Phone Power

What Phone Power does

Phone Power (PhonePower) is a privately-held VoIP telecommunications company operating as a d/b/a for Syndeo LLC and functioning as the residential and small business brand alongside sister company Broadvoice. Founded in 2005 and headquartered in Northridge, California, the company delivers digital phone service over broadband internet connections using SIP-based VoIP technology on its proprietary "Aquarius" platform, supporting BYOD across hardware from Aastra, Grandstream, Linksys, OBiHai, Polycom, and Yealink. Its service portfolio spans domestic USA/Canada unlimited plans (from $8.33/month on annual prepay to $19.95/month month-to-month), tiered international plans covering 28 to 87 countries (World, World Plus, World Premium at $19.95-$49.95/month), Business/Hosted PBX systems, SIP Trunking, International Virtual Numbers (45+ countries), and add-on services such as Toll-Free numbers, directory assistance, and fax-to-email.

The company monetizes through recurring subscriptions, usage-based international metered charges (with 5,000 included minutes and overage at $0.02/minute), hardware leasing with $99.90 non-return fees, per-transaction fees for directory/operator services, and an affiliate/referral layer. PhonePower operates a primarily self-serve, product-led acquisition motion through its website, supplemented by retail distribution at Best Buy, Amazon, and Fry's Electronics, three affiliate networks (Commission Junction, ShareASale, Commission River), a Refer-A-Friend program, mobile apps on iOS and Android, and inside sales for business accounts. Reported scale includes thousands of customers, millions of call minutes per month, and 99.99% service availability in 2013; the company has historically been recognized on Deloitte's Technology Fast 500 (#22 in 2012) and the Inc. 500 (#30 in 2011). PhonePower does not currently offer a public API, has no disclosed AI capabilities, and serves customers in the United States, Canada, and internationally through its calling plan footprint.

Name

Phone Power

Legal name

Syndeo LLC d/b/a PhonePower

Website

https://phonepower.com

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Phone Power is a privately-held VoIP provider serving residential and small business customers in the US, Canada, and internationally with low-cost unlimited calling plans, hosted PBX, and SIP trunking delivered over its proprietary Aquarius platform under Syndeo LLC.

Ownership category

akta.pro rank

Product category

VoIP Telecommunications

NAICS

All Other Telecommunications (517810)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

VoIP Access & ITSP Services (HDAIAHAD)

akta.pro secondary industries

Cloud PBX & Hosted Telephony (HDAIAHAB), VoIP/ATA & Integrated Voice Gateways (CPE) (HDAFAIAJ), Unified Communications & Collaboration Network Services (VoIP/QoS) (BPAEAEAI)

Keywords

• Residential VoIP service
• Business phone service
• Hosted PBX
• SIP trunking
• International calling plans

Headquarters

HQ city

Winnetka

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Residential VoIP Subscription: Monthly or annual subscription fees for VoIP phone service providing unlimited or metered domestic and international calling. Plans range from $8.33/month (annual prepay) to $19.95/month (no contract) for US/Canada plans, and $19.95-$49.95/month for international unlimited plans. Includes 5,000 outbound minutes per month on standard plans, with overage at $0.02/minute after threshold. Regulatory Recovery Fee ($4.19/month), E911 Recovery Fee ($2.49/month), and applicable taxes apply on top.
2. Business & Hosted PBX Services: Business VoIP services ranging from single-line business accounts to multi-location hosted PBX systems with Auto-Attendants and Call Hunt Groups. Sold via direct sales, agents, and SIP trunking portals. Optional Toll-Free numbers at $5/month plus $0.04/minute.
3. International Calling Charges: Revenue from international call charges beyond included free minutes. International rates vary by country and are updated monthly. Plans with 500+ minutes receive 60 free international minutes to qualifying destinations per month; Premium plans include 1,200 free international minutes. International calls subject to FCC-mandated 15.5% Universal Service Fund tax.
4. Hardware Sales and Leasing: Free lease option for the Two Port Home Adapter for subscribers. Customers who do not return leased equipment within 30 days of termination are charged $99.90 per device. Damaged device replacement fee of $49.95. Retail packages sold at Best Buy, Amazon, and Fry's Electronics. BYOD (Bring Your Own Device) option eliminates hardware costs.
5. Directory Assistance and Operator Services: Directory Assistance at $0.99 per call plus $0.10/minute after two minutes. Operator-assisted calls at $3.00 per call. These optional services generate additional per-transaction revenue.
6. Virtual Numbers: Monthly fee for international virtual (local) numbers ranging from $7.00 to $15.00/month depending on country, plus a one-time $10 activation fee. Domestic virtual numbers available for $5/month.
7. Referral and Affiliate Programs: Refer-A-Friend program provides $10 credit to both referrer and referee upon new subscriber signup. Affiliate program via Commission Junction, ShareASale, and Commission River networks pays commissions for referred sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

