The Alias Group
The Alias Group is a private U.S. B2B sales and marketing services agency that provides outsourced inside-sales teams and Salesforce CRM consulting — Sales Cloud, Service Cloud, and Manufacturing Cloud — to mid-market and enterprise clients across multiple verticals.
- Company typePrivate
- Founded1999
- HeadquartersNewark, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Alias Group does
The Alias Group is a privately-held B2B sales and marketing services agency headquartered in Newark, Delaware. Founded in 1999 as an outsourced inside-sales initiative for a single industry-leader client, the firm has evolved into a horizontal services company that embeds dedicated sales professionals into mid-market and enterprise B2B clients' teams under a 'for you, as you' model. Its core product surface consists of two intertwined lines: (1) Outsourced Inside Sales — covering lead generation, lead-to-close execution, full-cycle inside sales, and sales-process implementation — and (2) Salesforce CRM Consulting, spanning implementation and optimization of Sales Cloud, Service Cloud, and Manufacturing Cloud, plus Admin On-Demand, Salesforce Easy Start, Lightning migration, and systems integration. The company's stated value proposition centers on a process-driven methodology with a 2-week time-to-active-selling for embedded teams, versus the 6-12 months typical of building in-house SDR functions.
The Alias Group firmographics
Firmographics- Name
- The Alias Group
- Legal name
- The Alias Group
- Website
- https://thealiasgroup.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Alias Group is a private U.S. B2B sales and marketing services agency that provides outsourced inside-sales teams and Salesforce CRM consulting — Sales Cloud, Service Cloud, and Manufacturing Cloud — to mid-market and enterprise clients across multiple verticals.
- Ownership category
- akta.pro rank
The Alias Group industry classification
Industry- Product category
- B2B Sales Services and Salesforce Consulting
- NAICS
- Custom Computer Programming Services (541511), Other Management Consulting Services (541618), Advertising Agencies (541810)
- SIC
- Services-Computer Programming Services (7371), Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)
- akta.pro primary industry
- CRM Implementation & Systems Integration (BPAFAFAB)
- akta.pro secondary industries
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Sales Force Automation (SFA) CRM (HDAEAFAA), CRM Strategy & Consulting (BPAFAFAA), Customer, Marketing & Sales Consulting (BPAHACAG), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where The Alias Group is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Alias Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Outsourced Inside Sales Services: The company provides outsourced inside sales professionals who integrate directly into client businesses, handling prospecting, outreach, qualification, and pipeline development. Revenue is generated through service fees for dedicated sales professionals who represent the client's brand and execute their sales processes.
- Salesforce Consulting & Implementation: Salesforce CRM consulting services including implementation, optimization, admin on-demand, and systems integration. Services are priced based on scope and engagement type, providing expertise for both new Salesforce customers and existing users seeking optimization.
- Lead Generation & Nurturing: Lead generation services that identify and engage potential customers, deliver qualified leads or scheduled appointments. Part of the integrated inside sales offering focused on turning opportunities into revenue.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
The Alias Group product offering
Product offeringCore offering
The Alias Group provides Outsourced Inside Sales services and Salesforce CRM consulting to B2B companies. Its inside sales teams integrate directly into client organizations to generate qualified leads, re-engage existing customers, nurture opportunities, and drive lead-to-close execution. Its Salesforce practice implements, optimizes, and administers Sales Cloud, Service Cloud, and Manufacturing Cloud, along with supporting services such as Admin On-Demand, Salesforce Easy Start, Lightning migration, and systems integration.
Product overview
The Alias Group offers a combination of Outsourced Inside Sales services and Salesforce CRM consulting. The core offering consists of Outsourced Inside Sales (including Lead Generation, Lead-to-Close Sales Support, Full-Service Inside Sales, and Sales Process Implementation) combined with Salesforce implementation and optimization services covering Sales Cloud, Service Cloud, and Manufacturing Cloud. Supporting services include Admin On-Demand, Salesforce Easy Start, Lightning Migration Management, and Systems Integration. The company operates on a 'for you, as you' model, integrating as an extension of the client's team.
Differentiator
Problem solved
Functional benefit
Products and services
- Outsourced Inside Sales B2B inside sales service where Alias Group professionals act as an extension of the client's team, generating qualified leads, re-engaging existing customers, nurturing opportunities, and driving lead-to-close execution. Designed for B2B companies needing predictable pipeline and experienced sales talent without building an in-house SDR function.
- Salesforce Consulting CRM optimization and consulting services that align Salesforce with real-world sales strategy, creating pipeline visibility, reliable forecasting, efficient lead management, and optimized workflows. Targeted at B2B sales leaders seeking to maximize ROI from their Salesforce investment.
- Admin On-Demand Flexible Salesforce administration service that provides access to certified Salesforce administrators on an hourly basis for customization, automation, reporting, user management, and system maintenance. Designed for organizations that need ongoing admin support without a full-time hire.
- Salesforce Easy Start Streamlined Salesforce implementation designed for rapid deployment for companies new to Salesforce. Focuses on lead generation, prospect capture, and opportunity pipeline engagement to get sales teams operational quickly.
