What JETBAY does

JETBAY (legal entity Jetbay Air Charter Services Pte. Ltd.) is a Singapore-headquartered private aviation booking platform founded in 2020 that operates as an Online Travel Agency (OTA) for on-demand private jet charter. The platform connects travelers to 10,000+ business jets through 1,000+ operators across 190+ countries, using an AI-driven aircraft matching engine and WYVERN-integrated safety verification to reduce booking confirmation times from the industry-standard 24-48 hours to approximately 30 minutes. Its product portfolio spans the core charter platform, a Fixed-Price Private Jet Charter offering on select U.S. and European routes, a 10/25/50-hour Jet Card membership, an empty legs marketplace, a curated island/ski/golf escapes vertical, and a JETBAY SOS 24/7 air ambulance and medevac sub-brand. Distribution combines direct-to-consumer digital booking (web and iOS app), 24/7 concierge, a Global Partner Program with 500+ Service/Referral/Official partners, and seven regional offices in Singapore, Hong Kong, Jakarta, New York, London, Dubai, and Shanghai.

Revenue is generated primarily through commission-based transaction fees on charter bookings, supplemented by prepaid Jet Card subscriptions, per-mission medevac fees, and revenue from filling empty leg inventory at reduced rates. Customer segmentation is hybrid, spanning high-net-worth leisure travelers, corporate and business travelers (short-notice bookings account for ~40% of charter missions), sports and events travelers (anchored by a strategic partnership targeting 2026 FIFA World Cup demand), medevac patients, and frequent Jet Card members. Marketing is executed through a multi-channel mix including organic social (Instagram, TikTok, YouTube, LinkedIn, WeChat, Xiaohongshu), industry events (EBACE, BAAFEx, Bali Airshow, Selangor Airshow), and PR placements (Business Times, Markets Insider/Business Insider, Supercar Blondie). In April 2026, JETBAY completed its transition from charter aggregator to fixed-price OTA and formed a flagship partnership with CSTS Enterprises / Connexus Travel to capture FIFA World Cup travel demand across the Asia-Pacific corridor.

Name

JETBAY

Legal name

Jetbay Air Charter Services Pte. Ltd.

Website

https://jet-bay.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

JETBAY is a Singapore-headquartered OTA for private jet charter, offering AI-matched access to 10,000+ aircraft across 190+ countries, with fixed-price charter, Jet Card memberships, medevac services, and a 500+ partner global distribution network serving HNW, corporate, and event-travel clients.

Ownership category

akta.pro rank

Product category

Private Jet Charter Services

NAICS

Nonscheduled Air Transportation (4812), Other Nonscheduled Air Transportation (481219)

SIC

Air Transportation, Nonscheduled (4522)

akta.pro primary industry

Business Jet Charter (On-Demand) (THABAFAA)

akta.pro secondary industries

Private Jet Charter (Midsize/Super-Midsize/Heavy Jet) (TLAFABAB), Flight-Focused OTAs & Airfare Marketplaces (THAKAAAC)

Keywords

• Private jet charter
• Private aviation booking
• Air ambulance services
• Jet card membership
• Luxury air travel

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Private Jet Charter Bookings: Commission-based revenue from arranging private jet charters across 10,000+ aircraft globally. Revenue generated per transaction based on route, aircraft type, and service level.
2. Jet Card Membership Program: Prepaid hour-based membership (10/25/50 hour cards) offering fixed hourly rates, priority booking, no blackout dates, and dedicated support. Revenue collected upfront for flight hours.
3. Air Ambulance & Medevac Services: 24/7 emergency medical transport services including bed-to-bed air ambulance with dedicated medical crews and specialized equipment. Revenue generated per medical mission.
4. Empty Leg Flights: Discounted last-minute deals on repositioning flights when aircraft travel empty. Revenue from filling otherwise wasted capacity at reduced rates.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

JETBAY operates a global Online Travel Agency (OTA) platform for private aviation, arranging charter flights across 10,000+ business jets and 1,000+ operators worldwide. The platform enables direct browsing, route comparison, and booking with AI-powered aircraft matching, fixed-price charter packages on select routes, jet card memberships (10/25/50 hours), and dedicated air ambulance/medevac services, supported by WYVERN safety verification and 24/7 concierge support.

Product overview

JETBAY is a global private jet booking platform headquartered in Singapore with 6 global offices, offering a comprehensive suite of private aviation services. The core platform provides access to 10,000+ business jets and aircraft worldwide with AI-driven aircraft matching. The portfolio includes Fixed-Price Private Jet Charter (a transparency-focused offering with pre-priced all-inclusive rates), the JETBAY Jet Card membership program (10/25/50-hour tiers), JETBAY SOS Air Ambulance & Medevac services (24/7 medical evacuation), Empty Legs last-minute deals, Curated Flights to exclusive destinations (island, ski, golf escapes), and the Global Partner Program. The platform operates as an Online Travel Agency (OTA) for private aviation, integrating WYVERN safety standards for real-time operator verification.

