Roberts Gordon

What Roberts Gordon does

Roberts-Gordon is a US-based manufacturer of gas-fired and electric infrared radiant heating systems serving industrial, commercial, and residential customers. Founded with a heritage dating to the early 1960s (the CORAYVAC product line has been in continuous production since 1962) and headquartered at 1250 William Street in Buffalo, New York, the company operates as Roberts-Gordon LLC, a privately-held subsidiary of Madison Air Movement and Heat. Its core technology is built around low-intensity infrared tube heaters using a proprietary burners-in-series architecture, supplemented by high-intensity ceramic infrared units, electric infrared systems, electric unit heaters, and air curtains. Notable technical components include modulating burner control algorithms (InfraRay, VANTAGE CTH3), negative-pressure combustion venting (VANTAGE CTHN), high-efficiency condensing configurations, two-stage firing controls (UltraVibe, GORDONRAY DF), and carbon-fiber infrared emitter technology (GordonGlo Electric).

The product portfolio spans the CORAYVAC®, GORDONRAY®, VANTAGE®, CARIBE®, GordonGlo™, UltraVibe™, NDUSTRIA®, BLACKHEAT™, ENERGYTUBE™, EUHC, DTH (Docked Trailer Heater), and Roberts-Gordon Air Curtains lines, addressing applications including warehouses and distribution centers, manufacturing facilities, aviation and military hangars, automotive repair shops, CNG/LNG vehicle repair facilities, fire stations, greenhouses, agricultural barns, retail and commercial spaces, sports and recreation facilities, outdoor hospitality patios, and residential garages. The company maintains alignment with major industry standards bodies — AHRI, ANSI, ASHRAE, CSA, IRSC, and NFPA — and markets an industry-leading 3-year warranty on its low-intensity infrared tube heaters, with extended warranties on specific components (e.g., 25-year limited warranty on CORAYVAC SF cast iron combustion chamber; 5-year limited ceramic burner warranty on NDUSTRIA).

Roberts-Gordon sells almost exclusively through an independent representative/distributor network of more than 30 second- and third-generation HVAC rep firms across the United States and Canada. Pricing is quote-based rather than published; customers enter a zip code on the corporate website to be routed to a local rep, and the company offers free heat-loss analysis and custom-engineered CORAYVAC system design as part of industrial project scoping. Revenue streams consist of one-time hardware sales across the product portfolio, custom engineering services bundled into industrial bids, and replacement-parts and controls sales (including the CORAYVAC 4-40 drop-in replacement burner). Notable enterprise customers include FedEx, WestJet, Tinker Air Force Base, Wegmans, Home Depot, Tulsa Fire Department, and Tualatin Valley Fire & Rescue.

Name

Roberts Gordon

Legal name

Roberts-Gordon LLC

Website

https://robertsgordon.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

101–250 employees

Short description

Roberts-Gordon is a US-based manufacturer of gas-fired and electric infrared radiant heating systems, including tube heaters, high-intensity ceramic units, air curtains, and electric infrared, sold through a 30+ independent representative network across the United States and Canada to industrial, commercial, military, and residential customers.

Ownership category

akta.pro rank

Product category

Industrial Infrared Heating Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Power Boiler and Heat Exchanger Manufacturing (33241)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Chillers & Cooling Plant Equipment (IMAHAKAE)

akta.pro secondary industry

Heat Pumps (Air/Water/Ground Source) (IMAHAKAF)

Keywords

• Infrared tube heaters
• Industrial heating equipment
• Radiant heating systems
• Gas-fired heating
• HVAC manufacturing

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Technology or R&D, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Industrial & Commercial Heater Equipment Sales: One-time sale of infrared tube heater hardware (CORAYVAC, VANTAGE, GORDONRAY, GordonGlo Elite, UltraVibe, EUHC, DTH, Air Curtains, NDUSTRIA high-intensity units, ENERGYTUBE AG/ETX) sold through independent rep network.
2. Custom Engineering & Heat-Loss Analysis Services: Free heat-loss analysis and facility design offered for industrial/commercial projects, with custom engineered CORAYVAC system layouts (burner spacing, tube routing, controls) provided as part of project bids.
3. Heating Controls & Accessories: Sale of modulating heating controllers (InfraRay), CORAYVAC Heating Control stand-alone panel, replacement parts (e.g., CORAYVAC 4-40 burner) and air curtain SmartTouch controller.
4. Residential Heater Sales (CARIBE): Compact factory-assembled residential/light commercial infrared garage heater sold direct through distributor network.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels10 records

Core offering

Roberts-Gordon manufactures and sells gas-fired and electric infrared radiant tube heaters, high-intensity infrared heaters, electric unit heaters, air curtains, and docked trailer heaters for industrial, commercial, agricultural, military, and residential applications. The company's flagship product line, CORAYVAC, has been in continuous production since 1962 and uses a proprietary burners-in-series architecture for custom-engineered industrial heating systems.

