PrettyGreen

What PrettyGreen does

PrettyGreen is a UK-based independent creative communications and integrated marketing agency founded in 2008, headquartered in London with additional offices in Cheltenham, Edinburgh, Leeds, and Manchester. The agency delivers earned-first integrated campaigns spanning PR, social media and influencer marketing, experiential marketing and event production, content production, talent and brand ambassador programs, paid social, and paid search, primarily to enterprise consumer brands. Its client roster includes Hasbro, Bupa, Disney, Unilever/Dove, Tesco, Amazon Music, Audible, Sky Kids, innocent, PizzaExpress, and Optimum Nutrition, with mid-market clients such as Knoops, FaceGym, HeyDude, and Lebara.

The agency's underlying technology stack centers on two proprietary platforms. AI Fame Tracker™, launched in June 2026, is a Recommendation Intelligence Platform that measures how brands perform across leading AI systems (ChatGPT, Claude, Gemini, Perplexity) using a four-driver RAPT framework (Recall, Authority, Preference, Trust) to produce an AI Fame Score™. CoreAI™, acquired through the January 2026 majority acquisition of PinPoint Media, is an AI tech stack that enables scalable production of high-quality still and video creative for performance marketing. The agency's "Performance FAME-Work" methodology ties earned-first creative strategy to measurable commercial return across PESO channels.

PrettyGreen generates revenue through retained accounts, project fees, and performance-based engagements, operating a professional services / quote-based model with no publicly listed pricing. The GTM motion is sales-led, with a 75% pitch conversion rate (vs. a 36% industry average) and an 82% client retention rate, with nearly a third of clients at six-plus years of tenure. The company holds B Corp certification, EcoVadis Silver status, and a 9.6 NPS. As of 2025, the agency is wholly independent and founder-led (Mark Stringer, Founder and Chairman; Jessica Hargreaves-Paczek, Group CEO), with no disclosed private equity or venture capital backing.

Name

PrettyGreen

Legal name

PRETTYGREENTHINGS LIMITED

Website

https://itsprettygreen.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

PrettyGreen is a UK-based independent creative communications agency, founded 2008, delivering earned-first integrated PR, social, influencer, experiential, content, and performance marketing campaigns for enterprise consumer brands such as Hasbro, Disney, Bupa, Unilever, and Tesco, augmented by the proprietary AI Fame Tracker™ platform and the recently acquired PinPoint Media performance business.

Ownership category

akta.pro rank

Product category

Creative Communications & Public Relations Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Advertising, Marketing & Customer Personalization (HDAAAGAC)

akta.pro secondary industries

Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH), Influencer Discovery, Vetting & Due Diligence Services (BPAFAHAE), Search, Discovery & Ranking Personalization (HDAAAGAE)

Keywords

• Public relations services
• Influencer marketing
• Experiential marketing
• Brand communications
• Performance marketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Integrated Communications Services: Full-service agency model providing PR, social media, influencer marketing, experiential marketing, content production, paid social, and paid search services to enterprise clients. Revenue generated through retained accounts, project fees, and performance-based engagements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

PrettyGreen is a UK-based independent creative communications agency providing integrated services spanning PR, social media and influencer marketing, experiential marketing and event production, content production, talent and brand ambassador partnerships, paid social, and paid search/PPC. Following its January 2026 acquisition of PinPoint Media, the agency also offers AI-enabled performance marketing capabilities supported by the proprietary CoreAI™ creative production stack. Its flagship proprietary platform, AI Fame Tracker™, measures brand performance across leading AI recommendation systems (ChatGPT, Claude, Gemini, Perplexity) using the RAPT framework (Recall, Authority, Preference, Trust) to generate an AI Fame Score™.

Product overview

PrettyGreen is a creative communications and PR marketing agency offering integrated marketing services built around their core philosophy of 'building brand fame that performs.' The agency operates as a unified service portfolio organized around earned-first communications, combining PR, Social Media & Influencer Marketing, Experiential Marketing & Event Production, Content Production, Talent & Brand Ambassador programs, Paid Social, and Paid Search & PPC services. A key differentiator is AI Fame Tracker™, their proprietary AI Recommendation Intelligence Platform that measures brand performance across AI systems like ChatGPT, Claude, Gemini, and Perplexity. The agency also acquired PinPoint Media (January 2026), gaining AI-enabled performance marketing capabilities including CoreAI™ for scalable creative production. The What They Said podcast extends their thought leadership in influencer marketing. Located across UK offices in London, Cheltenham, Edinburgh, Leeds, and Manchester, PrettyGreen is a certified B Corporation.

Differentiator

Problem solved

Functional benefit

Brands

• AI Fame Tracker™: Proprietary AI Recommendation Intelligence Platform that measures how brands perform across leading AI systems including ChatGPT, Claude, Gemini and Perplexity.

