What Omnify does

Omnify is a privately held, cloud-based vertical SaaS platform founded in 2016 and headquartered in Mountain View, California. It provides an integrated booking, scheduling, membership, and payment management system targeted at activity-based small and mid-sized service businesses — primarily fitness studios, swim schools, tennis and sports facilities, yoga and pilates studios, kids' activity centers, camps, equestrian centers, HOAs, and recreation centers. The product surface spans more than two dozen modular components including a Service Store storefront, an Omnify Go mobile application (iOS and Android), a Client Portal, classes and classpacks, appointments, events, multi-location scheduling, virtual class delivery via Zoom and Google Meets, waitlist management, discount and gift card engines, QR check-ins, automated emails, digital waivers, CRM, shift management, and analytics. Payment processing runs through Stripe (as a verified Stripe partner since 2018) and PayPal, with Zapier enabling workflow automation.

The company operates a hybrid go-to-market model: a freemium self-serve signup on getomnify.com with Google-authenticated onboarding for SMB and micro-business customers, supplemented by a sales-assisted motion for mid-market and enterprise deals. Pricing is tiered subscription with monthly billing and annual options, including a Free Forever plan and promotional discounting such as a 40% Black Friday offer. Distribution is global, with documented customer logos across the USA, Canada, UK, Germany, Australia, and Malaysia, and marketing reach through content, SEO, social, email, webinars, and free resources. The platform is GDPR compliant and PCI-DSS compliant through its payment partners.

The business is founder-led by CEO and founder Manik Mehta, co-founder and COO Kabandi Saikia, and Chief Growth Officer Nikhil Moorjani. Funding history includes a $150,000 round in April 2017 and a subsequent undisclosed round in October 2020 backed by AngelList India, Cloud Capital, and Sequoia Scout. The company is small (11–50 employees), privately held with no disclosed institutional cap table, and continues to ship product updates into 2026, including capacity and drop-in enhancements, indicating sustained but measured investment.

Name

Omnify

Legal name

Omnify

Website

https://getomnify.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Omnify is a cloud-based vertical SaaS platform founded in 2016 that provides integrated booking, scheduling, membership, and payment management for activity-based small and mid-sized service businesses worldwide, primarily fitness studios, swim schools, sports facilities, and kids' activity centers.

Ownership category

akta.pro rank

Product category

Booking and Scheduling Software

NAICS

Web Search Portals and All Other Information Services (519290), Web Search Portals and All Other Information Services (51929)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Booking software
• Scheduling platform
• Membership management
• Facility management
• Fitness studio software

Headquarters

HQ city

Mountain View

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription-based SaaS: Recurring subscription revenue from software platform access, with tiered pricing plans based on features and business size. Revenue generated through monthly or annual subscription payments from sports facilities, fitness studios, and activity centers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Omnify is a cloud-based SaaS platform that provides online booking, scheduling, membership management, and payment processing for activity-based businesses such as fitness studios, swim schools, sports facilities, camps, equestrian centers, and HOAs. The platform combines a web application with a mobile app (Omnify Go) and offers features like class scheduling, facility management, automated billing, virtual class delivery, and customer engagement tools to streamline operations and reduce administrative workload.

Product overview

Omnify is a unified all-in-one operating platform for activity-based businesses, encompassing fitness studios, swim schools, sports facilities, camps, HOAs, and wellness centers. The platform centers on the core Omnify booking and scheduling system, supplemented by a personalized Service Store for online storefronts, the Omnify Go mobile app for on-the-go management, and a Client Portal for self-service customer bookings. The product portfolio includes integrated feature modules for membership management, facility operations, class/program scheduling, appointments, events, camps, multi-location coordination, payment processing (via Stripe and PayPal), virtual/online classes (via Zoom integration), waitlist management, discount campaigns, automated email communications, QR code check-ins, analytics and reporting, digital waivers, party management, gift cards, product retail, shift management, CRM, and digital products. The platform operates as a modular SaaS where businesses can utilize components as needed, with iframe widget embedding allowing integration into existing websites.

