits to WCAG 2.1 Level AA accessibility conformance.
eHungry's revenue model is primarily usage-based: it charges resellers a per-order transaction fee with volume discounts, and resellers independently set their own pricing to restaurants (setup fees, monthly fees, or percentage per order). An optional $79 per-location menu setup service is available. There are no long-term contracts, credit cards are kept on file, and support is offered 7 days/week, 7am–12am Eastern Time. The company is privately held, bootstrapped, and operates with a small team of 1–10 employees.
EHungry firmographics
Firmographics- Name
- EHungry
- Legal name
- Order Online, Inc.
- Website
- https://ehungry.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- eHungry (Order Online, Inc.) is a Raleigh, NC-based SaaS provider of a white-label online ordering platform sold exclusively through resellers—VARs, marketing agencies, entrepreneurs, and POS providers—who rebrand and sell it to restaurant clients across the US, Canada, Puerto Rico, and Guam.
- Ownership category
- akta.pro rank
EHungry industry classification
Industry- Product category
- Restaurant Online Ordering Software
- SIC
- Services-Computer Integrated Systems Design (7373), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)
- akta.pro secondary industry
- Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)
Keywords
Where EHungry is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EHungry business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Transaction/Order Fees (Primary): eHungry charges resellers a per-order fee based on order volume. Resellers set their own pricing to restaurant clients (e.g., setup fees, percentage per order, monthly fees) and are responsible for billing and collecting payments from restaurants. eHungry provides order breakdown summaries and invoice generator tools for resellers. No long-term contracts required; credit card is kept on file.
- Menu Setup Service: Optional $79 menu setup fee per restaurant location for full setup assistance if resellers or restaurants need help with menu configuration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Per-order transaction fee with volume discounts |
| Unit Pricing | Pay-as-you-go | Menu setup assistance (optional) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
EHungry product offering
Product offeringCore offering
EHungry provides a cloud-based, white-label online ordering platform that resellers sell to restaurants, enabling restaurants to accept pickup, dine-in, and delivery orders with menu management, integrated payment processing, and third-party delivery dispatch. The platform is offered under the reseller's brand and includes an order management app, a restaurant-facing dashboard, and a dedicated reseller console for client administration.
Product overview
EHungry offers a unified white-label online ordering platform built for resellers who sell online ordering solutions to restaurant clients. The core product is the Online Ordering Platform, which provides restaurants with websites, menu management, and order processing for pickup, dine-in, and delivery. Supporting this core are the Reseller Dashboard (for managing multiple restaurant accounts, billing, and reporting), the Order Management App (iOS/Android/web-based for restaurants to receive and process orders), the Restaurant Website Builder (for creating branded, SEO-optimized mobile-first restaurant sites), and the Knowledge Base (unbranded support documentation at onlineordering.help). The platform integrates with 70+ payment gateways and third-party delivery providers via Shipday.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- A reseller with 100 active restaurants can generate $18,000 in potential annual revenue.
Companies that use EHungry
Customer profileSegments5 records
Ideal customer profiles3 records
EHungry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature13 records
EHungry partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Payment Gateways (70+)coreIntegrations with 70+ payment providers including Authorize.Net, CardConnect, Stripe, Square, PayPal, Braintree Payments, Quantum, WorldPay/Vantiv/Mercury Payments, Spreedly, and others. These integrations enable restaurants to process online payments through their preferred processor.
- Amazon Web Services (AWS)coreCloud infrastructure provider for hosting the platform.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
EHungry competitors and assessment
Company assessmentDirect peers
- Olo: Olo is a white-label online ordering and dispatch platform serving restaurant brands via a partner/reseller channel model. Although Olo skews enterprise while eHungry skews SMB, both sell a network-agnostic ordering SaaS that is branded by their channel partners.
- ChowNow: ChowNow provides a direct-to-restaurant online ordering platform that competes for the same SMB restaurant accounts eHungry's resellers target. While ChowNow moved toward direct sales, the core capability (commission-free online ordering with menu/website builder) directly overlaps eHungry's restaurant offering.
