Double L

What Double L does

Double L (legal entity BTR Double L, LLC) is a privately held US manufacturer of specialized potato farming and commodity handling equipment, founded in 1979 and headquartered in Heyburn, Idaho. The company designs, manufactures, and sells an integrated equipment portfolio covering the full potato production cycle — planting (9500 Series gravity-fed cup planters in 4-, 6-, and 8-row configurations), windrowing and digging (Legacy Class and 6000/6500 Series windrowers), harvesting (Legend 7040 medium-capacity and 7340 high-capacity harvesters with up to 16-row and 550 T/hr capacity), and post-harvest product handling (Even Flow Tubs, Dirt Eliminators with Galaxy cleaning tables, fixed-length and telescoping conveyors, commodity pilers, scoops, and self-unloading truck beds). The product line is differentiated by proprietary technologies including gravity-fed hopper bowls with minimal moving parts, Galaxy star roller cleaning tables, no-drop telescoping belt drives, and the Tap wireless Bluetooth touchscreen control platform running on a Samsung Galaxy Tab A; ISOBUS is used as the standardized electronic communication protocol across the windrower and harvester lines.

The business model is anchored in hardware sales through an exclusive network of seven independent regional dealers across the major North American potato-growing regions (Alberta and Manitoba in Canada; Idaho, Colorado, Wisconsin, Delaware, North Carolina, Oregon, and Washington in the US), supplemented by direct enterprise sales via an in-house Sales Manager. Recurring revenue comes from a dedicated parts and accessories operation (replacement belts, polyurethane stars, stainless steel linings) and service support, leveraging the installed base. Underhaug planter legs are integrated as a core supplier relationship, and the equipment is designed to interoperate as a unified handling line with shared controls (Tap, ISOBUS) and Smart Interlock safety sequencing. The company is independently owned with no disclosed institutional investment, operates 101–250 employees, and has not disclosed financial results.

Name

Double L

Legal name

BTR Double L, LLC

Website

https://doublelglobal.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Double L is a privately held Idaho-based manufacturer founded in 1979 that designs and builds specialized potato farming and commodity handling equipment — planters, windrowers, harvesters, conveyors, and pilers — sold through an exclusive North American dealer network to commercial potato growers.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Manufacturing

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Potato & Specialty Crop Planters (Potato, Garlic, Sugarcane) (AFAAABAJ)

akta.pro secondary industry

Residue & Straw Management (Choppers, Spreaders, Windrowers) (AFAAAEAF)

Keywords

• Potato farming equipment
• Agricultural machinery manufacturing
• Potato planters harvesters
• Commodity handling conveyors
• Farm equipment dealers

Headquarters

HQ city

Heyburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Potato Farming Equipment Sales: Primary revenue from manufacturing and selling potato farming equipment including planters, windrowers, harvesters, conveyors, pilers, scoops, even flow tubs, dirt eliminators, and self-unloading truck beds. Equipment is sold through a dealer network and directly to customers.
2. Parts and Accessories: Replacement parts, wear components (belts, stars, stainless steel linings), and accessories sold to support the installed equipment base. Dedicated parts sales operation at headquarters.
3. Service and Support: Service support for equipment maintenance and repair. A dedicated Service Manager is available at headquarters.

Go-to-market motion1 record

Distribution channels8 records

Marketing channels5 records

Core offering

Double L designs, manufactures, and sells specialized potato farming and commodity handling equipment, including 9500 Series planters, 6000 and Legacy Class windrowers, the 7340 high-capacity and Legend 7040 harvesters, even flow tubs, fixed-length and telescoping conveyors, commodity pilers and scoops, 3000 Series self-unloading truck beds, and Dirt Eliminators. Equipment is sold through a North American dealer network and direct factory sales to commercial potato growers, with dedicated parts and service operations at the Heyburn, Idaho headquarters.

