Eileen's Special Cheesecake

What Eileen's Special Cheesecake does

Eileen's Special Cheesecake is a single-location, handcrafted New York-style cheesecake bakery in SoHo, Manhattan, originally founded in 1975 by Eileen and now operated as a women-run family business under her two daughters, Holly Maloney and Bonnie Ponte. The company sells approximately 19 distinct cheesecake SKUs at premium price points of $90-$118 per 10-inch cake (serving 12-16), plus a Grandma Eileen's Chocolate Chip Pound Cake, through a combination of in-store retail, nationwide e-commerce shipping, and local Manhattan delivery. The brand has operated under the same name and at the same 'lucky corner' of 17 Cleveland Place for nearly five decades, with no franchising, retail partnerships, or subsidiaries identified.

The product line centers on a classic plain cheesecake base with a hand-pressed graham cracker crust, extended into fruit-topped varieties (Strawberry, Blueberry, Cherry, Pineapple, Raspberry), chocolate variations (Chocolate, Black and White, Marble, Cookies n' Cream, Rocky Road), specialty flavors (Banana, Red Velvet, Fruit Special), dietary accommodations (Low Sugar, Gluten-Free), and limited seasonal/online-exclusive items (Brown Sugar Milk Tea, Taro Milk, Sampler, Quad Sampler). All products are certified Kosher Dairy. Underlying technology is minimal: operations rely on Squarespace for the e-commerce storefront, Square for in-store pickup ordering and eGift Card sales, FedEx Priority Overnight for nationwide shipping (cheesecakes shipped frozen with dry ice), and integrations with six third-party delivery platforms (Caviar, DoorDash, GrubHub, Postmates, Seamless, UberEats) for same-day Manhattan delivery. No proprietary technology platform, mobile app, API, SDK, or AI/ML capability is disclosed.

The business model is direct-to-consumer across multiple fulfillment channels. Revenue is generated through one-time unit purchases of cheesecakes via the company's own e-commerce site, retail transactions at the flagship store, marketplace delivery orders on third-party apps (which carry transaction fees), and digital gift card sales through Square. Pricing is pay-as-you-go at $99-$118 per full cake plus $40-$50 FedEx shipping. Geographic reach is domestic-only (international shipping is not currently available, though the company states it is 'working on it'), with concentration on the New York City local market and gifting/celebration use cases nationally. The customer base is fragmented across individual consumers, tourists, and gift buyers, with no enterprise, B2B, or wholesale accounts identified.

Name

Eileen's Special Cheesecake

Legal name

Eileen's Special Cheesecake

Website

https://eileenscheesecake.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Eileen's Special Cheesecake is a women-run SoHo, Manhattan bakery founded in 1975, selling approximately 19 handcrafted New York-style cheesecake SKUs at $90-$118 via retail, nationwide FedEx shipping, and six third-party delivery apps.

Ownership category

akta.pro rank

Product category

Artisan Cheesecakes

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Bakery Products (2050)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Patisseries & Dessert Boutiques (CRAHAGAB), Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH)

Keywords

• Handcrafted cheesecakes
• New York style desserts
• Artisan bakery products
• Specialty baked goods
• Premium cheesecakes

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Direct Cheesecake Sales: One-time purchase model for handcrafted cheesecakes sold directly through the company website. Products include full cakes (10-inch, serving 12-16), samplers, and specialty seasonal flavors. Nationwide shipping via FedEx Priority Overnight.
2. Third-Party Delivery Orders: Local Manhattan delivery through marketplace platforms (Caviar, DoorDash, GrubHub, Postmates, Seamless, UberEats). Customers order through these platforms with same-day delivery within Manhattan during business hours.
3. eGift Cards: Digital gift cards sold through Square, allowing customers to purchase gift certificates for future purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Eileen's Special Cheesecake is a women-run family bakery in SoHo, Manhattan that handcrafts New York-style cheesecakes daily using real ingredients without fillers or preservatives. Its core product line spans approximately 19 distinct cheesecake flavors (classic plain, fruit-topped varieties, chocolate variations, specialty flavors, and dietary options such as gluten-free and low sugar) plus a chocolate chip pound cake, sold as whole 10-inch cakes priced between $90 and $118. Customers can order for in-store pickup at 17 Cleveland Place, same-day Manhattan delivery via third-party courier apps, or nationwide FedEx Priority Overnight shipping.

