wFirma
wFirma is a Polish cloud-based accounting, invoicing, and HR/payroll SaaS platform, serving self-employed individuals, small businesses, companies, NGOs, and approximately 3,000 accounting offices that collectively manage around 70,000 entrepreneurs through its integrated OCR, KSeF, and ZUS workflows.
- Company typePrivate
- Founded2006
- HeadquartersWroclaw, Poland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What wFirma does
wFirma (operated by Web INnovative Software Sp. z o.o.) is a Polish cloud-based accounting, invoicing, HR, and payroll SaaS platform headquartered in Wrocław, serving self-employed individuals, small businesses, companies, NGOs, and approximately 3,000 accounting offices that collectively manage around 70,000 entrepreneurs. The product portfolio is structured around tiered subscription plans — entry-level Fakturowanie (invoicing/CRM), Księgowość Online (tax accounting with OCR, KSeF, ZUS), Pełna Księgowość (full double-entry bookkeeping including CIT and NGO support), and a dedicated wFirma dla Biur Rachunkowych multi-client accounting-office plan priced at 18 PLN net per client per month — with modular add-ons (Magazyn inventory, Kadry i płace HR/payroll, Asysta Priorytetowa support).
The underlying technology is a unified web application with native integrations to Polish government systems: KSeF (the mandatory National e-Invoice System), e-ZUS/PUE (social insurance), and the Ministry of Finance for e-declarations and JPK_V7. AI and OCR sit at the workflow core — the Cyfrowy Asystent Księgowy (Digital Accounting Assistant) and Magic Box automate invoice ingestion, schema matching, and ledger posting — and the platform exposes a developer API at doc.wfirma.pl.
Revenue is generated primarily through monthly recurring SaaS subscriptions across individual and accounting-office plans, supplemented by paid priority-support add-ons, optional HR/inventory modules, and small per-transaction commissions (1.99-2.49 PLN) on integrated Autopay tax and ZUS payments. Go-to-market is product-led and self-serve via wfirma.pl with a 30-day free trial; the accounting-office segment is acquired through a partner program, an implementation-partner channel, and a free nationwide directory promoted across owned content portals Poradnik Przedsiębiorcy (≈4M monthly readers) and Poradnik Pracownika (≈1M monthly readers). Adjacent wholly-owned properties include free-invoicing brand mojo.pl and Taelo. The business is self-sustaining with no disclosed funding rounds, M&A, or institutional investors.
wFirma firmographics
Firmographics- Name
- wFirma
- Legal name
- Web INnovative Software Spółka z ograniczoną odpowiedzialnością
- Website
- https://wfirma.pl
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- wFirma is a Polish cloud-based accounting, invoicing, and HR/payroll SaaS platform, serving self-employed individuals, small businesses, companies, NGOs, and approximately 3,000 accounting offices that collectively manage around 70,000 entrepreneurs through its integrated OCR, KSeF, and ZUS workflows.
- Ownership category
- akta.pro rank
Where wFirma is headquartered
LocationHeadquarters
- HQ city
- Wroclaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
wFirma business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Others
Revenue model
- SaaS Subscription - Individual Business Plans: Monthly subscription plans for self-employed and small business users (Fakturowanie, Księgowość online, Pełna księgowość). Priced per package with optional add-ons (Magazyn, Kadry i płace). 30-day free trial.
- SaaS Subscription - Accounting Office Plans: Per-client monthly billing model for accounting offices (wFirma dla Biur Rachunkowych). Monthly fee scales with number of clients served. Includes all modules (KSeF, OCR, full accounting, payroll, client panel).
- Asysta Priorytetowa (Priority Assistant): Paid add-on providing priority expert support with unlimited questions across accounting, HR, and technical topics. First priority in response times vs. standard support.
- Add-on Modules: Optional add-ons for core packages: Magazyn (inventory/warehouse management), Kadry i płace (HR & payroll module), Kadry i płace z Asystą priorytetową.
