Pebble
Pebble is a Singapore-based AI-powered video commerce platform that enables e-commerce brands and retailers to create interactive, shoppable, branching, and AI-generated video experiences, with deep Shopify and Wix integrations.
- Company typePrivate
- Founded2019
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Pebble does
Pebble, operated by Singapore-incorporated Stashally Pte. Ltd. (business registration number 201821622Z), is an AI-powered video commerce platform that enables e-commerce brands and retailers to convert static product pages into interactive, shoppable, and analytics-driven short-form video experiences. The company was founded in 2019, is headquartered in Singapore, and operates with 11-50 employees globally. Its target customers are online retailers and DTC brands seeking to lift on-page engagement and conversion through video formats that include Stories, Carousels, Popup Widgets, Interactive Branching Videos, UGC and Testimonials, Grid Series, and Campaign Microsites.
The platform's technology stack combines a generative AI content engine (AI Studio, with bulk SKU creation and LORA model training for SKU-specific visualizations on Business AI and Enterprise plans), proprietary delivery infrastructure (Enterprise CDN with AI Dynamic Delivery and AI File Optimization), and commerce-specific interactive overlays such as shoppable tags, CTAs, dynamic QR codes, and product catalogs. Distribution is anchored by deep integrations with Shopify and Wix through dedicated marketplace apps, with additional 2-line code embed support for any website platform and social sharing across WhatsApp, Facebook Messenger, LinkedIn, and Twitter/X.
Pebble generates revenue through tiered subscriptions in USD: Growth at $99/month annually, Business at $299/month annually, Business AI at $999/month, and a custom-priced Enterprise AI tier that includes custom SLA, dedicated support, and custom APIs. A 14-day free trial supports a product-led growth motion for the lower tiers, while Business AI and Enterprise AI are sold through direct sales, supported by a Contact Sales CTA. The company is pre-approved as an AI solution under Singapore's IMDA SMEs Go Digital program, qualifying it for government-subsidized adoption by local SMEs. Documented customer outcomes include 280M+ cumulative video views, $50M+ in assisted revenue for customers, 3.5M+ in-video interactions, play rates of 50-70%+, completion rates of 80-90%+, on-page conversion lifts of 12-16%, time-on-page increases of 600-800%+, and ROI of 30-80x.
Pebble firmographics
Firmographics- Name
- Pebble
- Legal name
- Stashally Pte. Ltd.
- Website
- https://pebble.by
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pebble is a Singapore-based AI-powered video commerce platform that enables e-commerce brands and retailers to create interactive, shoppable, branching, and AI-generated video experiences, with deep Shopify and Wix integrations.
- Ownership category
- akta.pro rank
Where Pebble is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Pebble business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Subscription Plans: Pebble offers tiered subscription plans (Growth, Business, Business AI, Enterprise AI) with monthly or annual billing. Plans include unlimited impressions, video hosting, shoppable video features, team seats, storage, and monthly interaction limits. Higher tiers add AI Studio credits, LORA training, dedicated support, and custom SLA.
- Enterprise Custom Pricing: Enterprise AI plan includes custom SLA, fixed pricing, enhanced tracking, custom APIs, and dedicated support team. Pricing is negotiated based on organizational needs and scale requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Growth tier - Essential video experiences for small teams and young brands |
| Subscription | Annual | Business tier - Video-driven engagement and sales at scale for marketing and sales teams |
| Subscription | Monthly | Business AI tier - AI-enhanced video creation and content assistance for marketing and sales teams |
| Subscription | Multi-year contract | Enterprise AI tier - Enhanced infrastructure, security, and support for large organizations |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Pebble product offering
Product offeringCore offering
Pebble provides an AI-powered video experience platform that enables e-commerce brands and retailers to create, host, and distribute interactive, shoppable short-form video content across their websites, mobile apps, social channels, and physical touchpoints. The platform combines generative AI content creation (AI Studio), interactive branching video formats, shoppable tags and CTAs, enterprise CDN delivery, and dedicated e-commerce integrations with Shopify and Wix to drive on-site conversions and assisted revenue for online brands.
Product overview
Pebble is a unified AI-powered video experience platform comprising a core video hosting and creation platform plus multiple video format modules (Stories, Carousels, Branching Videos, Microsites) and AI Studio for generative content creation. The platform includes shoppable components, dynamic QR codes, analytics dashboards, and dedicated e-commerce integrations for Shopify and Wix. Pricing tiers (Growth, Business, Business AI, Enterprise AI) progressively unlock more features, seats, storage, and AI capabilities including LORA model training.
