Greater Alabama Council, Boy Scouts of America

What Greater Alabama Council, Boy Scouts of America does

The Greater Alabama Council is a regional chartered council of Scouting America (formerly Boy Scouts of America), a national nonprofit youth development organization headquartered in Birmingham, Alabama. The Council delivers Scouting programs to over 15,000 youth across 22 counties in North and Central Alabama, supported by 4,000+ adult volunteers and a professional staff of 101-250. Its delivery model is built on five core program tracks—Cub Scouting (K-5), Scouts BSA (11-17), Venturing (co-ed 14-20), Sea Scouting, and Exploring (co-ed 10-20)—combined with adult-leader training pathways and youth leadership development. The Council oversees five distinct camp properties (Camp Comer atop Lookout Mountain, Camp Sequoyah at Mt. Cheaha, Camp Jackson near Scottsboro, Camp Westmoreland near Florence, and Camp Jack Wright), two physical Scout Shops (Birmingham and Huntsville), and a district-based field organization spanning 13 districts across two Field Director regions.

The Council's revenue is generated from diversified streams: annual membership fees ($50-$120 per youth/adult member), retail Scout Shop sales, popcorn and Camp Card fundraising, summer camp tuition ($160-$190 per Scout), Scout Days revenue-share with venue partners, Jamboree registration fees ($3,000 per Scout), donations, and the Youth-at-Risk Breakfast (averaging approximately $50,000 annually since 1973). The customer base is families with youth ages 5-20, chartered partner organizations (schools, churches, PTAs, housing authorities), and corporate sponsors including U.S. Steel, Drummond Company, Blue Cross Blue Shield of Alabama, Robins and Morton, Publix, CBS-42, and Shelby Printing. Long-term corporate relationships (U.S. Steel since 1973; Drummond Company since 2012) anchor a portion of fundraising capacity. Marketing is community-led and event-driven, with school-night recruitment, Scout Days partner events, and partner-organization referral channels serving as the primary acquisition funnels.

Technology is limited to consumer-facing advancement and administration: the Council uses Scoutbook (Scouting America's web application for tracking youth advancement, media uploads, messaging, event planning) and my.Scouting (member management portal), both developed and operated at the national organization level rather than by the Council. The Council owns no proprietary technology stack. Strategic initiatives scheduled through 2026-2027 include ScoutFest 2026 (November 13-15, 2026 at American Village in Montevallo) celebrating the United States' 250th anniversary, the 2026 National Scout Jamboree (July 22-31, 2026) at Summit Bechtel Family National Scout Reserve in West Virginia, and continued expansion of the Scout Days partner channel. Legal name on file is "Greater Alabama Council, Scouting America"; previously known as "Greater Alabama Council, Boy Scouts of America" prior to the 2024 national rebrand.

Name

Greater Alabama Council, Boy Scouts of America

Legal name

Greater Alabama Council, Scouting America

Website

https://1bsa.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

The Greater Alabama Council is a regional nonprofit council of Scouting America serving 15,000+ youth across 22 counties in North and Central Alabama. It delivers Cub Scouting, Scouts BSA, Venturing, Sea Scouting, and Exploring through 4,000+ volunteers, five camp properties, two offices, and two retail Scout Shops.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), All Other Schools and Instruction (61169)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Educational Services (8200)

akta.pro industry

PRIMARYTHAGAOAI

Group Camping & Scout Camps

Travel & Hospitality/Lodging & Accommodation/Camping & Glamping Facilities

SECONDARYMPAKAJAA

Youth Multi-Sport Camps (General Athletics, Summer Camps)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYEDAMALAA

Multi-Activity Enrichment Camps (Academic + Arts + Sports)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

SECONDARYEDAMALAO

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

Keywords

• Youth development programs
• Scouting programs
• Summer camp programs
• Leadership training
• Outdoor education

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: Annual registration fees collected from youth and adult members ranging from $50-$120 per person plus optional Scouts Life magazine subscription
2. Scout Shop Retail Sales: Sale of BSA uniforms, supplies, camping gear, and merchandise through physical shops in Birmingham and Huntsville plus online trading post
3. Popcorn Fundraising: Turn-key unit fundraiser where Scouts sell popcorn products to fund their Scouting activities and camp attendance
4. Camp Card Sales: Sales program helping Scouts raise funds to attend summer camp through discount cards
5. Summer Camp Fees: Week-long and multi-day resident camp programs at Camp Comer and Camp Sequoyah with fees ranging from $160-$190 per Scout
6. Scout Days Partner Fees: Revenue share from discounted admission events with partner organizations including universities, sports teams, and attractions
7. Jamboree Registration: National Jamboree participation fees covering event, transportation, equipment, and activities
8. Donations and Friends of Scouting: Individual donations, corporate matching gifts, American Values Luncheon, golf tournaments, and special events supporting council programs

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

The Greater Alabama Council delivers Scouting America's youth development programs (Cub Scouting, Scouts BSA, Venturing, Sea Scouting, Exploring) to over 15,000 youth across 22 counties in North and Central Alabama. It operates five camp properties offering summer and weekend camping, two Scout Shops selling uniforms and gear, and a portfolio of adult and youth leadership training courses (Wood Badge, NYLT, Seabadge, University of Scouting).