- Autopay Payment Processing Commission: Commission revenue from processing quick payments for taxes, ZUS contributions, and business expenses via Autopay integration. Commission ranges from 1.99 PLN to 2.49 PLN per transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fakturowanie - Invoice-only package for self-employed and small businesses |
| Subscription | Monthly | Księgowość online - Online accounting package |
| Subscription | Monthly | Pełna księgowość - Full accounting package |
| Subscription | Monthly | wFirma dla Biur Rachunkowych - Accounting Office Package |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
wFirma product offering
Product offeringCore offering
wFirma is a cloud-based SaaS accounting platform for Polish self-employed individuals, small businesses, companies, NGOs, and accounting offices. It provides online bookkeeping, invoicing, KSeF e-invoicing integration, HR and payroll, warehouse management, CRM, and AI-powered OCR document processing with automated tax and ZUS filings.
Product overview
wFirma is an online accounting platform for self-employed individuals, small businesses, companies, and accounting offices in Poland. The platform operates as a unified system with modular architecture offering core accounting products (Księgowość Online, Pełna Księgowość, Program do Fakturowania, Kadry i Płace) plus add-on modules (Magazyn, CRM, Panel Klienta). Specialized solutions include wFirma dla Biur Rachunkowych for accounting office management with multi-client capabilities, and dedicated features for KSeF compliance, CIT Estoński, and AI-powered automation (Cyfrowy Asystent Księgowy, Magic Box). The ecosystem also includes expert support services (Asysta Priorytetowa), document management (Dropbox/Google Drive integrations), and payment processing (Autopay/Blue Media).
Differentiator
Problem solved
Functional benefit
Brands
- Poradnik Przedsiębiorcy: One of the largest and most popular portals for entrepreneurs, created by wFirma experts, serving approximately 4 million users monthly.
- Poradnik Pracownika
- mojo.pl
- Taelo
Products and services
- Księgowość Online (Online Accounting) Core online accounting SaaS package for self-employed individuals and small Polish businesses covering tax accounting, KPiR revenue and expense ledger, OCR-based invoice processing, KSeF e-invoicing, VAT registers, ZUS contributions, e-declarations, JPK_V7 generation, and HR/payroll with optional add-ons.
- Program do Fakturowania (Invoice Program) Entry-level SaaS package for invoicing and CRM, supporting all invoice types in 12 languages, multiple currencies, 9 invoice templates with custom logos, client and product databases, KSeF integration, and e-commerce connectors.
- Kadry i Płace (HR and Payroll) Cloud-based HR and payroll module managing employee records, payroll calculations, payroll statements, employment contracts, and ZUS declarations. Fully integrated with PUE e-ZUS for social security communications.
- Pełna Księgowość Online (Full Online Accounting) Full double-entry commercial ledger SaaS package for Polish companies, partnerships, and NGOs, featuring OCR, RMK functionality, automatic currency exchange difference calculations, Estonian CIT support, NGO accounting, fixed assets, and full ZUS/MF integration.
- Magazyn (Warehouse/Inventory)
Quantifiable outcome
- System ensures full compliance with Polish tax law at all times
- +3 more outcomes
Companies that use wFirma
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
wFirma technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability5 records
Feature8 records
wFirma partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- KSeF (Krajowy System e-Faktur) - Polish Ministry of FinancecoreFull bidirectional integration with the government's mandatory National e-Invoice System (KSeF). System sends and receives structured e-invoices, with automatic retry on outages. No document limits. Integral to all accountancy packages at no extra cost.
- e-ZUS / ZUS PUE (Polish Social Insurance Institution)coreIntegrated electronic communication with the Polish Social Security Institution (ZUS). Enables automated submission of ZUS declarations, contribution calculations, and e-ZUS document exchange via the PUE platform.
- MF (Ministerstwo Finansów - Polish Ministry of Finance)coreIntegration for sending electronic tax declarations (e-deklaracje) and JPK_V7 files directly to the Ministry of Finance from within the wFirma system.
- AutoPay (BLIK / Przelewy Online)coreIntegrated quick payment gateway enabling users to pay taxes, ZUS contributions, and business expenses directly from the system. Supports BLIK and online transfers. wFirma acts as identification for the Autopay system; funds go directly to recipients.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
wFirma competitors and assessment
Company assessmentBroad incumbents
- InsERT (Rewizor / GT / Subiekt): Major Polish on-premise accounting and business software suite (Rewizor, Subiekt, Rachmistrz) with a large installed base among Polish SMBs and accounting offices. Overlaps with wFirma on accounting and KSeF but distributed via traditional license model.