Product overview

Double L is a manufacturer of potato farming and commodity handling equipment founded in 1979. Its product portfolio spans three interconnected phases of potato and commodity operations: (1) Planting — the 9500 Series Potato Planter (4-, 6-, 8-row gravity-fed cup-style planter with GPS-ready steering and optical seed sensors); (2) Harvesting — Legacy Class Windrowers (economical rock-protected diggers, 2–4 row), 6000 Series Windrowers (high-speed windrowers with wheels-underneath design, 2–6 row), and Potato Harvesters including the Legend 7040, the medium-capacity 2-/3-/4-Row Harvester series (7220–7140 models), and the flagship 7340 High-Capacity Harvester (16-row capable, 70-inch Galaxy Cleaning Table, Tap touchscreen controls); (3) Product Handling — Even Flow Tubs (15-/30-/50-ton commodity reservoirs with auto-adjusting booms), Dirt Eliminators (modular cleaning tables with Galaxy star rollers, pick tables, blower fans), Fixed-Length and Telescoping Conveyors (30–48 inch widths, up to 87 ft length), Commodity Pilers (up to 80 ft piling height, wireless Tap controls), Commodity Scoops (no-drop telescoping boom, Vari-Pitch snout), and 3000 Series Self-Unloading Truck Beds (20–34 ft lengths, PTO/electric drive). Equipment is designed to function as an integrated handling line with Smart Interlock safety sequencing, shared Tap/Bluetooth control platform, and ISOBUS connectivity across harvesters and windrowers.

Differentiator

Problem solved

Functional benefit

Brands

• 9500 Series Planter: Simple, high-capacity potato planting solution available in 4-, 6-, and 8-row models with gravity-fed hopper bowl design
• 6000 Series Windrower
• 6500 Series Windrower
• Legacy Class Windrower
• 850/950/970 Series Harvesters
• 7340 High-Capacity Harvester
• Even Flow Tub
• Commodity Conveyors
• Commodity Pilers
• Commodity Scoops
• Self-Unloading Truck Beds
• Dirt Eliminators
• The Legend 7040 Harvester

Products and services

• 9500 Series Potato Planter A gravity-fed, cup-style potato planter available in 4-, 6-, and 8-row configurations for commercial potato growers; features a low-maintenance gravity hopper bowl, stainless steel seed flow components, GPS-ready steering, optical seed sensors, and adjustable in-cab seed spacing.
• 6000 Series Windrower High-capacity potato windrower with 2-, 4-, and 6-row options featuring the industry's shortest wheelbase and tightest turning radius via wheels-underneath design, longest primary and secondary chains, yaw adjustment, ISOBUS power, LED lighting, and side-hill compensation.
• Legacy Class Windrower Economical potato windrower/digger with pull-style rock protection available in 2-, 3-, and 4-row configurations; features elongated secondary chains for dirt sifting and adjustable dogleg discharge.
• Medium-Capacity Potato Harvester (7220, 7130, 7240, 7040, 7140) Medium-capacity 2-, 3-, and 4-row potato harvesters with the Galaxy Cleaning Table, ReturnFlow continuous-loading system, ISOBUS communication, joystick controls, shaft monitors, vine chopper, and a 'No Bruise' handling package.
• 7340 High-Capacity Potato Harvester Flagship high-capacity potato harvester capable of harvesting up to 16 rows in a single pass with 70-inch Galaxy Cleaning Table, Tap full-HD wireless touchscreen controls, Bluetooth connectivity, infrared camera system, swing boom with 11-foot travel, and 550 T/hr capacity.
• Legend 7040 Harvester The Legend 7040 is a 4-row, 295 hp potato harvester with 14 T weight, 42-inch side elevator chain, 12,500 cfm blower, ReturnFlow system, fold-over boom, joystick controls, shaft monitors, vine chopper, and the 'No Bruise' package.
• Even Flow Tubs Commodity reservoirs that absorb erratic truck unloading and discharge product at constant rates, available in 15-, 30-, and 50-ton capacities with positive drive elevator belt, ultrasonic auto-adjusting boom, Smart Interlock sequencing, and dual-belt speed control.
• Fixed-Length Conveyors Fixed-length commodity conveyors bridging gaps in handling lines, available in models with belt widths of 30 to 42 inches, lengths of 25 to 40 feet, capacities of 225 to 300 T/hr, with V-guide belt tracking and toolless attachment.
• Telescoping Conveyors Extendable and contractible conveyors with no-drop belt drive, including 920, 936, 1336, and 9152 models up to 87 feet extended with dual 36/42-inch belt widths and S-Wrap continuous belt path.
• Commodity Pilers Pilers for storing or loading product in cellars and transload sites in utility, standard, and heavy-duty models with belt widths from 24 to 48 inches, piling heights up to 80 feet, capacities up to 350 T/hr, no-drop telescoping boom, and Tap Autospeed automation.
• Commodity Scoops Storage-emptying machines with near-zero turning radius in 30-inch and 36-inch models, featuring no-drop telescoping boom extending 41 ft 8 in, Vari-Pitch snout, belted chain snout, hydrostatic independent wheel drives, and ergonomic operator controls.
• 3000 Series Self-Unloading Truck Beds Self-unloading truck beds for in-field and handling operations in six lengths from 20 to 34 feet, with bolt-together Grade 50 steel design, removable stainless floors, dual- and triple-drive belt systems, and DOT-compliant lighting.
• Dirt Eliminators Foreign material removal machines with cleaning table widths from 36 to 85 inches featuring the Galaxy Cleaning Table, Quick Adjust hydraulic roller spacing, optional pick tables for hand-sorting, modular design, and Smart Interlock safety sequencing.