Product overview

Greater Alabama Council operates a comprehensive youth development portfolio centered on Scouting America's core programs (Cub Scouting, Scouts BSA, Venturing, Sea Scouting, and Exploring) for youth ages 5-20. The Council manages five distinct camp properties (Camp Comer, Camp Sequoyah, Camp Jackson, Camp Westmoreland, and Camp Jack Wright) offering summer camps, weekend camping, and year-round outdoor activities. Supporting infrastructure includes two Scout Shops, digital platforms (my.Scouting and Scoutbook), and professional training programs including Wood Badge, NYLT, Seabadge, and University of Scouting. The Council's product ecosystem spans retail, outdoor recreation, youth leadership training, and digital tools, all aligned with the mission of character development and citizenship training.

Differentiator

Problem solved

Functional benefit

Products and services

• Cub Scouting A youth development program for children in kindergarten through 5th grade (ages 5-11) focused on building character, citizenship, and physical fitness through age-appropriate activities, outdoor experiences, and advancement tracking.
• Scouts BSA A youth development program for individuals ages 11-17 featuring merit badges, rank advancement from Scout to Eagle Scout, outdoor adventures, and leadership development opportunities.
• Venturing A co-ed youth development program for young adults ages 14-20 offering high-adventure activities, career exploration, and leadership opportunities.
• Sea Scouting A specialized Scouting program focused on maritime activities including boating, sailing, navigation, and water safety for youth ages 14-21.
• Exploring A career-oriented youth development program for co-ed participants ages 10-20 providing mentorship, career exploration, and immersive experiences through partnerships with local businesses and community organizations.
• Camp Comer A 1,000+ acre summer camp and weekend camping facility atop Lookout Mountain featuring a 90-acre lake, Thunderbird Trail, shooting ranges, climbing tower, and summer camp programs.
• Camp Sequoyah A 1,447-acre wilderness camp in Talladega National Forest featuring an 86-acre lake, 14 campsites, and extensive outdoor program areas for summer and weekend camping.
• Camp Jackson A 515-acre primitive camp in the Appalachian foothills featuring Pinnacle hiking trail, fishing access, mountain boards, pump track bikes, and platform tents.
• Camp Westmoreland A 284-acre facility near Florence, Alabama offering weekend camping, Cub Scout activities, day camps, and training events with shower/bathroom facilities, dining hall, and conference space.
• Camp Jack Wright A 40-acre primitive nature and historical preserve surrounded by Tannehill State Park, designed for low-impact camping, hiking, and year-round weekend camping.
• Scout Shops (Birmingham & Huntsville) Physical retail stores in Birmingham and Huntsville offering official BSA uniforms, supplies, camping gear, craft items, and Scout merchandise.
• Wood Badge Advanced adult leader training course providing leadership skills for Cub Scouting, Scouts BSA, Venturing, and district/council positions through classroom and outdoor experiences.
• National Youth Leadership Training (NYLT) A six-day, five-night leadership course for Scouts BSA, Sea Scouts, Explorers and Venturers providing methods, skills, and experiences to become better leaders in their units.
• Seabadge Advanced leadership and management training focused on youth-led Sea Scout programs, open to all adult Scout leaders, featuring weekend courses covering leadership, management, and motivational skills.
• University of Scouting and Merit Badge University Annual adult leader training event offering 100+ classes across five colleges, plus a Merit Badge University where Scouts can earn merit badges taught by experienced instructors.
• Cub Scout Summer Camp A four-day, three-night aquatic-focused resident camping experience at Camp Comer for Tiger, Wolf, and Bear Cub Scouts, featuring waterslide, swimming, boating, STEM, archery, BB guns, climbing, and nature activities.
• Summer Camp at Camp Sequoyah Traditional summer camp at Camp Sequoyah featuring morning merit badge sessions, afternoon troop activities, evening events, the Eagle Bound Program, Mountaineering Corps, and Water Carnival.
• Summer Camp at Camp Comer Summer camp at Camp Comer offering merit badges, the Pathfinder first-year Scout program, aquatics, climbing, shooting sports, white water rafting, and week-long programming.
• Webelos & Arrow of Light Camp Four-day, three-night resident camp at Camp Comer for rising 4th and 5th graders, providing a taste of Scouts BSA summer camp with Webelos and Arrow of Light Adventure programs.
• Cub Scout Day Camp Multi-day day camp program at various locations across the Council offering BB guns, archery, crafts, field sports, nature hikes, and badge requirements for Cub Scouts, including twilight camp options.
• National Scout Jamboree (2026 Contingent) Scouting America's flagship national event held every four years at Summit Bechtel Family National Scout Reserve in West Virginia, featuring 10 days of stadium shows, adventure sports, shooting sports, and activities for over 10,000 Scouts.
• Scoutbook Scouting America's web application for tracking youth advancement, directly connected to the National advancement database, enabling leaders and Scouts to record achievements, upload media, send messages, plan events, and track activities.
• my.Scouting Web application portal for Scouting America members to manage membership, access training, and track advancement records.

