intelligentgolf

What intelligentgolf does

intelligentgolf Ltd is a UK-based, cloud-native SaaS provider of integrated golf club management software, serving more than 800 golf clubs across the United Kingdom and Ireland. The platform unifies the full operational backbone of a golf club: CONGU-compliant competition management and handicapping, member administration and subscriptions, tee sheet management, event planning, a purpose-built EPOS system for bar and pro shop, bespoke website services, and embedded payment processing through intelligentgolfPay (powered by ClearAccept under FCA authorization FRN 926372). Adjacent modules include intelligentgolfPayLater (Deko/Novuna membership financing), native integrations to Xero and Sage accounting, the Claritee benchmarking and analytics module, the igMember iOS/Android app, and the newly launched igShop ecommerce module for pro shops.

The product architecture is modular but interconnected, designed to eliminate the data silos and duplicate entry typical of legacy golf administration. Pricing is not publicly disclosed but follows a per-club SaaS subscription on annual or multi-year contracts, augmented by transaction-based revenue from embedded payments, affiliate commissions from revenue-finance and financing partners (Liberis, Novuna), and add-on fees for premium integrations such as Xero. Go-to-market is sales-led across the UK and Ireland, combining direct enterprise/inside-sales motions, regional customer workshops at club venues, repeated GCMA conference presence, and digital channels (corporate website, LinkedIn, Facebook, X). Travel-channel distribution is delivered through automated partnerships with Golfbreaks and YourGolfTravel that surface partner tee times to inbound golf travelers.

The company is a wholly owned subsidiary of ClearCourse Partnership LLP, a UK technology and payments group operating 40+ SME-focused software brands. intelligentgolf was founded in 2000 and operates with a lean team of approximately 18 staff from its operational base in Claverdon, Warwickshire, with a registered office in the City of London. The company processes more than 17 million rounds of golf and over 160,000 competitions annually through its platform.

Name

intelligentgolf

Legal name

intelligentgolf Ltd

Website

https://intelligentgolf.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

intelligentgolf provides cloud-based SaaS for UK and Ireland golf clubs, integrating competition management, memberships, tee times, EPOS, embedded payments, accounting integrations and benchmarking into one platform serving 800+ clubs.

Ownership category

akta.pro rank

Product category

Golf Club Management Software

NAICS

Golf Courses and Country Clubs (713910), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf club management
• Tee time booking
• Handicap management
• Membership administration
• Club EPOS

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Club Management Software Subscription: SaaS subscription model providing access to core platform modules including competitions, membership, tee times, events, EPOS, and website management. Priced per club with annual or multi-year contracts.
2. intelligentgolfPay Transaction Processing: Embedded payment processing through ClearAccept, generating transaction fees on payments made across tee bookings, bar, pro shop, and membership renewals.
3. Xero Integration Package: Additional paid module enabling integration with Xero accounting software, providing automatic revenue allocation and journal creation.
4. Website Services: Bespoke website design and development services included as part of the integrated club management system.
5. Revenue Finance Referral: Commission revenue from Liberis Ltd referrals for ClearAccept Revenue Finance product, where clubs can access funding based on card takings.
6. Sage Integration: Accounting system integration providing automatic financial data flow from intelligentgolf to Sage, enabling streamlined club finances.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

intelligentgolf provides a cloud-based SaaS platform for golf club management, covering competitions and CONGU-compliant handicapping, membership subscriptions and renewals, tee sheet scheduling, event planning, EPOS, bespoke websites, embedded payments (intelligentgolfPay), benchmarking (Claritee), a member mobile app (igMember) and pro shop ecommerce (igShop), sold to golf clubs across the UK and Ireland on a subscription basis.

Product overview

intelligentgolf is a comprehensive, unified golf club management platform designed for professional golf club environments. The platform operates as a modular, integrated system where the core intelligentgolf platform provides foundational membership, tee sheet, competition, event, retail, hospitality, and reporting capabilities. The portfolio includes purpose-built payment solutions (intelligentgolfPay powered by ClearAccept, and intelligentgolfPayLater via Deko), accounting integrations (Xero and Sage), the Claritee benchmarking and analytics module, the igMember native mobile app for members, the igShop ecommerce module for pro shops, and bespoke website services. All modules are designed to interconnect within the unified platform, eliminating data silos and enabling streamlined club operations across all touchpoints.

