Auracom
Auracom is a privately held Canadian ISP founded in 1993, offering cable, DSL, and VoIP services plus business connectivity (SD WAN, dedicated IPs) to residential households, SMBs, and resellers across seven Canadian provinces.
- Company typePrivate
- Founded1993
- HeadquartersToronto, Canada
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Auracom does
Auracom is a privately held Canadian internet service provider founded in 1993 and headquartered in Toronto, Ontario, with a secondary mailing address in Vancouver. The company offers residential and business connectivity services across seven Canadian provinces (British Columbia, Alberta, Saskatchewan, Ontario, Quebec, and Nova Scotia; Manitoba is listed as unavailable), built on a hybrid infrastructure of cable (up to 150MB), DSL (up to 50MB), and a fiber optic network backbone, supplemented by VoIP home phone service delivered through a partnership with PhonePower and business offerings including SD WAN, Ethernet Internet, dedicated IP addresses, and backup dial-up.
Auracom monetizes primarily through recurring monthly subscriptions on its internet, VoIP, and business service plans, with VoIP tiered at $9.95 to $49.95 per month and internet pricing varying by speed, technology, and location. A secondary revenue stream comes from hardware sales and leases (e.g., DPC3825 wireless modem offered at $50) and a recurring-commission reseller/wholesale program that gives partners access to Canadian and US wholesale carrier networks including AT&T, Verizon, and Frontier. The company appears to be operationally linked to IKANO Communications, Inc. (a Utah corporation) under its user agreement, suggesting a cross-border parent-affiliate structure.
Customer acquisition is sales-led via a toll-free number (1-877-688-8127), email ([email protected]), and an online prequalification form, with marketing supported by a website, Facebook, and LinkedIn. The customer base is a long-tail mix of individual residential subscribers, Canadian small and medium businesses, and reseller partners, with no disclosed enterprise anchor customers or institutional ownership.
Auracom firmographics
Firmographics- Name
- Auracom
- Legal name
- Auracom
- Website
- https://auracom.net
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Auracom is a privately held Canadian ISP founded in 1993, offering cable, DSL, and VoIP services plus business connectivity (SD WAN, dedicated IPs) to residential households, SMBs, and resellers across seven Canadian provinces.
- Ownership category
- akta.pro rank
Where Auracom is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Auracom business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Internet Service Subscriptions: Monthly subscription fees for DSL, Cable, and business internet services. Pricing varies by product, speed plan, and location. Month-to-month and annual contract options available.
- VoIP Phone Service: Monthly subscription fees for home phone service with multiple plan tiers. Plans include Unlimited North America ($9.95), Unlimited World ($19.95), Unlimited World Plus ($24.95), and Unlimited World Premium ($49.95).
- Hardware Sales: Sale and lease of modems including DPC3825 wireless modem (offered at $50.00 including shipping), SmartRG modems, and various other compatible modems. Modem lease requires return within 30 days of cancellation.
- Reseller/Partner Commissions: Recurring commission structure for resellers who sell Auracom ISP services. Partners earn commissions monthly based on sales volume while Auracom handles billing and support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Unlimited North America - $9.95/month |
| Subscription | Monthly | Unlimited World - $19.95/month |
| Subscription | Monthly | Unlimited World Plus - $24.95/month |
| Subscription | Monthly | Unlimited World Premium - $49.95/month |
| Subscription | Monthly | Cable Internet - Speeds up to 150MB |
| Subscription | Monthly | DSL Internet - Speeds up to 50MB |
| One time/ perpetual license | Monthly | Modem - DPC3825 Wireless |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Auracom product offering
Product offeringCore offering
Auracom is a Canadian internet service provider offering Cable Internet (up to 150MB), DSL Internet (up to 50MB), VoIP digital home phone service, and business connectivity solutions (SD WAN, Ethernet Internet, dedicated IPs) to residential and SMB customers across seven provinces. The company also operates a wholesale/reseller ISP program providing access to Canadian and US carrier networks.
Product overview
Auracom is a Canadian Internet Service Provider operating since 1993, offering a comprehensive portfolio of connectivity solutions from coast to coast. The core offerings include Cable Internet (up to 150MB) and DSL Internet (up to 50MB) for residential customers, complemented by Business Services featuring SD WAN, Ethernet Internet, and traditional high-speed services. The company also provides PhonePower Digital Home Phone Service - a VoIP solution with unlimited North America calling, multiple international calling plans, and 40+ calling features accessible via mobile apps. Additional services include dedicated IP addresses, dial-up backup services, wholesale ISP reseller programs, and email hosting with IMAP/POP access. The product ecosystem is supported by various modems including SmartRG, Technicolor, Cisco, Kasda, Thomson Speedtouch, Bell, and Hub series devices.