PhonePower is a residential and small-business VoIP telephony provider that sells unlimited calling plans for US/Canada and international destinations, delivered over its proprietary Aquarius network platform. It bundles a free leased home adapter, free softphone apps and a calling feature suite (voicemail-to-email, call forwarding, conferencing, etc.) with its subscriptions, and extends to businesses via Hosted PBX / Cloud PBX and SIP Trunking offerings. The company also sells international virtual local numbers and supports BYOD endpoints for both home and business users.

Product overview

PhonePower is a VoIP telecommunications company providing residential and business phone services. The product portfolio consists of a core VoIP platform with multiple calling plan tiers: the World Plan, World Plus Plan, and World Premium Plan for international calling (28, 75, and 87 countries respectively), plus USA/Canada Home Phone Service plans. For business customers, PhonePower offers Hosted PBX and SIP Trunking services through its parent company Broadvoice (Cloud PBX and SIP Trunking portals). Supporting the core service are the Calling Features Suite (45+ features including Voicemail, Caller ID, Call Forwarding, and Softphone), Two Port Home Adapter hardware, mobile apps for iPhone and Android, Retail Package bundles, International Virtual Numbers add-on, and Bring Your Own Device support for SIP hardware. The company also operates customer referral (Refer-A-Friend) and affiliate marketing programs. PhonePower's services integrate with standard SIP endpoints but do not offer public API access.

Differentiator

Problem solved

Functional benefit

Products and services

• USA/Canada Home Phone Service Unlimited residential VoIP calling within the US and Canada, with a free leased home adapter, free softphone apps, calling feature suite (voicemail, caller ID, call waiting, three-way calling, E911, directory assistance) and bundled long-distance. Designed for households seeking a low-cost replacement for legacy landline service.
• World Plan Residential VoIP plan that adds international calling coverage to a broader country list on top of unlimited US/Canada, marketed to households with frequent international contact.
• World Plus Plan Mid-tier residential VoIP subscription expanding international calling coverage to additional countries versus the base World Plan, including expanded mobile and landline coverage and higher included minutes.
• World Premium Plan Top-tier residential VoIP subscription providing the broadest international calling coverage across approximately 70 countries, the highest included minute allotment, and priority international rate handling for heavy international callers.
• Business Phone Service / Hosted PBX Cloud-delivered hosted PBX for small and mid-sized businesses that delivers features such as auto-attendant, hunt groups, conferencing, call recording, voicemail-to-email and integrations with CRM and call-center systems, sold on a per-seat monthly subscription. Replaces on-premise PBX hardware for SMBs that want enterprise call features without capital expense.
• Cloud PBX Cloud-native PBX delivered as a managed service, providing the feature set for SMBs that need flexible seat-based voice without owning telephony hardware, sold alongside Hosted PBX.
• SIP Trunking SIP-based trunking service delivered over the same network as PhonePower's residential VoIP and hosted PBX offerings, sold per channel to businesses and partners that want to keep an existing PBX but offload carrier-side connectivity.
• International Virtual Numbers Virtual local phone numbers provisioned in approximately 70 countries, with free activation, pay-as-you-go monthly pricing, per-minute international call forwarding rates and voicemail / voicemail-to-email for expats, travelers, freelancers and SMBs wanting a local presence abroad.