- Owner.com: Owner.com sells direct-to-restaurant websites + online ordering + marketing automation for SMBs, positioned as a modern, branded alternative to aggregators. It competes for the same independent restaurant customers that eHungry's resellers pursue.
- GloriaFood: GloriaFood offers a free / low-cost online ordering system for restaurants (pickup/delivery menu, payment integrations, POS connections), serving the same SMB restaurant segment that eHungry's resellers target with a similar no-contract value proposition.
- MenuDrive: MenuDrive is a white-label restaurant online ordering service that lets agencies and ISPs resell to restaurants — functionally the closest match to eHungry's reseller-first B2B2B model with comparable features (menu management, multi-location, coupons, delivery zones).
Broad incumbents
- Toast: Toast is an end-to-end restaurant POS + online ordering + delivery + payments platform. As a comprehensive incumbent, it competes indirectly with eHungry by bundling online ordering inside its POS ecosystem, drawing many of the same SMB restaurant customers.
- Lightspeed Restaurant: Lightspeed Restaurant is a POS + online ordering platform for full-service and quick-service restaurants. Its bundled ordering capabilities compete with the standalone white-label ordering that eHungry's resellers sell.
- DoorDash Storefront: DoorDash Storefront is a white-label online ordering solution from DoorDash that lets restaurants accept direct online orders for delivery and pickup. As a major aggregator, it competes directly for the same restaurant digital ordering wallets that eHungry's resellers target.
- Square (Block) Restaurants: Square Restaurants offers POS with integrated online ordering for SMB food sellers using the same payment gateways eHungry integrates. It is a broad incumbent that captures the restaurant accounts eHungry's resellers target, particularly at the very small end.
Emerging players
- Restolabs: Restolabs provides an online ordering website builder and delivery management for restaurants, overlapping eHungry's template-based, custom-domain ordering product. A smaller, niche competitor aimed at similar SMB restaurant customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
EHungry social profiles
Digital presenceEHungry compliance and trust
Trust signalCompliance1 record
EHungry financial estimates
Financial estimateRevenue estimate
Valuation estimate
EHungry leadership team
Management profileNumber of profiles
Profiles1 record
EHungry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EHungry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EHungry
What does EHungry do?
EHungry provides a cloud-based, white-label online ordering platform that resellers sell to restaurants, enabling restaurants to accept pickup, dine-in, and delivery orders with menu management, integrated payment processing, and third-party delivery dispatch. The platform is offered under the reseller's brand and includes an order management app, a restaurant-facing dashboard, and a dedicated reseller console for client administration.
Is EHungry a public or private company?
EHungry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EHungry founded?
EHungry was founded in 2003. It employs 1 to 10 people.
Where is EHungry based?
EHungry is headquartered in Raleigh, United States, in the North America region.
How does EHungry make money?
Two revenue lines are on record. Transaction/Order Fees (Primary) is the primary driver. The others are menu Setup Service.
Who are EHungry's main competitors?
Direct peers on record are Olo, ChowNow, Owner.com, GloriaFood and MenuDrive. Broad incumbents are Toast, Lightspeed Restaurant, DoorDash Storefront and Square (Block) Restaurants. Restolabs is listed as an emerging player.
Does EHungry have an API?
Yes. EHungry offers a limited API for menu data access and webhook integrations. The API allows developers to get menu data to set up integrations on their own end. Webhooks are available for order notifications, enabling restaurants to receive orders via automated HTTP callbacks. No public developer documentation or portal is explicitly referenced in the source material.
What industry is EHungry in?
EHungry's product category is Restaurant Online Ordering Software. Its primary akta.pro industry code is AFAIAMAD, Wholesale-to-Business Online Ordering (B2B Food E-Commerce), with a secondary code of AFAIAMAA, Restaurant Meal Delivery Platforms & Aggregators. Its SIC code is 7373.