What FIGJAM does

FIGJAM is a Sub-Saharan African B2B SaaS company founded in 2013 and headquartered in Harare, Zimbabwe (with the legal entity FIGJAM Inc. registered in Ebene, Mauritius), specializing in mobile field sales automation for distribution-intensive industries across Africa. The company operates two core products on a cloud-based SaaS architecture with Android mobile apps that support offline operation and real-time synchronization: Sales Force Automation (SFA), which provides visit management, trade visibility, route planning, geo-fencing, merchandising, customizable forms, and customer prospecting for large sales and distribution companies; and Van Sales, a mobile warehousing solution for direct store delivery featuring cycle management, in-field transactions, multi-currency support, mobile receipt printing, and cash settlements. Both products share a cloud-based web portal for managers and integrate with major ERP systems including Sage, SAP, Microsoft Dynamics 365, Navision, Acumatica, and Pastel.

The company generates revenue through tiered monthly subscriptions — billed per user for SFA across Starter, Lite, Business, and Enterprise tiers, and per van for the Van Sales package — with add-ons for Customized Analytics, ERP/Accounting Integration, and a Multi-Client Platform, supplemented by onboarding, training, and dedicated account management. FIGJAM sells exclusively through direct enterprise field sales targeting FMCG distributors, pharmaceutical companies, agricultural input suppliers, and merchandising firms across Sub-Saharan Africa. Its customer base includes Imperial Logistics Market Access (a 24% strategic investor with a footprint in 20+ African countries), Innscor/DGA (managing 500+ FMCG retail outlets across Zimbabwe, Zambia, and Malawi), Seed Co Zambia, Irvine's International, Vaitive Distribution, PRObrands, and Muller & Phipps, with documented outcomes including a 17% sales uplift at PRObrands, delivery-time reduction from 36 hours to under 6 hours at Vaitive Distribution, and 82% customer satisfaction at Muller & Phipps after three years of Van Sales usage.

The business serves a focused vertical niche with infrastructure-aware design choices — offline-first operation, minimal data consumption, and African-built ERP integrations — that distinguish it from global SFA vendors. Strategic priorities evidenced by recent product launches (Tasks, Credit Status, Quotes, Promotions) and stated expansion into the informal sector point to continued product and segment extension, though financial disclosures (revenue, headcount, valuation) remain private, limiting visibility into unit economics and growth velocity.

Name

FIGJAM

Legal name

FIGJAM Inc.

Website

https://figjammobile.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

FIGJAM is a Sub-Saharan African B2B SaaS company providing mobile Sales Force Automation and Van Sales (direct store delivery) software for FMCG, pharmaceutical, and agricultural distributors across 10+ African countries, headquartered in Harare, Zimbabwe.

Ownership category

akta.pro rank

Product category

Sales Force Automation Software

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Sales Force Automation (SFA) CRM (HDAEAFAA)

akta.pro secondary industries

Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM), Retail Merchandising Execution & Field Marketing Services (CRAOAOAB)

Keywords

• Sales force automation
• Van sales software
• Field sales management
• Mobile distribution tools
• ERP integrated SaaS

Headquarters

HQ city

Ebène

HQ country

Mauritius

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Sales Force Automation Subscriptions: SaaS subscription model billed per user per month. Four tiers available: Starter (up to 5 users), Lite (unlimited users), Business, and Enterprise. Add-ons include Customized Analytics, ERP/Accounting Integration, and Multi-Client Platform.
2. Van Sales Subscriptions: SaaS subscription model billed per van per month. Package includes cycle & route management, in-field transactions, geo-tagging, fleet management, multi-currency, multi-payment types, security sign-offs, and insights dashboard.
3. Professional Services: Onboarding services, training, and dedicated account management included with all packages. Technical support available 14/7.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

FIGJAM provides cloud-based Sales Force Automation (SFA) and Van Sales SaaS products for African distribution and manufacturing businesses, delivered through Android mobile applications and a cloud web portal. The SFA product automates field sales operations including visit management, order processing, merchandising, geo-tagging, route planning, and customer prospecting. The Van Sales product enables direct store delivery with mobile warehousing, in-field transactions, multi-currency cash settlements, and fleet management. Both products integrate with major ERP systems (Sage, SAP, Microsoft Dynamics 365, Navision, Acumatica, Pastel) for real-time data synchronization.

