Straiv
Straiv GmbH is a Stuttgart-based SaaS provider of a modular digital guest journey platform for hotels, offering eight integrated products covering check-in, registration, payment, digital keys, AI messaging, and upselling to over 3,400 hotels across 30 countries.
- Company typePrivate
- Founded2015
- HeadquartersStuttgart, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Straiv does
Straiv GmbH is a Stuttgart-based B2B SaaS provider, founded in 2015, that sells a modular digital guest journey platform to the hospitality industry. The platform comprises eight interoperable products — Online Check-in & Check-out, Digitaler Meldeschein (a GDPR- and Bundesmeldegesetz-compliant digital registration form with SCA digital signature via IDnow), Self-Service Hotel Kiosk, Digital Door Opening, Digital Payment, AI-powered Guest Messaging, Digital Concierge, and Upselling — accessible via web and guest smartphones without requiring an app download. The technology stack is cloud-based (AWS EMEA in Luxembourg, with Hetzner for website hosting), built around certified API integrations with major PMS systems including Protel, Shiji Daylight, and apaleo, plus integrations with door lock providers, payment processors, and communication channels such as WhatsApp, SMS, and email. AI capabilities are layered on via OpenAI models orchestrated through LangChain, with chatbot infrastructure on Google Cloud.
Straiv serves more than 3,400 hotels across 30 countries, with a customer mix spanning independent hotels (Avaneo, CLOUD N°7 APARTMENTS, Zeitwohnhaus Erlangen, Meiser, Das Schlafwerk), mid-market chains (Empire Riverside Hotel, little Big hotels), and enterprise properties (TAUERN SPA Zell am See–Kaprun, Estrel Berlin), plus serviced apartments as a secondary vertical. Revenue is generated primarily through per-room SaaS subscriptions with annual prepayment and one-time onboarding fees, supplemented by transaction-based commission on the Upselling module and recurring add-on module fees. GTM combines a hybrid product-led motion (free trial, demo request, self-service onboarding) with sales-assisted enterprise conversion, supported by content marketing, industry events, and a HubSpot-powered funnel. The 2024 appointment of a CPTO and a strategic partnership with Shiji indicate an explicit pivot toward AI-enhanced product capabilities and European expansion beyond the DACH core. The company operates with a small team (11–50 employees) and has no disclosed external funding, suggesting a bootstrapped, self-sustaining financial profile.
Straiv firmographics
Firmographics- Name
- Straiv
- Legal name
- Straiv GmbH
- Website
- https://straiv.io/
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Straiv GmbH is a Stuttgart-based SaaS provider of a modular digital guest journey platform for hotels, offering eight integrated products covering check-in, registration, payment, digital keys, AI messaging, and upselling to over 3,400 hotels across 30 countries.
- Ownership category
- akta.pro rank
Straiv industry classification
Industry- Product category
- Hotel Digital Guest Journey Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
- akta.pro secondary industry
- Hotel & Accommodation Booking Platforms (THALAFAB)
Keywords
Where Straiv is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Straiv business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Software-as-a-Service): Customers pay recurring fees for access to Straiv's cloud-based software platform. Pricing is based on the number of hotel rooms and selected package. Annual prepayment is standard; monthly minimum terms are available. One-time onboarding and setup fees are charged separately. The revenue model combines recurring subscription fees with one-time professional services for onboarding.
- Transaction-based / Commission (Upselling): For the Upselling product, Straiv receives a percentage-based commission on sales revenue generated through the platform. Customers pay a transactional fee ('Transaktionsgebühren') as a percentage of each upsell transaction. This creates a performance-based revenue stream aligned with customer revenue outcomes.
- Add-on Modules: Additional features and services are offered as paid add-ons to the core packages. Additional fees are charged per billing cycle as long as the add-on remains active, providing incremental upsell revenue from existing customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard SaaS package with core modules |
| Transaction based/ take rate | Monthly | Transaction-based upselling with commission |
| Subscription | Monthly | Add-on modules to core packages |
| Freemium | Pay-as-you-go | Free trial / test access (phased) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Straiv product offering
Product offeringCore offering
Straiv sells a modular cloud-based SaaS platform that automates the digital guest journey for hotels, covering online check-in/out, digital registration forms, self-service kiosks, mobile door opening, digital payment, AI-powered guest messaging, digital concierge, and automated upselling. The platform integrates with hotel property management systems (Protel, Shiji Daylight, apaleo), door lock providers, payment providers, and identity verification services via certified APIs, and is delivered as web and mobile solutions without requiring a guest app download.
Product overview
Straiv offers a modular Digital Guest Journey platform for hotel automation, consisting of eight integrated products: Online Check-in & Check-out, Digitaler Meldeschein (Digital Registration Form), Self-Service Hotel Kiosk, Digital Door Opening, Digital Payment, Guest Messaging (with AI chatbot), Digital Concierge, and Upselling. Each product functions standalone and can be combined for end-to-end automation. The platform is delivered as SaaS with deep integrations into PMS, door lock, and payment systems, serving over 3,400 hotels across 30 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Check-in & Check-out
Quantifiable outcome
- Over 3,400 hotels and 30 countries served
- +5 more outcomes
Companies that use Straiv
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Straiv technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature8 records
Straiv partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ProtelcoreProtel is a market-leading PMS provider in the German-speaking hospitality market. The seamless Protel integration enables efficient management of complex thermal bath processes at TAUERN SPA, controlling operations via the Protel system while Straiv handles digital guest journey steps.
