LNDRY
LNDRY is a privately held San Diego laundry and dry cleaning pickup-and-delivery operator serving residential customers, hotels, and college students with eco-friendly liquid silicone cleaning, subscription plans, and a proprietary RFID-based hotel uniform management system.
- Company typePrivate
- Founded2003
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What LNDRY does
LNDRY is a privately held, San Diego-based laundry and dry cleaning pickup-and-delivery operator that has been in business since 2003, originally under the Relaxx Dry Cleaning name before rebranding to LNDRY in June 2020. The company provides door-to-door residential service across San Diego County using a proprietary reusable LNDRY Basket Tote system and a mobile/web scheduling portal, with a 48-hour standard turnaround and free pickup and delivery. Core service lines are Clean & Fold (per-tote pricing at $40-$54), Laundering (per-item, $6-$31), and Dry Cleaning (per-item, $6.50-$23) using a liquid silicone-based cleaning process positioned as a safer, eco-friendly alternative to perchloroethylene.
The company operates a hybrid B2C/B2B model. The residential base is served through pay-as-you-go and weekly/bi-weekly subscription plans, while the B2B business spans hotel valet laundry and uniform management — including an RFID-based Garment Management System (rGMS) with same-day, 4-hour, and overnight express options — and a college/university channel with campus-specific pricing and pickup locations. Ancillary revenue comes from tailoring/alterations, shoe repair, and a 100-year anti-yellowing wedding gown preservation service. Revenue mechanics are predominantly transactional with a growing subscription overlay, and the company has not disclosed any external funding, M&A, or institutional ownership, with Jason Rattray as Founder & President and a small leadership team (1-10 employees) running operations.
LNDRY firmographics
Firmographics- Name
- LNDRY
- Legal name
- LNDRY
- Website
- https://lndry.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LNDRY is a privately held San Diego laundry and dry cleaning pickup-and-delivery operator serving residential customers, hotels, and college students with eco-friendly liquid silicone cleaning, subscription plans, and a proprietary RFID-based hotel uniform management system.
- Ownership category
- akta.pro rank
LNDRY industry classification
Industry- Product category
- Laundry and Dry Cleaning Services
- NAICS
- Drycleaning and Laundry Services (except Coin-Operated) (812320), Linen and Uniform Supply (81233), Linen Supply (812331)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Commercial / B2B Laundry Pickup & Delivery (SMBs, Gyms, Salons, Restaurants) (HSAJACAE)
- akta.pro secondary industries
- Hotel / Hospitality Laundry Pickup & Delivery (HSAJACAF), Commercial / Small-Business Wash-and-Fold (Salons, Gyms, Spas, Airbnb Hosts) (HSAJABAE), Bulk / Family-Size Wash-and-Fold (By-the-Bag) (HSAJABAD)
Keywords
Where LNDRY is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LNDRY business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Clean & Fold Service: Per-transaction pricing for everyday laundry washing, drying, and folding. Customers pay per LNDRY Basket Tote regardless of weight. Turnaround within 48 hours with free pickup and delivery.
- Dry Cleaning Service: Per-item or per-pound pricing for dry cleaning items that cannot be washed with water. Professional liquid silicone cleaning with pickup and delivery included.
- Laundering Service: Per-item pricing for water-based cleaning of special items that are pressed after cleaning. Prices vary by item type.
- Subscription Service: Recurring subscription model offering scheduled recurring pickups (weekly or bi-weekly) with per-tote pricing. Saves customers from repeatedly scheduling individual pickups.
- Hotel Valet Services: B2B services for hotels including guest laundry pickup/delivery and employee uniform garment management. Includes same-day, 4-hour rush, and overnight express services.
- College/University Laundry: Subscription-based laundry service for college students with special campus pricing and scheduled pickups from designated university locations.
