Fair Market

What Fair Market does

Fair Market, Inc. is a privately held wholesale frozen food distributor operating since July 1997 and headquartered in Wentzville, Missouri. The company functions as an intermediary between food manufacturers seeking to move opportunity (excess inventory) and customers seeking first-run product at value pricing, leveraging consolidated buying power to deliver broad product categories (chicken, turkey/beef/pork, desserts and bakery, specialty items, potatoes and appetizers) to foodservice, retail, institutional, and government food program buyers. Its operations span 96,000 square feet of company-owned warehouse facilities in Wentzville and Montgomery City, Missouri, with Montgomery City operating as a USDA-inspected repacking and relabeling facility equipped for sous vide production and custom bottling. Fair Market operates as part of Fair Market Holdings LLC, under which multiple wholly owned subsidiaries address distinct verticals: Supreme Cuisine (premium braised meats and sauces), Kansas City Protein (custom cut and portion-controlled meats), Rim Rock Farms (premium breaded chicken), Fair Market Club Packs (value-tier bulk proteins), CC's Bakery (bakery products), Synergy Food Sales, School Lunch Solutions (K-12), and University Food Source (higher education).

Revenue is generated through transactional wholesale distribution (product sales margins) augmented by value-added services including private labeling, custom packaging and bottling, line item creation, and contracted production runs at its USDA-inspected facilities. Pricing is volume-based and not publicly disclosed. The company sells via a sales-led go-to-market model with dedicated regional sales representatives across Kansas City, Chicago, St. Louis, California, Northeast, and Oklahoma/Texas, targeting eight vertical segments: K-12 education, colleges and universities, healthcare, foodservice and buffet, casinos, retail and grocery, food box programs (including the Farmers to Families Food Box Program), and correctional facilities. Long-tenured customer relationships (e.g., Gold Crown Food Company for over 20 years) provide evidence of customer stickiness. Key certifications include USDA inspection, HACCP plans, SQF certification, FDA/OSHA compliance, and third-party facility audits.

Name

Fair Market

Legal name

Fair Market

Website

https://fairmarketinc.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Fair Market is a wholesale frozen food distributor providing opportunity and first-run products across eight vertical segments, operating USDA-inspected warehouses in Missouri and a network of regional sales offices nationwide. Its platform includes branded subsidiaries for value-added proteins, premium braised meats, K-12, and higher education food service.

Ownership category

akta.pro rank

Product category

Wholesale Food Distribution

NAICS

Packaged Frozen Food Merchant Wholesalers (42442), Grocery and Related Product Merchant Wholesalers (4244)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Frozen Foods Wholesale (Packaged & Private Label) (AFAIAHAA)

akta.pro secondary industries

Frozen Foods Wholesale Distribution (CRAOAAAF), Frozen Foods Wholesale (AFAIABAC)

Keywords

• Wholesale food distribution
• Frozen food distribution
• Foodservice supply
• Private label manufacturing
• Institutional food supply

Headquarters

HQ city

Wentzville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Food Distribution: Fair Market procures large quantities of food products from manufacturers and distributes them to customers seeking high quality at low cost. Revenue is generated through product sales transactions, leveraging buying power to secure exceptional savings and specials.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Fair Market is a wholesale frozen food distributor that procures large quantities of food products from manufacturers and distributes opportunity products and consistent first-run products to foodservice, retail, and institutional customers nationwide. The company operates USDA-inspected warehouses offering storage, repacking, relabeling, private labeling, sous vide production, and custom bottling services, and supplies proprietary sub-brands including Supreme Cuisine, Kansas City Protein, Rim Rock Farms, and Fair Market Club Packs.

Product overview

Fair Market is a wholesale frozen food distributor operating since July 1997 that offers a portfolio of branded products and broad product categories through a network of manufacturing partners. The company provides its own branded sub-products including Supreme Cuisine (premium braised meats and sauces), Kansas City Protein (custom cut and portion controlled meats), Rim Rock Farms (premium breaded chicken), and Fair Market Club Packs (value-oriented bulk protein products). Beyond proprietary brands, Fair Market distributes an extensive range of food categories including breaded/unbreaded chicken, turkey/beef/pork, desserts and bakery, specialty items, and potatoes/appetizers across retail, foodservice, and institutional market segments. The company operates company-owned warehouses and designated repack facilities, offering private labeling, custom packaging, and bottling services.

