PI Marketing
PI Marketing is a Dutch marketing automation bureau serving 60+ e-commerce and leisure clients with hyper-personalization, CDP/ESP implementation, and AI-assisted email campaigns. Ranked #1 in the Emerce 100 for three consecutive years.
- Company typePrivate
- Founded2013
- Headquarters's-hertogenbosch, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PI Marketing does
PI Marketing is a Dutch marketing automation bureau headquartered in 's-Hertogenbosch with a secondary office in Amsterdam, operating since approximately 2011-2013 as a privately held entity within LevelUp Group (since 2022). The company employs 30+ specialized marketing automation engineers and serves 60+ clients, primarily Dutch e-commerce and leisure businesses, with additional work in retail, fashion, automotive, and media/publishing verticals including enterprise clients such as Mediahuis/De Telegraaf, Wijnvoordeel, ANWB, and the Termeer Groep (Sissy-Boy, Manfield). Its core offerings span four practice areas: Analyse & Advies (strategy and consulting), Software Implementatie (CDP/ESP implementation), Campagne Beheer (campaign management), and Monitoring & Rapportage (performance reporting), supported by two proprietary tools — PI 365 (integrated dashboarding and alerting) and TESSA (an AI-powered self-learning email strategist launched in 2025).
The technology stack is platform-agnostic, integrating 20+ marketing technology partners including ESPs (Copernica, Klaviyo, Spotler, DeployTeq, Selligent, Maileon), CDPs (BlueConic, Spotler Activate, Bloomreach, Insider, Squeezely, Datatrics), and supporting tools (HubSpot, Flowbox, Channable, CM.com, Reloadify). The company's differentiated methodology is hyper-personalization via first-party data — converting anonymous visitors into enriched profiles to enable privacy-compliant marketing automation independent of third-party cookies. PI Marketing has held the #1 Marketing Automation Bureau ranking in the Emerce 100 for three consecutive years (2023, 2024, 2026), scoring 6.5 out of 7 stars.
Revenue is generated through professional services engagements ranging from one-off advisory to multi-year integrated retainers, delivered by an engineering team rather than a traditional sales force. Customer acquisition is primarily inbound via website contact forms, WhatsApp outreach, and scheduled coffee meetings, supplemented by referrals through the LevelUp Group network. Customer satisfaction is reported at 8.7/10 across 60+ clients and employee satisfaction at 9.1/10 in 2025. Revenue figures are not publicly disclosed.
PI Marketing firmographics
Firmographics- Name
- PI Marketing
- Legal name
- PI marketing
- Website
- https://pi.marketing
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PI Marketing is a Dutch marketing automation bureau serving 60+ e-commerce and leisure clients with hyper-personalization, CDP/ESP implementation, and AI-assisted email campaigns. Ranked #1 in the Emerce 100 for three consecutive years.
- Ownership category
- akta.pro rank
PI Marketing industry classification
Industry- Product category
- Marketing Automation Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)
- akta.pro secondary industries
- Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC), Customer, Marketing & Sales Consulting (BPAHACAG), Loyalty, Rewards & Retention Platforms (BPAFAFAH)
Keywords
Where PI Marketing is headquartered
LocationHeadquarters
- HQ city
- 's-hertogenbosch
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
PI Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Marketing Automation Consulting & Services: PI Marketing provides marketing automation services to e-commerce and leisure companies, including analysis & advice, software implementation, campaign management, and monitoring & reporting. Revenue is generated through professional services engagements ranging from one-off advisory to multi-year integrated collaborations
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
PI Marketing product offering
Product offeringCore offering
PI Marketing is a Dutch marketing automation bureau that helps e-commerce and leisure companies extract more revenue from existing website visitors and customers through hyper-personalized marketing automation. Its offering spans four practice areas — Analyse & Advies (strategy/consulting), Software Implementatie (CDP and ESP implementation), Campagne Beheer (campaign execution) and Monitoring & Rapportage (dashboarding and performance reporting) — delivered on a stack of integrated ESPs and CDPs such as Copernica, Klaviyo, Spotler, BlueConic, Bloomreach, DeployTeq, HubSpot and others. Two proprietary offerings, the PI 365 dashboarding platform and the TESSA AI email strategist, support the service delivery.