Product overview

FIGJAM is a platform-plus-modules architecture consisting of two core products: Sales Force Automation (SFA) and Van Sales, both designed for African distribution and manufacturing businesses. SFA includes a mobile app for field teams and a cloud-based Web Portal for managers, with tiered packages (Starter, Lite, Business, Enterprise) offering features like Visit Management, Geo-fencing, Stock Surveys, and Custom Analytics. Van Sales is a separate mobile warehousing solution for small-scale distribution with cycle management, in-field transactions, and cash settlements. Both products share integration capabilities with ERP systems (Sage, SAP, Microsoft Dynamics, Navision, Acumatica, Pastel) and offer Add-ons including Customized Analytics, ERP/Accounting Integration, and Multi-Client Platform. FIGJAM Forms provides mobile form automation as part of the SFA ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Force Automation (SFA) Mobile field sales automation software for large sales and distribution companies, providing visit management, trade visibility, customisable forms, merchandising, geo-fencing, route planning, customer prospecting, check-ins/outs, stock surveys, and price surveys. Delivered via Android mobile app for field teams and a cloud web portal for managers with real-time data visibility, order management, and custom reporting.
• Van Sales Mobile warehousing solution for direct store delivery (DSD) and small-scale distribution in Africa, enabling entrepreneurs and distributors to mobilize their warehouse and bring stock directly to customers. Includes cycle and route management, in-field transactions, van loading/unloading, stock and cash settlements, mobile receipt printing, multi-currency support, multi-payment types, fleet management, and security sign-offs.
• FIGJAM Forms

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• SagecoreTechnology or IntegrationERP integration partner. FIGJAM synchronizes customer data, product information, pricing, and stock on hand from Sage ERP systems in real-time. Imperial Logistics and other clients use Sage integration for automated order processing and inventory management.
• Microsoft Dynamics 365coreTechnology or IntegrationERP integration partner enabling synchronization of customers, products, pricing, and sales orders with Microsoft Dynamics 365 systems.
• SAPcoreTechnology or IntegrationERP integration partner for enterprise clients requiring SAP connectivity. FIGJAM integrates with SAP for real-time data synchronization.

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Repsly: Repsly provides a field sales and retail execution platform with mobile data collection, store audits, and merchandising — directly comparable to FIGJAM's SFA stack including visit management, surveys, and photo capture.
• Movista: Movista is a SaaS platform for retail execution and field workforce management, serving CPG brands and merchandising agencies. Comparable to FIGJAM in providing mobile field-team visibility, task management, and reporting tools.
• AFS Technologies (AFS Retail Execution): AFS provides retail execution, trade promotion, and DSD solutions for CPG and distribution companies. Its DSD and execution modules closely parallel FIGJAM's Van Sales and merchandising features.
• StayinFront: StayinFront offers a retail execution and image-recognition platform for CPG field sales teams. Its features (visit execution, surveys, mobile workflow) overlap closely with FIGJAM's SFA offering for FMCG and pharmaceutical distributors.
• Pepperi: Pepperi is a mobile-first sales force automation and B2B eCommerce platform purpose-built for CPG and distribution brands. It directly competes with FIGJAM's SFA product across visit management, order capture, merchandising, and retail execution workflows.

Emerging players

• Bizom: Bizom is a distribution and retail execution platform focused on emerging markets (India, Southeast Asia). Comparable to FIGJAM for mobile-first, offline-capable field sales automation in fragmented FMCG distribution.

Regional players

• MaxAB: MaxAB is an Africa-focused B2B e-commerce platform for FMCG distribution with its own field sales and logistics operations. Comparable to FIGJAM in targeting African distributors and informal retail with digital tooling.
• TradeDepot: TradeDepot is a B2B distribution platform serving African retailers and FMCG brands. While primarily a marketplace, its distribution automation and field operations overlap with FIGJAM's retail execution workflows.

Broad incumbents

• Salesforce (Field Service / Consumer Goods Cloud): Salesforce offers broader CRM and field service capabilities including consumer goods clouds targeting CPG. While not specialized for African offline-first field operations, it competes for enterprise-level SFA wallet share.
• Oracle NetSuite (ERP/Field Service): Oracle NetSuite provides ERP and increasingly field service/order management capabilities used by global distributors. Represents the broader enterprise platform threat to FIGJAM's ERP-integrated SFA positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/figjammob
• LinkedInlinkedin.com/company/5195858/admin
• Xx.com/figjammob

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIGJAM