CFM Company
CFM Company is a Denver-based, private manufacturer's representative firm founded in 1971 that connects mechanical engineers, installing contractors, and building owners in Colorado and Wyoming with roughly 30+ HVAC equipment manufacturers, earning commissions through regional sales, application engineering, and parts distribution.
- Company typePrivate
- Founded1971
- HeadquartersDenver, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What CFM Company does
CFM Company (legal name Air Equipment Company) is a private manufacturer's representative firm founded in 1971 and headquartered in Denver, Colorado. The firm operates as an intermediary between HVAC equipment manufacturers and the specifying, installing, and end-user community in Colorado and Wyoming, providing technical sales support, application engineering, project management assistance, and replacement parts distribution. Its revenue model is commission-based: CFM earns manufacturer representative commissions by representing a portfolio of roughly 30+ HVAC product lines — including chillers (JCI-York, Dunham-Bush, WaterFurnace, Smardt), cooling towers (Baltimore Aircoil), air distribution (Price, Greenheck), drives (ABB), filtration (AAF Flanders), gas detection (Macurco), and specialty duct/heat (Vaughan Air, Ephoca, Runtal) — across an exclusive or semi-exclusive regional territory.
The company runs a sales-led, relationship-driven go-to-market organized around six internal teams: Air Distribution, Mechanical Equipment, End User Sales, Engineering, Tech Support, and Warehouse & Parts. It maintains four sales/support offices (Denver HQ, Fort Collins, Grand Junction, Colorado Springs) plus a dedicated warehouse and parts operation in Denver. Customer segments are personas along the construction value chain — mechanical engineers, installing contractors, building owners, and service/temperature controls contractors — rather than named enterprise accounts; reference projects include higher-education, healthcare research, K-12, and commercial real estate construction across the region.
CFM's core technology is human application engineering and technical sales expertise rather than proprietary software. Marketing is executed through a company website, an email newsletter published since 2020, Lunch-and-Learn webinars, technical videos, downloadable CAD and specification resources, and industry events. The firm has no public listing, no disclosed funding, and operates as a closely held private company.
CFM Company firmographics
Firmographics- Name
- CFM Company
- Legal name
- Air Equipment Company
- Website
- https://cfmcompany.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CFM Company is a Denver-based, private manufacturer's representative firm founded in 1971 that connects mechanical engineers, installing contractors, and building owners in Colorado and Wyoming with roughly 30+ HVAC equipment manufacturers, earning commissions through regional sales, application engineering, and parts distribution.
- Ownership category
- akta.pro rank
CFM Company industry classification
Industry- Product category
- HVAC Manufacturer Representation Services
- NAICS
- Machinery Manufacturing (333)
- SIC
- Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Commercial General Contracting (New Build) (IMAFAAAA)
Keywords
Where CFM Company is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
CFM Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Manufacturer Representative Commissions: CFM Company operates as a manufacturer's sales representative (rep firm) for HVAC equipment manufacturers. They earn commissions from manufacturers for representing their products, providing technical sales support, and facilitating transactions between manufacturers and contractors/engineers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
CFM Company product offering
Product offeringCore offering
CFM Company operates as a manufacturer's sales representative firm, connecting professional engineers, commercial contractors, and building owners with leading HVAC equipment manufacturers. They provide technical sales support, application engineering, equipment selection assistance, system design support, and project management from conceptual design through equipment installation, as well as replacement parts supply.
Product overview
CFM Company is an HVAC sales representative firm serving Colorado and Wyoming, acting as an essential partner connecting professional engineers and commercial contractors with leading HVAC manufacturers. The company offers a portfolio of products through partnerships with multiple manufacturers including JCI-York chillers for industrial and commercial applications, Blender Products for air quality and environmental control, Vaughan Air's DuraDuct patented duct systems, Macurco gas detection systems, LiquidPulse data center cooling solutions, and Ephoca heat pumps and HVAC innovations. CFM Company provides support across conceptual design, professional project management for equipment installation, and replacement parts through their internal teams covering Air Distribution, Mechanical Equipment, End User Sales, Engineering, Tech Support, and Warehouse & Parts operations.
Differentiator
Problem solved
Functional benefit
Products and services
- JCI – York Chillers Industrial and commercial HVAC chillers including water-cooled and air-cooled configurations for sustainable building solutions, carbon footprint reduction, and energy efficiency. Represented in Colorado and Wyoming.
- Blender Products Air quality and environmental control products including Air Blender, Channel Blender, Airex evaporative cooling, Spark Cooler, Gas Blender, and custom metal manufacturing for HVAC applications.
- Vaughan Air DuraDuct Patented prefabricated duct systems with double-wall construction for indoor and outdoor applications, including fire-rated ducts (2-, 3-, and 4-hour ratings) for kitchen exhaust, laboratory exhaust, and wall/ceiling panels.
- Macurco Gas Detection Fixed and portable gas detection monitors including TracXP wireless gas monitors for oil and gas, standard fixed gas monitors for building automation and HVAC, and AimSafety portable detection for hazardous environments.
