What ikaros does

ikaros is a Sydney-headquartered growth marketing and analytics consultancy founded in 2019 by Daniel Lohrmann. The firm helps companies across the startup, scale-up, and corporate tiers build growth engines spanning acquisition, retention, and monetization, with a stated emphasis on sustainable, data-driven growth over short-term paid acquisition. Service delivery is structured around three ongoing retainer tiers — Attribution-as-a-Service (managed analytics, warehousing, and attribution), Growth-as-a-Service (dedicated growth squad and team upskilling on month-to-month terms), and Innovation-as-a-Service (extended engagement covering product and operational bottlenecks) — supplemented by fixed-price strategy projects (Growth Blueprint, Growth Foundations) and standalone CDP implementation work.

Underlying technology expertise spans the modern growth stack: quantitative and qualitative analytics (Amplitude, Mixpanel, Heap, PostHog, FullStory, HotJar), CDPs and data pipelines (Segment, Snowplow, mParticle, Airbyte, Fivetran, dbt), data warehousing (Snowflake, Redshift, PostgreSQL), BI (Tableau, Looker, PowerBI, Mode, Metabase), marketing automation (Braze, Klaviyo, Customer.io, Intercom), and CRM/personalization tooling. The firm has also productized two tools — Ratemystack (a free growth-stack audit covering 29 capabilities across 5 categories) and Webflow CMS Bulk Editor (a beta SaaS for CSV-driven batch editing of Webflow CMS collections).

The business model is sales-led professional services with a hybrid subscription plus one-off project mix. Retainer engagements run month-to-month with no lock-in (a stated 100% retention rate is claimed for GaaS), while one-off consulting is fixed-price. Distribution is direct via website 'Let's Talk' inbound form, content marketing through a blog and weekly newsletter, and SEO — supported by named customer logos including My Muscle Chef, Prezzee, Seequent, Lawpath, FedEx, Pearler, GlamCorner, BCGDV, and Deutsche Bahn. The firm operates from Sydney (HQ) and Surry Hills, with a North American presence led by Partner Sebastian Markart out of Canada. No external funding, M&A activity, or public revenue figures are disclosed.

Name

ikaros

Legal name

Ikaros Pty Ltd

Website

https://ikaros.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

ikaros is a Sydney-based growth marketing and analytics consultancy that helps startups, scale-ups, and corporates build data-driven growth engines via managed retainer services, CDP implementation, and two standalone SaaS tools (Ratemystack and Webflow Bulk Editor).

Ownership category

akta.pro rank

Product category

Growth Marketing & Analytics Consulting

NAICS

Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

Keywords

• Growth marketing consulting
• Analytics and attribution
• Customer data platforms
• Growth experimentation services
• Data infrastructure consulting

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Managed Attribution (Attribution-as-a-Service): Managed analytics, data warehousing, attribution, and growth reporting services provided on an ongoing retainer basis.
2. Growth-as-a-Service (GaaS): Dedicated growth squad providing strategy, team upskilling, and growth initiative execution on a month-to-month retainer basis. 100% client retention rate reported.
3. Innovation-as-a-Service (IaaS): Comprehensive growth service including strategy plus product and operational elements, with tailored software solutions for infrastructure and automation.
4. One-Off Consulting: Fixed-price strategy projects including Growth Blueprint (growth strategy review and recommendations) and Growth Foundations (data infrastructure review).
5. CDP Implementation: Customer Data Platform implementation services for setting up data infrastructure and personalisation capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ikaros provides growth marketing and analytics consulting services through monthly retainer engagements (Attribution-as-a-Service, Growth-as-a-Service, and Innovation-as-a-Service) and fixed-price strategy projects (Growth Blueprint, Growth Foundations, Growth Training & Hiring). The firm combines consulting, product, data science, and development expertise to help clients build data infrastructure, implement CDPs, run growth experiments, and execute full-funnel growth initiatives. They also offer two standalone tools—Ratemystack for stack assessment and Webflow Bulk Editor for CMS batch editing.

