FootoVision
Footovision is a Paris-based AI computer vision company founded in 2015 that extracts player, ball, and event tracking data from standard football broadcast video, selling its Coachvision analytics platform and Betvision risk-management product to elite clubs, leagues, federations, and sportsbook operators.
- Company typePrivate
- Founded2015
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What FootoVision does
Footovision is a Paris-based sports analytics company founded in 2015 that builds AI-powered computer vision systems to extract tracking, event, and performance data from standard football broadcast video — without requiring dedicated cameras, GPS wearables, or stadium-installed hardware. Its technology stack combines computer vision (player, ball, and referee detection with skeleton tracking), proprietary machine-learning models (a Neural Network-based Expected Goals model, Post-shot xG, a 36-variable VAEP framework, Dynamic Pitch Control, and Phases of Play classifiers), and an interactive dashboard layer exposing 1200+ customizable KPIs. The company commercializes this capability through two products: Coachvision, sold to professional football clubs, leagues, and national federations for match preparation, opponent scouting, and academy analysis, and Betvision, a separate risk-management platform for sportsbook operators covering odds optimization, hedging, and back-testing. Footovision is the first company FIFA EPTS Quality Certified for AI tracking data from broadcast video, a credential that functions as a quality gatekeeper for professional buyers.
The company operates a direct enterprise sales motion targeting elite organizations globally, with named customers including LaLiga (covering 42 clubs), FC Porto, SL Benfica, Sevilla FC, Chicago Fire FC, Leeds United, and national federations of France, Japan, Norway, Finland, Iceland, and the Netherlands. Revenue is generated primarily through SaaS-style subscriptions to Coachvision and Betvision, supplemented by data monetization (FIFA-certified match data) and bespoke professional services such as customized dashboards and onboarding support. Footovision maintains offices in Paris (headquarters), Oeiras (Portugal), and Taipei (Taiwan), reflecting a deliberately lean, capital-efficient operating model — disclosed headcount is 1-10 employees — serving a globally distributed enterprise customer base. Strategic activity through 2024-2026 has emphasized multi-year anchor deals in elite European football (Porto and Benfica), geographic expansion into MLS and Asia-Pacific, and product extensions into physical performance and youth academy segments.
FootoVision firmographics
Firmographics- Name
- FootoVision
- Legal name
- FOOTOVISION
- Website
- https://footovision.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Footovision is a Paris-based AI computer vision company founded in 2015 that extracts player, ball, and event tracking data from standard football broadcast video, selling its Coachvision analytics platform and Betvision risk-management product to elite clubs, leagues, federations, and sportsbook operators.
- Ownership category
- akta.pro rank
FootoVision industry classification
Industry- Product category
- Sports Performance Analytics Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Performance Analysis & Video Coaching (HSADAEAG)
- akta.pro secondary industry
- Sportsbooks (Online & Mobile Operators) (MPAEACAA)
Keywords
Where FootoVision is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
FootoVision business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscriptions (Coachvision): Cloud-based analysis platform subscription providing access to tracking data, event detection, performance metrics dashboards, and video analysis tools. Sold to football clubs, associations, and leagues with customizable dashboards and tiered service levels.
- SaaS Platform Subscriptions (Betvision): Risk management platform subscription for betting operators and bookmakers providing real-time odds optimization, liability management, and predictive analytics.
- Data and Analytics Services: Provision of FIFA-certified match data, event and tracking data, and bespoke analytics reports to clubs and federations. Includes full coverage of specific leagues (Primeira Liga, Champions League) for scouting and performance analysis.
- Professional Services and Consultancy: Bespoke consultancy services including customized dashboard creation, tailored metrics development, and implementation support. Partners like Chicago Fire FC receive hands-on onboarding and continuous support.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
FootoVision product offering
Product offeringCore offering
Footovision develops AI-powered computer vision software that extracts player, ball, and referee tracking data and performance metrics from standard broadcast football video, without requiring dedicated cameras or wearable hardware. It sells two SaaS products: Coachvision, a performance analysis platform with 1200+ KPIs for football clubs, leagues, and federations, and Betvision, a real-time risk management and predictive analytics platform for sports betting operators.
Product overview
Footovision offers two core product lines: Coachvision and Betvision. Coachvision is an AI-powered data collection and performance analytics platform that tracks players, ball, and referees from any broadcast video feed without dedicated cameras or wearable devices. It provides 1200+ customizable KPIs through interactive dashboards for pre-match preparation, post-match analysis, and player scouting. Betvision is a separate risk management platform for betting operators featuring predictive analytics, real-time monitoring, and hedging tools. Both products share a common data collection foundation using computer vision and AI.
