Wonka AI

What Wonka AI does

Wonka AI is a Brussels-based, privately held AI company founded in 2022 that builds AI agents capable of automating business processes across enterprise systems. Its core platform connects to a customer's existing tools — including email, ERP systems such as Odoo, CRM platforms, and internal documents — and executes multi-step workflows in response to natural-language instructions written in the style of a colleague's request. The product portfolio is organized as a laddered offering: Start AI (a readiness assessment and strategy service delivered through a 30-minute discovery call that produces AI policy and ROI-backed business cases), WonkaBuild (a deployment service that operationalizes the first workflow within days), and WonkaChat (a personal AI assistant distributed to individual employees rather than limited to technical users).

The company operates a sales-led, consultative go-to-market motion in which every engagement begins with a discovery call, and revenue is generated through a mix of professional services for implementation and recurring subscriptions for WonkaChat and WonkaBuild deployments. Its delivery model embeds the Wonka team inside the customer's operations until adoption is established, a deliberate design choice the company cites as its mechanism for ensuring organizational uptake. Customers span energy and utilities (Engie/N-allo, Luminus, Cambio), professional services (PWC), insurance (Itzu, Xerius), construction (Buildwise), and healthcare (ODTH), with the most prominent case studies being 20–50% time reduction on support emails across 70+ N-allo employees and 100% employee access to personal AI at Itzu.

Wonka is a member of both the NVIDIA Inception and Microsoft for Startups programs and was named the #1 AI Start-up of the Year at the Belgium Startup Awards 2026. The company reports 1–10 employees, discloses no external funding rounds, and has no disclosed revenue or ARR. Its legal name in use is "Wonka," with "Wonka AI" as the operating brand. Co-founder Antoine Percy is identified in the available data; no broader leadership team, board composition, or ownership structure is disclosed.

Name

Wonka AI

Legal name

Wonka

Website

https://meetwonka.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Wonka AI is a Brussels-based AI company that builds AI agents to automate cross-system business workflows for enterprises, connecting to existing ERP, CRM, and email tools via natural-language instructions and serving clients including PWC, Engie, Luminus, and Itzu.

Ownership category

akta.pro rank

Product category

Enterprise AI Automation

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industries

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), iPaaS & Workflow Automation (BPAMAOAB), AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• AI process automation
• Enterprise AI agents
• Business workflow automation
• AI integration platform
• AI strategy consulting

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. AI Implementation Services: Consulting and implementation services to assess AI readiness, build business cases, design solutions, and deploy AI agents across the organization. The company embeds their team into customer operations until the new way of working is established.
2. WonkaChat Platform Subscription: Personal AI chat solution deployed to employees, providing each worker with access to their own WonkaChat instance that integrates with their tools and saves multiple hours weekly.
3. WonkaBuild Workflow Deployment: Custom workflow deployment service for organizations ready to deploy specific AI-powered processes. First workflow gets running in days.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Wonka AI provides an AI orchestration platform that connects to existing business tools (email, ERP, CRM, documents, internal systems) and uses AI agents to automate cross-system workflows triggered by natural language instructions. The company delivers three integrated service offerings: Start AI (AI readiness assessment, business case development, and roadmap advisory), WonkaChat (personal AI chat assistants deployed to every employee), and WonkaBuild (custom AI workflow deployment with embedded implementation support).

Product overview

Wonka AI offers a unified AI orchestration platform (Wonka) with three integrated service modules: Start AI (assessment and roadmap), WonkaChat (personal employee AI assistants), and WonkaBuild (workflow deployment). The core platform connects to existing business tools (Odoo, email, ERP systems) and automates processes through AI agents that work across systems. The product portfolio follows an engagement progression: Start AI assesses readiness and creates strategy, WonkaBuild deploys initial workflows, and WonkaChat provides ongoing AI access for all employees. Wonka positions itself as making AI accessible to entire organizations, not just technical users.

Differentiator

Problem solved

Functional benefit

Brands

• WonkaChat: AI-powered conversational assistant enabling employees to interact with business tools using natural language, designed for broad organisational access beyond technical users.
• WonkaBuild
• StartAI

Products and services

• Wonka Core AI orchestration platform that understands business processes, connects to existing tools (email, ERP, CRM, documents, internal tools), and automates work across systems automatically. Targets non-technical enterprise users through natural language task input.
• Start AI AI readiness assessment and strategy advisory service for organizations at the beginning of their AI journey. Provides clarity on where AI creates real value, builds business cases with ROI calculations, creates organizational AI policies, and develops implementation roadmaps. Delivered through a 30-minute discovery consultation.
• WonkaChat Personal AI chat assistant deployed to all employees (not just technical users) that connects to company tools and automates tasks. Each user gets a personal WonkaChat instance that saves multiple hours weekly per employee, with demonstrated 100% employee adoption at customer sites.
• WonkaBuild Custom AI workflow deployment service for organizations ready to deploy AI-powered processes. Identifies use cases, sets up workflows securely, gets the first workflow running in days, and provides ongoing support until team adoption is achieved.

Quantifiable outcome

• 20-50% time reduction on support emails
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• NVIDIA InceptioncoreGTM or Marketing PartnerMember of NVIDIA Inception program, which supports startups working on AI and data science innovations. Provides scaled AI agents across NVIDIA's network and access to NVIDIA technology resources and community.
• Microsoft for StartupscoreGTM or Marketing PartnerMember of Microsoft for Startups program, enabling scaled AI agents across Microsoft's startup network. Provides technology infrastructure, go-to-market support, and access to Azure AI services.
• CALcoreOthersParent/affiliate organization handling demo scheduling and team outreach. Website links to cal.eu for demonstration calls with Wonka AI experts.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• UiPath: Enterprise RPA and AI agent platform automating business processes across systems. Closely comparable to Wonka's process automation agents for sales, operations, and support workflows.
• Automation Anywhere: Enterprise AI and automation platform combining RPA with AI agents to execute cross-system business workflows, directly competing with Wonka's agent-based orchestration.
• Workato: Enterprise iPaaS and workflow automation platform connecting business systems (ERP, CRM, email) to automate processes, similar to Wonka's cross-system integration layer.
• n8n: Workflow automation platform with native AI agent capabilities for connecting tools and orchestrating business processes, directly comparable to Wonka's integration and automation approach.
• Make: Visual workflow automation platform enabling cross-system integrations and AI-powered process automation for business users, overlapping with Wonka's natural-language process automation.

Broad incumbents

• Microsoft Power Automate / Copilot Studio: Microsoft's enterprise automation and AI agent platform embedded in the Microsoft 365 and Azure ecosystem; competes broadly with Wonka through Copilot Studio's agent-building capabilities and Microsoft's massive enterprise install base.
• Salesforce Agentforce: Salesforce's AI agent platform for autonomous CRM, sales, and service workflows; broad incumbent offering overlapping with Wonka's sales and operations automation use cases for enterprise customers.
• Zapier: Established workflow automation platform connecting thousands of business apps, now adding AI agent capabilities; comparable to Wonka in horizontal cross-system automation but at vastly greater scale.

Emerging players

• Lindy.ai: AI agent builder enabling non-technical users to create automations across tools via natural language, closely aligned with Wonka's 'describe a task like to a colleague' interface and broad employee access.
• Relevance AI: AI workforce platform for building and deploying AI agents across business functions, comparable to Wonka's horizontal agent deployment model targeting sales, operations, HR, and support teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/meetwonka

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wonka AI