What Glow Green does

Glow Green Limited is a privately held UK residential energy installation company founded in 2011 by Lloyd Greenfield and headquartered in Bournemouth. The company installs and maintains seven core product categories — boilers (Worcester Bosch, Vaillant, Glow-worm), solar PV panels (DMEGC, Perlight), air source heat pumps (Vaillant aroTHERM Plus), air conditioning (Hitachi, Samsung, Daikin), battery storage (Tesla Powerwall 3, Duracell Energy Dura5, Fox Cube), and EV chargers (Tesla Wall Connector, Duracell Energy, Foxx ESS) — and is differentiated by aggregating tier-1 manufacturer products under one nationwide installation service rather than building proprietary hardware. Technology centers on a bespoke online quoting engine, Google Earth-based solar system design, and a 100% installation audit process; the company holds MCS, NICEIC, HIES, Gas Safe, Refcom, and FCA credit broking (RN: 692433) certifications. It has completed over 50,000 installations and carries an Excellent rating on Trustpilot with 14,871+ verified reviews.

The business operates a direct-to-consumer model with a digital quoting flow that converts without an in-person survey, supplemented by phone-based account management and a distributed network of vetted local engineers covering the entire mainland UK. Top-of-funnel customer acquisition is driven by SEO-led content, comparison platform presence (Uswitch, Go Compare, MoneySupermarket, The Independent), and a referral program offering up to £500 savings. Revenue is generated primarily through one-time installation sales and equipment resale, with a secondary stream of recurring service and maintenance contracts (Glow Care 100 and Glow Care 300, from £7.99/month), lender commissions on arranged consumer finance, and government-grant capture under the Boiler Upgrade Scheme (£7,500 per qualifying heat pump install).

The company is founder-owned and organically bootstrapped, with no disclosed venture, private equity, or institutional investment. Its expansion is shaped by strong UK tailwinds: a 182% year-on-year surge in solar panel demand in 2026 driven by energy cost concerns, the UK Boiler Upgrade Scheme grant, accelerating EV adoption, and policy-driven decarbonization of home heating. Strategic positioning emphasizes cross-selling solar-plus-battery-plus-EV systems to boiler customers, premium manufacturer partnerships (Tesla, Vaillant), and converting one-off installers into recurring maintenance subscribers under the Glow Care contract, while distribution leverage comes from national comparison site placements and editorial third-party validation including The Independent's Best Solar Panel Installer for 2025.

Name

Glow Green

Legal name

Glow Green Limited

Website

https://glowgreenltd.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Glow Green Limited, founded in 2011, is a UK residential energy installation company installing boilers, solar PV, heat pumps, air conditioning, battery storage, and EV chargers for homeowners across mainland UK, with FCA-regulated finance options and subscription maintenance services.

Ownership category

akta.pro rank

Headquarters

HQ city

Bournemouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Product Installation Services: One-time installation of boilers, solar panels, heat pumps, air conditioning, battery storage, and EV chargers. Revenue is generated through the sale and installation of these products at customer premises.
2. Product Sales: Direct sale of equipment including boilers, solar panels, heat pumps, air conditioning units, batteries, and EV chargers from partner manufacturers.
3. Credit Broking: Glow Green acts as a credit broker (FCA regulated, RN: 692433) facilitating finance for customers through a panel of lenders. The company earns commission from lenders for arranging financing.
4. Service and Maintenance Contracts: Glow Care service and maintenance contracts including Glow Care 100 (minimum for extended warranty) and Glow Care 300 (full central heating cover) offered on a monthly subscription basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Glow Green is a UK home energy installation company that sells, designs, and installs boilers, solar PV panels, air source heat pumps, air conditioning, battery storage systems, and EV chargers for residential and small business customers. The company handles the entire customer journey from online quote generation through to in-home installation by qualified local engineers, with ongoing maintenance provided via subscription-based Glow Care plans. Revenue is generated through one-time product sales and installation fees, recurring maintenance contracts, and credit broking commissions from a panel of FCA-regulated lenders.

Product overview

Glow Green is a multi-product energy installation company offering a portfolio of seven core product categories: boilers (Worcester Bosch, Vaillant, Glow-worm), solar PV panels (DMEGC, Perlight), air source heat pumps (Vaillant aroTHERM Plus), air conditioning (Hitachi, Samsung, Daikin), battery storage (Tesla Powerwall 3, Duracell Energy, Fox), EV chargers (Tesla, Duracell Energy, Foxx ESS), and related add-on services. The company provides installation, maintenance services (Glow Care plans), and complementary products like MagnaClean filters and solar diverters, positioning as a comprehensive home energy solutions provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Boilers (Worcester Bosch, Vaillant, Glow-worm) Energy-efficient A-rated boilers available in combi, system, and regular configurations from Worcester Bosch, Vaillant, and Glow-worm, with hydrogen blend-ready technology for future-proof home heating, supplied and installed by Glow Green's certified engineers.
• Solar PV Panels Tier 1 MCS-approved photovoltaic solar panels from DMEGC and Perlight that convert sunlight into electricity for residential and small business properties, installed by MCS-certified Glow Green engineers with up to 30-year panel warranties.
• Air Source Heat Pumps (Vaillant aroTHERM Plus) Air source heat pumps with over 300% efficiency, using natural refrigerants for eco-friendly heating and cooling, including the Vaillant aroTHERM Plus paired with compatible UniSTOR cylinders ranging from 150 to 800 litres.
• Air Conditioning (Hitachi, Samsung, Daikin) Split system air conditioners providing heating and cooling via heat pump technology, including wall-mounted and cassette units from Hitachi, Samsung, and Daikin, with options up to A+++ energy efficiency ratings and smart connectivity.
• Battery Storage (Tesla Powerwall 3, Duracell Energy, Fox Cube) Lithium-ion home battery storage systems including the Tesla Powerwall 3 (13.5 kWh capacity, 11.5 kW power output, whole-home backup), Duracell Energy Dura5 with modular expansion, and Fox Cube, integrating with solar PV and smart home apps for energy management.
• EV Chargers (Tesla Wall Connector, Duracell Energy, Foxx ESS) Mode 3 electric vehicle charging points with smart technology and solar-compatible charging modes for home EV charging, including the Tesla Wall Connector, Duracell Energy EV chargers, and Foxx ESS chargers.
• Glow Care Service and Maintenance Contracts Subscription-based service and maintenance contracts including Glow Care 100 (minimum requirement for extended boiler warranty) and Glow Care 300 (full central heating cover), available from £7.99 per month.

Quantifiable outcome

• Potential annual savings of up to £580 for a detached property when replacing a G-rated boiler with an A-rated boiler (per Energy Saving Trust)
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core.

