What Franke Media does

Franke Media B.V. is a Netherlands-based affiliate publisher that operates a portfolio of consumer-facing discount and coupon websites. Its core products are country-specific platforms — Acties.nl (the largest discount site in the Netherlands, ~1M monthly visitors), Deals.be (the largest in Belgium, ~200K monthly visitors), and Angebote.at (Austria) — that aggregate more than 1,000 merchants' discount codes, offers, sales, and saving tips. The technical foundation is SEO-led: the sites rank strongly on Google for high commercial-intent keywords (e.g., "[brand] discount code", "[store] offer"), and the company owns 500K+ newsletter subscribers plus 500K+ opt-in users for an exclusive Closed User Group offering member-only deals. An international 'light' platform, Couponplus.com, has been rolled out across Spain, Poland, Germany, the UK, and Italy since August 2024, with Switzerland planned.

The business model is performance-based affiliate marketing. Franke Media earns revenue when the click and sale traffic it delivers to brand and retailer websites converts into transactions, captured through major affiliate networks (Awin, Webgains, Impact Radius, CJ, Rakuten, Tradedoubler, Daisycon, Tradetracker, Partnerize, Kelkoo Group) and direct partnerships with media and performance agencies (DEPT, IO, Mediacom, OMG, GroupM, Candid, Assembly, Silverbean). The customer base comprises 1,500+ brands and retailers including Nike, Samsung, Zalando, HEMA, IKEA, Adidas, Amazon, ASOS, H&M, MediaMarkt, and bol.com, addressing three primary B2B segments: brands/retailers, affiliate networks, and media agencies. Since 2023, Franke Media has been owned by Waterland Private Equity and operates as part of PubTech Group alongside affiliate publishers Fashiola and Lionshome.

Name

Franke Media

Legal name

Franke Media B.V.

Website

https://frankemedia.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Franke Media is a Netherlands-based B2B affiliate publisher operating Acties.nl, Deals.be, Angebote.at, and the international Couponplus.com discount platforms, serving 1,500+ brands and retailers across Europe with performance marketing and exclusive Closed User Group deals.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Services

NAICS

Media Buying Agencies (54183)

akta.pro primary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

akta.pro secondary industry

Affiliate & Partner Media Buying (BPAFABAJ)

Keywords

• Affiliate marketing services
• Coupon and discount platforms
• Performance marketing
• Publisher network
• Deal aggregation websites

Headquarters

HQ city

Oisterwijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate/Performance Marketing Revenue: Franke Media operates as an affiliate publisher, earning revenue by driving sales and clicks for brands and online stores through its discount platforms. Partners (brands/retailers) run campaigns on Franke Media's platforms as part of their affiliate programs via affiliate networks. Revenue is generated on a performance basis — driven by clicks and/or sales conversions delivered to partner brands.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Franke Media operates a portfolio of discount and coupon websites (Acties.nl, Deals.be, Angebote.at, Couponplus.com) across Europe that aggregate discount codes, offers, sales, and deals from more than 1,500 partner brands and online stores. The company also runs a Closed User Group platform with 500,000+ opt-in users offering exclusive member-only deals, earning revenue as a B2B affiliate publisher on a performance basis (clicks and sales conversions).

Product overview

Franke Media is a performance marketing platform that operates a portfolio of discount/coupon websites across Europe. The core offering consists of local discount platforms — Acties.nl (Netherlands, the largest in the country), Deals.be (Belgium, the largest in the country), and Angebote.at (Austria) — which aggregate discount codes, offers, sales, and deals from partner brands and online stores. These platforms collectively attract over 1 million unique monthly visitors and 1.25 million monthly clicks. An additional international platform, Couponplus.com, launched in 2024, serves as a 'light' version enabling rapid market entry across new European countries. All platforms feed into the company's Closed User Groups feature (500,000+ opt-in users), which offers exclusive deals behind log-in for premium partner audiences. Franke Media serves brands, affiliate networks, retail organizations, and media/marketing agencies.

Differentiator

Problem solved

Functional benefit

Brands

• Acties.nl: The largest discount/coupon website in the Netherlands, featuring discount codes, offers, sales, deals, and coupons from more than 1,000 Dutch online stores. Receives nearly 1 million monthly visitors.
• Deals.be
• Angebote.at
• Couponplus.com
• Closed User Groups

Products and services

• Acties.nl The largest discount site in the Netherlands, offering discount codes, offers, sales, deals, and coupons from over 1,000 Dutch online stores, attracting nearly 1 million monthly visitors. Available to brands and retailers as a partnership channel for affiliate marketing campaigns.
• Deals.be The largest discount site in Belgium, collecting discount codes and offers from well-known brands in Flanders, attracting approximately 200,000 monthly shoppers. Offers brands access to the Belgian deal-seeking consumer market.
• Angebote.at Austrian discount platform launched to serve the Austrian e-commerce market, building market share in cooperation with brand partners.
• Couponplus.com International discount platform launched in 2024 as a 'light' version of local websites, enabling rapid testing and rollout across new European markets (Spain, Poland, Germany, United Kingdom, Italy, with Switzerland planned).
• Closed User Groups Exclusive deals offered behind a log-in to closed consumer groups, with over 500,000 opt-in users. Premium partnerships include De Huishoudbeurs (Netherlands) and Proximus (Belgium) for exclusive member-only deal programs.