Quantifiable outcome

• 12% fewer skips than competitors in 23,000+ seed cup observations
• +4 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature9 records

Partnerships

One partnership is on record.

• UnderhaugcoreTechnology or IntegrationUnderhaug manufactures the planter leg components used in Double L's potato planters. These legs have been tested over hundreds of millions of tractor hours and proven to be durable and reliable. Double L mounts the Underhaug leg design on all of its planter models as a standard component.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Spudnik Equipment Company: Blackfoot, Idaho-based manufacturer of potato planters, windrowers, harvesters, and material handling equipment. Direct head-to-head competitor with Double L in the U.S. potato equipment market, serving the same Idaho-centric customer base with overlapping product lines.
• Grimme Group: German family-owned global market leader in potato, beet, and vegetable equipment (planters, harvesters, storage/handling). Comparable in product breadth to Double L but operating at vastly larger scale across Europe and globally, with direct competition in premium and high-capacity harvesters.
• Dewulf: Belgian/Dutch manufacturer of root crop machinery — potato planters, harvesters, and storage handling — including self-propelled harvesters. Directly competes with Double L's 6000/7340/Legend harvester lines in the North American premium segment.
• AVR (part of Groupe Rosaly): Belgian manufacturer specializing in potato equipment: planters, cultivators, harvesters, and field storage. Overlapping product portfolio and similar customer demographic (commercial potato farms and contractors) make it a relevant direct competitor.
• Ploeger EBF / Ploeger Machines: Netherlands-based manufacturer of self-propelled and tractor-mounted root-crop harvesters, including dedicated potato harvesters. Competes with Double L's high-capacity 7340 and Legend 7040 harvesters in large-scale operations.
• Lockwood Manufacturing (part of Amity/Witmer): Long-standing North American potato equipment brand (windrowers, harvesters, planters) now distributed alongside Amity sugar beet equipment. Closest U.S. legacy peer to Double L's windrower and harvester lines.
• Amity Technology: North American manufacturer of sugar beet and root crop equipment, including harvesters and handling. Comparable target market (root crop farmers) and equipment category, though with stronger weighting to sugar beet than potatoes.

Broad incumbents

• John Deere: Largest agricultural equipment manufacturer globally with broad product lines including tillage, planting, and harvesting equipment sold through extensive dealer networks. While not directly competing in specialized potato equipment today, its dealer footprint, financing, and R&D resources create potential competitive pressure on Double L's segments over time.
• CNH Industrial (Case IH): Global farm equipment manufacturer (Case IH and Steyr brands) with broad implements, tractors, and harvesters. Adjacent rather than direct in potato-specific equipment, but competes for capital budgets and dealer relationships with farm operators who also buy Double L equipment.
• AGCO Corporation: Global agricultural equipment manufacturer (Fendt, Massey Ferguson, Valtra, Hesston) producing tractors, planters, and material handling equipment. Overlaps with Double L on the broader farm equipment buyer rather than on dedicated potato machinery specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DoubleLGlobal
• YouTubeyoutube.com/user/DoubleLGlobal
• Facebookfacebook.com/doublelglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Double L