PinPoint Media
PinPoint Media is a UK-based performance marketing and creative agency combining paid social, paid search, creative production, influencer, video, animation, and GEO for DTC, FMCG, and enterprise brands. It now operates as a subsidiary of PrettyGreen Group following a December 2025 majority stake sale.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What PinPoint Media does
PinPoint Media is a UK-based performance marketing and creative agency operating across four offices (Cheltenham headquarters, London, Leeds, Edinburgh) with a team of 80+ specialists spanning strategists, creatives, data scientists, and media buyers. The legal entity is PinPointUK Limited, and as of December 2025 the company operates as a subsidiary of PrettyGreen Group following a majority stake sale by founder-CEO Oliver Bruce. The agency combines paid social (Meta, TikTok, Pinterest, Snapchat), paid search, in-house creative production, influencer marketing, video production, animation, and GEO (Generative Engine Optimization) into an integrated service offering for DTC, FMCG, and enterprise consumer brands; the company holds Google Premier Partner, Meta Business Partner, and TikTok Shop Partner certifications.
The agency's product surface has expanded into proprietary AI tooling: CoreAI (co-developed with Wooshii in 2024) for content and media optimization, and AI Fame Tracker, a proprietary AI Recommendation Intelligence platform that measures brand presence across ChatGPT, Gemini, and Perplexity. It also delivers WebAR experiences using ZapWorks Studio and uses Midjourney for creative image generation. Services are monetized through three revenue streams: annual retainer fees (Annual Scope of Work agreements, monthly in advance, 12-month initial term), project-based fees (Project Scope of Work, 50/50 for website production), and tiered transaction-based administrative fees on third-party media spend (15% on £0–£10k, 10% on £10k–£100k, 8% on £100k+). Customer logos span Knoops, Prime Time Beer, Everleaf, Planthood, Just Eat, Pizza Express, Ticketmaster, Lebara, Bupa, HSBC, BAE Systems, Payhawk, and the Royal International Air Tattoo, with the December 2023 NOVA+ acquisition adding UK and South Africa DTC capabilities.
PinPoint Media firmographics
Firmographics- Name
- PinPoint Media
- Legal name
- PinPointUK Limited
- Website
- https://pinpoint-media.global
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PinPoint Media is a UK-based performance marketing and creative agency combining paid social, paid search, creative production, influencer, video, animation, and GEO for DTC, FMCG, and enterprise brands. It now operates as a subsidiary of PrettyGreen Group following a December 2025 majority stake sale.
- Ownership category
- akta.pro rank
PinPoint Media industry classification
Industry- Product category
- Performance Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Short-Form Video Advertising & Brand Collaboration Platforms (MPACAHAH)
Keywords
Where PinPoint Media is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
PinPoint Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Professional Services - Annual Retainers: Monthly retainer fees for ongoing marketing services including paid media, creative production, and strategy delivered through Annual Scope of Work agreements. Billed monthly in advance.
- Professional Services - Project Fees: One-time project-based fees for discrete campaigns, video production, content creation, and media services delivered through Project Scope of Work agreements.
- Digital and Social Media Administration Fees: Percentage-based administrative fees on digital and social paid media spend: 15% for £0-£10,000 spend, 10% for £10,001-£100,000 spend, 8% for £100,001+ spend. Applied to third-party media costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Digital & Social Media Admin Fee - Small Spend |
| Transaction based/ take rate | Monthly | Digital & Social Media Admin Fee - Medium Spend |
| Transaction based/ take rate | Monthly | Digital & Social Media Admin Fee - Large Spend |
| Subscription | Annual | Annual Scope of Work Retainer |
| One time/ perpetual license | Pay-as-you-go | Project-Based Engagement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
PinPoint Media product offering
Product offeringCore offering
PinPoint Media is a UK performance marketing and creative agency that combines paid social (Meta, TikTok, Pinterest, Snapchat), paid search (Google), creative production, influencer marketing, video production, animation, and GEO (Generative Engine Optimization) into an integrated offering aimed at revenue growth for DTC, FMCG, and consumer brands. Services are delivered through annual retainer agreements and project-based scopes of work, augmented by proprietary AI tools CoreAI and AI Fame Tracker for content optimization and AI-recommendation intelligence.
Product overview
PinPoint Media is a UK-based performance marketing agency that combines paid social, paid search, creative production, influencer marketing, video production, animation, and GEO (Generative Engine Optimization) into an integrated service offering. The agency operates as a unified platform where creative and performance teams work together, rather than as separate product modules. Core services include Paid Social (Meta, TikTok, Pinterest, Snapchat), Paid Search, Creative, Influencer, Video Production, Animation, and GEO. The agency also offers proprietary AI solutions including CoreAI (developed with Wooshii) and the AI Fame Tracker. In December 2023, PinPoint Media acquired NOVA+, a DTC paid media and creative agency, to expand its direct-to-consumer capabilities. The agency specializes in serving DTC, FMCG, and consumer brands across the UK with 80+ specialists in four offices.
