InsERT
InsERT S.A. is a Polish software vendor providing integrated sales, accounting, payroll, CRM, and e-commerce applications to SMEs and accounting firms across Poland, distributed through a 2,000-partner network with over 1 million cumulative licenses sold.
- Company typePrivate
- Founded1994
- HeadquartersWroclaw, Poland
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What InsERT does
InsERT S.A. is a Polish joint-stock company (Spółka Akcyjna) headquartered in Wrocław that has developed business management software for small and medium enterprises for approximately 30 years (founded 1992). The company offers an integrated suite covering sales and warehouse management (Subiekt), financial accounting (Rewizor / Rachmistrz), HR and payroll (Gratyfikant), CRM (Gestor), accounting-firm management (Biuro), online invoicing, e-commerce, reservation systems, and medical practice management. The portfolio is anchored by two flagship product lines — InsERT nexo/nexo PRO (modern interface with full KSeF and JPK compliance built in) and InsERT GT (the established classic line with over 100,000 licenses sold) — plus subsidiary brands Navireo ERP, Lekarz PLUS, vendero, Subiekt 123, zarezerwuj.pl, and Sello NX.
InsERT's technology stack is built primarily on on-premise desktop software with client-server architecture using Microsoft SQL Server databases, supplemented by a growing set of web-based applications. Notable proprietary components include KSeF (Krajowy System e-Faktur) integration for Poland's National e-Invoice System, JPK (Jednolity Plik Kontrolny) regulatory reporting, the Sfera extensibility platform with SDK support for partner-built customizations, touch-screen POS interfaces, and integration with Microsoft Azure for encrypted cloud backup (e-Archiwizacja). Distribution is dominated by a network of approximately 2,000 authorized partner firms across Poland, complemented by direct online sales (sklep.insert.com.pl), a direct sales department for enterprise accounts, and regional service points for technical support.
InsERT's revenue model combines one-time perpetual software licenses (priced per workstation, ranging from ~609 PLN to ~8,173 PLN for accounting-firm bundles) with an annual subscription service (Abonament) covering updates, Azure-based encrypted backup, GUS contractor data integration, currency exchange updates, and e-commerce features, plus training and publication revenue through the Akademia InsERT e-learning platform. Its customer base is overwhelmingly Polish SMEs, accounting firms (Biura rachunkowe), medical practices, and online/e-commerce businesses. The company claims "Number 1 in Poland" market position for SME business management software, with over 1 million cumulative licenses sold and approximately 1 million invoices processed daily through its sales software.
InsERT firmographics
Firmographics- Name
- InsERT
- Legal name
- InsERT S.A.
- Website
- https://insert.com.pl
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- InsERT S.A. is a Polish software vendor providing integrated sales, accounting, payroll, CRM, and e-commerce applications to SMEs and accounting firms across Poland, distributed through a 2,000-partner network with over 1 million cumulative licenses sold.
- Ownership category
- akta.pro rank
Where InsERT is headquartered
LocationHeadquarters
- HQ city
- Wroclaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
InsERT business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Licenses: Perpetual electronic licenses for desktop software products. Licenses available per workstation or multi-station packages. Upgrade pricing for existing users transitioning between product lines.
- Subscriptions (Abonament): Annual subscription service providing access to updates, additional features, and cloud services including e-Archiwizacja (encrypted backup on Microsoft Azure), GUS data integration, currency exchange updates, and e-commerce features.
- Training and Publications: E-learning courses, multimedia training, and textbooks for software education.
- Bundled Software Sets: Pre-configured bundles for accounting firms combining multiple products (Rewizor, Rachmistrz, Gratyfikant, Subiekt, Gestor, Biuro) at discounted package pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | One time/ perpetual license | Individual software licenses - nexo line (1-3 stations) |
| Per seat | One time/ perpetual license | nexo PRO licenses (1-3 stations) |
| Per seat | One time/ perpetual license | Accountancy firm bundles |
| Subscription | Annual | Annual subscription services |
| Other | One time/ perpetual license | Training and multimedia courses |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
InsERT product offering
Product offeringCore offering
InsERT develops, sells and supports on-premise and web-based business management software for Polish small and medium enterprises, sold primarily as perpetual per-seat electronic licenses (with annual subscription add-ons for updates and cloud services). The portfolio covers sales and inventory (Subiekt), simplified and full bookkeeping (Rachmistrz, Rewizor), HR and payroll (Gratyfikant), CRM (Gestor), accounting office management (Biuro), POS (Subiekt Sprint 2), online invoicing (Subiekt 123), e-commerce (vendero), online booking (zarezerwuj.pl), online sales (Sello NX), medical practice software (Lekarz PLUS) and ERP for larger organizations (Navireo, InsERT nexo PRO+), all built to comply with Poland's KSeF e-invoicing and JPK reporting regimes.