- LiquidPulse Cooling Advanced cooling solutions for data center deployments including CDUs (Coolant Distribution Units) and loadbanks, backed by Tigerflow's four decades of HVAC and heat exchanger expertise.
- Ephoca HVAC Solutions Innovative heating, ventilation, and air conditioning solutions with focus on energy efficiency and performance for large commercial buildings, sourced from an Italian manufacturer.
- HVAC Equipment Application Engineering and Technical Support Application engineering and technical support services covering product selection, system design, and performance verification, provided by CFM's dedicated Engineering and Tech Support teams for professional engineers and contractors.
- Replacement Parts Supply Warehouse-based distribution of replacement HVAC parts for repair of existing equipment, operated from CFM's Denver warehouse with Mon-Fri 6:30 am to 4:00 pm hours.
Companies that use CFM Company
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
CFM Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CFM Company partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered core and featured.
- Dunham-BushcoreCFM Company became exclusive sales representative for Dunham-Bush in Colorado and Southeastern Wyoming in February 2021. Products include air-cooled and water-cooled chillers, central station air handling units, and packaged rooftop units. Dunham-Bush operates an 180,000 sq ft manufacturing plant in Homestead, FL.
- GreenheckcoreMajor manufacturer partner for fans, air movement equipment, and kitchen ventilation. CFM represents Greenheck products including square inline fans, ceiling fans, ERVs, DOAS units, and laboratory exhaust systems. Featured prominently on CFM's website homepage.
- Baltimore Aircoil Company (BAC)coreManufacturer partner for cooling towers and fluid coolers. BAC products are featured on CFM's homepage showing manufacturing operations including pressure testing and welding at the Milford, Delaware plant.
- Price IndustriescoreMajor manufacturer partner for air distribution products including VAV terminals, diffusers, grilles, registers, and sound attenuators. Featured on homepage showing products ready for shipment.
- WaterFurnacecoreManufacturer partner for geothermal and water-source heat pumps, including modular chillers with heat recovery. Featured on homepage showing chiller testing.
- JCI - YorkcoreRepresents Johnson Controls' York brand for industrial and commercial HVAC chillers. Offers water-cooled and air-cooled chillers for data centers, healthcare, industrial, and commercial applications.
- Blender Products Inc.featuredManufacturer partner for air stratification mitigation and adiabatic cooling technologies including Air Blender, Channel Blender, Airex, Spark Cooler, and Gas Blender products for improving air quality and industrial process performance.
- Vaughan AirfeaturedRepresents Vaughan Air's DuraDuct™ line of patented prefabricated duct systems for kitchen exhaust, laboratory exhaust, and fire-rated applications.
- Macurco Gas DetectionfeaturedManufacturer partner for gas detection systems including TracXP fixed wireless monitors, Macurco fixed gas monitors, and AimSafety portable monitors for oil & gas, industrial, and building automation applications.
- ABBcoreRepresents ABB HVAC variable frequency drives (VFDs) including the ACH580 series. Provides technical support and educational content on VFD programming and fire/smoke life safety applications.
- Engineered ComfortfeaturedManufacturer partner for fan coil units including low profile models, space frame construction units, and custom configurations.
- The Whalen CompanyfeaturedManufacturer partner for vertical stack water source heat pumps with removable chassis design. Products feature industry-leading EER ratings for 2, 2.5, and 3-ton models.
- Climate by Design International (CDI)featuredManufacturer partner for desiccant dehumidification systems for critical environments requiring low dew point air. Products include pre-engineered and custom desiccant dehumidifiers.
- Roberts GordonfeaturedManufacturer partner for gas-fired infrared heaters and CorayVac systems for space heating applications.
- RuntalfeaturedManufacturer partner for commercial radiators including wall-mounted and pedestal-mounted options for school districts, universities, and building operators.
- AAF FlandersfeaturedManufacturer partner for HEPA and ULPA filtration products for healthcare, electronics, pharmaceutical, and other critical environments.
- EnervexfeaturedManufacturer partner for mechanical draft systems and chimney solutions for venting fuel-fired appliances, including demand-controlled exhaust for dryers and kitchens.
- Samsung HVACfeaturedManufacturer partner for light commercial and residential style mini-split systems including Wind-Free cassette, high-wall, and low ambient units.
- IndeecofeaturedManufacturer partner for electric duct heaters including open coil and finned tubular construction for commercial HVAC applications.
- Desert AirefeaturedManufacturer partner for pool room dehumidification systems and dedicated outdoor air systems.
- MonoxiventfeaturedManufacturer partner for fiberglass reinforced-plastic (FRP) duct for corrosion-resistant and underground applications. CFM was recognized as #1 sales rep nationally for their FRP duct division.
- Composite Cooling Solutions (CCS)featuredManufacturer partner for factory-built Phoenix PL FRP cooling towers in 250-500 ton module sizes with 50-year life and high corrosion resistance.
- DriSteemfeaturedManufacturer partner for isothermal and steam humidifiers for commercial buildings.