Product overview

Eileen's Special Cheesecake is a single-location bakery in downtown Manhattan offering handcrafted New York style cheesecakes. The core product line consists of 19 distinct cheesecake flavors ranging from $99-$118, including the Classic Plain base (serving as the foundation for many varieties), fruit-topped varieties (Strawberry, Blueberry, Cherry, Pineapple, Raspberry), chocolate variations (Chocolate, Black and White, Marble, Cookies n' Cream, Rocky Road), specialty flavors (Banana, Red Velvet), dietary options (Low Sugar, Gluten-Free), and combination products (Fruit Special with four toppings). Online-exclusive samplers offer variety packs including a 12-flavor Sampler ($115) and a 4-flavor Quad Sampler ($110). A non-cheesecake product, Grandma Eileen's Chocolate Chip Pound Cake ($90), is also offered. All products are handmade daily with real ingredients and ship nationwide via FedEx Priority Overnight.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Plain Cheesecake

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Seven partnerships are on record, tiered core.

• CaviarcoreChannel Partner/ Reseller/ DistributorThird-party courier delivery partner for same-day Manhattan delivery. Caviar offers Eileen's full in-store menu for local delivery during business hours.
• DoorDashcoreChannel Partner/ Reseller/ DistributorThird-party courier delivery partner for same-day Manhattan delivery. DoorDash platform lists Eileen's Special Cheesecake store for local delivery.
• GrubHubcoreChannel Partner/ Reseller/ DistributorThird-party courier delivery partner for same-day Manhattan delivery. GrubHub platform lists Eileen's Special Cheesecake at 17 Cleveland Place.
• PostmatescoreChannel Partner/ Reseller/ DistributorThird-party courier delivery partner for same-day Manhattan delivery. Postmates offers Eileen's full in-store menu for local delivery.
• SeamlesscoreChannel Partner/ Reseller/ DistributorThird-party courier delivery partner for same-day Manhattan delivery. Seamless platform lists Eileen's Special Cheesecake for local delivery.
• UberEatscoreChannel Partner/ Reseller/ DistributorThird-party courier delivery partner for same-day Manhattan delivery. UberEats platform offers Eileen's full menu for local delivery.
• FedExcoreChannel Partner/ Reseller/ DistributorPrimary shipping partner for nationwide delivery. FedEx Priority Overnight service ($40 for Tues-Fri, $50 for Saturday) delivers cheesecakes frozen with dry ice in custom packaging. Signature waived for deliveries.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Junior's Cheesecake: Iconic NYC cheesecake institution founded in 1950, also offering nationwide shipping of New York-style cheesecakes. Direct competitor for the same gifting and celebration occasions, with broader retail/café presence in Brooklyn.
• S&S Cheesecake: NYC-area cheesecake specialty baker shipping nationwide, competing head-to-head with Eileen for the home-delivery celebration cake market at a similar premium price point.
• Carlo's Bakery: Hoboken, NJ-based cake and dessert shop famous from 'Cake Boss,' with multiple locations and nationwide shipping of celebration cakes. Closest comparable in single-origin NYC-area celebrity bakery with mail-order gifting.
• Magnolia Bakery: NYC-born dessert boutique best known for banana pudding and cupcakes, with multiple U.S. locations and nationwide shipping. Comparable DTC-driven heritage bakery targeting gift and occasion buyers.

Broad incumbents

• The Cheesecake Factory: National full-service restaurant chain famous for its 30+ cheesecake varieties. Operates at much larger scale but competes in the same 'premium cheesecake for celebrations' consumer occasion.
• Sprinkles Cupcakes: National cupcake chain with nationwide shipping and ATM kiosks. Broader scale player in the premium dessert gifting and celebration category where Eileen also competes.
• Georgetown Cupcake: Multi-location cupcake brand with nationwide shipping and TV-driven brand recognition. Operates a similar DTC-plus-brick-and-mortar premium dessert gifting model.

Emerging players

• Levain Bakery: NYC-founded cookie and dessert specialty bakery with national footprint and nationwide shipping. Competes for the same premium dessert gifting wallet share among NYC-anchored brands.
• Milk Bar: NYC-born dessert brand with strong DTC and nationwide shipping of cakes, cookies, and specialty items. Digital-native peer competing for millennial/Gen-Z occasion gifting.
• Baked by Melissa: NYC-based bite-size cupcake brand with strong DTC gifting infrastructure and nationwide shipping. Comparable in targeting premium gifting occasions from a single NYC origin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/eileenscheesecake
• Xx.com/eileensccnyc
• Facebookfacebook.com/eileenscheesecake

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eileen's Special Cheesecake