Differentiator

Problem solved

Functional benefit

Brands

• igMember: Mobile app for golf club members providing access to tee time bookings, competition scoring, handicap records, news, events, and live updates.
• Claritee
• intelligentgolfPay
• igShop
• Deko

Products and services

• intelligentgolf Platform
• igMember Mobile App
• intelligentgolfPay

Quantifiable outcome

• 800+ golf clubs use the intelligentgolf platform
• +3 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered supporting, core, growth and parent company.

• GiftprosupportingGTM or Marketing Partner · 15 December 2025Partnership with Giftpro enables clubs to sell branded gift vouchers online. Integrates with intelligentgolf suite for easy voucher selling and redemption with clear tracking of member purchases.
• SagecoreTechnology or Integration · 8 December 2025Integration with Sage accounting software connects club management and finance systems directly. Daily revenue data flows automatically from intelligentgolf to Sage including green fees, bar transactions, competition entries, and pro shop sales.
• GolfbreaksgrowthGTM or Marketing Partner · 1 December 2025Golf travel partnership connecting vacant tee times with golfers booking accommodation and transport. Automatic visibility to hundreds of thousands of golfers. Fully automated integration with no manual data entry.
• YourGolfTravelgrowthGTM or Marketing Partner · 1 December 2025Golf travel partnership enabling tee time connectivity with partner clubs. Provides 24/7 instant online booking for golfers. Enhances club reputation as go-to golf travel destination.
• ClearCourse Partnership LLPparent companyStrategic or Co-development Partnerintelligentgolf is part of ClearCourse Partnership LLP, a UK-based technology group comprising 40+ brands. ClearCourse integrates best software, payments, services and people to help SMEs grow. Provides access to FCA-regulated payment infrastructure through ClearAccept.
• ClearAcceptcoreTechnology or IntegrationFCA-regulated payment platform (FRN 926372) powering intelligentgPay. Purpose-built for ClearCourse software products with embedded payment processing capabilities for golf club operations.
• XerocoreTechnology or IntegrationIntegration with Xero cloud accounting software enables automatic revenue allocation, customisable income reports, and draft journal creation. Account codes automatically mapped within intelligentgolf.
• Deko (Novuna)supportingTechnology or IntegrationDeko-powered intelligentgolfPayLater enables members to spread membership costs across monthly payments. Club receives upfront payment; Novuna lender takes on default risk. No cost to clubs.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• MembersFirst: Provider of member-facing websites, mobile apps, and communications for private clubs. Adjacent offering to intelligentgolf's igMember app and website services modules.
• Supreme Golf: Tee-time booking and marketing platform for golf courses with member/booking functionality. Partial overlap with intelligentgolf's tee-time and distribution capabilities.

Direct peers

• TPC Systems (UK): UK-focused golf club management software covering membership, handicapping, and competitions. Direct competitor in the same UK golf-club vertical with overlapping feature set.
• ClubV1: UK-based golf club management software provider serving a similar member-base of UK golf clubs with handicapping, competition, and tee-time functionality. Directly comparable vertical SaaS competitor in intelligentgolf's home market.
• Jonas Club Software: North American club management platform serving private and semi-private golf clubs with member management, tee sheets, and POS. Closest international equivalent in functionality and target buyer (club general managers/committees).
• Clubessential: US-based golf and country club management SaaS with member websites, tee-time, and member communication modules. Competes for the same operational workflows (tee sheets, member billing, communications) at similar club profiles.
• foreUP Golf Software: Cloud-based golf course management software offering tee sheets, POS, league and member management. Targets public and private courses with an integrated suite comparable to intelligentgolf's modular platform.

Broad incumbents

• Lightspeed Golf (formerly GolfNow): Broader golf-specific SaaS suite from a large incumbent (part of GolfNow/GolfPass ecosystem) covering tee sheet, marketing, and online booking. Competes at the higher end and in online tee-time distribution where Golfbreaks-style integrations matter.

Regional players

• GGGolf: Canadian-headquartered golf club management software with handicapping and tee-time functionality. Comparable platform serving a different geography (Canada/Quebec primarily) than intelligentgolf's UK/Ireland focus.

Others

• ClearAccept: Sister company within ClearCourse Partnership that powers intelligentgolfPay. Provides FCA-regulated embedded payments infrastructure — an enabler/supplier relationship rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/intelligentgolf
• Facebookfacebook.com/intelligentgolf
• LinkedInlinkedin.com/company/intelligentgolf

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about intelligentgolf