Product overview
PI Marketing is a Marketing Automation Bureau offering a portfolio of services organized around four core practice areas: Analyse & Advies (strategy and consulting), Software Implementatie (technical implementation), Campagne Beheer (campaign management), and Monitoring & Rapportage (performance monitoring). The company operates PI 365 as its analytics and reporting platform and TESSA (Targeted E-mail Strategist & Self-learning Agent) as an AI-powered add-on that functions as an autonomous email marketing strategist. Services are delivered using a stack of integrated Email Service Providers (ESPs) and Customer Data Platforms (CDPs) including Copernica, Klaviyo, Spotler, BlueConic, Bloomreach, and others. The firm specializes in hyper-personalization, retention automation, and data-driven email marketing for e-commerce and leisure companies.
Differentiator
Problem solved
Functional benefit
Brands
- TESSA: Targeted E-mail Strategist & Self-learning Agent - an AI-powered tool for e-mail marketing automation.
- PI 365
Products and services
- Analyse & Advies Strategic consulting service for e-commerce and leisure companies covering marketing automation software selection, retention analysis, customer analysis and segmentation, customer journey mapping, data quality assessment, and CRM, personalization and automation strategy and roadmap development.
- Software Implementatie Technical implementation service for Customer Data Platforms (CDP), Email Service Providers (ESP), internal and external database setup, and system integrations, ensuring marketing automation software is properly configured for clients.
- Campagne Beheer Campaign management service for e-commerce and leisure clients covering email marketing, lead generation, profile enrichment, conversion optimization, personalization campaigns, email marketing automation, and testing, validation and optimization.
- Monitoring & Rapportage Monitoring and reporting service providing integral dashboarding, active campaign alerts and performance reporting to identify opportunities and pain points and to optimize ongoing marketing efforts for clients.
- PI 365 PI Marketing's internal marketing automation dashboarding and intelligence platform providing integrated dashboarding, active campaign alerts and performance reporting to monitor marketing efforts and identify opportunities.
- TESSA (Targeted E-mail Strategist & Self-learning Agent)
Quantifiable outcome
- 400% revenue increase from automated email campaigns (Wijnvoordeel case)
- +9 more outcomes
Companies that use PI Marketing
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
PI Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability5 records
Feature3 records
PI Marketing partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and secondary.
- CopernicacoreEmail Service Provider (ESP) partnership. PI Marketing is a Copernica partner, using its powerful marketing automation platform for creating and sending emails and newsletters at scale. Used extensively in client campaigns including Wijnvoordeel (900 unique documents), Mediahuis, and De Telegraaf.
- DeployTeqcoreEmail Service Provider partnership providing everything needed for successful email marketing campaigns and marketing automation. PI Marketing uses DeployTeq for campaign execution.
- KlaviyocoreEmail marketing platform for webshops, enabling segmentation, personalization, and automation to maximize email marketing revenue. Listed as a premium software partnership.
- SpotlercoreEmail marketing platform for creating personalized emails and automating marketing campaigns for higher conversion and customer satisfaction.
- SelligentcoreOmnichannel marketing platform enabling marketers to create and automate personalized campaigns for better customer experience and results.
- BlueConiccoreCustomer Data Platform (CDP) that optimally automates marketing communication from cookie to transaction. Used in De Telegraaf Treasure Hunt campaign and Mediahuis campaigns to collect and combine customer data from various sources.
- HubSpotcoreCloud-based software platform providing tools for sales, marketing, and customer service to attract, engage, and retain customers.
- BloomreachcoreCombines real-time customer and product data in one place, enabling personalization of the customer journey via marketing automation, product discovery, content management, and conversational shopping.
- Spotler ActivatecoreCustomer Data Platform that collects and combines customer data from different sources and converts it into actionable insights. Used for RFM segmentation in campaigns.
- FlowboxsecondaryUGC (User Generated Content) platform for collecting, managing, publishing, and analyzing customer-generated content across marketing channels. Used by Sanitairwinkel to collect customer photos.
- ChannablesecondaryOnline marketing tool for marketeers and webshop owners to easily optimize data feeds. Used by Mediahuis for product data feed management in automated newsletters.
- InsidersecondaryPlatform that connects data from different channels, predicts customer behavior using AI, and automates cross-channel journeys from one platform.
- MaileonsecondaryEmail marketing and communication platform providing everything needed to create the most effective communication and marketing campaigns.
- LevelUp GroupcorePI Marketing became part of LevelUp Group in 2022. LevelUp Group is a collective of digital marketing agencies (ClickValue, Cloud Nine Digital, Netprofiler, Leadscope, C2B) that prioritizes employee happiness and helps organizations grow by continuously improving online results. All 6 agencies in the group hold #1 positions in the Emerce 100.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
PI Marketing competitors and assessment
Company assessmentDirect peers
- ConversionCrew: Independent Dutch conversion optimization and marketing automation agency that directly competes for the same e-commerce and leisure clients. Its focus on experimentation, personalization, and email automation makes it the closest non-affiliated competitor to PI Marketing.