Differentiator
Problem solved
Functional benefit
Products and services
- Coachvision AI-powered data collection and performance analysis SaaS platform that tracks ball, players, and referees from any broadcast video feed without dedicated cameras or hardware. Provides 1200+ customizable KPIs and widgets (including xG, PSxG, VAEP, Dynamic Pitch Control, Phases of Play) for pre-match preparation, post-match analysis, opponent scouting, and academy development. Used by professional football clubs, national associations, and leagues.
- Betvision Risk management and predictive analytics platform for betting operators and bookmakers. Provides interactive dashboards, multi-sport coverage, automatic data integration, advanced pricing models, predictive and hedging tools, back testing, and what-if scenario analysis for real-time sportsbook risk mitigation.
Quantifiable outcome
- 2+ million data points collected per match
- +4 more outcomes
Companies that use FootoVision
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles4 records
FootoVision technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature11 records
FootoVision partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and secondary.
- Sevilla FC AcademycoreMulti-year Official Data Analytics Partner. Comprehensive match analysis services across youth development program. Daniel Del Valle (Youth Academy Analysis Coordinator) and Luis Alvarez (Youth Academy Analyst) use the platform. Pierre Miralles, Cofounder & CEO, states commitment to making elite-level analytics accessible throughout football development pathway.
- SL BenficacoreThree-year partnership. Provides event and tracking data plus Coachvision platform access. Enables comprehensive analysis of own team and opponents across multiple competitions. Nuno Maurício, Head of Performance Analysis Department (DAO), provides testimonial emphasizing quality alignment with Benfica's analysis model.
- Chicago Fire FCcore2024 MLS season partnership. Kevin Minkus, Director of Analytics, and Gavin Greenberg, Data Analyst use platform for performance analysis, opponent analysis, sports science support, and coaching staff insights. Customizable dashboards and video synchronization highlighted.
- FC PortocoreThree-year partnership. Provides fitness, opponent analytics, tracking, and events data for FC Porto's first men's team. Access to Coachvision with 1200+ KPIs. Full coverage of Primeira Liga and Champions League for scouting. Carlos Pintado, head of performance analysis, provides testimonial.
- Norwegian Football AssociationcorePartnership renewal for 2023. Fredrik Vold, performance analyst, uses platform for World Cup preparation building opponent and player profiles with tailormade dashboards and player comparison with bespoke metrics. Partnership renewal emphasizes integration of technical and tracking data.
- Football Association of FinlandcorePartnership from beginning of 2023. Henri Lehto, Head of Performance Analysis, uses platform to support Finnish national team development with cutting-edge performance data and customizable analysis platform.
- LaLigacoreLaLiga utilizes Footovision's Coachvision platform providing cutting-edge product adapted to 42 LaLiga clubs' specific needs. Fabio Nevado, Football Technical Analyst of MediaCoach/LaLiga, provides testimonial praising the integration of data and video analysis.
- Leeds United Football ClubcorePartnership established in 2019. Analysis department (Andrés Clavijo, Ander Carbajo, Diego Bermúdez) uses platform for opponent analysis, own team analysis, live match contributions, and customized dashboards. Guillermo Alonso, Head Coach Analysis Department, states platform is essential for analysis department.
- French National Team / French Football FederationcoreFrench national team and Football Federation partnership. Logo displayed on website partner section.
- Japan National Team / Japan Football AssociationcoreJapan national team and Japan Football Association partnership. Logo displayed on website partner section.
- Koninklijke Nederlandse Voetbalbond (KNVB) / Royal Dutch Football AssociationcoreRoyal Dutch Football Association partnership. Logo displayed on website partner section.
- Football Association of Iceland (KSÍ)coreFootball Association of Iceland partnership. Arnar Viðarsson, Head Coach of Football Association of Iceland, provides testimonial praising high accuracy data and performance analysis from broadcast and tactical videos as major step forward for Icelandic football.
- Fulham FCsecondaryPremier League club partnership. Logo displayed on website partner section.
- West Ham United FCsecondaryPremier League club partnership. Logo displayed on website partner section.
- West Bromwich Albion FCsecondaryEnglish Championship club partnership. Logo displayed on website partner section.
- Ipswich TownsecondaryEnglish club partnership. Logo displayed on website partner section.
- Burnley FCcoreBurnley FC uses Coachvision to strengthen analysis workflow across match preparation, opposition analysis, and delivering insights to coaches and players. Analysis, technology and coaching team use bespoke dashboards.
- Sevilla Fútbol ClubcoreSevilla FC senior team partnership. Logo displayed on website partner section.