- Antec ControlsfeaturedManufacturer partner for laboratory VAV air valves, high precision air valves, and air venturi valves for compounding pharmacy and healthcare applications.
- EphocafeaturedItalian manufacturer partner for innovative heating, ventilation, and air conditioning solutions with focus on energy efficiency and performance for large commercial buildings.
- Armstrong PumpsfeaturedManufacturer partner for Design Envelope pumps with BACnet connectivity for GPM monitoring in commercial HVAC systems.
- Dynamic Air Quality SolutionsfeaturedManufacturer partner for air quality solutions in K-12 schools and other commercial applications.
- SmardtfeaturedManufacturer partner for oil-free centrifugal chillers using Turbocor technology for high efficiency commercial HVAC applications.
- Mestek / RBIfeaturedManufacturer partner for commercial boilers with focus on common issues and solutions for engineering specifications.
- Paragon ControlsfeaturedManufacturer partner for outside airflow measurement solutions and controls for HVAC systems.
- Vibro-AcousticsfeaturedManufacturer partner for seismic and wind restraint solutions for HVAC equipment installations.
- DataAirefeaturedManufacturer partner for precision cooling systems for data centers and technology facilities.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
CFM Company competitors and assessment
Company assessmentBroad incumbents
- Trane Technologies: Global commercial HVAC OEM (Trane and Thermo King brands) that produces chillers, air handlers, and controls that CFM resells indirectly via rep partner JCI-York and adjacent specs. Comparable as the broad incumbent that consolidates and rationalizes the independent rep channel.
- Carrier Global Corporation: One of the world's largest HVAC manufacturers producing chillers, air-side equipment, and controls. Comparable as a broad incumbent whose channel decisions shape the economics of independent rep firms like CFM.
- Johnson Controls: Major HVAC and building controls manufacturer, parent of the York chiller brand that CFM represents. Comparable as a broad incumbent and direct OEM partner whose rep-channel decisions directly affect CFM's revenue.
- Daikin Applied: U.S. commercial HVAC subsidiary of Daikin Industries producing chillers, air handlers, and VRF systems. Comparable as a broad incumbent competing for the same mechanical engineer and contractor specification that CFM serves.
- Victaulic: Global manufacturer of mechanical pipe joining and building system solutions with its own independent rep network. Comparable as a broad incumbent manufacturer that uses the same independent rep channel model that CFM operates within.
Direct peers
- Charles F. Walters Company: Long-established independent HVAC manufacturer's representative firm serving the Mid-Atlantic. Comparable as a direct peer — same business model (commission-based rep for HVAC OEMs), similar dedicated engineering and tech support staffing, and similar multi-decade institutional customer relationships.
Others
- Watsco: Largest U.S. HVAC distribution company supplying contractors through hundreds of branch locations. Comparable as an adjacent channel participant that competes for the same contractor customer's equipment dollars, though through distribution rather than rep representation.
- Ferguson Enterprises: Major U.S. distributor of plumbing, HVAC, and industrial products serving contractors. Comparable as an adjacent channel participant that distributes HVAC equipment directly to the same installing contractors that CFM represents manufacturers to.
- Bell & Gossett (Xylem brand): Leading manufacturer of commercial HVAC hydronic equipment (pumps, heat exchangers) sold through independent reps. Comparable as an adjacent OEM that operates the same rep-channel model as CFM's pump partners (e.g., Armstrong Pumps).
- Watts Water Technologies: Global manufacturer of plumbing, heating, and water quality products sold partly through independent reps. Comparable as an adjacent OEM that participates in the same commercial construction specification cycle and rep channel that CFM operates in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CFM Company social profiles
Digital presenceCFM Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
CFM Company leadership team
Management profileNumber of profiles
CFM Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CFM Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CFM Company
What does CFM Company do?
CFM Company operates as a manufacturer's sales representative firm, connecting professional engineers, commercial contractors, and building owners with leading HVAC equipment manufacturers. They provide technical sales support, application engineering, equipment selection assistance, system design support, and project management from conceptual design through equipment installation, as well as replacement parts supply.
Is CFM Company a public or private company?
CFM Company is a private company. It is classified as unknown and is currently operating.
When was CFM Company founded?
CFM Company was founded in 1971. It employs 101 to 250 people.
Where is CFM Company based?
CFM Company is headquartered in Denver, United States, in the North America region.
How does CFM Company make money?
One revenue line is on record: manufacturer Representative Commissions.
Who are CFM Company's main competitors?
Broad incumbents on record are Trane Technologies, Carrier Global Corporation, Johnson Controls, Daikin Applied and Victaulic. Charles F. Walters Company is listed as a direct peer. Others are Watsco, Ferguson Enterprises, Bell & Gossett (Xylem brand) and Watts Water Technologies.
Does CFM Company have an API?
No public API is recorded for CFM Company.
What industry is CFM Company in?
CFM Company's product category is HVAC Manufacturer Representation Services. Its primary akta.pro industry code is IMAFAAAA, Commercial General Contracting (New Build). Its NAICS code is 333 and its SIC code is 3590.