Differentiator
Problem solved
Functional benefit
Products and services
- Cable Internet
Quantifiable outcome
- Speeds up to 150MB for cable internet
- +1 more outcomes
Companies that use Auracom
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Auracom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Auracom partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- IKANO Communications, Inc.coreAuracom is contractually linked to IKANO Communications, Inc., a Utah corporation (also referred to as IKANO Canada). IKANO appears to be the contracting supplier of internet access services alongside Auracom, indicating a significant operational partnership or common ownership structure.
- PhonePowercorePhonePower is the VoIP service provider powering Auracom's home phone services. The service offers unlimited North America calling, international calling plans, and mobile apps for iPhone and Android devices.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Auracom competitors and assessment
Company assessmentDirect peers
- VMedia: Canadian independent ISP providing internet, TV, and home phone over cable/DSL/fiber in Ontario, Quebec, and Western Canada. Comparable to Auracom in product mix (internet + VoIP) and target SMB/residential segments.
- TekSavvy Solutions: Canadian independent ISP offering cable, DSL, and fiber across multiple provinces on a wholesale basis. Closely comparable to Auracom in business model (reselling carrier capacity), customer base (residential/SMB), and VoIP bundling.
- Distributel Communications: Independent Canadian ISP and VoIP provider operating across provinces via wholesale carrier arrangements. Comparable to Auracom as a similarly sized ISP/reseller with bundled internet + home phone services.
- Execulink Telecom: Ontario-based independent ISP offering cable, DSL, fiber, and VoIP to residential and business customers. Comparable regional ISP with similar product portfolio and SMB focus as Auracom.
- Start.ca: Canadian independent ISP offering cable, DSL, and fiber internet plus home phone in Ontario. Comparable to Auracom in scale, customer base, and bundled internet/voice positioning.
- Ebox: Quebec-based independent ISP providing internet and home phone services over cable/DSL/fiber. Comparable independent Canadian ISP competing in overlapping residential and SMB segments.
- Yak Communications: Canadian VoIP and long-distance home phone provider with bundled internet offerings. Comparable to Auracom's PhonePower-powered VoIP product and home-phone-centric customer base.
Broad incumbents
- Bell Canada: Dominant Canadian incumbent telecom providing internet (DSL, fiber), TV, and home phone across all provinces. Comparable as the underlying DSL circuit provider for Auracom and the principal competitive incumbent for ISP/VoIP services.
- Rogers Communications: Major Canadian incumbent offering cable internet (including Ignite Gigabit), TV, wireless, and home phone. Comparable as a mass-market competitor across most of Auracom's provincial footprint.
- Cogeco Communications: Regional Canadian cable/internet provider in Ontario and Quebec. Comparable as both a competitor in the cable-internet segment and an underlying carrier referenced in Auracom's product offers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Auracom social profiles
Digital presenceAuracom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auracom leadership team
Management profileNumber of profiles
Auracom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auracom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auracom
What does Auracom do?
Auracom is a Canadian internet service provider offering Cable Internet (up to 150MB), DSL Internet (up to 50MB), VoIP digital home phone service, and business connectivity solutions (SD WAN, Ethernet Internet, dedicated IPs) to residential and SMB customers across seven provinces. The company also operates a wholesale/reseller ISP program providing access to Canadian and US carrier networks.
Is Auracom a public or private company?
Auracom is a private company. It is classified as unknown and is currently operating.
When was Auracom founded?
Auracom was founded in 1993. It employs 101 to 250 people.
Where is Auracom based?
Auracom is headquartered in Toronto, Canada, in the North America region.
How does Auracom make money?
Four revenue lines are on record. Internet Service Subscriptions are the primary driver. The others are voIP Phone Service, hardware Sales and reseller/Partner Commissions.
Who are Auracom's main competitors?
Direct peers on record are VMedia, TekSavvy Solutions, Distributel Communications, Execulink Telecom, Start.ca, Ebox and Yak Communications. Broad incumbents are Bell Canada, Rogers Communications and Cogeco Communications.
Does Auracom have an API?
No public API is recorded for Auracom.