Quantifiable outcome

• Over 15,000 youth served annually in North and Central Alabama
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

33 partnerships are on record, tiered core and minor.

• Community Foodbank of Central AlabamacoreOthersPartner agency for Scouting for Food initiative. Scouts distribute door hangers and collect food donations to deliver to local food banks. Foodbank receives community food donations gathered through annual Scouting for Food drive.
• Food Bank of North AlabamacoreOthersPartner agency for Scouting for Food in northern Alabama service area. Receives food donations collected by Scouts during the annual door-to-door collection day.
• Shelby PrintingminorGTM or Marketing PartnerSponsor for Scouting for Food initiative providing printing services for door hangers and promotional materials.
• PublixminorGTM or Marketing PartnerCorporate sponsor for Scouting for Food initiative supporting community food collection efforts.
• CBS-42minorGTM or Marketing PartnerMedia sponsor for Scouting for Food providing news coverage and community visibility for the annual food drive.
• University of AlabamacoreStrategic or Co-development PartnerScout Days partner offering discounted admission to university events and programs for Scouting families.
• Birmingham StallionscoreStrategic or Co-development PartnerScout Days partner providing discounted game admission and special activities for Scouting families.
• Birmingham BaronscoreStrategic or Co-development PartnerAnnual Scout Night events with discounted baseball game admission, food, and activities. Proceeds support local Scouting.
• Rocket City Trash PandascoreStrategic or Co-development PartnerScout Night partnership with minor league baseball team in Huntsville. Includes pre-game and in-game activities, discounted admission.
• Birmingham ZoocoreStrategic or Co-development PartnerCub Adventures at the Zoo program offering hands-on activities for Tiger Cubs and Wolf Cubs to earn Adventures and learn about animal care.
• Barber Motorsports MuseumcoreStrategic or Co-development PartnerEngineering Merit Badge program partner hosting multiple session dates throughout the year. Interactive STEM-focused program for Scouts BSA members.
• Talladega SuperspeedwaycoreStrategic or Co-development PartnerScout campout and race experience events in Spring and Fall. Unique NASCAR racing experience with camping opportunities at the speedway.
• Cook Museum of Natural ScienceminorStrategic or Co-development PartnerScout Day events at the museum providing advancement opportunities for Cub Scout Adventures and Merit Badge work.
• Alabama Sports Hall of FameminorStrategic or Co-development PartnerAnnual Scout Day event with free admission for Scouts and families. Located in downtown Birmingham.
• Birmingham Legion FCminorStrategic or Co-development PartnerSoccer Scout Day events with pre-game and in-game activities. Ticketing handled by unit (Pack, Troop, Crew, Ship, Post).
• Harley-Davidson MuseumminorStrategic or Co-development PartnerVirtual Engineering Merit Badge program offered every Saturday and Tuesday. $20 per Scout includes activity booklet, instruction, and H-D Museum patch.
• United Way of Central AlabamacoreStrategic or Co-development PartnerFounding agency of United Way supporting Scouting programs for underprivileged youth. Partner in Scoutreach urban outreach initiatives.
• United Way of East Central AlabamacoreStrategic or Co-development PartnerRegional United Way partnership supporting Scouting access in East Central Alabama communities.
• United Way of Etowah CountyminorStrategic or Co-development PartnerCounty-level United Way partnership supporting Scouting programs in Etowah County area.
• Birmingham Housing AuthoritycoreStrategic or Co-development PartnerScoutreach partner providing Scouting access to youth in public housing communities.
• Huntsville Housing AuthoritycoreStrategic or Co-development PartnerScoutreach partner serving youth in Huntsville public housing developments.
• Birmingham City SchoolscoreStrategic or Co-development PartnerSchool partnership for in-school Scouting units and recruitment events across Birmingham school district.
• Anniston City SchoolsminorStrategic or Co-development PartnerSchool district partnership for Scouting programs in Anniston area.
• YMCA of Calhoun CountyminorStrategic or Co-development PartnerCommunity organization partnership supporting Scouting access and program delivery in Calhoun County.
• U.S. SteelcoreGTM or Marketing PartnerLong-term corporate partner leading Youth-at-Risk Breakfast event since 1973. Annual event averages 250 attendees and raises approximately $50,000.
• Drummond CompanycoreGTM or Marketing PartnerPrimary leadership sponsor for Youth-at-Risk Breakfast since 2012, coordinating event alongside U.S. Steel and Wood Fruitticher.
• Blue Cross and Blue Shield of AlabamacoreGTM or Marketing PartnerCorporate sponsor for Youth-at-Risk Breakfast supporting youth development and character education.
• Robins and MortoncoreGTM or Marketing PartnerConstruction firm sponsor and event chair leadership for Youth-at-Risk Breakfast (Bill Morton chaired 2006-2011).
• Wood FruitticherminorGTM or Marketing PartnerCorporate sponsor coordinating Youth-at-Risk Breakfast since 2012.
• Red Bike Coffee CompanyminorGTM or Marketing PartnerPartnership to develop Jamboree Java coffee fundraiser - a velvety smooth dark roast with notes of warm spice, hazelnuts, and sweet cocoa. Scouts sell through take-order forms and online ordering.
• American Village (Montevallo)coreStrategic or Co-development PartnerScoutFest 2026 venue hosting November 13-15 celebration of 250th anniversary of the United States. Features competitions, exhibitors, activities, and stage show.
• Auburn UniversitycoreStrategic or Co-development PartnerScout Days partner offering discounted university event admission for Scouting families.
• Memphis GrizzliesminorStrategic or Co-development PartnerScout Days partnership with NBA team offering discounted admission and special activities for Scouting families.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• YMCA of Greater Birmingham: Regional YMCA serving the same Alabama territory with youth programs, summer camps, swim/sports instruction, and community outreach. Comparable breadth of youth programming and community partnerships but a broader health-and-fitness core rather than Scouting's outdoor/adventure focus.
• Boys & Girls Clubs of Central Alabama: A major youth-development organization operating clubs across the same Alabama geography, serving overlapping K-12 populations with after-school and summer programming. Comparable in scale and mission but uses a facility-based club model rather than Scouting's unit-based outdoor/adventure model.