Differentiator

Problem solved

Functional benefit

Brands

• Supreme Cuisine: Premium, chef inspired products with the finest ingredients and culinary techniques; produces ready-to-cook braised meats and sauces including Red Wine Braised Boneless Beef Short Ribs, Veal Short Ribs, Braised Lamb Shanks, Osso Bucco, and custom private label products
• Kansas City Protein
• Rim Rock Farms
• Fair Market Club Packs
• CC's Bakery

Products and services

• Supreme Cuisine
• Kansas City Protein
• Rim Rock Farms
• Fair Market Club Packs
• Breaded and Unbreaded Chicken
• Turkey, Beef & Pork
• Desserts and Bakery
• Specialty Items
• Potatoes & Appetizers
• CC's Bakery

Named customers1 record

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• Farmers to Families Food Box ProgramcoreOthersFair Market works with the Farmers to Families Food Box Program as a supplier to distribution centers, providing custom boxes of high quality food products at reduced costs to communities in need.
• Synergy Food SalescoreOthersA FMI Holding Entity that specializes in K-12 Food Service, part of the Fair Market Holdings LLC umbrella of companies.
• Kansas City ProteincoreOthersEstablished top processor and packer of quality custom cut and portion controlled meats, subsidiary of Fair Market Holdings LLC.
• Supreme CuisinecoreOthersUSDA Inspected Food Production Facility producing premium, ready to cook braised meats and sauces. Located in Montgomery City, MO.
• School Lunch SolutionscoreOthersPart of Fair Market Holdings LLC, specializing in school lunch programs and solutions.
• University Food SourcecoreOthersPart of Fair Market Holdings LLC, focused on university and college food service.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gordon Food Service: Privately-held broadline foodservice distributor with strong institutional segment presence. Comparable scale and customer mix, with private-label and protein capabilities analogous to Fair Market.
• Shamrock Foods Company: Family-owned broadline foodservice distributor with protein processing capabilities. Closely-held private ownership mirrors Fair Market's structure, and the customer verticals (foodservice, institutional) overlap heavily.
• DOT Foods: Largest food industry redistributor focused on smaller foodservice operators and opportunity-buying from manufacturers. Most direct comparable on the discount/multi-pack redistributor business model.
• KeHE Distributors: Specialty and natural food distributor serving independent retailers, foodservice, and c-store channels. Comparable in serving frozen/specialty categories with an alternative-channel focus similar to Fair Market's institutional approach.
• Labatt Food Service: Family-owned broadline foodservice distributor serving K-12, healthcare, and restaurants. Closely-held with similar customer verticals and a private-label value proposition to compete with club stores.
• Ben E. Keith Company: Privately-held foodservice distributor with strong protein division. Comparable mix of frozen/protein distribution and private-label, with similar foodservice and institutional customer orientation.

Broad incumbents

• Performance Food Group: Public foodservice distributor (Vistar/Roma) serving similar institutional and foodservice customers. Comparable in protein and frozen categories, with K-12 and specialty segments overlapping Fair Market's institutional verticals.
• US Foods: Major broadline foodservice distributor with national footprint, frozen and protein categories, and private-label programs (Stock Yards). Directly comparable customer overlap in restaurants, healthcare, and K-12.
• Reyes Holdings: Private parent of foodservice distributors (Martin Brower, Reinhart) and beverage/retail wholesalers. Operates at much larger scale but provides comparable protein, frozen, and broadline distribution capabilities.
• Sysco Corporation: Largest U.S. broadline foodservice distributor. While Sysco serves a much broader full-line customer base, both companies compete for the same foodservice, institutional, and frozen-food customers with overlapping product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fair-market-inc-
• Instagraminstagram.com/fairmarketinc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fair Market