24 Hour Physicians

What 24 Hour Physicians does

24 Hour Physicians, operated by Healthcare Now, Inc., is a Plano, Texas-based telemedicine company founded in 2017 that provides remote physician consultations and mental health counseling to US-based individual consumers and families. The platform enables patients to schedule same-day, next-day, or second-day consultations delivered via phone, video, or telephonic means using any web-enabled device, with an accompanying member portal for medical record management and appointment scheduling. Revenue is generated through a combination of recurring subscription plans — Individual at $13/month and Family at $22/month — and per-consultation fees ranging from $59 for a next-day consultation up to $149 for a 60-minute counseling session. The clinical network comprises 120 board-certified physicians averaging 15+ years of experience across Internal Medicine, Family Practice, and Emergency Medicine, plus licensed mental health professionals, treating over 80 non-emergency conditions.

The company pursues a hybrid go-to-market: direct-to-consumer acquisition through its website and member portal, combined with B2B2C distribution via health insurance company and employer partnerships that offer the service to their member panels. Leadership consists of CEO/Founder Randall Mills, Chairman Jerry Scott, Medical Director Anjmun Sharma (joined May 2017), and Board member Robert Bowsher (joined September 2020). The company graduated from the Newchip Accelerator Program in July 2019 and formed a strategic partnership with Well Beyond Care in January 2018 to integrate in-home caregiver matching and telemonitoring support, positioning for expansion into chronic and home-based care.

Operationally, 24 Hour Physicians self-describes as profitable and reports having served over 100,000 cumulative patients across roughly seven years. There are no disclosed funding rounds, no disclosed revenue, and no public institutional investors, indicating operations are funded by retained earnings. The company explicitly restricts service to US residents and operates in a single-country footprint, competing in a saturated telehealth market against substantially larger and better-capitalized incumbents such as Teladoc, Amwell, and insurer-affiliated virtual care providers.

Name

24 Hour Physicians

Legal name

Healthcare Now, Inc.

Website

https://24hourphysicians.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

24 Hour Physicians is a Plano, Texas-based telemedicine company offering subscription-based and pay-as-you-go remote physician consultations and mental health counseling to US consumers, families, employer groups, and health insurance panels via phone and video.

Ownership category

akta.pro rank

Product category

Telemedicine Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

24/7 On-Demand Urgent Care Virtual Visit Platforms (HLALAJAA)

akta.pro secondary industries

Psychiatry & Medication Management Platforms (HLALAEAB), After-Hours & Walk-In Primary Care Clinics (HLAFADAH)

Keywords

• Telemedicine consultations
• Remote physician services
• Online mental health counseling
• Subscription healthcare plans
• Telehealth patient platform

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Individual Membership Subscription: Monthly subscription plan at $13/month providing discounted rates on doctor consultations and access to the member portal with personalized profiles and medical records management.
2. Family Membership Subscription: Monthly family subscription at $22/month covering all family members with discounted consultation rates and additional benefits including newsletters, discounted partner events, and bonuses.
3. Next Day Consultation (Per-consultation): One-time fee of $59 for a doctor consultation scheduled for the next day. Physician will call within the defined time period.
4. Second Day Consultation (Per-consultation): One-time fee of $69 for a doctor consultation within 48 hours. Includes prescription delivery to pharmacy within 30 minutes of call if prescribed.
5. 20-minute Counseling Session: One-time fee of $99 for a 20-minute counseling consultation with a licensed therapist, including behavioral assessment.
6. 60-minute Counseling Session: One-time fee of $149 for a 60-minute counseling session with a licensed therapist for customized treatment planning.
7. Same Day Consultation: Same-day doctor consultation service with guaranteed call from physician on the same day.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

24 Hour Physicians delivers on-demand remote physician consultations through a telemedicine platform accessed via phone, video, or any web-enabled device. Services include same-day, next-day, and second-day doctor consultations covering 80+ medical, behavioral health, and dermatology conditions, alongside 20- and 60-minute mental health counseling sessions, complemented by monthly Individual ($13) and Family ($22) subscription membership plans and prescription routing to pharmacies within 30 minutes.