Direct peers

• Central Florida Council, Scouting America: Another regional Scouting America council offering the same Cub Scouting, Scouts BSA, Venturing, and camp programming under the same national brand and curriculum. Highly comparable operating model with similar revenue streams (membership, camp fees, retail, fundraising) but different geography.
• Girl Scouts of North-Central Alabama: The regional Girl Scouts council serving the same Birmingham/north/central Alabama territory with an analogous troop-based youth development model, retail shops, camp properties, cookie fundraising, and adult volunteer–driven delivery. Direct peer in youth character development programming for the same demographic.

Emerging players

• Police Activities League (PAL) of Birmingham: Local youth-serving organization offering athletics, mentoring, and after-school programs to at-risk youth in the Birmingham area. Comparable in targeting youth development in the same geography but with a sports-and-mentoring model rather than outdoor/adventure programming.
• Alabama 4-H (Auburn University / Alabama Cooperative Extension System): Statewide youth-development program under the land-grant extension system offering clubs, summer camps, and STEM/agriculture/life-skills programming for the same 5-18 age cohort. Operates in the same territory with overlapping life-skill and outdoor curriculum but is publicly funded and not membership-fee driven.
• Civil Air Patrol (CAP) Alabama Wing: Youth-serving aerospace education and cadet program with squadrons across Alabama. Comparable in delivering character/leadership programming with a uniformed, volunteer-led, aviation/STEM focus but a much narrower scope than Scouting's general youth-development mission.
• Camp Fire (formerly Camp Fire Boys and Girls): National youth-development organization with co-ed programs and summer camps. Closely comparable model (outdoor programming, life skills, character development) but smaller national footprint and less brand recognition than BSA.

Regional players

• Philmont Scout Ranch: Premier high-adventure backcountry training base of Scouting America in New Mexico offering treks and the Philmont Training Center. Comparable in that it delivers Scouting's high-adventure curriculum but as a national destination rather than a regional operating council.
• Summit Bechtel Family National Scout Reserve: National Scouting America high-adventure and Jamboree venue in West Virginia hosting the National Jamboree that GAC scouts attend. Operates as a sister property within the same Scouting America system rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/1bsa?lang=en
• YouTubeyoutube.com/user/GACScouts
• Facebookfacebook.com/greateralabamacouncil
• Instagraminstagram.com/gacbsa/?hl=en
• LinkedInlinkedin.com/company/gacscouts

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Greater Alabama Council, Boy Scouts of America