Product overview

ikaros is a growth consulting company offering a combination of managed services and software tools. The core service portfolio consists of three main retainer offerings: Attribution-as-a-Service (AaaS) for managed analytics and attribution, Growth-as-a-Service (GaaS) for team augmentation and growth strategy execution, and Innovation-as-a-Service (IaaS) which extends GaaS with product development and operational solutions. CDP Implementation is offered as a dedicated service for data infrastructure setup. For one-off engagements, they provide Growth Blueprint (strategy consulting) and Growth Foundations (data infrastructure review). The product portfolio includes two standalone tools: Ratemystack, a free stack assessment tool that grades growth and analytics technology setups, and Webflow Bulk Editor, a web application for batch editing Webflow CMS collections via CSV import/export operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Attribution-as-a-Service (AaaS) Managed attribution service that handles analytics warehousing, architecture, and growth reporting. Manages conversion events and provides tracking, measurement, and reporting across the entire customer journey for business clients.
• Growth-as-a-Service (GaaS) Flexible growth team augmentation service providing dedicated experts to drive growth initiatives for business clients. Acts as an extra pair of hands or fills capability gaps, advising on strategy, upscaling teams, and implementing growth initiatives from strategy through to execution.
• Innovation-as-a-Service (IaaS) Extended service including all Growth-as-a-Service capabilities plus product and operational elements. Provides tailored software solutions to unblock growth from infrastructure and automation through to end-to-end products for business clients.
• CDP Implementation Customer Data Platform implementation service assisting business clients with selecting, configuring, and implementing CDP solutions like Segment to unify customer data across channels and enable personalisation.
• Growth Blueprint Fixed-price strategy project serving as a typical entry point for business clients. Reviews approach to growth, identifies primary growth levers, addresses systems and processes, and provides strategic recommendations including tactical quick wins and suggested experiments.
• Growth Foundations Data infrastructure consulting service that reviews current data setup, identifies gaps in visibility, automation, and personalisation capabilities, and helps business clients establish the right data infrastructure.
• Growth Training & Hiring Upskilling service for business clients addressing specific skills gaps from systems and tooling through to frameworks, processes and culture. Delivered as instructor-led training sessions, 1:1 coaching, or supervised work depending on team size and learning requirements.
• Ratemystack Free growth and analytics stack assessment tool that grades users' technology stacks across 5 categories (qualitative/quantitative analytics, infrastructure, customer engagement, experimentation) with 29 capabilities. Provides an overall stack score and category breakdowns to identify strengths and weaknesses.
• Webflow CMS Bulk Editor Web application for batch editing Webflow CMS collections via CSV files. Supports importing, updating, and deleting CMS items while maintaining references, images, and file fields. Offers options for overwriting duplicates, deleting missing items, and skipping duplicates via OAuth authentication to Webflow accounts.

Quantifiable outcome

• 100% client retention rate with month-to-month no lock-in model
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration53 records

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kalungi: B2B SaaS growth consultancy providing fractional CMO, marketing operations, and analytics services. Comparable as a boutique outsourced growth function for SaaS scale-ups.
• Single Grain: Full-service digital and growth marketing agency serving SaaS and e-commerce. Directly comparable in offering paid acquisition, SEO, and analytics-driven growth services to similar buyer segments.
• Powered by Search: Performance marketing and analytics agency for SaaS and B2B. Comparable as a services firm combining paid acquisition, CRO, and analytics infrastructure builds for similar buyer personas.
• Bell Curve: B2B SaaS growth marketing agency focused on demand generation and analytics. Comparable in targeting SaaS scale-ups with performance marketing and growth experimentation services.
• KlientBoost: Performance marketing agency focused on paid acquisition, CRO, and creative. Comparable in serving SaaS and e-commerce growth-stage clients with analytics-driven acquisition services.
• Demand Curve: Growth marketing education, training, and content platform serving startups and scale-ups. Directly comparable as a growth-marketing services and education provider, and notably listed as a partner on ikaros's own website.
• CXL: Conversion optimisation and growth marketing consultancy plus training programs. Comparable in offering growth strategy, experimentation, and analytics upskilling to mid-market and enterprise clients.
• Reforge: Growth and product management education and community for tech companies. Comparable as a high-end growth skills/training provider where ikaros Principal Amy Farr-Jones is herself a Reforge alumnus.
• Lean Labs: B2B SaaS growth marketing agency with a strong HubSpot and analytics implementation focus. Comparable in providing growth strategy, martech implementation, and attribution services to SaaS scale-ups.
• Growth Tribe: Growth marketing training and experimentation services across Europe and APAC. Directly comparable as a growth education and consulting provider to startups, scale-ups, and corporates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ikaros-io

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ikaros