Product overview
InsERT is a Polish business software company that has operated for 30 years, selling over 1 million licenses and processing approximately 1 million invoices daily through its programs. The company offers two main product lines: InsERT nexo/nexo PRO (modern, innovative software with intuitive interface, remote work support, and automation capabilities) and InsERT GT (classic, proven solution popular among SMEs). The nexo line includes Subiekt nexo/PRO (sales and warehouse management), Rachmistrz nexo/PRO (income/expense ledger), Rewizor nexo/PRO (financial accounting), Gratyfikant nexo/PRO (HR and payroll), Gestor nexo/PRO (CRM), and Biuro nexo (accounting office management). The GT line offers Subiekt GT, Rachmistrz GT, Rewizor GT, Gratyfikant GT, Gestor GT, and Biuro GT, each with Sfera extensions available. Additionally, InsERT provides web applications including Subiekt 123 (online invoicing), vendero (e-commerce), zarezerwuj.pl (reservations), Sello NX (online sales), and Lekarz PLUS (medical practice management). The company also offers Navireo ERP for large enterprises and InsERT nexo PRO+ as an extended ERP solution. All products are fully prepared for KSeF (Krajowy System e-Faktur) - Poland's National e-Invoice System.
Differentiator
Problem solved
Functional benefit
Brands
- InsERT nexo: Innovative line of programs for small and medium businesses with modern interface and full KSeF support
- InsERT nexo PRO
- InsERT GT
- InsERT nexo PRO+
- Subiekt
- Rachmistrz
- Rewizor
- Gratyfikant
- Gestor
- Biuro nexo
- Biuro GT
- InsERT mobile
- Akademia InsERT
- Subiekt Sprint
- vendero
- Subiekt 123
- zarezerwuj.pl
- Lekarz PLUS
- Navireo ERP
- Sello NX
Products and services
- Subiekt nexo Modern sales and warehouse management system with CRM capabilities, supporting invoices, orders, inventory and POS operations for Polish small and medium businesses.
- Subiekt nexo PRO Extended sales and warehouse management system with multi-branch support, custom pricing, extended order management, custom fields and Sfera development capabilities for multi-branch enterprises.
- Rachmistrz nexo Income and expense ledger (KPiR) with simplified tax accounting and financial tracking for small Polish businesses using flat-rate or general tax regimes.
- Rachmistrz nexo PRO Extended income and expense ledger with advanced accounting features, fixed assets management and comprehensive payroll support.
- Rewizor nexo Modern financial-accounting system for full double-entry bookkeeping in Polish small and medium enterprises.
- Rewizor nexo PRO Extended financial-accounting system with custom reports, multi-level chart of accounts and Sfera development capabilities for complex business needs.
- Gratyfikant nexo Modern HR and payroll system for managing employee records, contracts and salary calculations in Polish SMBs.
- Gratyfikant nexo PRO Comprehensive HR and payroll system with advanced configuration options for complex payroll and HR requirements.
- Gestor nexo CRM system for managing customer relationships, sales leads and client communications for Polish SMBs.
- Gestor nexo PRO Extended CRM with custom fields, reports, multi-variant offers and Sfera development capabilities for advanced sales processes.
- Biuro nexo Accounting office management system for Polish accounting firms, supporting multiple client entities, automated operations and client portal communication.
- Subiekt GT Classic sales and warehouse management system, described as Poland's most popular SME sales software with over 100,000 licenses sold and 13 years on the market.
- Rachmistrz GT Income and expense ledger with simplified tax calculations including flat-rate tax support, for the GT product line.
- Rewizor GT Financial-accounting system for full double-entry bookkeeping in small and medium enterprises using the classic GT product line.
- Gratyfikant GT HR and payroll system for managing personnel and salary processing under the GT product line.
- Gestor GT CRM system organizing company work and managing customer relationships under the classic GT product line.
- Biuro GT Accounting office management system for GT line programs, providing multi-client support for Polish accounting firms.
- Subiekt Sprint 2 Quick sales (POS) touch interface system for fast checkout operations in retail environments.
- Subiekt 123 Online invoicing web application with inventory management, customer records and KSeF support, accessible from any browser or device.
- vendero E-commerce web platform for managing online stores, product catalogs and company websites for Polish merchants.
- zarezerwuj.pl Online reservation web application supporting hourly bookings, rentals, appointments and training or event registrations.
- Lekarz PLUS Medical practice management software for doctor offices and clinics supporting e-Prescriptions, e-Referrals, e-Sick leaves and integration with NFZ, P1, eWUŚ and ZUS systems.
- Sello NX Online sales web platform for managing offers, shipping, sales system integration and task automation for Polish online sellers.
- Navireo ERP Comprehensive ERP system for large enterprises with flexible customization options, addressing complex multi-branch and multi-entity operations.
- InsERT nexo PRO+ Extended nexo PRO ERP system with additional modules including Dokumenty PRO+, Raportowanie PRO+, Widoczność danych PRO+ and Sfera PRO+ for larger enterprises.
- InsERT mobile Mobile application for accessing InsERT business management programs on smartphones and tablets.
- Akademia InsERT Paid e-learning and certification platform providing multimedia training courses, step-by-step guides and textbook bundles for InsERT software users.
Quantifiable outcome
- 1 million invoices processed daily through InsERT sales software
- +2 more outcomes
Companies that use InsERT
Customer profileSegments5 records
Ideal customer profiles5 records
InsERT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature4 records
InsERT partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicrosoftcoreMicrosoft SQL Server integration as database backend. Special pricing offered for Microsoft SQL Server 2025 Standard Edition Runtime for InsERT customers. Platform integration partner.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
InsERT competitors and assessment
Company assessmentBroad incumbents
- Microsoft Dynamics 365 Business Central: Global cloud ERP for small and mid-sized businesses; competes with InsERT's Navireo ERP and nexo PRO+ for SMEs outgrowing desktop tools, leveraging Microsoft's enterprise scale and ecosystem.
- SAP Business One: Global SME ERP platform with presence in Poland; competes with InsERT's Navireo ERP for larger SMEs requiring enterprise-grade ERP capabilities.
- Asseco Business Solutions: Polish IT incumbent with SME software portfolio including ERP and accounting tools; competes with InsERT primarily in larger Polish SMBs and has broader enterprise IT capabilities.
Emerging players
- ifirma.pl: Polish online accounting and invoicing SaaS for micro-businesses and freelancers; competes with InsERT's Subiekt 123 in the digital-first micro segment with a pure-cloud delivery model.
Direct peers
- wfirma.pl: Online accounting and invoicing platform for Polish small businesses and sole proprietors; overlaps with InsERT's Rachmistrz and Subiekt 123 at the micro/SMB segment.
- enova365: Polish HR, payroll, accounting, and ERP software for SMEs and accounting firms; directly comparable to InsERT's Gratyfikant/Rewizor/Biuro modules and serves the same Polish SME market.
- inFakt: Cloud-native Polish invoicing and accounting platform for micro and small businesses; directly competes with Subiekt 123 and Rachmistrz nexo among digital-first Polish SMEs.
- Comarch: Polish software/IT group offering Comarch ERP and Comarch Optima, direct competitors in the Polish SME ERP/accounting software market with overlapping sales, accounting, and HR modules. Operates at significantly larger scale across multiple verticals.
- Fakturownia.pl: Online invoicing and accounting SaaS for Polish SMEs; comparable to InsERT's Subiekt 123 and Rewizor entry-level offerings with a cloud-first delivery model.
- Sage Symfonia: Polish SME accounting and ERP software suite owned by Sage Group; directly competes with InsERT's Rewizor/Rachmistrz/Subiekt lines in Poland with comparable target customers and module coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
InsERT social profiles
Digital presenceInsERT compliance and trust
Trust signalCompliance3 records
InsERT financial estimates
Financial estimateRevenue estimate
Valuation estimate
InsERT leadership team
Management profileNumber of profiles
InsERT subsidiaries and ownership
Company hierarchySubsidiaries6 records
InsERT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InsERT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InsERT
What does InsERT do?
InsERT develops, sells and supports on-premise and web-based business management software for Polish small and medium enterprises, sold primarily as perpetual per-seat electronic licenses (with annual subscription add-ons for updates and cloud services). The portfolio covers sales and inventory (Subiekt), simplified and full bookkeeping (Rachmistrz, Rewizor), HR and payroll (Gratyfikant), CRM (Gestor), accounting office management (Biuro), POS (Subiekt Sprint 2), online invoicing (Subiekt 123), e-commerce (vendero), online booking (zarezerwuj.pl), online sales (Sello NX), medical practice software (Lekarz PLUS) and ERP for larger organizations (Navireo, InsERT nexo PRO+), all built to comply with Poland's KSeF e-invoicing and JPK reporting regimes.
Is InsERT a public or private company?
InsERT is a private company. It is classified as unknown and is currently operating.
When was InsERT founded?
InsERT was founded in 1994. It employs 251 to 500 people.
Where is InsERT based?
InsERT is headquartered in Wroclaw, Poland, in the Europe region.
How does InsERT make money?
Four revenue lines are on record. Software Licenses are the primary driver. The others are subscriptions (Abonament), training and Publications and bundled Software Sets.
Who are InsERT's main competitors?
Broad incumbents on record are Microsoft Dynamics 365 Business Central, SAP Business One and Asseco Business Solutions. ifirma.pl is listed as an emerging player. Direct peers are wfirma.pl, enova365, inFakt, Comarch, Fakturownia.pl and Sage Symfonia.
Does InsERT have an API?
No public API is recorded for InsERT.