What Asiabill does

Asiabill is a Hong Kong-based private company founded in 2014 and headquartered in Sha Tin, with a headcount in the 101-250 range as recorded by firmographic aggregators. The firm's publicly available description references a "vigorous risk management system," consistent with a payments or fintech positioning, though the only first-party digital surface documented in the input is its asiabill.com domain, which resolves to the vtge.shop e-commerce storefront.

That storefront functions as a multi-category digital gift card and direct top-up marketplace. Its catalog spans roughly five verticals: console and PC gaming credits (Xbox Live US/AU, Xbox Subscription AU, Nintendo eShop US, Steam Wallet in TWD/USD/HKD, Razer Gold TW/HK, MyCard Taiwan, SeaWhale Booster); live streaming direct top-ups split into China Live Streaming (Douyin, Huya TV), Entertainment (Bigo Live, Dazz Live, HeeSay, MANGO LIVE, JOOX), and Global Live Streaming (LiveMe, LITA, MIKA Chat, SoulChill, Tango Prepaid); video streaming memberships (iQIYI VIP-US, plus references to JOOX); Apple Gift Cards in 25+ country/region variants covering Europe, the Middle East, APAC and the Americas; and software subscription codes (McAfee AntiVirus, WPS Pro Membership). Products are delivered digitally with immediate fulfillment after purchase, supporting an asset-light operating model.

Commercially, the business runs a direct-to-consumer e-commerce model with unit-based (per-card) pricing and pay-as-you-go billing, no subscription tiers, and transaction-fee economics on each digital code sale. Distribution is through the owned vtge.shop storefront only; channels, partnerships, third-party marketplaces, and named enterprise customers are not documented. Geographic reach is broad in SKU terms (32+ countries served), though the source flags that the scraped content pertains to vtge.shop and that the underlying Asiabill payments business is not separately evidenced in the data. There are no disclosed funding rounds, acquisitions, leadership bios, certifications, patents, or awards in the input.

Name

Asiabill

Website

https://asiabill.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Asiabill is a Hong Kong-based fintech company operating vtge.shop, a digital gift card and direct top-up e-commerce marketplace serving individual consumers globally across gaming, streaming, and entertainment categories in 25+ regional variants.

Ownership category

akta.pro rank

Product category

Digital Gift Cards & Online Top-Ups

NAICS

Hobby, Toy, and Game Retailers (459120), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Gaming & Interactive Entertainment (Digital Goods, Subscriptions) (CRAFAIAC)

akta.pro secondary industries

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ), Gaming Subscriptions, Gift Cards & Top-Ups Retail (CRACAFAG), Virtual Goods & Digital Item Commerce (skins, cosmetics, DLC) (MPAFAJAF)

Keywords

• Digital gift cards
• Live streaming top-up
• Gaming credit cards
• E-commerce marketplace
• Digital prepaid codes

Headquarters

HQ city

Sha Tin

HQ country

Hong Kong SAR China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Gift Card Sales: Revenue generated from selling digital gift cards and direct top-up credits for various entertainment platforms including live streaming services, gaming platforms, and video streaming services. Customers purchase gift cards which are delivered digitally.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Core offering

Asiabill runs an online retail storefront (vtge.shop) that sells digital gift cards and direct top-up credits for gaming platforms (Xbox, Steam, Nintendo, Razer Gold, MyCard), live streaming services (Bigo Live, Douyin, Huya, MANGO LIVE, LITA, MIKA Chat, SoulChill, LiveMe), video streaming (iQIYI, JOOX), and software (McAfee, WPS). Products are sold at fixed denominations across 25+ regional variants and delivered digitally to individual consumers worldwide.

Product overview

VTGE is an e-commerce gift card marketplace and direct top-up platform offering digital products across multiple categories including gaming (Xbox, Steam, Nintendo, Razer Gold), live streaming (Bigo Live, Douyin, Huya TV, LiveMe, LITA, MIKA Chat, SoulChill), video streaming (iQIYI, JOOX), and software services (McAfee, WPS). The platform operates as a multi-region gift card retailer supporting customers globally with regional variants of major brand gift cards including Apple Gift Cards available in over 25 countries/regions.