- Sage Symfonia: Established Polish accounting, HR, and payroll software from Sage serving SMBs. Comparable core accounting functionality but typically deployed as desktop/legacy software with a broader international product portfolio.
- Raks (RaksSQL / RAKS): Long-standing Polish accounting and payroll software vendor with deep penetration among Polish accounting offices. Comparable on accounting and HR/payroll functionality for the SMB and accounting-office segments.
- Comarch ERP (incl. OPT!MA): Large Polish ERP and accounting software suite serving SMBs through large enterprises. Overlaps with wFirma on accounting, invoicing, payroll, and KSeF, but as part of a much broader enterprise software portfolio rather than a SMB-focused SaaS.
Others
- Wave: Subscription/free-tier SMB accounting and invoicing SaaS targeting micro-businesses. Comparable business model of monetizing free invoicing users into paid accounting plans, mirroring wFirma's freemium funnel from Fakturowanie/Mojo into full księgowość.
Direct peers
- Fakturownia: Polish SaaS for online invoicing with adjacent accounting and CRM features for SMBs and freelancers. Highly comparable in target segment, pricing model, and self-serve digital distribution to wFirma.
- inFakt: Polish online accounting, invoicing, and tax-filing SaaS targeting the same self-employed and micro-SMB segments as wFirma, with a self-serve PLG model and KSeF integration. Closest direct competitor in the Polish online accounting category.
- iFirma: Polish online accounting, KSeF e-invoicing, payroll, and HR SaaS for micro-businesses and small companies. Directly comparable product scope (accounting, e-invoices, payroll) and Polish SMB target market to wFirma.
Regional players
- Xero: Global SMB cloud accounting SaaS with comparable self-serve PLG, multi-tier subscription pricing, and ecosystem of accountants/bookkeepers. Not operating in Poland but the closest international reference for wFirma's SaaS economics and product design.
- QuickBooks Online: Global SMB accounting and payroll SaaS benchmark for product breadth (invoicing, expenses, payroll, tax) and self-serve SMB acquisition. Does not serve Poland directly but sets the competitive bar for cloud accounting UX and AI features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
wFirma social profiles
Digital presencewFirma compliance and trust
Trust signalCompliance4 records
wFirma financial estimates
Financial estimateRevenue estimate
Valuation estimate
wFirma leadership team
Management profileNumber of profiles
Profiles2 records
wFirma subsidiaries and ownership
Company hierarchySubsidiaries4 records
wFirma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
wFirma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about wFirma
What does wFirma do?
wFirma is a cloud-based SaaS accounting platform for Polish self-employed individuals, small businesses, companies, NGOs, and accounting offices. It provides online bookkeeping, invoicing, KSeF e-invoicing integration, HR and payroll, warehouse management, CRM, and AI-powered OCR document processing with automated tax and ZUS filings.
Is wFirma a public or private company?
wFirma is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was wFirma founded?
wFirma was founded in 2006. It employs 51 to 100 people.
Where is wFirma based?
wFirma is headquartered in Wroclaw, Poland, in the Europe region.
How does wFirma make money?
Five revenue lines are on record. SaaS Subscription - Individual Business Plans are the primary driver. The others are saaS Subscription - Accounting Office Plans, asysta Priorytetowa (Priority Assistant), add-on Modules and autopay Payment Processing Commission.
Who are wFirma's main competitors?
Broad incumbents on record are InsERT (Rewizor / GT / Subiekt), Sage Symfonia, Raks (RaksSQL / RAKS) and Comarch ERP (incl. OPT!MA). Wave is listed as an others. Direct peers are Fakturownia, inFakt and iFirma. Regional players are Xero and QuickBooks Online.
Does wFirma have an API?
Yes. wFirma provides an API interface for developers (INTERFEJS DLA PROGRAMISTÓW) at doc.wfirma.pl. The API enables programmatic access to the accounting system, allowing integration with external applications and automation of accounting workflows. Developer documentation is at doc.wfirma.pl.