- Lead Generation Service module focused on identifying and engaging potential customers, delivering qualified leads or scheduled appointments for outside sales teams. Part of the integrated inside sales offering.
- Lead-to-Close Sales Support Full sales funnel acceleration service that guides prospects from first contact through final agreement to help close deals faster and more efficiently. Part of the integrated inside sales offering.
- Full-Service Inside Sales Complete inside sales solution that engages new prospects, strengthens existing customer relationships, and supports expansion into new markets while managing the full sales process end to end.
- Sales Process Implementation Design and implementation of structured sales processes for organizations with existing sales teams, improving efficiency, consistency, and results across the funnel.
- Lightning Migration Management Migration service for transitioning from Salesforce Classic to Lightning. The Alias Group manages the migration process and implements the Lightning features that best support the client's sales workflow.
- Systems Integration Integration services that connect Salesforce with the client's existing technology stack and platforms (ERP, marketing automation, email, calendar, telephony) so teams can access complete, accurate data in one place.
Quantifiable outcome
- Teams fully trained, integrated, and actively selling within two weeks of onboarding
- +1 more outcomes
Companies that use The Alias Group
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
The Alias Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
The Alias Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights7 records
The Alias Group competitors and assessment
Company assessmentDirect peers
- Sales Partnerships: Sales Partnerships is an outsourced B2B sales agency that builds and operates dedicated inside sales teams for clients. Directly comparable to The Alias Group on the outsourced-inside-sales side of the offering, with a similar embedded-team model.
- MarketSource: MarketSource provides outsourced sales, marketing, and demand-generation services for B2B brands, integrating teams into client operations. Comparable business model to The Alias Group's outsourced inside sales and lead-to-close execution offering.
- CIENCE: CIENCE is an outsourced SDR and B2B lead generation agency that combines inside-sales staffing with technology-enabled outbound workflows. Directly competes with The Alias Group on outsourced SDR services and pipeline generation.
- LeadMD: LeadMD is a Salesforce and HubSpot consultancy delivering marketing technology, CRM implementation, and revenue operations services. Directly comparable to The Alias Group on the Salesforce consulting and CRM optimization side of the business.
- SalesLab: SalesLab is an outsourced sales agency providing SDR, BDR, and appointment-setting services to B2B companies. Closely comparable to The Alias Group's lead generation and outsourced inside sales offering.
- Belkins: Belkins is an outsourced B2B sales agency providing SDR teams, lead generation, and appointment setting. Comparable in scale and embedded-team delivery model to The Alias Group's outsourced inside sales services.
- Heinz Marketing: Heinz Marketing is a B2B sales and marketing agency delivering outsourced sales development, lead generation, and CRM-related services. Comparable to The Alias Group's integrated inside-sales and pipeline-building focus.
- DemandZEN: DemandZEN is a B2B demand generation and outsourced sales development agency providing outbound prospecting and appointment setting. Comparable to The Alias Group's lead generation and lead-to-close execution services.
Broad incumbents
- Simplus (Infosys): Simplus is a large Salesforce implementation and consulting firm now part of Infosys, offering end-to-end CRM services across multiple clouds and verticals. Comparable to The Alias Group on Salesforce implementation but at far greater scale and breadth.
- Slalom: Slalom is a large management and technology consultancy with a dedicated Salesforce practice delivering CRM strategy, implementation, and managed services. Overlaps with The Alias Group on Salesforce consulting but with much broader portfolio and scale.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
The Alias Group social profiles
Digital presenceThe Alias Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Alias Group leadership team
Management profileNumber of profiles
The Alias Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Alias Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Alias Group
What does The Alias Group do?
The Alias Group provides Outsourced Inside Sales services and Salesforce CRM consulting to B2B companies. Its inside sales teams integrate directly into client organizations to generate qualified leads, re-engage existing customers, nurture opportunities, and drive lead-to-close execution. Its Salesforce practice implements, optimizes, and administers Sales Cloud, Service Cloud, and Manufacturing Cloud, along with supporting services such as Admin On-Demand, Salesforce Easy Start, Lightning migration, and systems integration.
Is The Alias Group a public or private company?
The Alias Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Alias Group founded?
The Alias Group was founded in 1999. It employs 11 to 50 people.
Where is The Alias Group based?
The Alias Group is headquartered in Newark, United States, in the North America region.
How does The Alias Group make money?
Three revenue lines are on record. Outsourced Inside Sales Services are the primary driver. The others are salesforce Consulting & Implementation and lead Generation & Nurturing.
Who are The Alias Group's main competitors?
Direct peers on record are Sales Partnerships, MarketSource, CIENCE, LeadMD, SalesLab, Belkins, Heinz Marketing and DemandZEN. Broad incumbents are Simplus (Infosys) and Slalom.
Does The Alias Group have an API?
No public API is recorded for The Alias Group.
What industry is The Alias Group in?
The Alias Group's product category is B2B Sales Services and Salesforce Consulting. Its primary akta.pro industry code is BPAFAFAB, CRM Implementation & Systems Integration, with a secondary code of BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms. Its NAICS code is 541511 and its SIC code is 7371.