Differentiator
Problem solved
Functional benefit
Products and services
- Pebble Video Experience Platform
Quantifiable outcome
- Time on page increases of 600-800%+
- +4 more outcomes
Companies that use Pebble
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Pebble technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature8 records
Pebble partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- ShopifycoreDeep integration partnership through dedicated Pebble Shopify app. Enables merchants to easily add Pebble videos via blocks, sync products for shoppable video creation, and access enhanced video conversion analytics. Installation available through Shopify App Store with guided setup process.
- WixcoreIntegration partnership through dedicated Pebble Wix app. Allows Wix website owners to install Pebble, track video conversions, sync products, and embed video experiences directly through the Wix editor interface.
- IMDA (Info-communications Media Development Authority of Singapore)supportingPebble is a pre-approved AI solution under the Singapore Government's IMDA SMEs Go Digital program, making it eligible for government-subsidized digital adoption support for qualifying small and medium enterprises in Singapore.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Pebble competitors and assessment
Company assessmentBroad incumbents
- Wistia: Established video hosting and marketing platform for businesses, with marketing analytics and integrations. Larger incumbent offering overlapping capabilities (video hosting, analytics, lead capture) but not specialized in shoppable commerce video like Pebble.
- Vimeo: Major video platform with OTT, hosting, and commerce-adjacent capabilities. Competes broadly with Pebble on enterprise video infrastructure and interactivity, though its core is generic video rather than commerce-optimized formats.
- Vidyard: Video for sales and marketing teams with analytics and personalization. Overlaps with Pebble on interactive video, CTAs, and analytics, but focuses on B2B sales video rather than e-commerce shoppable journeys.
- Canva: Mass-market design platform with Magic Studio generative AI video and image tools. Increasingly competes with AI Studio's prompt-to-product workflow and serves overlapping SMB marketing personas.
- Brightcove: Enterprise-grade video hosting, monetization, and streaming platform. Comparable on CDN, analytics, and enterprise SLA dimensions, but serves a broader video use case portfolio rather than commerce video specifically.
Emerging players
- Synthesia: AI video generation platform with avatars and prompt-based video creation. Overlaps with Pebble's generative AI capabilities but focuses on corporate/training videos rather than shoppable commerce content.
- InVideo: AI-powered video creation platform with templates and prompt-to-video capabilities. Comparable to Pebble's AI Studio, though InVideo targets general content creators rather than commerce-specific formats.
Direct peers
- Tolstoy: Shoppable short-form video and AI-powered UGC platform for e-commerce brands. Directly competes with Pebble in the same product category (shoppable/interactive commerce video) targeting Shopify and DTC retailers with similar plug-and-play embed models.
- Videowise: Shoppable video and UGC platform purpose-built for Shopify and e-commerce brands. Closely comparable to Pebble in target customer (Shopify merchants), product (interactive video, analytics), and GTM (marketplace-led distribution).
- Firework: Enterprise shoppable video and livestream commerce platform used by retailers and brands. Direct competitor to Pebble's enterprise tier, with overlapping commerce video formats and similar customer profile in retail/DTC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pebble social profiles
Digital presencePebble compliance and trust
Trust signalCompliance1 record
Pebble financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pebble leadership team
Management profileNumber of profiles
Profiles3 records
Pebble funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pebble M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pebble
What does Pebble do?
Pebble provides an AI-powered video experience platform that enables e-commerce brands and retailers to create, host, and distribute interactive, shoppable short-form video content across their websites, mobile apps, social channels, and physical touchpoints. The platform combines generative AI content creation (AI Studio), interactive branching video formats, shoppable tags and CTAs, enterprise CDN delivery, and dedicated e-commerce integrations with Shopify and Wix to drive on-site conversions and assisted revenue for online brands.
Is Pebble a public or private company?
Pebble is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pebble founded?
Pebble was founded in 2019. It employs 11 to 50 people.
Where is Pebble based?
Pebble is headquartered in Singapore, Singapore, in the Asia region.
How does Pebble make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are enterprise Custom Pricing.
Who are Pebble's main competitors?
Broad incumbents on record are Wistia, Vimeo, Vidyard, Canva and Brightcove. Emerging players are Synthesia and InVideo. Direct peers are Tolstoy, Videowise and Firework.
Does Pebble have an API?
Yes. Custom APIs are available under Enterprise AI plan. The platform supports embedding with 2 lines of code on any website. For Shopify stores, conversion tracking requires installing the Pebble Shopify App. The Terms of Service mention 'Custom APIs' as part of Enterprise offerings, with enhanced tracking capabilities. The platform provides 'Publish ID' method for programmatic embedding. Developer documentation is at www.pebble.by/docs.