Differentiator

Problem solved

Functional benefit

Products and services

• Omnify All-in-one booking and scheduling platform for activity-based businesses including fitness studios, swim schools, sports facilities, camps, and HOAs. Provides online reservation management, membership handling, payment processing, and customer engagement tools.
• Service Store Personalized online storefront where businesses can display their services, classes, appointments, and events. Allows customers to browse and book services directly from the booking site.
• Omnify Go Mobile application enabling business owners and staff to manage operations on-the-go. Includes booking management, schedule viewing, and facility access tracking. Available on iOS and Android.
• Client Portal

Named customers13 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationPayment processing integration allowing Omnify customers to accept credit card payments directly through the booking platform. Enables secure, automated payment collection for memberships, class bookings, and one-time transactions.
• PayPalcoreTechnology or IntegrationAlternative payment processing integration providing customers with additional payment options including PayPal checkout and Pay Later financing options for larger purchases.
• ZoomcoreTechnology or IntegrationVirtual class integration enabling fitness studios to conduct and schedule live online classes through Zoom, supporting hybrid business models combining in-person and virtual offerings.
• GooglecoreTechnology or IntegrationAuthentication integration allowing customers to sign in using Google accounts, simplifying onboarding and reducing friction in the signup process.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mindbody: Leading vertical SaaS for fitness studios, salons, and wellness businesses. Directly comparable to Omnify in target market (fitness/wellness SMBs), booking and membership core, and pricing model, though Mindbody serves larger enterprise customers and has substantially more funding.
• Vagaro: All-in-one SaaS for salons, spas, fitness studios, and activity-based businesses. Directly comparable product (booking, memberships, payments, POS) targeting the same SMB vertical with similar freemium-led GTM and global reach.
• Glofox: Vertical SaaS purpose-built for boutique fitness studios and gyms. Directly comparable in the fitness studio sub-vertical, offering booking, memberships, and branded apps with similar PLG-style positioning.
• TeamUp: Booking and management software for fitness studios, gyms, and martial arts schools. Comparable target customer (small/mid-market fitness businesses), overlapping feature set (class booking, memberships, payments), and similar SMB-focused positioning.
• WellnessLiving: All-in-one business management platform for fitness studios, yoga, pilates, and martial arts. Directly competes in the same fitness/wellness vertical with comparable booking, membership, payment, and marketing features.
• Acuity Scheduling: Scheduling and appointment booking software (owned by Squarespace). Comparable core functionality (online booking, payments, calendar management) for service-based SMBs, though less vertically specialized than Omnify and broader in target market.
• Booksy: Booking and management platform for beauty, wellness, and fitness service providers. Comparable SMB-target customer base, booking/payment core, and PLG-style self-serve onboarding, with strong brand in adjacent beauty verticals.
• Mariana Tek: Boutique fitness studio management software with branded apps, booking, and retention tools. Comparable product for boutique fitness studios, with similar all-in-one positioning and vertical focus on the upper-end of Omnify's customer base.

Emerging players

• Punchpass: Class-based booking and management software for small studios (yoga, dance, fitness). Comparable target customer (small/micro class-based businesses) and core booking/classpack functionality, though narrower in scope than Omnify's full suite.

Broad incumbents

• Square Appointments: Appointment scheduling and payment software from Block (Square). Comparable booking and payment functionality for service SMBs, offered as part of Square's broader payments/retail platform rather than as a specialized vertical solution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/getomnify
• YouTubeyoutube.com/c/OmnifyInc?utm_source=footer&utm_medium=website&utm_campaign=homepage_2023
• LinkedInlinkedin.com/company/omnify-inc
• Instagraminstagram.com/getomnify/?utm_source=footer&utm_medium=website&utm_campaign=homepage_2023
• Facebookfacebook.com/omnifyinc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omnify