• Worcester BoschcoreTechnology or IntegrationGlow Green is an accredited installer of Worcester Bosch products. The partnership offers award-winning boilers with up to 12-year guarantee on extended warranty. Worcester Bosch boilers deliver exceptional energy efficiency and are hydrogen-ready.
• VaillantcoreTechnology or IntegrationGlow Green is an accredited installer of Vaillant products. Vaillant is Europe's number one heating technology manufacturer, offering the aroTHERM Plus heat pump and compatible UniSTOR cylinders. Glow Green offers Vaillant heat pumps with up to £7,500 government grant eligibility.
• Glow-wormcoreTechnology or IntegrationGlow Green supplies and installs Glow-worm boilers as a value tier option. Glow-worm is a trusted UK brand with nearly a century of heating expertise and British-made quality.
• TeslacoreTechnology or IntegrationGlow Green installs Tesla products including Powerwall 3 battery storage systems and Tesla Wall Connector EV chargers. Tesla Powerwall 3 offers 13.5 kWh capacity and 11.5 kW power output with whole-home backup capability.
• Duracell EnergycoreTechnology or IntegrationGlow Green is an accredited installer of Duracell Energy products including the Dura5 battery storage system and Duracell Energy EV chargers. Duracell Energy offers premium mid-range batteries with fast charging and modular expansion capability.
• Fox ESScoreTechnology or IntegrationGlow Green installs Fox ESS products including Fox Cube Battery Storage and Foxx EV chargers. Fox ESS products offer seamless integration with various solar inverters and smart home systems, backed by robust warranties.
• DMEGCcoreTechnology or IntegrationDMEGC Infinity panels are offered as a value tier solar option. DMEGC panels deliver reliable, long-lasting solar power with a focus on longevity and durability.
• PerlightcoreTechnology or IntegrationPerlight panels are offered in premium and ultra tiers, combining sleek design with top-tier efficiency. Perlight panels with Tesla or Duracell batteries create comprehensive solar energy systems.
• SamsungcoreTechnology or IntegrationGlow Green installs Samsung air conditioning units featuring Digital Inverter Technology for consistent comfort and smart connectivity via the SmartThings app. Samsung is a trusted household name known for quality and reliability.
• HitachicoreTechnology or IntegrationGlow Green installs Hitachi air conditioning units offering reliable cooling performance, energy efficient design, and quiet operation for year-round comfort.
• DaikincoreTechnology or IntegrationGlow Green installs Daikin air conditioning units featuring exceptional energy efficiency (up to A+++ rating), superior build quality, and leading technology for unmatched comfort. Some models include built-in WiFi control.
• UswitchcoreGTM or Marketing PartnerGlow Green is featured on Uswitch, a major UK comparison platform, as a trusted energy installation partner.
• Go ComparecoreGTM or Marketing PartnerGlow Green is featured on Go Compare as a trusted boiler and energy installation provider.
• MoneySupermarketcoreGTM or Marketing PartnerGlow Green is featured on MoneySupermarket as a trusted energy installation partner.
• The IndependentcoreGTM or Marketing PartnerThe Independent featured Glow Green as a trusted UK solar installer and ranked them Best Solar Panel Installer for 2025.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Octopus Energy: UK energy supplier rapidly expanding into heat pump, EV charger, and solar PV installations with bundled supply-plus-install offerings. Directly comparable to Glow Green on product categories and customer base, but operates at far larger scale and under an integrated retail-energy model.
• British Gas: UK incumbent energy supplier and the largest boiler installer in the country, also expanding into heat pumps, solar and EV charging via its Local Heroes platform. Overlaps Glow Green across every product category with substantially larger marketing, finance, and customer base.
• EDF Energy: UK energy supplier installing solar PV, battery storage, EV chargers and heat pumps under its renewables and home services arms. Comparable to Glow Green across multiple product categories with the advantage of an energy-supply bundle.
• E.ON UK: UK energy supplier with a home-solutions division installing heat pumps, solar, EV chargers and smart-home products. Competes with Glow Green for the same electrification-driven homeowner wallet, with greater financial firepower.
• OVO Energy: UK energy supplier expanding into heat pumps, EV charging and home energy services. Direct overlap with Glow Green's electrification-driven offering, particularly on heat pumps, but operating from a much broader retail-energy base.
• ScottishPower: UK energy supplier (Iberdrola group) with solar, battery, EV charger and heat-pump installation offerings. Comparable product set to Glow Green with the backing of an integrated energy supply business.

Direct peers

• Hometree (formerly BOXT): UK digital-first installer of boilers, heat pumps, EV chargers and solar, using a similar online-quote plus phone-close sales motion and accredited-engineer network. One of the closest direct competitors to Glow Green in product breadth and GTM.
• HomeServe: UK home-services and installations business focused on boilers, heating, plumbing and home emergency cover. Highly comparable service-contract/repair-led model adjacent to Glow Green's Glow Care maintenance book.
• Heatable: UK digital-first boiler, heat pump and home-energy installer using a similar online-quote plus phone-close model. A direct peer in GTM, product focus (boilers + heat pumps) and target customer (UK homeowners).
• Local Heroes (British Gas): British Gas sub-brand connecting homeowners with vetted local trades for boiler, heating, electrical and renewables work. Closely comparable marketplace-plus-installer model to Glow Green's local-engineer network, with the parent-supplier advantage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GlowGreenLtd

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glow Green