- Additional Services: Tailoring/alterations, shoe repair, and wedding gown preservation services priced per item or service type.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Clean & Fold - Per Tote Pricing |
| Unit Pricing | Pay-as-you-go | Dry Cleaning - Per Item Pricing |
| Unit Pricing | Pay-as-you-go | Laundering - Per Item Pricing |
| Subscription | Monthly | Subscription Plans |
| Unit Pricing | Pay-as-you-go | Express/Hotel Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
LNDRY product offering
Product offeringCore offering
LNDRY is a San Diego-based laundry and dry cleaning pickup and delivery service. It offers Clean & Fold (wash, dry, fold by tote), Launder (water-based cleaning with pressing for special items), and Dry Cleaning (eco-friendly liquid silicone-based cleaning) for residential customers, with free door-to-door pickup and delivery. The company also provides B2B hotel laundry valet services including RFID-based uniform management (rGMS), a college/university subscription program, and specialty services such as wedding gown preservation, alterations, and shoe repair.
Product overview
LNDRY is a laundry pickup and delivery service operating in San Diego, offering a suite of interconnected cleaning services. The core offerings include Clean & Fold (everyday laundry washed, dried, and folded), Launder (special items washed and individually pressed), and Dry Cleaning (eco-friendly silicone-based cleaning for delicate items). Additional specialized services include tailoring/alterations, shoe repair, and wedding gown preservation. The company operates B2B hotel laundry services including uniform management with RFID tracking (LNDRY Garment Management Service), and a college-focused subscription service. All residential services utilize the LNDRY Basket tote system for standardized collection and delivery. The company also partners with the Lucky Duck Foundation for clothing donation programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Clean & Fold Wash, dry, and fold service for everyday items such as shirts, pants, shorts, socks, underwear, sheets, towels, and comforters, priced per LNDRY Basket Tote (27-30 lbs) with free pickup and delivery within San Diego County.
- Launder Water-based cleaning for special items washed in commercial-grade machines, emerging slightly damp and individually pressed. Priced per item (e.g., shirts $6, skirts/shorts $6, casual dress $15.50, jackets $15.50, bath mat $15.50, duvet cover $16, sheet $16, table cloth $31, duvet insert starting at $31).
- Dry Cleaning Professional dry cleaning for items that cannot be cleaned with water, using eco-friendly liquid silicone derived from sand instead of petroleum-based solvents. Per-item pricing (e.g., jacket $21.50, sweaters $16.50, blazer $11, blouse $11, coat $23, formal dress $23, pants $11, shorts/skirts $11, shirts $11).
- Additional Services (Tailoring, Shoe Repair, Wedding Gown Preservation) Specialty services including tailoring and alterations (sewing, clothing repair, patching), professional shoe repair (cleaning, heel/soul replacement), and wedding gown preservation with a 100-year anti-yellowing guarantee using acid-free boxes and gentle cycle cleaning.
- Hotel Laundry Services B2B valet dry cleaning and laundry services for hotels across San Diego County, including guest garment pickup/delivery with same-day, 4-hour rush, and overnight express options, and employee uniform management with RFID tracking (LNDRY Garment Management Service).
- College Laundry Subscription-based laundry pickup and drop-off service designed for university students with special campus pricing ($40 per tote) and designated pickup/delivery areas on university campuses.
- LNDRY Garment Management Service (rGMS) Customized software and hardware system with RFID technology for hotel uniform tracking and inventory management, including wardrobe consulting services. Offered to hotel clients as part of the hotel laundry services line.
Quantifiable outcome
- 50% reduction in water usage compared to standard home washing machines
- +2 more outcomes
Companies that use LNDRY
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
LNDRY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
LNDRY partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lucky Duck Foundation (LDF)coreLNDRY has partnered with the Lucky Duck Foundation to support homeless programs throughout San Diego City and County. LNDRY picks up donated clothing and shoes from customers' homes and delivers them to homeless service providers. Customers can request special Lucky Duck Foundation bags through the LNDRY website or app for clothing donations.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
LNDRY competitors and assessment
Company assessmentDirect peers
- Rinse: Tech-enabled pickup and delivery laundry and dry cleaning service operating across multiple U.S. metros with subscription and on-demand models. Directly comparable to LNDRY's core residential pickup/delivery offering, app-based UX, and B2C subscription pricing.