Products and services

• AI Fame Tracker™ Proprietary AI Recommendation Intelligence Platform that measures how brands perform across leading AI systems (ChatGPT, Claude, Gemini, Perplexity) and generates an AI Fame Score™ based on Recall, Authority, Preference, and Trust (RAPT). Used by enterprise brand marketers to diagnose AI recommendation performance and improve brand visibility across AI-driven discovery channels.
• PR Services Earned-first public relations services focused on shaping cultural conversations and building brand fame that generates measurable return. For enterprise brand marketers seeking cultural relevance and editorial impact.
• Social Media & Influencer Marketing Social media strategy and influencer partnership services creating content that stops thumbs mid-scroll and drives real growth through authentic creator relationships. For brand marketers seeking platform-native engagement.
• Experiential Marketing & Event Production Immersive experiential event production managing every detail from concept to execution, embedding content from the outset to ensure activations earn their budget. For brands seeking memorable live experiences.
• Content Production Platform-native content creation designed for algorithm optimization, producing content across social, digital, and video formats that is too good not to share. For brand marketers seeking platform-optimized creative.
• Talent & Brand Ambassador Strategic talent and brand ambassador partnership services creating authentic partnerships that transfer credibility and build true brand relevance. For brands seeking credible third-party endorsement.
• Paid Social Paid social media advertising on Meta, TikTok, LinkedIn and other platforms with precise targeting, scroll-stopping creative, and measurable commercial return. Powered by PinPoint Media's AI-enabled capabilities.
• Paid Search & PPC
• PinPoint Media Performance Marketing Performance marketing business majority-owned by PrettyGreen Group, offering AI-enabled Paid Social, Paid Search, and Content Marketing services. Brings proprietary CoreAI™ technology and expertise in performance creative to mid-market and enterprise consumer brands.

Quantifiable outcome

• 75% pitch conversion rate (industry average: 36%)
• +6 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability5 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• PrioryminorGTM or Marketing Partner · 15 May 2026PrettyGreen appointed to deliver digital PR campaign for Flourish, Priory's therapy-led residential addiction service. Partnership focuses on increasing awareness, trust, and online visibility through integrated digital PR and content strategy.
• Laver CupcoreGTM or Marketing Partner · 27 April 2026PrettyGreen appointed Consumer PR agency for Laver Cup 2026 returning to work on the global tennis event following its London debut in 2022. Agency will lead consumer PR, campaign development, influencer marketing, and press hospitality.
• PinPoint MediacoreStrategic or Co-development Partner · 15 January 2026PrettyGreen acquired majority stake in PinPoint Media as part of its long-term growth strategy. PinPoint Media founder Oliver Bruce retains meaningful shareholding and continues as CEO. The acquisition adds AI-enabled Paid Social, Paid Search, and Content Marketing to PrettyGreen's capabilities. PinPoint Media brings proprietary CoreAI™ technology and expertise in performance creative.
• NOVA+minorStrategic or Co-development Partner · 1 January 2023PinPoint Media acquired NOVA+ in 2023, accelerating growth and enabling deeper partnerships with consumer brands such as Knoops, Planthood, and Cutter & Squidge.
• BluHalominorOthersIntroduced the acquisition opportunity between PrettyGreen and PinPoint Media.
• SheridansminorOthersLegal advisers for the PinPoint Media acquisition transaction.
• Lubbock FineminorOthersAccountants for the PinPoint Media acquisition transaction.
• Oliver BrucecoreStrategic or Co-development PartnerFounder and CEO of PinPoint Media, retains meaningful shareholding in the business following acquisition. Named LDC Top 50 Ones to Watch and Institute of Directors' Young Director of the Year.
• Live & BreatheminorChannel Partner/ Reseller/ DistributorCollaboration partner for experiential activations, specifically for the Just Eat 'Hey, U Up?' Freshers Week guerrilla phone booth campaign across university cities.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Edelman: World's largest independent PR and communications firm and a key competitor for enterprise brand PR and integrated communications mandates, though at vastly greater scale than PrettyGreen.
• Havas London: UK arm of the Havas network offering integrated creative, PR, media, and influencer services to enterprise consumer brands — competes for the same integrated mandates PrettyGreen pitches for via their Performance FAME-Work methodology.
• Golin: Global PR and communications agency within IPG with a strong influencer and earned-media practice for major consumer brands, structurally similar to PrettyGreen's enterprise consumer brand focus but operating at greater scale.
• Weber Shandwick: Global PR and communications network within IPG that competes for integrated consumer and corporate communications mandates and offers global scale PrettyGreen cannot match from its UK base.
• FleishmanHillard: Global PR and integrated communications agency within the Omnicom network that competes for the same enterprise consumer brand retainers PrettyGreen serves, with broader geographic and service reach.
• Ketchum: Global PR and communications agency within the Omnicom network with a strong consumer brand practice and influencer marketing capabilities comparable to PrettyGreen's service mix.
• Ogilvy PR: Integrated communications arm of WPP's Ogilvy network offering earned, paid, and influencer capabilities globally — direct competitive analogue in the integrated 'earned-plus-paid' space PrettyGreen entered via PinPoint Media.

Direct peers

• Hope&Glory: UK independent PR and creative communications agency of comparable size, also focused on earned-first campaigns for enterprise consumer brands. Closest positional analogue to PrettyGreen in the UK independent PR market.
• Mischief PR: Independent UK PR agency with a similar focus on integrated earned, social, and influencer campaigns for major consumer brands. Operates in the same earned-first agency segment as PrettyGreen.
• The Romans: Independent London creative communications agency within the Mother network with a comparable enterprise brand client roster and integrated campaign approach to PrettyGreen's earned-first model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/itsprettygreen
• LinkedInlinkedin.com/company/849490

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PrettyGreen