Differentiator

Problem solved

Functional benefit

Brands

• CORAYVAC®: Custom engineered, burners-in-series low-intensity infrared heating system for industrial facilities; in service since 1962.
• CORAYVAC® SF
• GORDONRAY®
• VANTAGE®
• CARIBE®
• GordonGlo™ Elite
• GordonGlo™ Electric (GGEL)
• UltraVibe™
• ENERGYTUBE™
• NDUSTRIA®
• BLACKHEAT™
• COMBAT®
• ECONORAY® / ECONOVAC®
• ULTRAVAC™
• COMPLETE™
• Roberts-Gordon DTH (Docked Trailer Heater)
• Roberts-Gordon EUHC
• Roberts-Gordon Air Curtains
• InfraRay™ Heating Controller

Products and services

• CORAYVAC® Infrared Heating System Custom engineered low-intensity infrared tube heating system with proprietary burners-in-series architecture for industrial facilities. Multiple burners share a single tailpipe with continuous modulation, allowing burners to be spaced 10-70 feet apart for uniform coverage and minimizing roof exhaust penetrations. For industrial facility owners, plant engineers, and specifying engineers.
• CORAYVAC® SF (Specialty Fuel) Infrared Heating System

Quantifiable outcome

• Up to 50% reduction in energy bills versus alternative heating systems
• +8 more outcomes

Named customers8 records

Segments14 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Partnerships

38 partnerships are on record, tiered mid, minor and flagship.