Quantifiable outcome

• Cuts international phone bills by up to 70%
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Geek Squad (Best Buy)coreChannel Partner/ Reseller/ Distributor · 18 August 2012In August 2012, Geek Squad (Best Buy's 24-hour tech support task force) added PhonePower and VOIP.com to its Partner Program network. Geek Squad's Partner Program works with third-party sellers to provide installation, setup, and technical support services for VoIP customers purchasing from Geek Squad. This retail partnership expanded PhonePower's physical retail presence and customer acquisition channel beyond its own website.
• Best BuycoreChannel Partner/ Reseller/ Distributor · 23 November 2009PhonePower launched retail availability at Best Buy stores nationwide in November 2009 with an award-winning VoIP phone service. The partnership featured a unique home-and-travel combo kit including a two-line home adapter and USB travel adapter, both using the same phone number with no extra monthly service charge. This was a major retail distribution milestone for PhonePower.
• BroadvoxcoreStrategic or Co-development Partner · 15 September 2009PhonePower acquired the Broadvox Direct residential VoIP customer base in September 2009. Broadvox chose PhonePower due to its track record for exceptional service and outstanding coverage throughout North America. The acquisition brought thousands of new residential customers to PhonePower and expanded its market presence. A long and productive relationship between the two companies preceded this acquisition.
• BroadvoicecoreStrategic or Co-development PartnerPhonePower and Broadvoice operate as affiliated brands under the same corporate entity (Syndeo LLC). PhonePower handles residential VoIP while Broadvoice focuses on business communications (Cloud PBX, Contact Center, SIP Trunking, AI-powered CX). The companies share login infrastructure (secure.phonepower.com, pbx.broadvoice.com, trunking.broadvoice.com), technology platforms, and customer service operations. Business service inquiries for PhonePower are directed to broadvoice.com. Broadvoice's customer base includes enterprise clients like Hertz, Toyota, UPS, L'Oréal, and Pfizer.
• Commission Junction (CJ Affiliate)minorGTM or Marketing PartnerPhonePower runs its affiliate marketing program through Commission Junction (CJ Affiliate), one of the largest affiliate networks. CJ manages centralized tracking, reporting, and payment for affiliate commissions earned by publishers who drive sales to PhonePower. Publisher ID: 2344878.
• ShareASaleminorGTM or Marketing PartnerPhonePower runs its affiliate marketing program through ShareASale network. Publishers earn commissions for referring customers who place orders through PhonePower via affiliate links. Managed through ShareASale's affiliate tracking and payment infrastructure. Merchant ID: 18817.
• Commission RiverminorGTM or Marketing PartnerPhonePower runs its affiliate marketing program through Commission River network, providing an additional channel for affiliate publishers to earn commissions for referred sales.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ooma: Ooma provides residential and small business VoIP services with hardware-based home phone replacement, mobile apps, and international calling plans. Comparable to PhonePower in targeting cost-conscious residential customers seeking to replace traditional landlines with feature-rich VoIP.
• magicJack: magicJack offers low-cost USB and home VoIP devices with annual subscription pricing for unlimited domestic calling. Closely comparable to PhonePower's entry-level pricing strategy ($8-$20/month range) and DIY hardware-based home phone replacement value proposition.
• NetTalk: NetTalk is a smaller residential and SMB VoIP provider offering low-cost home phone service with international calling minutes. Comparable to PhonePower on price-sensitive residential positioning, BYOD support, and feature-rich subscription tiers.
• Vonage: Vonage is one of the largest consumer and SMB VoIP providers in the US, offering unlimited domestic and international calling plans, mobile apps, and home phone replacement service. Highly comparable to PhonePower on product, target customer (residential/SMB), and pricing-tiered subscription model.

Broad incumbents

• RingCentral: RingCentral is a leading cloud UCaaS provider for SMB and enterprise, offering voice, video, messaging, and contact center. Comparable to PhonePower/Broadvoice's business-tier Cloud PBX offering but with substantially broader enterprise feature set and scale.
• 8x8: 8x8 is a global UCaaS and CCaaS provider serving SMB through enterprise with cloud voice, video, chat, and contact center solutions. Relevant peer for PhonePower's business-tier ambitions via Broadvoice; competes for the same hosted PBX and SIP trunking customers.
• Google Voice: Google Voice offers free US calling, low-cost international rates, number portability, and mobile/desktop apps, bundled with Google Workspace. Represents a free/cheap substitute for PhonePower's residential service, particularly for users already in the Google ecosystem.
• Skype (Microsoft): Skype is a free/low-cost global VoIP and messaging platform from Microsoft offering international calling and Skype-to-phone numbers. PhonePower explicitly benchmarks its international rates against Skype, making it a key reference competitor in the international calling segment.

Emerging players

• Rebtel: Rebtel specializes in affordable international calling with subscription plans to specific countries, targeting immigrant communities. Comparable to PhonePower's World/World Plus/World Premium plans in the international calling niche.
• Viber: Viber is a mobile-first international calling and messaging app with affordable rates to landlines and mobiles worldwide. Comparable to PhonePower's international calling plans as an OTT alternative targeting immigrants and international callers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PPowerNetStatus
• Facebookfacebook.com/phonepower
• LinkedInlinkedin.com/company/phone-power

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phone Power