Product overview

24 Hour Physicians is a telemedicine platform offering multiple consultation services including same-day, next-day, and second-day physician consultations, as well as mental health counseling sessions (20-minute and 60-minute options). The company operates subscription-based Individual and Family membership plans providing discounted access to board-certified physicians across Internal Medicine, Family Practice, Emergency Medicine, and licensed mental health professionals. Services cover over 80 medical, behavioral health, and dermatology conditions using real-time consultation technology via web-enabled devices. The platform also partners with Well Beyond Care for in-home caregiver services.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Monthly Plan A monthly membership program at $13 per month that provides discounted rates on doctor consultations and access to the member portal for scheduling and medical record management, targeted at individual patients seeking ongoing affordable remote healthcare access.
• Family Monthly Plan A $22-per-month family membership covering all family members, providing discounted doctor consultations, newsletters, and partner-event access for households seeking consolidated healthcare coverage.
• Same Day Consultation A same-day remote physician consultation in which a doctor contacts the patient on the same day the appointment is requested, with prescription delivery to the patient's pharmacy if required.
• Next Day Consultation A $59 remote doctor consultation scheduled within 24 hours, treating over 80 common medical, behavioral, and dermatology conditions, with prescription delivery to the patient's pharmacy if required.
• Second Day Consultation A $69 remote doctor consultation scheduled within 48 hours, covering 80+ non-emergency conditions, with prescriptions routed to the patient's pharmacy within 30 minutes when prescribed.
• 20-Minute Counseling Session A $99 initial 20-minute counseling session with a licensed therapist that includes a behavioral assessment measuring anxiety, depression, bipolar disorder, PTSD, substance misuse, and functional impairment.
• 60-Minute Counseling Session A $149 60-minute counseling session with a licensed therapist that includes assessment review and a customized treatment plan for ongoing mental health support.

Quantifiable outcome

• Over 100,000 patients served successfully
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

One partnership is on record.

• Well Beyond CarecoreStrategic or Co-development Partner · 3 January 2018Partnership to encourage Telehealth/Telemonitoring in the home in conjunction with qualified caregivers. Well Beyond Care helps patients ensure telehealth equipment is used efficiently and properly with in-home caregiver support. The partnership helps save $10k-$30k in caregiving costs over private duty agencies.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• PlushCare: PlushCare (acquired by Accolade) provides DTC urgent care and ongoing primary care virtual visits with insurance billing plus per-visit pricing — directly comparable to 24 Hour Physicians' consumer offering.
• Doctor On Demand: Doctor On Demand provides 24/7 on-demand urgent care virtual visits to consumers and enterprise clients, with integrated behavioral health and primary care — the closest direct competitor in terms of service scope and board-certified physician network.
• Teladoc Health: Teladoc Health is the largest publicly traded virtual care platform offering 24/7 on-demand urgent care virtual visits, chronic care, mental health, and B2B distribution through employers and health plans — directly comparable to 24 Hour Physicians' core DTC + B2B2C urgent care model.
• Sesame: Sesame operates a DTC telehealth marketplace offering same-day and next-day doctor visits at transparent per-consultation pricing ($59-$99 range) plus subscription memberships — near-identical GTM and pricing architecture to 24 Hour Physicians.
• MDLive: MDLive (now part of Evernorth/Cigna) offers on-demand urgent care virtual visits, behavioral health, and primary care delivered via phone, video, and app — directly comparable across the same modalities 24 Hour Physicians sells.
• K Health: K Health is a DTC virtual primary care and urgent care platform using AI-driven triage and flat-fee subscription pricing for 24/7 access to physicians — a direct competitor targeting the same uninsured/underinsured price-sensitive consumers.

Broad incumbents

• Included Health: Included Health (formed from Grand Rounds + Doctor On Demand) provides integrated virtual primary care, behavioral health, and care navigation through employers and payers — overlapping on the urgent-care virtual-visit core but bundled into a broader enterprise offering.
• Amwell: Amwell is a publicly traded enterprise telehealth platform serving health systems, insurers, and employers across urgent, behavioral, and chronic care — overlapping in service category but operating primarily as a B2B infrastructure provider rather than DTC.
• Amazon Clinic: Amazon Clinic is Amazon's DTC virtual care marketplace offering text-based and video visits across 30+ conditions at transparent price points — an emerging incumbent with structural advantages in distribution and Prime ecosystem that could compress 24 Hour Physicians' value proposition.

Emerging players

• Hims & Hers Health: Hims & Hers is a DTC telehealth company offering virtual visits plus prescription fulfillment across men's, women's, mental, and primary care — adjacent business model with stronger marketing, brand, and pharmacy capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/24hrphysicians
• YouTubeyoutube.com/channel/UC1Efy0rQrdTM-LFPp_F1fEA
• Facebookfacebook.com/24hourphysicians
• LinkedInlinkedin.com/company/24-hr-physicians
• Instagraminstagram.com/24hourphysicians

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 24 Hour Physicians