- ShijicoreStraiv and Shiji entered a strategic partnership to enable fully automated and seamless digital guest journeys for international hospitality through technical integration of their systems. The partnership connects Straiv's guest journey modules with Shiji's Daylight PMS.
- apaleocoreapaleo is a cloud-based PMS provider. Straiv's API connects with apaleo to retrieve reservation data (e.g., 'Give me all reservations for today') enabling automated check-in and data synchronization between platforms.
- Amazon Web Services (AWS)coreAWS EMEA SARL (Luxembourg) provides hosting services for the Straiv software platform. Listed as a sub-processor in the AVV document.
- HubSpot Ireland LimitedcoreHubSpot is used for customer communication, marketing automation, form management, and newsletter delivery. HubSpot data is integrated with Google Analytics for marketing analytics.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Straiv competitors and assessment
Company assessmentEmerging players
- HiJiffy: HiJiffy is an AI-powered guest communication and booking assistant for hotels, overlapping with Straiv's Guest Messaging and Digital Concierge modules. It complements or competes with Straiv depending on the customer's existing PMS stack.
- Duve: Duve is an end-to-end guest experience platform offering digital check-in, guest communication, upselling, and a digital concierge - directly comparable to Straiv's modular SaaS suite and serving similar independent and boutique hotel segments.
- apaleo: apaleo is a cloud-native, API-first PMS provider in the European hospitality market integrated with Straiv for reservation data. It serves a similar SMB and mid-market hotel base and is part of the same modern hotel tech stack ecosystem as Straiv.
Direct peers
- Mews: Mews is a cloud-native hotel PMS and operations platform offering check-in, payments, guest journey, and upselling functionality. It directly overlaps Straiv's core value proposition for hotel digital guest journey automation, particularly for independent and group hotel customers.
- Cloudbeds: Cloudbeds provides a unified hospitality management platform (PMS + check-in + guest experience modules) primarily serving independent hotels and groups - the same SMB and mid-market segments Straiv targets with its Digital Guest Journey suite.
- Guestline: Guestline provides a cloud-based hotel management platform with check-in, payments, and guest engagement modules for independent hotels and groups in the UK and European markets - a comparable B2B SaaS for hotel digitalization.
Regional players
- Nonius: Nonius is a European hospitality technology vendor offering guest-facing solutions (mobile check-in, guest internet, TV, digital signage) across hotels and residences, overlapping with Straiv's guest journey and digital concierge product areas.
- Protel: Protel is a leading PMS provider in the German-speaking DACH hospitality market and a core Straiv integration partner. Its strong DACH footprint makes it both a key distribution enabler and a regional competitor as it expands guest-facing functionality.
Broad incumbents
- Oracle Hospitality (OPERA Cloud): Oracle OPERA Cloud is a large-scale enterprise PMS used by global hotel chains and integrated with digital check-in, payment, and guest experience modules. It competes with Straiv in the enterprise segment where chain standardization matters.
- Shiji: Shiji is a global hospitality technology incumbent whose Daylight PMS integrates with Straiv under a strategic partnership. As an enterprise hotel tech vendor with broad portfolio, Shiji is both a distribution channel and a potential competitor in guest journey and payment functionality.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Straiv social profiles
Digital presenceStraiv compliance and trust
Trust signalCompliance1 record
Straiv financial estimates
Financial estimateRevenue estimate
Valuation estimate
Straiv leadership team
Management profileNumber of profiles
Profiles4 records
Straiv funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Straiv M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Straiv
What does Straiv do?
Straiv sells a modular cloud-based SaaS platform that automates the digital guest journey for hotels, covering online check-in/out, digital registration forms, self-service kiosks, mobile door opening, digital payment, AI-powered guest messaging, digital concierge, and automated upselling. The platform integrates with hotel property management systems (Protel, Shiji Daylight, apaleo), door lock providers, payment providers, and identity verification services via certified APIs, and is delivered as web and mobile solutions without requiring a guest app download.
Is Straiv a public or private company?
Straiv is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Straiv founded?
Straiv was founded in 2015. It employs 51 to 100 people.
Where is Straiv based?
Straiv is headquartered in Stuttgart, Germany, in the Europe region.
How does Straiv make money?
Three revenue lines are on record. SaaS Subscription (Software-as-a-Service) is the primary driver. The others are transaction-based / Commission (Upselling) and add-on Modules.
Who are Straiv's main competitors?
Emerging players on record are HiJiffy, Duve and apaleo. Direct peers are Mews, Cloudbeds and Guestline. Regional players are Nonius and Protel. Broad incumbents are Oracle Hospitality (OPERA Cloud) and Shiji.
Does Straiv have an API?
Yes. Straiv offers cloud-based software-as-a-service with API-based integrations enabling seamless connections between its platform and property management systems (PMS), door lock systems, and payment providers. The platform leverages open APIs for integration flexibility, as noted in FAQ documentation: 'offene API bedeutet maximale Flexibilität für dein Hotel, da sich deine Software so einfacher mit neuen, innovativen Lösungen verbinden lässt.' The AGB describes the software as providing deep integrations with PMS, door providers, payment providers, and identification methods. API documentation URL not explicitly provided in source material.
What industry is Straiv in?
Straiv's product category is Hotel Digital Guest Journey Software. Its primary akta.pro industry code is THALAMAA, Online Booking & Reservation Platforms (B2B/B2C), with a secondary code of THALAFAB, Hotel & Accommodation Booking Platforms. Its NAICS code is 518210 and its SIC code is 7372.