Differentiator

Problem solved

Functional benefit

Products and services

• VTGE Gift Card Store (vtge.shop) A digital e-commerce storefront where individual consumers can browse and purchase digital gift cards and direct top-up credits for gaming, live streaming, video streaming, and software services. Products are delivered digitally immediately after purchase.
• Apple Gift Cards (Multi-Region) Digital Apple Gift Cards across HK, CH, BE, AT, SA, NZ, MX, AE, CA, AU, JP, TW, DE, TR, UK, SE, PT, PL, NO, NL, IT, IE, FR, FI, ES, DK, and the US. Sold at fixed denominations to individual consumers for use on Apple services.
• Xbox Live & Xbox Subscription Gift Cards Digital codes for Xbox Live and Xbox subscriptions for US and AU regions, delivered digitally to gamers.
• Steam Wallet Codes Digital Steam Wallet codes in TWD, USD, and HKD currencies for use on the Steam gaming platform.
• Google Play Gift Cards Digital Google Play gift cards for US and Southeast Asian markets including Indonesia and Malaysia.
• Razer Gold Cards Digital Razer Gold currency codes for gaming, offered in TWD (Taiwan) and HKD (Hong Kong).
• Nintendo eShop Gift Cards Digital Nintendo eShop gift cards for the US region.
• MyCard Taiwan Digital top-up cards for the MyCard gaming platform serving the Taiwan market.
• China Live Streaming Top-Up Direct top-up service category covering China-based live streaming platforms such as Douyin, Huya TV, and other Chinese entertainment services.
• Entertainment Top-Up Direct top-up service category for global entertainment platforms including Bigo Live, Dazz Live, HeeSay, MANGO LIVE, and other streaming services.
• Global Live Streaming Top-Up Direct top-up service category covering international live streaming platforms such as LiveMe, LITA, MIKA Chat, SoulChill, and others.
• iQIYI VIP Card Digital VIP membership cards for iQIYI video streaming service, available for the US market.
• McAfee AntiVirus Subscription Card Digital subscription cards for McAfee antivirus software.
• WPS Pro Membership Card Digital WPS Office Pro membership subscription cards for individual users.
• Tango Prepaid Card Digital Tango Prepaid Card for use on the Tango social/live platform.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Amazon (Gift Cards section): World's largest e-commerce platform offering digital gift cards for Apple, Xbox, Steam, Google Play, and most VTGE inventory. Represents the disintermediation threat as a broad incumbent that can subsidize gift card sales and sell direct from publishers.
• PayPal (Digital Gifts / Honey): Global payments giant with a digital gifts marketplace and Honey rewards integration. Represents a broad incumbent that could enter the cross-border gift card aggregator category at scale, competing on payment friction and trust.
• Apple (App Store & Gift Cards direct): Apple sells its own gift cards direct across all regions where VTGE operates. As Apple increasingly enables in-app direct top-ups and pushes Apple Cash, the third-party reseller layer (where VTGE participates) faces structural decline.

Direct peers

• SEAGM: SEA-focused digital goods marketplace offering gaming credits, gift cards, and top-ups across Razer Gold, Steam, Google Play, and streaming platforms. Overlaps with VTGE on Razer Gold (HK/TW), Steam wallets, and Google Play SEA inventory.
• Recharge.com: European-headquartered digital gift card marketplace offering 200+ brands globally. Closest direct competitor to VTGE - same model, multi-region digital codes for gaming, streaming, and shopping, with overlapping Apple/Steam/Xbox inventory.
• Codashop: Leading Southeast Asian gaming top-up platform with deep mobile gaming and live-streaming coverage. Direct competitor in the Asian live-streaming and gaming top-up categories where VTGE has its strongest niche.
• G2A: Global marketplace for gaming keys, gift cards, and digital goods with strong Steam, Xbox, and PlayStation coverage. Competes with VTGE on gaming digital codes and has a similar reseller/marketplace model with regional variants.
• OffGamers: Asia-based digital game codes and gift card retailer with strong presence in Steam, Xbox, Razer Gold, and PlayStation codes. Competes head-to-head with VTGE on gaming vouchers across multiple Asian currencies.
• MTC Game: Brazilian-headquartered gaming top-up and gift card platform with growing Asian market reach. Comparable business model focused on Razer Gold, Steam, and publisher-specific gaming credits distributed across emerging markets.
• MyCard: Taiwan-originated gaming payment and top-up platform deeply integrated with Asian publishers. Directly competes with VTGE in the Taiwan gaming voucher category where both offer MyCard and Razer Gold inventory.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/asiabill1
• Facebookfacebook.com/ab.asiabill.1
• LinkedInlinkedin.com/company/asiabill-ab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asiabill