- Netprofiler: LevelUp Group sister agency specializing in measurement and analytics for Dutch digital marketing. The analytical orientation overlaps with PI Marketing's CDP and monitoring focus, and the shared LevelUp umbrella makes it a direct organizational peer.
- ClickValue: Sister agency within LevelUp Group, similarly positioned as a Dutch digital performance marketing specialist. Both operate under shared LevelUp Group back-office and cross-refer prospects, making ClickValue the closest organizational and operational comparable to PI Marketing.
- Cloud Nine Digital: Another LevelUp Group sister agency focused on digital marketing in the Netherlands. While each group member holds the Emerce 100 #1 in its own category, the shared ownership, talent pool, and client base make Cloud Nine Digital a direct organizational comparable.
- C2B: LevelUp Group sister agency providing Dutch digital marketing services with category leadership in the Emerce 100. Operating under the same group with overlapping services gives C2B comparable economics, client overlap, and go-to-market model.
- OrangeValley: Established Dutch digital marketing agency with a comparable mix of marketing automation, data, and campaign services. Sits in the same Emerce 100 universe as PI Marketing and serves overlapping Dutch mid-market and enterprise e-commerce clients.
- Leadscope: LevelUp Group sister agency focused on lead generation and B2B demand generation in the Dutch market. The overlapping client base, shared services model, and group-level strategic alignment make it a direct comparable within the same holding structure.
Broad incumbents
- Greenhouse Group: Dutch digital agency network offering data-driven marketing, marketing technology, and personalization services across multiple brands. Comparable in market positioning to PI Marketing but at greater scale, with overlapping enterprise client rosters in the Netherlands.
- Dept Agency: Large, multinational digital agency headquartered in the Netherlands with broad services across creative, technology, and data. While much larger than PI Marketing, Dept competes for the same enterprise Dutch e-commerce marketing engagements and offers overlapping marketing automation and personalization capabilities.
Emerging players
- Klaviyo (Services Partner Ecosystem): While primarily a vendor and one of PI Marketing's core ESP partners, Klaviyo is progressively building a managed services and agency partner ecosystem that directly overlaps with PI Marketing's core offering. The trajectory of vendor-led services is the most relevant emerging competitive threat to PI Marketing's positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights8 records
Customer concentration
PI Marketing social profiles
Digital presencePI Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
PI Marketing leadership team
Management profileNumber of profiles
Profiles9 records
PI Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PI Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PI Marketing
What does PI Marketing do?
PI Marketing is a Dutch marketing automation bureau that helps e-commerce and leisure companies extract more revenue from existing website visitors and customers through hyper-personalized marketing automation. Its offering spans four practice areas — Analyse & Advies (strategy/consulting), Software Implementatie (CDP and ESP implementation), Campagne Beheer (campaign execution) and Monitoring & Rapportage (dashboarding and performance reporting) — delivered on a stack of integrated ESPs and CDPs such as Copernica, Klaviyo, Spotler, BlueConic, Bloomreach, DeployTeq, HubSpot and others. Two proprietary offerings, the PI 365 dashboarding platform and the TESSA AI email strategist, support the service delivery.
Is PI Marketing a public or private company?
PI Marketing is a private company. It is classified as corporate owned and is currently operating.
When was PI Marketing founded?
PI Marketing was founded in 2013. It employs 11 to 50 people.
Where is PI Marketing based?
PI Marketing is headquartered in 's-hertogenbosch, Netherlands, in the Europe region.
How does PI Marketing make money?
One revenue line is on record: marketing Automation Consulting & Services.
Who are PI Marketing's main competitors?
Direct peers on record are ConversionCrew, Netprofiler, ClickValue, Cloud Nine Digital, C2B, OrangeValley and Leadscope. Broad incumbents are Greenhouse Group and Dept Agency. Klaviyo (Services Partner Ecosystem) is listed as an emerging player.
Does PI Marketing have an API?
No public API is recorded for PI Marketing.
What industry is PI Marketing in?
PI Marketing's product category is Marketing Automation Services. Its primary akta.pro industry code is BPAFAKAM, Marketing Automation Operations for Demand Gen (Email/CRM Workflows), with a secondary code of MPAAAIAC, Marketing Automation & Lifecycle/Drip Campaign Management. Its NAICS code is 5418 and its SIC code is 7311.