• AC Systems Inc.midChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Located at 11724 Adie Road, Maryland Heights, Missouri 63043. Phone: 314-569-1000. Sales contact: [email protected].
• Advanced Radiant SolutionsmidChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Located at 6663 Huntley Road Suite D, Columbus, Ohio 43229. Phone: 614-257-8801.
• Applied Equipment SolutionsminorChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Located at 12417 Ocean Gateway B16, Ocean City, Maryland 21842. Phone: 410-390-5363.
• Bartos Industries, LtdmidChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Located at 10350 Olympic Drive, Dallas, Texas 75220. Phone: 214-350-6871.
• Boyd Engineering Supply Co.minorChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Located at 206 Conchas SE, Albuquerque, New Mexico 87123. Phone: 505-275-1250.
• CFM CompanymidChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Two locations: Denver, Colorado (1440 South Lipan Street, 80223; 303-761-2291) and Cheyenne, Wyoming (1603 Capitol Avenue Suite 211A, 82001; 307-256-0207).
• Empire NortheastminorChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Located at 39 S. Gordon Street, Gouverneur, New York 13642. Phone: 315-287-4856.
• Energy Sales IncmidChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Located at 1200 East 115th Street, Burnsville, Minnesota 55337. Phone: 952-890-2966.
• Energy Saving ProductsminorChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Located at 10400 S.W. Tualatin Road, Tualatin, Oregon 97062. Phone: 503-692-4664.
• Engineered Equipment Inc.minorChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Located at 4601 N Santa Fe Ave., Oklahoma City, Oklahoma 73118. Phone: 405-525-7722.
• Engineered Mechanical EquipmentminorChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Located at 519 Vandalia Street, Memphis, Tennessee 38112. Phone: 901-324-6610.
• Entek SystemsmidChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Located at 302 Commerce Dr. Suite 400, Exton, Pennsylvania 19341. Phone: 610-280-9100.
• Gil-Bar IndustriesmidChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Located at 5 West 19th Street 7th Floor, New York, New York 10011. Phone: 212-331-8272.
• Herrmann Associates Inc.midChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Located at 1000 Noblestown Road, Pittsburgh, Pennsylvania 15205. Phone: 412-922-7777.
• Jordan Mechanical SupplyminorChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Located at 284 Creekmore Place, Richmond, Virginia 23238. Phone: 804-967-0972.
• Lincoln AssociatesmidChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Located at 800 Battery Ave SE Ste 100, Atlanta, Georgia 30339. Phone: 770-425-1500.
• MacArthur Co.midChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Located at 1869 Research Way, West Valley City, Utah 84119. Phone: 801-972-2874.
• McGranahan Associates, Inc.minorChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Located at 27016 Knickerbocker Road, Bay Village, Ohio 44140. Phone: 440-835-1919.
• Melia AssociatesminorChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Located at 43 Thomas St, East Hartford, Connecticut 06108. Phone: 860-290-6969.
• Midwest Environmental Sales Co.minorChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Located at 1001 Nicholas Boulevard Suite L, Elk Grove Village (Chicago), Illinois 60007. Phone: 847-290-8888.
• Niagara International AssociatesminorChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Located at PO Box 27, Williamsville, New York 14231. Phone: 716-632-2544.
• Overhead Products, Inc.minorChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Located at 4045 - B California Avenue, Carmichael, California 95608. Phone: 916-944-3526.
• Paul Voigt & AssociatesminorChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Located at 28610 Standley Road, Defiance, Ohio 43512. Phone: 419-784-0858.
• Peter J. Schiller Corp.minorChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Located at 361 N. Washington Street, Rochester, New York 14625. Phone: 585-381-2550.
• RA Townsend CompanyminorChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Located at 1100 N Bagley St, Alpena, Michigan 49707. Phone: 989-353-3105.
• Radiant Energy SystemsminorChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Located at 29757 Anthony Drive, Wixom, Michigan 48393. Phone: 248-624-8550.
• RL Kunz, Inc.minorChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Located at 945 Lowndes Hill Rd, Greenville, South Carolina 29607. Phone: 864-271-2590.
• Roth & CompanyminorChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Located at 8040 King Street, Anchorage, Alaska 99518. Phone: 907-344-9962.
• S. Conley, Inc.minorChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Located at 384 Gallatin Park Dr. Suite 201, Bozeman, Montana 59715. Phone: 406-585-7333.
• Somers Environmental ProductsmidChannel Partner/ Reseller/ DistributorCanadian independent representative for Roberts-Gordon infrared heating products. Located at 96 Meg Drive, London, Ontario N6E 3T7, Canada. Phone: 519-681-1977 x216.
• Star Mechanical SupplyminorChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Located at 122 W. Randall Road, Springdale, Arkansas 72764. Phone: 479-756-2055.
• T&M Burke AssociatesminorChannel Partner/ Reseller/ DistributorCanadian independent representative for Roberts-Gordon infrared heating products. Located at 63 Burke's Rd, French Cove, Nova Scotia B0E 3B0, Canada.
• Triangle SalesmidChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Located at 15300 West 110th Street, Lenexa, Kansas 66219. Phone: 913-541-1800.
• Vallieres & Associates Inc.midChannel Partner/ Reseller/ DistributorCanadian independent representative for Roberts-Gordon infrared heating products. Located at 7007 Arthur-Sauvé, Laval, Quebec H7R 3X8, Canada. Phone: 866-825-5437.
• Will Equipment CompanyminorChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Located at 5907 River Road, Prospect, Kentucky 40059. Phone: 502-228-6176.
• William P Fogarty Co., Inc.minorChannel Partner/ Reseller/ DistributorIndependent representative for Roberts-Gordon infrared heating products. Located at 6181 Thompson Road Suite 220, Syracuse, New York 13206. Phone: 315-463-0261.
• BimObjectmidTechnology or IntegrationBIM content distribution partner. Roberts-Gordon publishes Revit® and AutoCAD® content (CORAYVAC, VANTAGE, GORDONRAY, CARIBE series) on the BimObject platform so architects and engineers can specify Roberts-Gordon infrared heaters directly inside their BIM workflow.
• Madison Air Movement and HeatflagshipStrategic or Co-development PartnerRoberts-Gordon is presented as part of Madison Air Movement and Heat family on the company "About Us" navigation, indicating a parent/sister-company corporate relationship within the Madison group of HVAC brands.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Detroit Radiant Products Company: Direct US competitor manufacturing gas-fired and electric infrared tube heaters (Re-Verber-Ray, DT-Series) for industrial, commercial and agricultural applications. Closest peer given overlapping CORAYVAC/VANTAGE-style product families and rep-driven distribution.
• Schwank Group: German-founded global infrared heater manufacturer (Schwank, Solatherm, Caldera lines) with strong US presence. Direct competitor in low- and high-intensity gas-fired radiant heating for warehouses, hangars, and manufacturing facilities.
• Solaronics: Industrial gas-fired infrared heater specialist focused on low- and high-intensity radiant systems for factories, warehouses and vehicle bays. Overlaps with Roberts-Gordon on rep-distributed industrial applications.
• TPI Corporation: US manufacturer of electric infrared heaters, unit heaters and forced-air heaters serving commercial, industrial and institutional customers. Comparable on electric infrared (GGEL) and electric unit heater (EUHC) product lines.
• Vulcan Radiant: Manufacturer of gas-fired infrared tube heaters and radiant heating systems serving industrial and agricultural markets. Direct competitor on tube-heater product positioning and rep distribution model.
• INFRA-RED Heating (Gas-Fired Tube Heaters): Niche infrared tube heater manufacturer competing on low-intensity gas-fired systems for industrial and commercial facilities. Closely comparable product category and end-customer profile.

Broad incumbents

• Modine Manufacturing: Diversified HVAC and thermal-management OEM offering unit heaters, radiant heating and refrigeration products. Larger incumbent that overlaps in industrial/commercial heating but with a much broader portfolio beyond infrared.
• Reznor (Nortek Air Solutions): Established gas and electric unit heater and infrared heating brand owned by Nortek. Competitor in commercial/industrial heating with broader HVAC portfolio and significantly larger distribution scale.

Emerging players

• Celmec International: Smaller specialized manufacturer of industrial gas-fired infrared tube heaters. Partial overlap with Roberts-Gordon's CORAYVAC custom-engineered offering but with narrower product breadth and channel.

Others

• Watlow: Thermal solutions provider offering electric infrared heaters and process heating controls. Adjacent rather than directly competing — relevant for cross-reference on industrial electric-infrared (GGEL) and controller (InfraRay) technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0bGet4tX4bSiI37VdFdMjQ
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• LinkedInlinkedin.com/company/roberts-gordon-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roberts Gordon