Differentiator
Problem solved
Functional benefit
Products and services
- Paid Social
- Paid Search
- Creative Services
- Influencer Marketing
- Video Production
- Animation
- GEO (Generative Engine Optimization)
- CoreAI
- AI Fame Tracker
- Content Production
Quantifiable outcome
- Knoops achieved 36.84% revenue growth in 2025 and sold out all Q4 stock
- +8 more outcomes
Companies that use PinPoint Media
Customer profileNamed customers24 records
Segments4 records
Ideal customer profiles3 records
PinPoint Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
PinPoint Media partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- The Royal International Air TattooflagshipPinPoint Media signed a new three-year partnership with The Royal International Air Tattoo (RIAT) for comprehensive 360 marketing campaigns including social media, paid digital advertising, traditional out-of-home, and digital out-of-home. The partnership includes TikTok channel launch, paid and organic social media, and the agencies jointly nominated for a prestigious global Shorty Award. PinPoint helped RIAT sell out all three days of the event with over £5 million worth of tickets.
- WooshiicoreWooshii partnered with PinPoint Media to launch CoreAI, an industry-first AI solution for content and media optimization. The partnership combines Wooshii's technology capabilities with PinPoint's marketing expertise to deliver AI-driven marketing services.
- NOVA+corePinPoint Media acquired NOVA+, a DTC paid media and creative agency, as part of its growth strategy. The acquisition enhanced PinPoint's direct-to-consumer performance capabilities, expanded creative resources, and increased international presence in the UK and South Africa. NOVA+'s existing client base benefited from expanded service offerings.
- Google (Premier Partner)coreGoogle Premier Partner status indicates certified expertise in Google Ads and established relationship with Google for accessing beta features, support, and training resources.
- Meta Business PartnercoreMeta Business Partner status indicates certified expertise in Meta advertising platforms and access to Meta resources, support, and beta programs.
- TikTok Shop PartnercoreTikTok Shop Partner status indicates certified expertise in TikTok Shop advertising solutions and commerce capabilities on the platform.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
PinPoint Media competitors and assessment
Company assessmentDirect peers
- Found: UK-based performance marketing agency specializing in paid media, SEO and analytics for consumer brands; comparable mid-market scale, vertical overlap and performance-first positioning.
- Croud: UK-based digital marketing agency delivering paid search, paid social, SEO and programmatic; comparable mid-market UK competitor targeting similar enterprise and DTC clients with similar services and revenue scale.
- The Good Marketer: UK performance marketing agency providing paid social, paid search and creative services to SMEs and mid-market brands; comparable in service mix, smaller scale, and DTC focus.
- Tug: Performance creative and media agency (part of Dentsu) with UK roots delivering paid media, creative and content services to enterprise brands; directly comparable offering and client profile.
- Born Social: UK social media creative and paid social agency serving consumer brands; comparable in paid-social-led service mix and DTC/FMCG client focus, but smaller and more specialized.
- StrategiQ: Full-service UK marketing agency providing paid media, creative, SEO and content strategy to mid-market and enterprise clients; comparable integrated agency model and vertical coverage.
- Brainlabs: UK-headquartered performance marketing agency operating paid media, SEO and creative across global markets; closely comparable in integrated performance+creative positioning and enterprise/DTC customer mix.
Broad incumbents
- Jellyfish: Global digital marketing agency (part of Brandtech Group) offering paid media, creative production and content services; comparable in being a full-funnel, multi-channel performance+creative agency, but materially larger in scale and geographic reach.
- PrettyGreen Group: UK marketing group (parent company of PinPoint Media post-Dec 2025) offering influencer, PR, social and experiential marketing; comparable as a UK agency serving consumer brands but with PR/influencer-led proposition rather than paid-media-led.
Regional players
- Evoluted: UK digital agency offering paid media, SEO, creative and web development; comparable full-stack digital offering though more SMB-tilted and less focused on creative production.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PinPoint Media social profiles
Digital presencePinPoint Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
PinPoint Media leadership team
Management profileNumber of profiles
Profiles1 record
PinPoint Media subsidiaries and ownership
Company hierarchySubsidiaries1 record
PinPoint Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PinPoint Media M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PinPoint Media
What does PinPoint Media do?
PinPoint Media is a UK performance marketing and creative agency that combines paid social (Meta, TikTok, Pinterest, Snapchat), paid search (Google), creative production, influencer marketing, video production, animation, and GEO (Generative Engine Optimization) into an integrated offering aimed at revenue growth for DTC, FMCG, and consumer brands. Services are delivered through annual retainer agreements and project-based scopes of work, augmented by proprietary AI tools CoreAI and AI Fame Tracker for content optimization and AI-recommendation intelligence.
Is PinPoint Media a public or private company?
PinPoint Media is a private company. It is classified as corporate owned and is currently operating.
When was PinPoint Media founded?
PinPoint Media was founded in 2011. It employs 101 to 250 people.
Where is PinPoint Media based?
PinPoint Media is headquartered in London, United Kingdom, in the Europe region.
How does PinPoint Media make money?
Three revenue lines are on record. Professional Services - Annual Retainers are the primary driver. The others are professional Services - Project Fees and digital and Social Media Administration Fees.
Who are PinPoint Media's main competitors?
Direct peers on record are Found, Croud, The Good Marketer, Tug, Born Social, StrategiQ and Brainlabs. Broad incumbents are Jellyfish and PrettyGreen Group. Evoluted is listed as a regional player.
Does PinPoint Media have an API?
No public API is recorded for PinPoint Media.
What industry is PinPoint Media in?
PinPoint Media's product category is Performance Marketing Services. Its primary akta.pro industry code is MPACAHAH, Short-Form Video Advertising & Brand Collaboration Platforms. Its NAICS code is 5418 and its SIC code is 7311.