Quantifiable outcome

• Nearly 1 million monthly visitors to Acties.nl (largest discount site in Netherlands)
• +6 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor, major and core.

• European Affiliate Awards (Robin Piet)minorStrategic or Co-development Partner · 1 January 2025Franke Media's CEO Sjef Kerkhofs co-initiated the European Affiliate Awards together with affiliate specialist Robin Piet. Franke Media serves as a founding partner of this industry awards initiative, which aims to bring recognition and pride to the affiliate marketing sector across Europe.
• De HuishoudbeursmajorStrategic or Co-development Partner · 1 November 2024Franke Media entered an exclusive partnership with De Huishoudbeurs (the Dutch Household Fair, a major consumer event in the Netherlands) to launch a Closed User Group — a discount platform exclusively accessible to the supporters/community of De Huishoudbeurs. The platform launched in soft launch in December 2024, featuring exclusive deals and discounts from top brands for the De Huishoudbeurs community.
• ProximusmajorStrategic or Co-development Partner · 1 November 2024Franke Media announced an exclusive Closed User Group partnership with Proximus, Belgium's largest telecom operator. A selection of discount promotions from top brands, including some exclusive ones, is offered to users of the Proximus+ app. The platform launched in soft launch in December 2024. Proximus customers gain access to exclusive deals through their loyalty app.
• Affiliate Networks (Awin, Webgains, Impact Radius, CJ, Rakuten, Tradedoubler, Daisycon, Tradetracker, Partnerize, Kelkoo Group)coreChannel Partner/ Reseller/ DistributorFranke Media works with nearly all major affiliate networks. These networks connect Franke Media's publishing platforms (Acties.nl, Deals.be, Couponplus, Closed User Groups) with advertiser brands seeking affiliate marketing performance. Franke Media's platforms are integrated into these networks' publisher programs.
• Media & Performance Agencies (DEPT, IO, Mediacom, OMG, GroupM, Candid, Assembly, Silverbean)majorChannel Partner/ Reseller/ DistributorFranke Media partners with numerous media and performance agencies that manage affiliate marketing programs for multiple brand clients. These agencies use Franke Media's platforms on behalf of their clients to generate affiliate sales and performance results.

Scale indicators9 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Bonusway: Bonusway is a European cashback and rewards platform (operating in NL, BE, and several other countries). It competes with Franke Media's Closed User Group offering on consumer-facing deal/cashback experiences and shares many of the same affiliate-network integrations.
• Picodi: Picodi operates a multi-country coupon and price-comparison platform across Central/Eastern Europe, Latin America, and Asia. It competes directly with Couponplus.com in newly entered markets and shares Franke Media's international expansion playbook.
• Coupons.com (Neptune Retail Solutions): Coupons.com, now part of Neptune Retail Solutions, is a long-established US digital coupon platform offering printable, digital, and load-to-card coupons. It overlaps with Franke Media on the discount-coupon aggregation model and enterprise brand relationships.
• Pepper.com (Pepper.pl / Pepper.it / etc.): Pepper.com operates one of Europe's largest coupon and cashback networks across multiple countries (Poland, Italy, Germany, France, etc.). It directly competes with Franke Media's Couponplus international rollout in the same local-market coupon/deals vertical.
• Slickdeals: Slickdeals is the largest US community-driven deals platform with millions of monthly visitors. It overlaps with Franke Media on discount/deal aggregation and large brand-partner relationships, though driven more by community content than editorial curation.
• RetailMeNot: RetailMeNot is the US/global coupon and cashback platform (formerly owned by Harland Clarke). It pioneered the same discount code aggregation model Franke Media operates, validating the category at scale while also illustrating the SEO-dependence and competitive intensity of the space.
• VoucherCodes.co.uk: VoucherCodes is the UK market-leading discount code and deals platform, owned by Mercaux (ex-Groupon). It is structurally analogous to Franke Media's Acties.nl position in the Netherlands — single-country category leader with strong Google rankings and brand partnerships.

Emerging players

• Kelkoo Group: Kelkoo Group operates shopping comparison and cashback platforms across Europe. It is also a listed affiliate-network partner of Franke Media, making it a hybrid partner/competitor with overlapping advertiser relationships and audience overlap on price-driven commerce.

Others

• Fashiola (PubTech Group sister): Fashiola is a fashion price-comparison platform operating across Europe and a sister company within Waterland PE's PubTech Group. It is not a direct competitor but provides cross-portfolio synergies in shared brand relationships, audience overlap, and affiliate-network leverage.

Regional players

• Beslist.nl: Beslist.nl is the largest Dutch price comparison and product discovery platform. While it focuses on price comparison rather than coupon codes, it competes for the same Dutch deal-seeking consumer audience and brand-partner budgets as Acties.nl.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/frankemedia
• LinkedInlinkedin.com/company/franke-media
• Instagraminstagram.com/acties.nl
• TikToktiktok.com/@acties.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franke Media