Differentiator

Problem solved

Functional benefit

Brands

• JETBAY SOS: Global medical air assistance and air ambulance service providing rapid-response medical evacuation and medevac services worldwide.
• JETBAY Jet Card

Products and services

• Private Jet Charter Platform Core digital platform providing AI-powered access to private aviation worldwide, with browsing, route comparison, and direct booking across 10,000+ business jets and 1,000+ operators. Available to individual consumers and corporate clients globally.
• Fixed-Price Private Jet Charter Pre-priced, all-inclusive charter packages on select high-demand U.S. and European routes (e.g., London-Paris from USD 13,500 for light jets). Rates inclusive of operator fees and standard charges with no membership fees or fractional ownership commitments.
• JETBAY Jet Card Prepaid private jet membership program available in 10, 25, and 50-hour tiers, offering fixed hourly rates, priority booking, no blackout dates, and dedicated manager support for frequent private flyers.
• JETBAY SOS Air Ambulance and Medevac 24/7 rapid-response air ambulance and medevac service providing bed-to-bed medical transport worldwide, including patient pickup, ground transport, medevac flight, and hospital admission support with dedicated medical crews and specialized equipment.
• Empty Leg Flights Discounted last-minute private jet deals on repositioning flights sold at reduced rates when aircraft would otherwise travel empty. Users can subscribe for matching empty leg alerts based on preferred departure and destination routes.
• Curated Flights (Island, Ski, and Golf Escapes) Hand-picked private jet packages to exclusive destinations including Island Escapes (Nassau, Providenciales, St. Barts, Grand Cayman, Anguilla, San Juan), Ski Escapes, and Golf Escapes, with bespoke private jet access designed around customer itineraries.

Quantifiable outcome

• Booking confirmation time reduced from 24-48 hours to approximately 30 minutes
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• CSTS Enterprises / Connexus TravelflagshipStrategic or Co-development Partner · 2 April 2026Strategic partnership to offer fully integrated luxury travel experiences for high-net-worth travelers across the Asia-Pacific region. Targets three core segments: luxury sports event travel anchored by the 2026 FIFA World Cup, premium corporate travel, and high-net-worth leisure tourism. Combines JETBAY's AI-powered private aircraft fleet with CSTS's sports hospitality infrastructure.
• WYVERNcoreTechnology or IntegrationJETBAY joined the WYVERN network as a Registered Broker, integrating WYVERN's aviation safety intelligence database into its global charter sourcing workflow. Enables real-time verification of pilot experience, aircraft maintenance history, and insurance compliance for all flights.
• NBAA (National Business Aviation Association)minorOthersIndustry membership for business aviation professionals. JETBAY maintains membership for industry recognition and networking.
• AsBAA (Asian Business Aviation Association)minorOthersRegional industry association for Asian business aviation. JETBAY maintains membership as Asia's largest private charter platform.
• EBAA (European Business Aviation Association)minorOthersEuropean industry association for business aviation. JETBAY maintains membership for regional industry engagement.
• ACA (Aircraft Charter Association)minorOthersIndustry association for aircraft charter professionals. JETBAY maintains membership for industry standards compliance.
• BBGA (Business and General Aviation Association)minorOthersUK-based industry association for business and general aviation. JETBAY maintains membership for regional industry presence.
• SGHAA (Singapore General Hospital Alumni)minorOthersIndustry association membership.
• BAGAM (Business Aviation Association Malaysia)minorOthersMalaysian industry association for business aviation. JETBAY maintains membership for regional industry engagement in Southeast Asia.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• NetJets: NetJets (Berkshire Hathaway) is the largest fractional jet ownership and private aviation company in the world with a vast owned fleet. It competes with JETBAY's Jet Card and charter offerings for ultra-high-net-worth travelers, albeit via a fundamentally different (asset-heavy, ownership-led) model.
• Vista Global (VistaJet): Vista Global operates VistaJet, one of the world's largest business aviation operators with an owned global fleet and membership programs. While broader and asset-heavy, VistaJet competes with JETBAY for the same HNWI and corporate customers, especially in Asia and the Middle East.
• Flexjet: Flexjet is a global fractional jet ownership provider with a large fleet of business jets and shared-ownership programs. It competes with JETBAY for premium private aviation customers through ownership and lease alternatives to charter.
• Wheels Up: Wheels Up is a membership-based private aviation company offering on-demand charter, jet card programs, and fleet operations across the US. Its digital booking platform and membership tiers directly overlap with JETBAY's Jet Card and on-demand charter business.

Direct peers

• PrivateFly: PrivateFly is a global private jet booking platform and charter broker offering instant online quotes and a network of accredited operators worldwide. It competes head-to-head with JETBAY in fixed-price and on-demand charter, particularly across European and transatlantic routes.
• Jettly: Jettly is an on-demand private jet booking marketplace with instant quoting and a global operator network. It overlaps directly with JETBAY's real-time booking platform, particularly in the North American and European markets where both compete for transactional charter demand.
• LunaJets: LunaJets is a European private jet charter broker operating an online booking platform with on-demand pricing across light to long-range jets. It is highly comparable to JETBAY in model, customer segment (HNWI/corporate), and emphasis on transparent pricing and a digital booking flow.
• Victor: Victor is a UK-based digital private jet charter marketplace that aggregates on-demand jet inventory and offers transparent, app-based booking. It is a direct competitor to JETBAY's core charter platform, serving similar HNWI and corporate travelers with a tech-led, broker-style model.

Emerging players

• JetSuite: JetSuite (now part of JetSuiteX/Surf Air) is a private jet charter and semi-private flight operator focused on the US market. It is comparable to JETBAY as a digital-first charter provider targeting business travelers, though smaller in scale and more regionally concentrated.
• BLADE Urban Air Mobility: BLADE is a digital-first urban air mobility and private charter platform offering on-demand and scheduled flights via app. It is comparable to JETBAY in its app-led, instant-booking approach and HNWI customer focus, though BLADE's emphasis on urban heli/seaplane routes differentiates it.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@JETBAY
• Facebookfacebook.com/JETBAY.GLOBAL
• LinkedInlinkedin.com/company/jet-bay
• Instagraminstagram.com/jetbay.global
• TikToktiktok.com/@jetbay.global

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JETBAY