- Mulberrys Garment Care: Pickup/delivery and storefront dry cleaning and laundry service emphasizing eco-friendly cleaning and B2B uniform programs. Closely comparable to LNDRY in eco positioning, dry cleaning tech focus, and hotel/B2B segment strategy.
- Cleanly: On-demand laundry and dry cleaning pickup/delivery service with subscription options in major U.S. metros. Directly comparable to LNDRY in service mix, app-based ordering, and subscription residential offering.
Broad incumbents
- Tide Cleaners: Backed by P&G, offers pickup/delivery and storefront laundry and dry cleaning services across many U.S. markets. Comparable to LNDRY in service mix (wash-and-fold, dry cleaning) and subscription model, but operates at significantly greater scale and geographic breadth.
- Vestis (formerly Aramark Uniform Services): National uniform and linen supply company serving hospitality, healthcare, and industrial customers. Comparable to LNDRY's hotel uniform management and B2B linen services, but at vastly greater scale and broader geographic reach.
- Cintas: Large publicly-traded uniform rental and linen supply provider serving hospitality and industrial customers. Overlaps with LNDRY's hotel/B2B uniform management offering but at enterprise scale across North America.
- Alsco: Industrial laundry and uniform rental company serving hotels, restaurants, and healthcare. Comparable to LNDRY's managed-services/B2B hotel uniform work, though Alsco operates nationally with much larger route density.
Emerging players
- FlyCleaners: On-demand pickup/delivery laundry and dry cleaning service with mobile-first ordering. Comparable to LNDRY's app-driven residential model, though primarily operating in different U.S. metros.
- Poplin: On-demand laundry pickup/delivery service that connects customers to independent 'Laundry Pros.' Comparable in core residential pickup/delivery value proposition to LNDRY, with a differentiated gig-economy fulfillment model.
Regional players
- Clarus Linen Systems: Regional commercial linen and uniform supplier serving hotels and restaurants in select U.S. markets. Comparable to LNDRY's B2B hotel linen and uniform rental business model, though operating in different geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
LNDRY social profiles
Digital presenceLNDRY financial estimates
Financial estimateRevenue estimate
Valuation estimate
LNDRY leadership team
Management profileNumber of profiles
Profiles6 records
LNDRY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LNDRY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LNDRY
What does LNDRY do?
LNDRY is a San Diego-based laundry and dry cleaning pickup and delivery service. It offers Clean & Fold (wash, dry, fold by tote), Launder (water-based cleaning with pressing for special items), and Dry Cleaning (eco-friendly liquid silicone-based cleaning) for residential customers, with free door-to-door pickup and delivery. The company also provides B2B hotel laundry valet services including RFID-based uniform management (rGMS), a college/university subscription program, and specialty services such as wedding gown preservation, alterations, and shoe repair.
Is LNDRY a public or private company?
LNDRY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LNDRY founded?
LNDRY was founded in 2003. It employs 1 to 10 people.
Where is LNDRY based?
LNDRY is headquartered in San Diego, United States, in the North America region.
How does LNDRY make money?
Seven revenue lines are on record. Clean & Fold Service is the primary driver. The others are dry Cleaning Service, laundering Service, subscription Service, hotel Valet Services, college/University Laundry and additional Services.
Who are LNDRY's main competitors?
Direct peers on record are Rinse, Mulberrys Garment Care and Cleanly. Broad incumbents are Tide Cleaners, Vestis (formerly Aramark Uniform Services), Cintas and Alsco. Emerging players are FlyCleaners and Poplin. Clarus Linen Systems is listed as a regional player.
Does LNDRY have an API?
No public API is recorded for LNDRY.
What industry is LNDRY in?
LNDRY's product category is Laundry and Dry Cleaning Services. Its primary akta.pro industry code is HSAJACAE, Commercial / B2B Laundry Pickup & Delivery (SMBs, Gyms, Salons, Restaurants), with a secondary code of HSAJACAF, Hotel / Hospitality Laundry Pickup & Delivery. Its NAICS code is 812320 and its SIC code is 4210.