- Club Brugge KVsecondaryBelgian Pro League club partnership. Logo displayed on website partner section.
- Orlando Pirates FCsecondarySouth African Premier Division club partnership. Logo displayed on website partner section.
- Paris FCsecondaryFrench Ligue 2 club partnership. Logo displayed on website partner section.
- Française des JeuxsecondaryFrench lottery and betting company partnership. Logo displayed on website partner section indicating Betvision use for betting risk management.
- FC Sochaux-MontbéliardsecondaryKevin Bocquet, video analyst, uses Coachvision for daily workflow including opponent scouting and team performance evaluation with video confirmation of data observations.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
FootoVision competitors and assessment
Company assessmentBroad incumbents
- Stats Perform: Industry-leading sports AI and data company (Opta, RunningBall) providing tracking, event data, and betting feeds to clubs, leagues, media, and sportsbooks across multiple sports. Direct competitor to Footovision's Coachvision and Betvision offerings, but at far greater scale and multi-sport breadth.
- Genius Sports: Public sports data and technology company providing data, odds, and content to sportsbooks, leagues, and media. Overlaps with both Coachvision (data feeds) and Betvision (sportsbook technology).
Direct peers
- Hudl: Video analysis and performance platform serving amateur through elite teams across football and other sports. Competes with Footovision's video/data workflow on Coachvision, particularly in academy and lower-tier club segments.
- Catapult Sports: Provider of wearable GPS tracking and athlete monitoring solutions for elite sports teams. Competes in performance analytics but via a hardware-based model that contrasts with Footovision's broadcast-only approach.
- Second Spectrum: AI-powered sports tracking and tactical analytics company using computer vision on broadcast and stadium feeds. Direct overlap with Footovision's broadcast-based tracking, with deep NBA, NFL, and football club deployments.
- SkillCorner: Football-focused broadcast tracking company providing event and tracking data to clubs, leagues, and media. Closest direct competitor in the broadcast-only football tracking niche.
- Tracab: Optical sports tracking provider owned by ChyronHego delivering 3D player tracking data from stadium-installed cameras. Competes in elite football tracking but with a hardware-intensive model opposite to Footovision's.
Emerging players
- Metrica Sports: AI-powered football video analysis platform focused on automated tagging and tactical insights. Overlaps with Coachvision's video analysis and scouting use cases, primarily serving professional and academy clubs.
- Kinexon: Real-time sports tracking and analytics provider using UWB/RFID wearables and AI for team sports performance. Adjacent competitor in elite performance analytics with a different hardware foundation.
- WSC Sports: AI-driven sports content engine that auto-generates video highlights and analytics for media, leagues, and teams. Comparable AI/computer vision technology stack and adjacent overlap with Footovision's media customer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FootoVision social profiles
Digital presenceFootoVision compliance and trust
Trust signalCompliance1 record
FootoVision financial estimates
Financial estimateRevenue estimate
Valuation estimate
FootoVision leadership team
Management profileNumber of profiles
Profiles3 records
FootoVision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FootoVision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FootoVision
What does FootoVision do?
Footovision develops AI-powered computer vision software that extracts player, ball, and referee tracking data and performance metrics from standard broadcast football video, without requiring dedicated cameras or wearable hardware. It sells two SaaS products: Coachvision, a performance analysis platform with 1200+ KPIs for football clubs, leagues, and federations, and Betvision, a real-time risk management and predictive analytics platform for sports betting operators.
Is FootoVision a public or private company?
FootoVision is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FootoVision founded?
FootoVision was founded in 2015. It employs 1 to 10 people.
Where is FootoVision based?
FootoVision is headquartered in Paris, France, in the Europe region.
How does FootoVision make money?
Four revenue lines are on record. SaaS Platform Subscriptions (Coachvision) is the primary driver. The others are saaS Platform Subscriptions (Betvision), data and Analytics Services and professional Services and Consultancy.
Who are FootoVision's main competitors?
Broad incumbents on record are Stats Perform and Genius Sports. Direct peers are Hudl, Catapult Sports, Second Spectrum, SkillCorner and Tracab. Emerging players are Metrica Sports, Kinexon and WSC Sports.
Does FootoVision have an API?
No public API is recorded for FootoVision.
What industry is FootoVision in?
FootoVision's product category is Sports Performance Analytics Software. Its primary akta.pro industry code is HSADAEAG, Performance Analysis & Video Coaching, with a secondary code of MPAEACAA, Sportsbooks (Online & Mobile Operators). Its NAICS code is 54151 and its SIC code is 3949.